ecu mas deck
DESCRIPTION
My presentation to undergraduate advertising students at ECU about Miami Ad School.TRANSCRIPT
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Strategic Planning
![Page 2: ECU MAS deck](https://reader036.vdocuments.site/reader036/viewer/2022082310/5463abcdaf795974338b4600/html5/thumbnails/2.jpg)
What is Planning?
• The Voice of the Consumer
• The Voice of Reason.
• The Asker of Why?
• The Link between Account Management and Creative
![Page 3: ECU MAS deck](https://reader036.vdocuments.site/reader036/viewer/2022082310/5463abcdaf795974338b4600/html5/thumbnails/3.jpg)
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Be Interesting
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Be Interested
![Page 6: ECU MAS deck](https://reader036.vdocuments.site/reader036/viewer/2022082310/5463abcdaf795974338b4600/html5/thumbnails/6.jpg)
Be Relevant
![Page 7: ECU MAS deck](https://reader036.vdocuments.site/reader036/viewer/2022082310/5463abcdaf795974338b4600/html5/thumbnails/7.jpg)
Dont Be Afraid to Take a Deep Dive
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Be Bout What You Be Talkin Bout
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Why MAS?
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Hands On
• 12 Weeks
• 12 Planners
• 6 cases
• 1 pitch
• 1 job!
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Learn from Industry Heavyweights
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The Brands
Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen
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