ECR Italia Main Project 2003

National initiatives meeting Paris April 3 2003

Main Projects

• OSA

• C-CRM Phase 2

• Category Management Tool Kit

• Social and Environmental Responsibility Phase 2

OSA

OSA

• Objective : – Utilize European and French results to analyze

the italian situation • OSS % per category/ PoS format

• Identify main root causes

• Implement and monitor corrective actions

• Prepare a road map and best practices for all Members of Ecr Italia

OSA

• Working Group– Industry : Barilla, Bauli, Baiesdorf, Cameo,

Campari, Cirio , Coca Cola, Danone, Elah Dufour, Fater, Ferrero,Fhp,Gillette, Guaber, Heineken, Henkel, J,Wax, Kraft, Lavazza,Manetti e Roberts, Mastrerfood,Nestlè. Oreal, Procter&Gamble, Reckittbenckiser, San Pellegrino, Sara Lee, Unilever

– Retailers : Carrefour, Conad, Coop Italia, Crai, Despar, Esselunga, Interdis, Metro, Selex, Sisa

OSA

• Status: On Going– Defined general objectives :

• How to measure OSS

• Service level to Shopper

– Supply Chain status from OSS point of view under analysis ( Questionnaire)

– Pilot under preparation– Project closing : End 2003

Project Road Map

RAPPORTO INTERMEDIO

GIUGNO

RAPPORTO INTERMEDIO

GIUGNO

RAPPORTO FINALE

OTTOBRE

RAPPORTO FINALE

OTTOBRE

DEFINIZIONIDEFINIZIONI MISURAZIONI PILOTA

MISURAZIONI PILOTA

ESTENSIONE PILOTA

ANALISI OSAANALISI OSA

To DayTo Day

QUESTIONARIOQUESTIONARIO

Risultati QuestionarioPreparazione

Piloti

Risultati QuestionarioPreparazione

Piloti

MISURAZIONI CAUSA-EFFETTO

MISURAZIONI CAUSA-EFFETTO

MARZO-MAGGIO GIUGNO-SETTEMBRE

MIGLIORAMENTI E MISURAZIONI

(automatiche)

(azioni a breve)

Da decidere e programmare

Condivisione dati Europa/Francia

DefinizioniIndagine sulla Supply

Chain Italiana ( Questionario e

Raggruppamenti di indagine)

Condivisione dati Europa/Francia

DefinizioniIndagine sulla Supply

Chain Italiana ( Questionario e

Raggruppamenti di indagine)

OTTOBRE-FEBBRAIO

Pilots Operative Process

Rilevazione Diretta Visibilità d’interfaccia Presenza

STAB MP RiservaGDOMC

Programmi P.F.

Ordini

Ordini di rifornimento IDM-GDO

Ordini Ordini

Copertura dell’assortimento

• Categoria = Scaffale

• Tutte le referenze del planogramma

CassaStock StockStockStockStock

Distributore(tutti i prodotti)

Distributore(prodotti Pilota)

Produttori(co-Pilota per

le promozioni)

Ordini

Legenda: modalità di partecipazione

Man. Autom.

OSA

• Available material :– A Questionnaire to analyze the full supply

chain from OSS point of view– Pilots road map

C-CRM Phase 2

C-Crm Phase 2

• Objective :– Spread knowledge of results of the phase 1– Define operational solution for C-CRM

C-Crm Phase 2

• Status : On going– Spread knowledge of results of the Phase 1

• 3 workshops with 70 Managers involved already done

• 3 additional workshops scheduled in April and May

– Define operational solution for C-CRM• Working Group Started

– Project Closing: September 2003

C-Crm Phase 2

• Working Group– Industry: Barilla, Coca Cola, Colgate, Fater,

Ferrero, Galbani, Henkel, Kimberly Clark, L’Oreal, Manetti e Roberts, Sara Lee

– Retailers : Auchan, Carrefour, Conad, Crai, Interdis, Despar, Metro, Selex, Sigma, Sisa

C-Crm Phase 2

• Available Material:– Phase 1 Blue Book– Workshops Material

Category Management Tool Kit

Category Management Tool Kit

• Objective :– Satisfy the requests coming from the

participants to work shops :• Map the Category Management applications

already existing in ECR Italia

• Define a “ Tool Kit” to help Category Management implementation in all Companies

Category Management Tool Kit

• Status : – Call for nominations launched– Project closing : End 2003

Social and Environmental Responsibility Phase 2

STAB GDO

Social and Environmental Responsibility Phase 2

• Objective :– Identify the elements of an “ Ethical Offer” and

of an “ Ethical “ Retail mix– Define a collaborative pattern

STAB GDO

Social and Environmental Responsibility Phase 2

• Status : – Call for nominations to be launched– Project closing : end 2003

STAB GDO

Social and Environmental Responsibility Phase 2

• Phase 1 Working Group:– Industry: Bp-Castrol, Confruit, Coca Cola,

Elah Dufour, Eridania, Ferrero, Galbani,Gruppo Buondì, Guaber, Heineken,Henkel, Kimberly Clark, Kraft, Leaf, Manetti e Roberts,Martini e Rossi, Sara Lee, Unilever

– Retailers : Aligrup, Carrefour, Coop Italia, Crai, Ceda, Despar, Interdis, Selex

STAB GDO

Social and Environmental Responsibility Phase 2

• Available material :– Phase 1 Blue Book

STAB GDO