editor-in-chief managing editor arch g. woodside michel...

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Editor-in-Chief Arch G. Woodside Boston College Managing Editor Michel Laroche Concordia University Editorial Review Boards Buyer Behavior Drew Martin Senior Associate Editor University of Hawaii Dana Alden University of Hawaii, Manoa Murphy Andrew Massey University, New Zealand Mark J. Arnold Saint Louis University Søren Askegaard University of Southern Denmark, Odense Sharon E. Beatty University of Alabama Suzanne C. Beckmann Copenhagen Business School, Denmark Michelle Bergadaa University of Geneva, Switzerland Albert J. Della Bitta University of Rhode Island Michael Callow Morgan State University Marylouise Caudwell University of Sydney Farooq Chudry University of the West of England, UK Deborah Y. Cohn Touro College James Coyle Miami University Oxford Ohio J Joseph Cronin Jr Florida State University Pierre Desmet University of Paris-Dauphine and Essec, France Martin Eisend European University Viadrina, Frankfurt, Germany Judith-Anne Garretson Folse Louisiana State University Ellen R. Foxman Bentley College Maggie Geuens Ghent University, Belgium Andrea Gröppel-Klein University of the Saarland, Germany Klaus Grunert University of Aarhus, Denmark Zheyin (Jane) Gu State University of New York (SUNY) at Albany Louise M. Hassan Lancaster University, UK Andrea Hemetsberger University of Innsbruck, Austria Tzung-Cheng (T.C.) Huan National Penghu University-Taiwan Victoria James Cardiff University, UK Robert Jewell Kent State University Jae Min Jung California State Polytechnic University, Pomona Michael Kamins Stony Brook University PK Kannan University of Maryland Dr. Uraiporn Kattiyapornpong (Ping) University of Wollongong, Australia Pillai K G Aston University, UK Ajith Kumar Arizona State University Louise M. Hassan Lancaster University, UK Dong Hwan Lee Manhattan College Dawn Lerman Fordham University Mary Long Pace University Gerrard Macintosh North Dakota State University Thomas J. Madden University of South Carolina Keven Malkewitz Oregon State University Tony Ellson Cardiff University Mary Ann McGrath Loyola University of Chicago Charles McMellon Hofstra University Carol Megehee Coastal Carolina University Kyeong Sam Min The University of New Orleans Banwari Mittal Northern Kentucky University George P. Moschis Georgia State University David L. Mothersbaugh University of Alabama James M. Munch Wright State University Rajan Nataraajan Auburn University U.R. Orth Christian-Albrechts-University Kiel, Germany Antony Peloso Arizona State University Patrick De Pelsmacker University of Antwerp, Belgium Joseph T. Plummer Advertising Research Foundation Lydia Price China Europe International Business School Girish Punj University of Connecticut Priyali Rajagopal Southern Methodist University Greg Rose University of Washington, Tacoma Catherine Roster University of New Mexico - Albuquerque Hosany Sameer University of London Charles M. Schaninger University at Albany — SUNY Leon G. Schiffman St. John’s University Bernd H. Schmitt Columbia University Jonathan Schroeder Rochester Institute of Technology Linda Shea University of Massachusetts Elaine Sherman Hofstra University Deborah Spake University of South Alabama Shawn Thelen Hofstra University Wells Victoria Durham University Sijun Wang Loyola Marymount University Zhiyong Yang University of Texas at Arlington Yang Zhilin City University of Hong Kong Finance and Accounting Olubunmi Faleye Associate Editor Northeastern University Oya Altinkiliç University of Pittsburgh H. Kent Baker American University Chenchuramaiah Bathala Cleveland State University Randall S. Billingsley Virginia Tech Rita Biswas University at Albany (SUNY) John B. Broughton Chapman University Claire E. Crutchley Auburn University Ken Cyree University of Mississippi Augustine Duru American University Ingrid E. Fisher University at Albany (SUNY) Rani Hoitash Bentley University Sang-Gyung Jun Hanyang University Robert E. Lamy CFA Institute Hei Wai Lee University of Michigan, Dearborn Benoît F. Leleux IMD, Switzerland Dalia Marciukaityte Cleveland State University Ike Mathur Southern Illinois University Michael McMillan CFA Institute Lalitha Naveen Temple University Lee Pinkowitz Georgetown University Arnold L. Redman University of Tennessee at Martin David M. Reeb Temple University Harley E. Ryan Jr. Georgia State University Srinivasan Sankaraguruswamy National University of Singapore Nilanjan Sen Nanyang Technological University (Singapore) Ken Shaw University of Missouri David M. Smith University at Albany (SUNY) Samuel C. Weaver Lehigh University International Business Sergio Biggemann Associate Editor University of Otago Syed T. Anwar West Texas A&M University G.J. Avlonitis Athens School of Economics and Business Science Artur Baldauf University of Bern Paul Beamish The University of Western Ontario Michelle Bergadaà University de Genève Frank Bradley University College Dublin Keith D. Brouthers University of London S.T. Cavusgil Georgia State University Michael Czinkota Georgetown University Adamantios Diamantopoulos University of Vienna Bahman P. Ebrahimi University of Denver Kamal Fatehi Kennesaw State University Pervez N. Ghauri King’s College London Robert Grosse Thunderbird Graham J. Hooley Aston University Alain Jolibert E.S.A. Grenoble Mile Jovic BK Belgrade University Hans Kasper University of Limburg Mike Kotabe Temple University Leonidas Leonidou University of Cyprus Jane Lu National University of Singapore Kristian E. Möller Helsinki School of Economics and Business Administration David Ricks Thunderbird Ilkka Ronkainen Georgetown University Saeed Samiee The University of Tulsa Bodo B. Schlegelmilch Vienna University of Economics and Business Steven Si Bloomsburg University of Pennsylvania Jan-Benedict Steenkamp University of North Carolina at Chapel Hill Shawn Thelen Zarb School, Russia Jean Claude Usunier Université des Lausanne Attila Yaprak Wayne State University Steve Werner University of Houston Van R. Wood Virginia Commonwealth University

