EDITORIAL ILLUSTRATION

WHAT IS EDITORIAL ILLUSTRATION?

Editorial Illustrations are created to accompany written articles such as comsumer magazines, trade publications, journals and news-papers.It is seen as a fundamental job in illustration and for mostprofessionals it is the bread and butter work.They uniquely represent a concept.

Pass  comment  

Functions:

Decora've   Informa(ve  

TIMELINE - Magazines8-9 DAYS

FEES • Low fees, but more crea-

tive freedom• Cancellation - What’s the

policy?

Nathalie Moore

TIME MANAGEMENT

COPYRIGHT

• Value - The ownership, and who has the right to reproduce the image?

• License -

READERSHIP • Art directors job• Audience• How illustration affects

the readership

TES ART EDITOR ALEX MORGANIntrepid Reporter Josh Sherwell caught up with TES art editor Alex Mor-gan to ask him a few ques-tions about editorial illus-tration.

So whats your commission-ing process like?

The copy is emailed to the il-lustrator who, by the end of the day or first thing the following, will send a rough(s) of the il-lustration which, on approval, will be completed by the end of that day or early the next. Illus-trators with whom we regularly work and consider dependable won‘t usually be asked to submit a rough (though I don’t think that’s the case elsewhere).

Miles Cole, who illustrates the TV review on the Higher, for ex-ample, and just has a day from briefing to finished art, always goes straight to final. Illustra-tions for features, which tend to be larger, usually take the best part of a week from commis-sioning to completion.

What sort of deadlines do you usually give illustra-tors?

Both the TES and THE (Times Higher Education) are weekly magazines with, certainly in theof the news pages, pretty tightdeadlines. Generally, we tend to

use illustrations on the features and comment pages as these have longer lead times. Features are usually put together a week (sometimes two) in advance and comment pages, which I find of-fer more opportunities for using illustrations, two to three days.

And finally, What sort of prices do you pay?

What we pay is determined by size though this might also be

affected by what we have left in the week’s budget. As a rough guide, for an illustration with a reproduction size of say 160mm x 90mm we’d pay £160. For one 220mm x 150mm, £260 and for a full page 210mm x 270mm, £300(ish).

CREATING IMAGERY...

By Owen Gildersleeve for The Title : “We Will Cry and Laugh”Client: Guardian Magazine

Be INNOVATIVE With Design• photography • paper-cutting • textiles• Mixed Media

Some illustrations may have a unique angle on the article, incorporating humor or philosophical ideals. Art directors commission illustrators to create pieces suitable for their specific needs.

by Danesh MohiuddinTitile: Cultural Development Should Be the Next Step

DECORATIVE ILLUSTRATIONS

As one of the functions of ed-itorial illustration, decorative illustration is created to illu-minate the whole essay and to indicate the unspoken parts.

All with a distint visuallanguage, complimenting thearticle.

They do more than decorate,highlighting central idea and indicate unspoken parts.

by Danesh Mohiuddin Title: Do you speak foreigns?Client: Gulf Newspaper

By Getty Title : “Unnatural Pairings”

Client: The TES Weekly Newspaper

DECORATE THE EDITORIAL ARTICLE TO PORTRAY THE MAIN IDEA

By Danesh MohiuddinTitle: The New Art of Everyday ConversationClient: the Gluf News

Show the key words, important sentences or connections between two points.

INDICATE THE UNSPOKEN PARTS

By Danesh MohiuddinTitle: “The Road to Green Fuel”http://daneshnewspaper.blogspot.com/

by David ParkinsTitle: Tune In On Your Toastmaster Net-workClient: The Guardian Magazine

Tatjana JeremicGlamour

The illustration in lifestyle magazines reflects the niche they target.

It has a running sytle, encapsulating a magazines genre.An example is James Graham’s ‘M is for man’, being used throughout Es-quire.

LIFESTYLE MAGAZINES

James Graham’s ‘M is for Man’

INFORMATIVE

INFORMATIVE

FUNCTIONS:-

VISUALLY EXPLAINING COMPLEX THERIES:-

READERSHIP:-

NEW SCIENTIST & FOCUS MAGAZINE

NEW SCIENTIST & FOCUS MAGAZINE

Pass Comment illustration (illustrations in newspapers) visually represents concepts and ideas in newspaper articles. The illustrations pro-duced by the illustrator are their reaction to the article, which is often in a satirical and humorous way.

