Editie 2020

In a world that is overwhelmed by 24/7 news, opinions and tweets, there is a need for an expert who can present you reliable news. Which news is reliable and which news is only partially true? A positive expert too, who can surprise his readers with facts and arguments others don’t see.

Elsevier Weekblad, by far the largest opinion platform of The Netherlands, is that expert. With a weekly magazine, an online platform, the newsletters, an iPad-magazine and Live Events.

✓ General interest: weekly magazine Elsevier Weekblad✓ Topical issues and interaction: e-newsletters, website and mobile applications.✓ Elsevier Weekblad iPad: the iPad app gives access to the latest news edition.✓ Live Events: part of our multimedia strategy is Events; we have our own professional Events team.

First the facts.

Elsevierweekblad.nl389,303 unique visitors

This isElsevier Weekblad

newsletter78,000 subscribers

Elsevier WeekbladReach: 264,100

Elsevier Weekblad Facebook49,500+ followersElsevier Weekblad Specials

Elsevier Weekblad Events

Elsevier Weekblad

Reader Offers

Elsevier Weekblad Research

Since 1945 Elsevier Weekblad appears weekly as an opinion magazine with an aim to create order in the information chaos. The readers are informed on important topics such as economy, politics, finance, science and culture.

It contributes to reflection, opinion and discussion on current topics. The selected information is always accompanied by a thorough analysis and clear, often bold statement. Accessible, compact and complete. Sober, sharp and not afraid to form an opinion, always based on facts.

TerZakeTerZake is a business-to-business Edition within the environment of the magazine Elsevier Weekblad. The themes are proposedby advertisers. TerZake is a journalisticproduction focusing on day-to-day practices. The TerZakes are excellent written andattractively designed. Also posted online on Elsevierweekblad.nl

Special Readers OffersOur Special Readers Offers are a greatopportunity for advertisers to present exclusive offers for the Elsevier Weekblad readers. For example a discount on a ticket, discount on a service or product. We accept Special Readers Offers on condition thatduring this period it is exclusively offered at Elsevier Weekblad. Special Readers Offers willbe published in our magazine and are alsoposted on our website www.elsevierweekblad.nl/lezersaanbieding

Propositions

Elsevier Weekblad lezersThe Elsevier Weekblad brand offers you the opportunity to communicate directly with a highly educated and wealthy target group. Elsevier Weekblad readers are critical, curious and self-willed, and want to form their own opinion. They are mostly business decision-makers (entrepreneurs or managers), wealthy, enterprising and travel-loving, skillfully deal with money, and love comfort and good food. They are socially involved and have a broad interest in politics, economics, foreign countries, culture and science.

Male/Female: 68% /32%Age: 30+Social class: 57% W1/W2Decision makers: 75,700 (DMS 2020)

Elsevier Weekblad Frequency: 49 issues a yearPrint reach: 264,100 (NPM 2020-II)Brand reach: 593,800 (NOM Mediamerken 2020-II)

Elsevier.weekblad.nl389,303 unique visitors p/m, 1.664.080 pageviews p/mGoogle Analytics 2019 Q4 t/m 2020 Q3

Elsevier Weekblad newsletter78,000 newsletter subscribers; CTO: 19%, CTR: 6%Frequency: daily

Elsevier Weekblad Facebook49,500+ followers

Elsevier Weekblad Twitter86,900+ followers

Facts & figures

1 04-01-2020 12-12-2019 Forecast 2020

2 11-01-2020 02-01-2020 Top 500 Companies

3 18-01-2020 08-01-2020 Best Schools 2020

4 25-01-2020 15-01-2020 -

5 01-02-2020 22-01-2020 -

6 08-02-2020 29-01-2020 -

7 15-02-2020 05-02-2020 -

8 22-02-2020 12-02-2020 -

9 29-02-2020 19-02-2020 TZ Second Home

10 07-03-2020 26-02-2020 -

11 14-03-2020 04-03-2020 -

12 21-03-2020 11-03-2020 Best Clinics 2020

13 28-03-2020 18-03-2020 -

Planning 2020

14 04-04-2020 25-03-2020

15 11-04-2020 01-04-2020 Easter issue

16 18-04-2020 08-04-2020 Top 100 Family Companies

17 25-04-2020 15-04-2020 -

18 02-05-2020 22-04-2020 House Market

19 09-05-2020 29-04-2020 Interior Special

20 16-05-2020 06-05-2020 -

21 23-05-2020 13-05-2020 -

22 30-05-2020 20-05-2020 Who earns what?

23 06-06-2020 27-05-2020 Study & Work 2020

24 13-06-2020 03-06-2020 -

25 20-06-2020 10-06-2020 -

26 27-06-2020 17-06-2020 Best Municipalities 2020

Issue Publicationdate

Closing date for advertisers

Theme/Special Issue Publicationdate

Closing date for advertisers

Theme/Special

27 04-07-2020 24-06-2020 -

28/29 11-07-2020 01-07-2020 Summer Issue

30 25-07-2020 15-07-2020 -

31 01-08-2020 22-07-2020 -

32 08-08-2020 29-07-2020 -

33 15-08-2020 05-08-2020 -

34 22-08-2020 12-08-2020 -

35 29-08-2020 19-08-2020 -

36 05-09-2020 26-08-2020 -

37 12-09-2020 02-09-2020 -

38 19-09-2020 09-09-2020 -

39 26-09-2020 16-09-2020 TZ Second Home

Planning 2020

40 03-10-2020 23-09-2020 Best Studies 2020

41 10-10-2020 30-09-2020 Interior Special

42 17-10-2020 07-10-2020 Medicine - dossier

43 24-10-2020 14-10-2020 -

44 31-10-2020 21-10-2020 Top 500 Companies

45 07-11-2020 28-10-2020 -

46 14-11-2020 04-11-2020 TZ Legacy

Best Hospitals 2020

47 21-11-2020 11-11-2020 -

48 28-11-2020 18-11-2020 Wine guide

49 05-12-2020 25-11-2020 -

50 12-12-2020 02-12-2020 -

51/52 19-12-2020 08-12-2020 Christmas Issue

53 02-01-2021 22-12-2020 Forecast 2021

1 09-01-2021 29-12-2020

Issue Publicationdate

Closing date for advertisers

Theme/Special Issue Publicationdate

Closing date for advertisers

Theme/Special

BannersBillboard (970*250) € 36 cpmHalfpage (300*600) € 36 cpmRectangle (300*250) € 25 cpmLeaderboard (728*90) € 15 cpmLarge Leaderboard (970*90/70) € 36 cpmWide Skyscraper (160*600) € 18 cpm

Mobile bannersBanner (320*100) € 15 cpmInterscroller (320*480) € 36 cpm

OtherNative-in Article p. Quality View € 1.25Newsletter Advertorial € 3,500

Digital

Rates & formats 2020

Product Rate

Technical specifications

Base ratein euro’s excl. VAT

1/1 page € 10,562

Format index

1/2 page 632/1 page 187

Position index

Preferred position 110Spread in center 1101e page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Fold out cover* 280

*excl. production cost –upon request

Type area1/2 portrait 88 x 2451/2 landscape 180 x 1161/1 180 x 245

Bleed1/2 portrait 98 x 2651/2 landscape 200 x 1261/1 200 x 2652/1 200 x 265 – 200 x 265

Formats and measurements (mm)Format Width x height

+ 3 mm cut-off

Type Area: 180 x 245 mm Bleed: 200 x 265 mmPrinting process: offsetPaper- cover: 80 grs woody mat mc- inside: 60 grs UPM Start MattFinish: stapled paperbound

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