2ND EDITION

TRANSPORT OF HIGH RISK NEONATES

WHEN SKILL, EQUIPMENT AND PROFESSIONALISM

MAKE THE DIFFERENCE

Copenhagen, from the 1st to the 3 rd of September 2016

SPONSOR MANUAL

Welcome letter

Dear colleagues.

Welcome to the CPH Transport Conference 2016. This is the 2nd Edition of the High Risk Transport of

Neonates´ Conference in Europe, but the first that reaches out to the acute neonatal transport

services from all over the world.

The Conference aims at bringing together different health care professionals engaged in high-risk

neonatal transports: Neonatologists, neonatal trainees, paediatric intensivists and

anaesthesiologists, neonatal intensive care nurses, respiratory therapists, nurse practitioners,

perfusionists and researchers, clinicians, medical directors and decision makers interested in the

challenges, planning or conduct of acute neonatal retrievals.

You will have an unseen opportunity to meet with and learn from colleagues from all over the

world, and interactivity and networking will be highly prioritized during the conference program.

The topics will focus on state-of-the art procedures and technical solutions for neonatal transport,

but will also take into account practical problem solving under unforeseen and austere conditions.

The ultimate goal of the conference is to challenge and find solutions to the unmet needs in high-

risk transports of sick neonates and to promote cooperation and research activities on a

multinational scale.

The website will be updated on a regular basis, and more detailed information will follow. We

hope, you will find the program interesting. If you want to be kept updated automatically, please

click on ….. and register your name and e-mail address.

Looking forward to seeing you in Copenhagen, September 2016.

Best wishes,

Morten Breindhal

CONGRESS COMMITTEE

Morten Breindahl, Denmark

Susan Broster, UK

WIlliam Cyr, USA

Michael Frakes, USA

Neelam Gupta, UK

Boubou Hallberg, Sweden

Michael Meyer, USA

Luca Ramenghi, Italy

Michael Stewart, Australia

Marta Thio Lluch, Australia

ORGANIZING SECRETARIAT

A company of the MCA Group

Sponsors & Exhibitors contact

INTERNATIONAL

E-mail: hartley@mcascientificevents.eu

Phone: +39 02.34934404 ext. 212

THE HOT TOPICS

SKILLS

Professional and personal qualifications needed to carry our neonatal transports?

Specific challenges on neonatal transports in helicopters and fixed wing flights

Specific ABCDE challenges during transport (immaturity/prematurity, IUGR, twins,

septicaemia, meningitis, convulsions, IVH, HIE, malformations, CHD, CDH, gastroscisis, MMC,

ECMO etc.)

PROFESSIONALISM

How can we optimize pre - and post transport communication with referring hospital?

Adverse events during transport - how can we learn from our mistakes?

Safety issues for the patient and the transport staff - parents on board?

Indications for high risk transport of neonates - can they be standardized?

How do you identify patients who will benefit from rapid retrieval?

Triage and risk assessment before, during and after transport. What works?

Maternal-fetal transports – is it better to transport the pregnant woman earlier?

Key performance indicators in neonatal transport - what is really important?

Should neonatal teams transfer young infants/ children? What is the mission creep and

scope?

Can you keep infants at a lower level of care with expert oversight?

EQUIPMENT

Packing the bags - what should we bring?

Transport incubators - compressing a level III/IV NICU into a portable unit on wheels

Transport vehicles - is there a perfect solution?

HUMAN RELATIONS

Pros et cons in part-clinical/ full-time transport teams

How do we recruit, train and re-certicy transport personnel?

RESEARCH & DEVELOPMENT

Unsolved problems in neonatal transport - potential for improvement, identification of areas

for innovation?

Research in neonatal transport - what is needed?