I am going to be focusing on the cartoon illustrations frequently seen in newspapers, that generally ‘poke fun at’ political topics and current affairs.

PASS COMMENT (NEWSPAPERS)

Pass Comment illustration (illustrations in newspapers) visually represents concepts and ideas in newspaper articles. The illustrations pro-duced by the illustrator are their reaction to the article, which is often in a satirical and humorous way.

I am going to be focusing on the cartoon illustrations frequently seen in newspapers, that generally ‘poke fun at’ political topics and current affairs.

PASS COMMENT (NEWSPAPERS)

Dave Brown‘The Daily Cartoon‘(6-10-11), The Independent

Kipper WillamsThe Guardian

KIPPER WILLIAMS;EDITORIAL ILLUSTRATORCLIENTS: THE GUARDIAN, THE SUNDAY TIMES, THE SPECTATOR AND MANY MORE...

Sunday Times Cartoon Strip ‘Pile’em high’

• 6-7 Day Period 1. Look at possible books & related topics around the middle of the week.2. Speak to the literary editor on Thursday and send about 6 ideas the next day (Friday).3. Draw the actual cartoon over the weekend but usually it’s done early in the week for a

Tuesday afternoon deadline.E-mail the artwork back, which appears in the paper the following Sunday.

The Daily Guardian Business

4 Illustrations per weekSpeak to the City editor around 1pm to get a feel of which stories are being cov-ered I then send ideas around 5pm the SAME DAY!The editor picks one of these, which I draw up email at around 7pm.Other publications are week-ly or monthly and deadlines vary.

KIPPER WILLIAMS;EDITORIAL ILLUSTRATORCLIENTS: THE GUARDIAN, THE SUNDAY TIMES, THE SPECTATOR AND MANY MORE...

TIMELINES

Kipper Williams ‘German chancellor and

Greek PM meet’

Cropping doesn’t seem to happen much these days, as I usually know the exact allocated size.Sometimes, the cartoons are stretched hori-zontally or elongated to fit a hole that’s left on a page!

Also I tend to write in my own caption within the speech bubble so it’s not so easily changed.

Sometimes a caption can be changed if the cartoonist writes it under the image There are the usual legal restrictions i.e. you can’t directly say something about someone when there’s no evidence.

But usually people take it on the chin when they appear in a cartoon as it looks as though they have a sense of humour

Restricted by a set size - it’s a good discipline to keep what you’re saying within a defined space.

And I use pen, ink and watercolour

Some magazines print better than others

EDITING

Kipper Williams ‘haircut for Greek bondholders’finance section - The Guardian

COPYRIGHT

• The copyright always belongs to the artist unless otherwise stipulated. • With the Guardian, they retain copyright for a short period, 2 months, then it becomes

mine • That means they can resell or whatever to another publication within that period and we

split the fee 50-50.• After that, if someone wants to use the cartoon I negotiate the fee on my own.• People usually get in touch if they want to print a cartoon, but you never know which ones

have been ‘stolen’ as you don’t necessarily see them!

IMAGE IN CONTEXT

ONLINE PUBLICATIONSTHE BENEFITS-does the layout differ to printed publication-opportunities (hyperlinks)

STRUCTURE -magazine and newspaper comparisons-‘It’s Not Magazine’ open plan layout, differs from the ‘generic’ layout/grids-how this affects readership etc

Spreads from Little White Lies magazine, online version. http://www.littlewhitelies.co.uk/the-magazine/issue-37

ONLINE PUBLICATIONS

• Reasons why an editor might chose illustration over photo?

• Does it depend on readership?• “Images and graphics are neces-

sary, but not as decoration. • They are narrative tools” (Javier

Errea)

PHOTOGRAPHS AGAINST ILLUSTRATION

Times Online website, to show the use of hyperlinks/layout

http://www.thetimes.co.uk/tto/news/

This Is Not magazine, open plan poster layout http://www.isnotmagazine.org/

CONCLUSION

Editorial illustrations are created to accompany written articles of vari-ous publications such as consumer magazines, trade publications, jour-nals and newspapers.

Editorial illustrations can be a unique representation of concepts in the article, or may even represent an emotional reaction to the article.

By Owen GuildersleeveTitle: The Green-Tech RaceClient: Diplomat Magazine

CONCLUSION

By David Parkins “This one speaks for itself.”Client: The Guardian Magazine

from http://fkclinic.blogspot.com

THANK YOU VERY MUCN FOR LISTENING!!