ecoturism in estonia

7/31/2019 Ecoturism in Estonia

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Ecotourism in Estonia

7 of June 2010Aivar Ruukel


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- Organization- Quality Label- Products

- Marketing- Collaboration


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Estonia on the map


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Soomaa -Capital ofEstonian

Wilderness


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Estonian Ecotourism Association Non-governmental, non-profit, membership organization

Since 1996

Our mission promote development of ecotourism

Our activities

Seminars, Trainings, Conferences, Fairs Plans, strategies, action plans at national, regional and

local levels

Ecotourism labelling process


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Estonian Ecotourism Quality Label

Established in 2000

Renewed in 2006

Sister-label forNatures Best label ofSwedish Ecotourism


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Quality Labels Criterias

Criterias:1. Respect carrying capacity2. Support local economy3. Environmental business practice4. Support conservation of nature and culture5. Responsibility, education and respect6. Safety and quality


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Why labelling?

makes it easier for customer tofind you

makes it easier for you to reach

your customers answers important questions

about your way of operating

becomes an image andmarketing tool

creates a network of ecotourismoperators


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What can be labelled?

Estonia the Natural Way isa product label for nature andculture tourism

Operators/providers are notlabeled

Both products and operatorsshould meet criterias

Labeled product allways belong

to approved ecotourismoperator

There is no need for operator tolabel all his/her products


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Who is labelling?

EHE-label certification board consist of :

Estonaina Ecotourism AssociationEstonian Rural Tourism

Estonian Tourist Board

Estonian Fund for Nature

Village Association Kodukant

R t th li it ti f th d ti ti


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1. Respect the limitations of the destination minimize negative impact on nature and culture


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2. Support the local economy


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3. Make all operations environmentallysustainable


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4. Active contribution to conservation


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5. Promote the joy of discovery, knowledge andrespect


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6. Quality and safety all the way through


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Ecotourism Cluster

Since 2008

15 local businesses

Quality

Trainings

Study visits

Joint marketing Sharing resources

...


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Sea Kayaking

S

C


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Sea KayakingCanoeing on Rivers


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Seal Watch Tours


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Historic Ships Peipsi Barge


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Historic Ships Vrtsjrv Kale


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Dugout-Canoe BuildingDugout-Canoe Building

Brown Bear Photography


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Brown Bear Photography

Photo Arne Ader


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Beaver SafariBeaver Safari


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WildlifeTracking


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Bog Walking


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Botanical ToursBotanical Tours


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Trip Skating on the Sea Ice

Kick spark trips on


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Kick-spark trips onfrozen rivers


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Using Web 2.0

Social Media Marketing

Networking in Groups

Collaborative Content Creation

Conversation Marketing Online

Sharing Travel Photos and Emotions


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Sharing Travel Photos and Emotions

Flickr Group - Ecotourism Estonia

Sharing Videos and Experiences


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Sharing Videos and Experiences

Youtube Group - Ecotourism Estonia

Estonian Ecotourism Fan Group on Facebook


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Estonian Ecotourism Fan Group on Facebook

- sharing information and content

Twitter Targeted Conversations Online


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Twitter Targeted Conversations Online

Wikis


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European Conference 2010


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TIES

Estonian University of Life SciencesEstonian University of Life Sciences


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Estonian University of Life SciencesEstonian University of Life Sciences


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Thank You!

ecoturism in estonia

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