INternational Federation of Acute Neonatal Transport Services

International collaboration of acute neonatal transport services

Improvement of quality and outcome of neonatal transports

Platform for collaborative research, training and learning

Shared data on key performance indicators in neonatal transport/ benchmarking

Standardization of ground and air transport

Executive Committee

Morten Breindhal

Susan Broster

William Cyr

Michael Frakes

Neelam Gupta

Boubou Hallberg

Michael Meyer

Luca Ramenghi

Marta Thio Lluch

AIMS

”The aim of the 2nd Edition of the High Risk Transport of Neonates Congress in

Copenhagen is to bring together health care professionals involved in the

planning and conduct of neonatal transports from all over the world. The topics will

focus on state-of the art procedures and technical solutions for neonatal

transport, but will also take into account practical problem solving

under unforeseen and austere conditions.

Key opinion leaders from different cultural and geographical areas will present

their views on how to manage vulnerable, sick newborns during interfacility

retrieval.

The congress concept will promote a high degree of interactivity among the

participants, and there will be plenty of networking opportunities in order to

enhance exchange and comparison of professional experiences and knowledge.

The ultimate goal of the congress is to challenge and find solutions to the unmet

needs in high-risk transports of sick neonates and to promote cooperation and

research activities on a multinational scale”.

TARGETS

Neonatologists

Paediatric intensivists

Paediatric anaesthesiologists

Neonatal intensive care nurses

Respiratory therapists

Perfusionists

Clinicians medical directors and decision makers

LAST EDITIONS and 2016 FORECAST

Edition 2015

82 Participants + 120 in streaming

12 Sponsors

25 Countries

FORECAST 2016

350 Participants

25 Sponsors

30 Countries

TRANSPORTATION 2015 Genova Phyisicians

Nurses and Midwives

Fellows and Residents

Transportation 2016 - CopenhagenRegistrant Categories Phyisicians

Nurses and Midwives

Fellows and Residents

WHY DENMARK?

Denmark is the spiritual and historical home of the Viking and home of the little

mermaid.

Denmark is the smallest as well as the most southerly and most low-lying of the three

Scandinavian countries and consists of the peninsula of Jutland and an archipelago of

more than 400 islands of which 72 are inhabited. Denmark borders Germany to the

south, is connected to Sweden by a road and rail bridge and has a tidal coastline of

7 314 km.

WHY COPENHAGEN?

Copenaghen (in danese København) è la capitale e la città più popolosa della Danimarca con . È situata sulle isole Sjælland e di Amager ed è separata dalla città svedese di Malmö, dallo stretto di Øresund. Be charmed by Copenhagen - a cosy knot of winding streets, beautiful buildings, mouthwatering New Nordic Cuisine and an unparalleled sense of style.

TRAVEL INFORMATION Denmark's main airport is Copenhagen Airport, which is serviced by all major

international airline operators. Copenhagen Airport on the island of Zealand is Denmark's biggest airport. Most major airports have directs routes to Copenhagen, and most major airline operators have regular flights to and from Copenhagen. From Copenhagen Airport you can get to

Copenhagen's city centre in just about 15 minutes by metro. Trains and buses also go to and from the city centre to the airport.

CONGRESS VENUE

Information available soon

FLOOR PLAN Available soon

CONGRESS VISIBILITY Promotional activities are the main tools used by MCA Scientific Events to spread the news of the congress around the scientific world. Communication is planned according to the following schedule: • MAILING LIST – newsletters will be sent to more than 40.000 mailing contacts around the world in gynecological and neonatal field • SCIENTIFIC SOCIETIES – we will contact more than 500 sister societies supporting the congress among their members • RELATED CONGRESSES – we will plan cross promotion activities (web visibility and flyers exchange) months before the event • JOURNALS – the most important journals in the neonatal field will publish the congress news and special ADVs • OFFICIAL WEBSITE/WEBSITES – the congress website will contain all the information regarding the event (scientific program, sponsorship opportunities, links and so on) and will be the most clicked tool. • KOLs / Hospital Departments / Universities and Schools of specialties –we count on reaching about 70.000 professionals in the field with our marketing activities in the 18 months before the event

The experience gained in the Scientific Events field allows MCA to deeply know the protagonists of the Congress. In 15 years of activity as a PCO MCA has continuously updated the technological tools and today uses top level technology with the aim to improve interaction. The MCA PLATFORM is the answer to the growing need for communication and networking amongst the key players of the congress in order to strengthen the relationship: before, during and after the congress.