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Editor-in-ChiefArch G. WoodsideBoston College

Managing EditorMichel LarocheConcordia University

Editorial Review Boards Buyer BehaviorDrew MartinSenior Associate EditorUniversity of HawaiiDana AldenUniversity of Hawaii, ManoaMurphy Andrew Massey University, New ZealandMark J. Arnold Saint Louis UniversitySøren AskegaardUniversity of Southern Denmark, OdenseSharon E. BeattyUniversity of AlabamaSuzanne C. BeckmannCopenhagen Business School, DenmarkMichelle BergadaaUniversity of Geneva, SwitzerlandAlbert J. Della BittaUniversity of Rhode IslandMichael CallowMorgan State UniversityMarylouise CaudwellUniversity of SydneyFarooq ChudryUniversity of the West of England, UKDeborah Y. CohnTouro CollegeJames CoyleMiami University Oxford OhioJ Joseph Cronin JrFlorida State UniversityPierre DesmetUniversity of Paris-Dauphine and Essec, FranceMartin EisendEuropean University Viadrina, Frankfurt, Germany

Judith-Anne Garretson FolseLouisiana State UniversityEllen R. FoxmanBentley CollegeMaggie GeuensGhent University, BelgiumAndrea Gröppel-KleinUniversity of the Saarland, GermanyKlaus GrunertUniversity of Aarhus, DenmarkZheyin (Jane) GuState University of New York (SUNY) at AlbanyLouise M. HassanLancaster University, UK Andrea HemetsbergerUniversity of Innsbruck, AustriaTzung-Cheng (T.C.) HuanNational Penghu University-TaiwanVictoria JamesCardiff University, UKRobert JewellKent State UniversityJae Min JungCalifornia State Polytechnic University, PomonaMichael KaminsStony Brook University PK KannanUniversity of MarylandDr. Uraiporn Kattiyapornpong (Ping)University of Wollongong, Australia Pillai K G Aston University, UKAjith KumarArizona State UniversityLouise M. HassanLancaster University, UKDong Hwan LeeManhattan College

