editor showcase request for proposal - pr agency rfp
TRANSCRIPT
![Page 1: Editor Showcase Request For Proposal - PR Agency RFP](https://reader035.vdocuments.site/reader035/viewer/2022071816/55aa79591a28ab64548b45dc/html5/thumbnails/1.jpg)
Editor Showcase Overview
http://editorshowcase.com/
What is it: Editor Showcase is the leading brand-‐to-‐press trade event in the country. It provides brands with a unique opportunity to have one-‐on-‐one interactions with editors and producers from some of the leading media outlets in the country. The event series was created in 2009 as a solution for brands to gain consistent access top tier media as a too to augment pre-‐existing strategies such as desk side briefings.
How it works: Brands pay a fee (between $2700-‐$3600, depending on the event and early registration) to participate and Fast Forward ensures that approximately 100+ editors attend over the course of three hours. Each event is hosted at the Marriott Marquis in NY’s Times Square area. Events planned for 2015 include the following:
• Health & Nutrition -‐ Thursday, February 19 • Eat This! Hot New Products -‐ Monday, April 6 • Snack Attack -‐ Monday, June 17 • Cooking & Entertaining -‐ October TBD
History: Fast Forward created Editor Showcase in 2009 and has successfully hosted 22 events over the course of those years. Each event has a different editorial focus, though most skew towards food-‐oriented topics.
Why: Brands receive a cost-‐effective way to meet with media to introduce their brand, new products or services in a very controlled environment.
Editors gain access to many brands in one location making the event highly effective for learning about new products or services in one location.
Targets: Brands – Fast Forward sells participation in Editor Showcase
PR Agencies – They recommend their clients to participate
Media – Their attendance is critical to the overall success of the event
![Page 2: Editor Showcase Request For Proposal - PR Agency RFP](https://reader035.vdocuments.site/reader035/viewer/2022071816/55aa79591a28ab64548b45dc/html5/thumbnails/2.jpg)
Past Brands: Hundreds of brands have participated in the Editor Showcase series; here is a top line of some of the more noteworthy exhibitors:
5-‐hour ENERGY
AllWhites® Egg Whites
Applegate
Atkins
Betty Crocker
Calphalon
Chex Party Mix
Curves
CVS Pharmacy
Dannon
Eggland's Best
Empire Blue Cross Blue Shield and its affiliates
Fellowes Air Purifiers
FiberOne
GE Appliances
Green Giant
Hamilton Beach
Hormel
In The Raw
Jack Link's Beef Jerky
Johnson & Johnson
Kashi
Kellogg
Kikkoman
LACTAID / National Dairy Council
Land O'Lakes
Lee Kum Kee
Meyer Corp
Nature Made
Nature Valley
Nature's Own
Ninja Kitchen
Planters
Sara Lee Bread
Silk
Simply Asia Foods
Skinny Cow
Smart Balance
Snack Factory Pretzel Crisps
SOYJOY
Stouffer's
Sunkist
The Clorox Company
Triscuit
Viking Range
Wahl
Wheat Thins
Wüsthof
Past Media:
All You
AM New York
CBS Sunday Morning
Cosmo for Latinas
Dr. Oz the Good Life
Every Day with Rachel Ray
Family Circle
Fitness
Food Network
Good Housekeeping
InStyle
Lucky Magazine
NY Daily News
Parents Magazine
People en Español
Readers Digest
Real Simple
The Huffington Post
The New York Times
Today Show
TIME
![Page 3: Editor Showcase Request For Proposal - PR Agency RFP](https://reader035.vdocuments.site/reader035/viewer/2022071816/55aa79591a28ab64548b45dc/html5/thumbnails/3.jpg)
Background: Fast Forward Events is an experiential marketing and event production agency specializing in the creation of world-‐class trade and consumer experiences. Executives at the company have more than 15 years of experience producing events and brand experiences that connect brands to their target audiences, including Editor Showcase, San Diego Bay Wine & Food Festival, Cooking Light & Health’s The Fit Foodie, Paso Robles Wine Country Grand Tasting Tour, Los Angeles Wine & Food Festival, The Gourmet Experience, and Action Adventure Expos, Skinny Girl Daily Sampling Program, Sahale Snacks Sampling Program, among others.
PR Needs: Fast Forward is looking for an agency partner that can provide the following:
• Media management of four events for 2015 • Development of a timeline • Access to top tier media with a goal of 120 media attending each event • Managing all aspects of invites including prioritizing media • Distribution of all save the date and evite e-‐cards • Management of media confirmations • Management of press kits • Ongoing communication and planning calls with weekly status updates on secured
media and measurement to goal • Manage media name badges • Onsite attendance, check in and management of media (minimum of three agency
staff per showcase) • Post coverage media compiling and distribution to attendees • Generate press coverage of each event to ensure brands are aware of Editor
Showcase • Screen all RSVPs to ensure that quality editors who meet the event’s strict criteria
are in attendance • Complete RSVP list of media along with full contact details submitted within 24-‐
hours of each Showcase to Fast Forward. • Media drops, as needed, in advance of the Showcase • Manage media transportation and car service • Social Media outreach to target brands and agencies, show coverage secured as a
result of the Showcase and enhance the social voice of the event series • Assist with “closing” the show • Secure three to four Top Tier media editors/producers per Showcase to appear on a
panel discussion for attending brands; these editors will be required to give 3 minutes per attending brand in a “speed networking” style
Budget: $20,000 (5K per event)