INFORMATION (WEBSITE)

INTERACTION (SOCIAL NETWORKS)

PERSONAL AREA (APP)

PROMOTION (MKT & COMM ACTIVITIES)

SPONSORSHIP OPPORTUNITIES Sponsors can be an active part of the organization, creating tailor made messages to strike the target. We have studied new tools in order to offer different Marketing activities, to communicate and promote our congress in close relation with our Sponsors requirements.

DIGITAL • USB key - Branding the USB keys offers the Sponsor lots of visibility. The USB key is distributed from the sponsor’s booth space and it can contain various kind of files (documents, images, presentations, mp3). Moreover this tool can be used after the congress and allows the Brand to extend its awareness in the course of time. • App - Branding the official App is the best way to get in touch with the attendees and will be “in their hands” during the congress. The APP will be an interactive tool which offers the participants, Kols and Industry the possibility to: check the scientific program, schedule their own agenda of the congress, find a booth space, book an appointment with key opinion leaders, get in touch with the congress participants, download abstracts, download the speakers presentations live, interact with the speakers during their talks, reply to questionnaires, vote. • MCA TV for TRANSPORTATION - MCA TV for Transportation is a special TV channel dedicated to the congress and will be turned on all day in the exhibition area. The TV will give out news regarding the congress, announce activities, talk about the hottest topics and transmit the interviews with participants and Kols, with the aim to interact with all the congress players. This sponsorship proposal offers a lot of visibility. The sponsor will have the possibility to put their logo, sliding banner and/or video on the TV. • WI-FI - The official WI-FI of the congress can be supported by the industry and the landing page will indicate the sponsor logo • E-Posters - The sponsor will have the opportunity to place its logo on the totem of the e-poster in the dedicated area • QR code - Creating a QR code of the Company website is a benefit both for the Sponsor and for the attendee. It is possible to create a QR code of any internet page and URL address, so that you can communicate ads, events, photos, the conference program, coupons, menu and specials. • Newsletter - A dedicated newsletter is a strong tool to introduce the brand, as the communication is delivered directly to the attendees’ mail box. Sponsorship of the official congress newsletters: the sponsor’s logo will be visible on all the newsletters, the despatch schedule usually starts six months before the event and continues after it finishes. • TV CC Adv. & Digital Signage - Sponsors can use the TV CC system, as an advertising tool to spread promotional video communication (breaks) or the brand logo slide show. • Sponsored Tutorial Appetizer - Branding short lectures or teaser messages (for example, “appetizer section sponsored by”, which can be used also as an educational opportunity and broadcasted on the APP before the event) allows the Sponsor to display the brand and related information in advance. • Video on the congress website - The website is the digital space that contains all the material regarding the congress and it is an important window for the Sponsors. The Company can combine logo, video and other images of its business and include music and voiceovers to offer clear and concise information. Benefit in terms of visibility: the website is one of the most clicked tools before, during and after the event. • Cyber area - Branding the network cyber area allows the Sponsor to be present with its logo on the multimedia tools, signage and eventual complementary Wi-Fi accesses.

Please find below the rating of the digital tools, with a score from 1 to 5.

*The above rating is the outcome of a study commissioned by MCA ad carried out by a group of top experts in the field