Dawn LermanFordham UniversityMary LongPace UniversityGerrard MacintoshNorth Dakota State UniversityThomas J. MaddenUniversity of South Carolina Keven MalkewitzOregon State UniversityTony Ellson Cardiff UniversityMary Ann McGrathLoyola University of ChicagoCharles McMellonHofstra UniversityCarol MegeheeCoastal Carolina UniversityKyeong Sam MinThe University of New OrleansBanwari MittalNorthern Kentucky UniversityGeorge P. MoschisGeorgia State UniversityDavid L. MothersbaughUniversity of AlabamaJames M. MunchWright State University Rajan NataraajanAuburn UniversityU.R. OrthChristian-Albrechts-University Kiel, GermanyAntony PelosoArizona State UniversityPatrick De PelsmackerUniversity of Antwerp, Belgium

Joseph T. PlummerAdvertising Research FoundationLydia PriceChina Europe International Business SchoolGirish PunjUniversity of ConnecticutPriyali RajagopalSouthern Methodist UniversityGreg RoseUniversity of Washington, TacomaCatherine RosterUniversity of New Mexico-AlbuquerqueHosany SameerUniversity of LondonCharles M. SchaningerUniversity at Albany — SUNYLeon G. SchiffmanSt. John’s UniversityBernd H. SchmittColumbia UniversityJonathan SchroederRochester Institute of TechnologyLinda SheaUniversity of MassachusettsElaine ShermanHofstra UniversityDeborah SpakeUniversity of South AlabamaShawn ThelenHofstra UniversityWells VictoriaDurham UniversitySijun WangLoyola Marymount UniversityZhiyong YangUniversity of Texas at ArlingtonYang ZhilinCity University of Hong Kong

Finance and AccountingOlubunmi FaleyeAssociate EditorNortheastern University

Oya AltinkiliçUniversity of Pittsburgh

H. Kent BakerAmerican University

Chenchuramaiah BathalaCleveland State University

Randall S. BillingsleyVirginia Tech

Rita BiswasUniversity at Albany (SUNY)

John B. BroughtonChapman University

Claire E. CrutchleyAuburn University

Ken CyreeUniversity of Mississippi

Augustine DuruAmerican University

Ingrid E. FisherUniversity at Albany (SUNY)

Rani HoitashBentley UniversitySang-Gyung JunHanyang University

Robert E. LamyCFA Institute

Hei Wai LeeUniversity of Michigan, Dearborn

Benoît F. LeleuxIMD, Switzerland

Dalia MarciukaityteCleveland State University

Ike Mathur Southern Illinois University

Michael McMillanCFA Institute

Lalitha NaveenTemple University

Lee PinkowitzGeorgetown University

Arnold L. RedmanUniversity of Tennessee at Martin

David M. ReebTemple University

Harley E. Ryan Jr.Georgia State University

Srinivasan SankaraguruswamyNational University of Singapore

Nilanjan SenNanyang Technological University

(Singapore)

Ken ShawUniversity of Missouri

David M. SmithUniversity at Albany (SUNY)

Samuel C. WeaverLehigh University

International BusinessSergio BiggemannAssociate EditorUniversity of OtagoSyed T. AnwarWest Texas A&M University G.J. AvlonitisAthens School of Economics and Business Science Artur BaldaufUniversity of BernPaul BeamishThe University of Western OntarioMichelle BergadaàUniversity de GenèveFrank BradleyUniversity College DublinKeith D. BrouthersUniversity of London

S.T. CavusgilGeorgia State UniversityMichael CzinkotaGeorgetown University Adamantios DiamantopoulosUniversity of Vienna Bahman P. EbrahimiUniversity of Denver Kamal FatehiKennesaw State UniversityPervez N. GhauriKing’s College London Robert GrosseThunderbird Graham J. HooleyAston UniversityAlain JolibertE.S.A. Grenoble

Mile JovicBK Belgrade UniversityHans KasperUniversity of LimburgMike KotabeTemple UniversityLeonidas LeonidouUniversity of Cyprus Jane LuNational University of Singapore Kristian E. MöllerHelsinki School of Economics and Business AdministrationDavid RicksThunderbirdIlkka RonkainenGeorgetown UniversitySaeed SamieeThe University of Tulsa

Bodo B. SchlegelmilchVienna University of Economics and

Business

Steven SiBloomsburg University of Pennsylvania

Jan-Benedict SteenkampUniversity of North Carolina at

Chapel Hill

Shawn ThelenZarb School, Russia

Jean Claude UsunierUniversité des Lausanne

Attila YaprakWayne State University

Steve WernerUniversity of Houston

Van R. WoodVirginia Commonwealth University

Strategic Management and Organizational BehaviorLei-Yu WuAssociate EditorNational Chengchi University, TaiwanJean B. McGuireAssociate EditorLouisiana State UniversityVincent L. Barker IIIUniversity of KansasD. Anthony ButterfieldUniversity of MassachusettsWei-Ru Chen INSEAD, SingaporeShamsud D. Chowdhury Dalhousie UniversityMargaret CleekCalifornia State University–SacramentoArthur DarrowBowling Green State University

Walter D. DavisUniversity of MississippiGregory DessUniversity of Texas at DallasSteven W. FloydUniversity of ConnecticutUrs GattikerUniversity of Lethbridge Denise HoyerEastern Michigan UniversityJames G. HuntTexas Tech UniversityHema KrishnanXavier University, CincinnatiSimon S.K. LamUniversity of Hong KongEdward LevitasUniversity of Wisconsin-MilwaukeeJiatao LiHong Kong University of Science and Technology

Olie LundbergThe University of New OrleansJoseph T. MahoneyUniversity of Illinois at Urbana-ChampaignBruce MeglinoUniversity of South CarolinaWilliam G. MitchellDuke UniversityHugh O’NeillUniversity of North CarolinaScott L. Newbert Villanova University, U.S.ADaniel PowerUniversity of Northern IowaSamuel RabinowitzRutgers University–CamdenJay RakichIndiana University SoutheastChester SchriesheimUniversity of Florida

P.H. SohSimon Fraser UniversityTimothy M. StearnsCalifornia State University-FresnoHwee Hoon TanSingapore Management UniversityBing-Sheng TengCheung Kong Graduate School of Business George Washington UniversitySean R. ValentineUniversity of WyomingPatrick Van KenhoveGhent University, BelgiumHeli C. WangHong Kong University of Science and TechnologyKen WexleyWexley Consulting-HRDChyan YangNational Chiao Tung University

MarketingBarry BabinAssociate EditorLouisiana Tech UniversityDavid J. OrtinauCo-Associate EditorUniversity of South FloridaStephen ArnoldQueen’s UniversityJill AttawayIllinois State UniversitySeigyoung AuhYonsei UniversityJulia BakerTexas Christian UniversityTom BakerClemson UniversityDaniel BelloGeorgia State UniversityJames S. BolesGeorgia State UniversityAdilson BorgesReims Management SchoolThomas BrashearUniversity of Massachusetts AmherstKarin Braunsberger USF St. PetersburgGregory Brush University of Western AustraliaLes CarlsonUniversity of Nebraska-Lincoln Gabriel Cepeda CarrionUniversity of Seville, SpainJean-Charles ChebatH.E.C. – University of MontrealYung-Hsin Thomas ChenAsia UniversityLarry ChonkoUniversity of Texas at ArlingtonGeorge ChristodoulidesUniversity of BirminghamChristina ChungRamapo College of New JerseyGerard CliquetUniversity of RennesColleen Collins-DoddSimon Fraser UniversityBettina CornwellUniversity of Oregon Ronald L. CoulterSouthwest Missouri State UniversityPratibha Dabholkar University of TennesseeRajiv P. DantUniversity of OklahomaRene Y. DarmonESSECJames DeConinckWestern Carolina University, USA

Rohit DeshpandeHarvard Business SchoolMichael J. DorschClemson UniversitySean DwyerLouisiana Tech UniversityMary Ann EastlickUniversity of ArizonaAlexander E. EllingerUniversity of AlabamaSevgin ErogluGeorgia State UniversityDavid EpprightThe University of West FloridaHeiner EvanschitzkyUniversity of StrathclydeLinda FerrellUniversity of New MexicoRichard Flight Eastern Illinois UniversityJohn FraedrichSouthern Illinois UniversityDaniel J. GoebelIllinois State UniversityMitch GriffinBradley UniversityDavid M. HardestyUniversity of KentuckyEric G. HarrisPittsburg State UniversityAngela HausmanXavier UniversityJon M. HawesIndiana State UniversityDonna HillBradley UniversityMichael HuiThe Chinese University of Hong KongSubin ImCollege of BusinessSan Francisco State UniversityAnita JacksonCentral Connecticut State UniversityFernando Jaramillo University of Texas at ArlingtonWilliam J. KehoeUniversity of VirginiaChankon KimSaint-Mary’s UniversityKeysuk KimIowa State UniversityEunju KoYonsei University