Contact

Time

Quality of

Contact

Number of

Contact

Brand

Visibility

Scientific

Value Average

USB Key 5 3 4 5 5 4,4

App 4 3 4 3 5 3,8

MCA TV for

Transportation 5 3 4 5 5 4,4

WIFI 4 3 4 3 4 3,6

E- Posters 3 3 4 4 4 3,6

QR Code 3 3 4 4 3 3,4

Newsletter 1 3 5 4 5 3,6

TV CC Adv. &

Digital Signage 3 1 4 4 1 2,6

Tutorial

Appetizer 1 3 5 5 5 4,4

Video on the

website 4 1 4 4 4 3,2

Cyber area 3 3 4 4 4 3,6

TRADITIONAL

•ADV Page - A dedicated page on the scientific program, important reference point during the congress. The ADV page has different prices depending on the position in the program: internal page, internal cover, back cover. • Exclusive signage - Sponsor’s logo on all congress signage • Lanyards - Conference lanyards branded with the Sponsor’s logo. • Hand outs - The flyer is given out by hand to the participants (not in the congress bag), promoting the Sponsor’s business and increasing brand awareness. • Notepads & Pens - Notepads and pens branded with the Sponsor’s logo. • Congress bags - Conference bags branded with the Sponsor’s logo. • Congress bag inserts - General flyers or other kinds of communication and gadgets. • Symposium Luncheon: commercial symposium during the lunch hour of the congress. Parallel: satellite symposium in parallel with the main sessions. Exclusive: with no other symposium at the same time. • Coffee Break, Lunch, Welcome cocktail - The area of the coffee break/lunch/cocktail will be branded with the sponsor’s logo. • Booth - Booth spaces are available in various sizes. • Speakers Corner - Branding in the area dedicated to the meeting between speakers and individual participants. • Challenge the speaker - Branding the area dedicated to a discussion on topics proposed by the audience. • Hospitality Suite - A reserved area hospitality suite at the venue

Please find below the rating of the traditional tools, with a score from 1 to 5

Contact

Time

Quality of

Contact

Number of

Contact

Brand

Visibility

Scientific

Value Average

ADV page 3 2 4 5 1 3

Exclusive signage 3 1 4 3 1 2,4

Lanyards 4 1 4 5 1 3

Hand outs 1 2 4 4 1 2,6

Notepad & Pens 5 1 4 5 1 3,2

Congress bags 5 1 4 5 1 3,2

Congress bag inserts 1 2 4 3 2 2,4

Luncheon Symposium 2 4 4 3 5 3,6

Parallel Symposium 2 4 3 3 5 3,4

Exclusive Symposium 2 4 4 4 5 3,8

Coffee Breaks 2 1 4 3 1 2,2

Lunches 2 1 4 3 1 2,2

Welcome cocktail 1 1 4 4 1 2,2

Booth

3 5 3 4 2 3,4

Speakers’ Corner 3 5 3 3 5 3,8

Challenge the Speaker 1 5 2 2 4 2,8

Hospitality Suite 2 5 1 1 5 2,8

*The above rating is the outcome of a study commissioned by MCA ad carried out by a group of top experts in the field

PRICE LIST DIGITAL SPONSORSHIP PROPOSALS

USB Key 12.000 Production costs not included

App (mono-sponsor) 15.000 Only one sponsor

App (multiple sponsors) 10.000

QR Code 2.000

Dedicated Newsletter Official congress Newletter

3.000 8.000

TV CC Adv. & Digital Signage 8.000

Tutorial Appetizer 5.000

Video on the website 3.500 The price refers to the promotional web space only

Cyber area 10.000

TRADITIONAL SPONSORSHIP PROPOSALS

ADV page 3.000 4.000 5.000

Internal page Internal cover pages (2nd and 3rd) Back cover page

Exclusive signage* 12.000

Lanyards* 7.000 Production costs not included

Hand outs 3.500

Notepad & Pens* 3.000 Production costs not included

Congress bags* 5.000 Production costs not included

Congress bag inserts* 3.000

Luncheon Symposium 20.000 Lunch boxes not included

Satellite Symposium 25.000

Exclusive Symposium T.B.D.

Welcome cocktail 12.000

Booth Space 6.000 Standard booth space 3 x 2 = 6 sqm

Speakers’ Corner 12.000

Challenge the Speaker 10.000

Hospitality Suite 6.000

NEW SPONSORSHIP PROPOSALS

MCA TV for Transportation 20.000

OFFICIAL WIFI 15.000

TOTEM E-POSTERS 15.000

For sponsor enquiries, please contact:

Ann Hartley: hartley@mcascientificevents.eu

Tel: +39 02 34934404 ext. 212