Ajay KohliEmory UniversityJoy KozarKansas State UniversityV. KumarGeorgia State UniversityBarbara LaffertyUniversity of South FloridaFujun LaiUniversity of Southern Mississippi-Gulf CoastCharles W. Lamb, Jr.Texas Christian UniversityJeffrey E. LewinUniversity of North Texas J. David LichenthalCity University of New YorkAnnie H. LiuLoyola Marymount UniversityJason LuegMississippi State UniversityBryan A. LukasUniversity of MelbourneJames R. LumpkinLouisiana Tech UniversityXueming LuoUniversity of Texas at ArlingtonGreg MarshallRollins CollegeStephen W. McDanielTexas A&M UniversityGordon H.G. McDougalWilfrid Laurie UniversityPeter McGoldrickUniversity of ManchesterCarol M. MegeheeCoastal Carolina UniversityBulent MengucBrock UniversityRichard MichonRyerson UniversityVince MitchellCity of London UniversityJunyean MoonHanyang UniversityRobert E. MorganCardiff UniversityJay MulkiNortheastern UniversityStern NeillCalifornia Polytechnic State UniversityLinda NowakSonoma State UniversityAron O’CassUniversity of Newcastle Talai OsmonbekovUniversity of Northern Arizona

Ben OumlilWestern Connecticut State University Linda D. PetersUniversity of East Anglia, UKNicole Ponder Mississippi State University Frank PonsLaval UniversityMelvin PrinceSouthern Connecticut State UniversityKristy ReynoldsUniversity of AlabamaDonald P. RobinWake Forest UniversityBrian RutherfordPurdue UniversityRalf K. SchellhaseUniversity of Applied Sciences DarmstadtJagdip SinghCase Western Reserve UniversityK. SivakumarLehigh UniversityStephanie SlaterCardiff UniversityNathalie SpielmannReims Management SchoolDavid StruttonUniversity of North TexasTracy A. SuterOklahoma State UniversityGoran SvenssonOslo School of ManagementFang-Fang TangChinese University of Hong KongJeff TannerBaylor UniversityCharles R. TaylorVillanova UniversityScott VitellUniversity of MississippiUdo WagnerUniversity of ViennaDave WebbThe University of Western AustraliaMike WittmannThe University of Southern MississippiAlvin WilliamsThe University of South AlabamaElizabeth J. WilsonSuffolk UniversityClifford E. YoungUniversity of Colorado at DenverJingyun ZhangBowling Green State University

Business and Marketing ResearchAndreas GraefeLMU Munich, Munich, GermanyGeoff SoutarThe University of Western Australia Dinesh GauriMarketingWhitman School of ManagementBruce AlfordLouisiana Tech UniversityLawrence AngMacquarie UniversityMichael BeverlandRoyal Melbourne Institute of TechnologyMukesh BhargavaOakland University of Detroit ShaunAbhijit BiswasWayne State UniversityDipayan BiswasUniversity of South Florida

William C. BlackLouisiana State UniversityEdward A. BlairUniversity of HoustonScot BurtonUniversity of ArkansasGoutam ChakrabortyOklahoma State UniversityJoseph A. CoteWashington State UniversitySujay DuttaWayne State UniversityMike EwingMonash UniversityAdam FinnUniversity of AlbertaDinesh K. Gauri Syracuse UniversitySanjoy GhoseWisconsin - Milwaukee

Dhruv GrewalBabson CollegeWagner KamakuraDuke UniversitySteve KatesSimon Fraser UniversityUjwal KayandeAustralian National UniversityBalaji C. KrishnanUniversity of MemphisShaun McQuittyAthabasca UniversityHarmen OppewalMonash UniversityChris PulligBaylor UniversityWilliam QuallsUniversity of IllinoisEdward E. RigdonGeorgia State University

Simon SiguéAthabasca UniversityAshish SinhaVictoria University of WellingtonK. SivakumarLehigh UniversitySihem TaboubiHEC MontrealHarry TimmermansTechnical University of WellingtonKevin E. VossOklahoma State UniversityJim WileyTemple UniversityIan F. WilkinsonUniversity of New South Wales, Australia Louise YoungUniversity of Western SydneyGeorge ZaccourHEC Montreal

Book EssaysScarlett WesleyAssociate EditorUniversity of Kentucky

Bruce AlfordLouisiana Tech University

Bill BlackLouisiana State UniversityTim ChristiansenMontana State UniversityJohn EatonUniversity of North Carolina– Charlotte

Wagner KamakuraDuke University

Melissa MooreMississippi State University

Bill QuallsUniversity of Illinois at Urbana Champagne

Ed StaffordUtah State University

Service ManagementLei-Yu WuAssociate EditorNational Taipei College of BusinessHaipeng (Allen) Chen Texas A&M UniversityJyh-Shen ChiouNational Chengchi UniversityLawrence F. Cunningham University of Colorado at DenverDwayne Dwayne D. Gremler Bowling Green State University

Lester W. Johnson The University of Melbourne

Anna S. Mattila Pennsylvania State University

Paul G. Patterson The University of New South Wales

Ko de Ruyter Maastricht University

Kathleen Seiders Boston College

Magnus Soderlund Stockholm School of Economics

Richard A. Spreng Michigan State University

Tsutomu WatanabeShinshu University

Martin Wetzels Maastricht University

Yingzi XuAUT University

Chwo-Ming Joseph YuNational Chengchi University

Hao ZhaoCheung Kong Graduate School of Business

Service ResearchAnders GustafssonAssociate EditorKarlstad UniversityLerzan Aksoy Fordham UniversityTor W. Andreassen Louisiana Tech UniversityRuth N. Bolton Arizona State UniversitySterling A. Bone Brigham Young UniversityLiliana Bove University of Melbourne

Tom DeWittUniversity of Hawaii Paul W. Fombelle Northeastern UniversityHeiko Gebauer University of St GallenThorsten Gruber The University of ManchesterMaria Holmlund-RytkönenHanken School of EconomicsPhil KlausCranfield UniversityRobert J. KwortnikCornell University

Janet R. McColl-Kennedy The University of QueenslandSabine Moeller EBS Business SchoolChiara Orsingher Università di BolognaLia Patrício University of PortoCatherine Prentice Swinburne University of TechnologyMark S. Rosenbaum Northern Illinois UniversityNancy Sirianni Texas Christian University

David K. Tse Hong Kong University

Wolfgang UlagaUniversity of Paris Pantheon-Sobornne

Jochen WirtzNational University of Singapore

Lars Witell Karlstad University

David M. Woisetschläger Technishe Universität Braunschweig

Chi Kin (Bennett) YimThe University of Hong Kong

B2B & Inter-organizational BehaviorBaxter, RogerAssociate EditorAUT UniversityBallantyne, DavidOtago UniversityBrush, GregUniversity of Western AustraliaCorsaro, DanielaUniversità Cattolica del Sacro CuoreDavis, Donna FTexas Tech University

Ehret, MichaelNottingham Trent UniversityGlynn, MarkAUT UniversityGolfetto, FrancescaBocconi UniversityHo, DixonNanyang Technological UniversityKleinaltenkamp, MichaelFreie Universität BerlinLeung, Thomas Kim-pingHong Kong Polytechnic University

Lindgreen, AdamUniversity of CardiffMandjak, TiborCorvinus UniversityMatthyssens, PaulUniversiteit AntwerpenMedlin, ChrisUniversity of AdelaideNaude, PeterUniversity of ManchesterRinallo, DiegoEuromed Management

Ritter, ThomasCopenhagen Business School

Sengupta, SanjitSan Francisco State University

Sharma, ArunUniversity of Miami School of Business

Schiele, Holger University of Twente

Keith A. RichardsUniversity of Tennessee

The Journal of Business Research is affiliated with the Society for Marketing Advances.