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ECOTIC LIFE+ CARAVAN PROJECT
Ljubljana, November 2019
ECOTIC CARAVAN – ROMANIAN CONTEXT - 2013
• Low results in WEEE and battery collection
• Low awareness level
• Low involvement of local authorities
=> Project proposal: to educate target audiences, stakeholders and general public of WEEE risks
ECOTIC CARAVAN – main vector
PROJECT ACTIVITIES – 2 years
• Initial (2014) and after (2016) surveys
• “Eco days in your school” – 200 schools
• “Recycling days in your town” – 30 local campaigns
• 10 seminars with local authorities and stakeholders
• 2 app - game “Ecollecting challenge” + “Eco radar”
PROJECT AUTCOMES AND RESULTS
• 85.000 students involved
• 36.000 visitors in local campaigns + 60 supplementary deployments
• 250 participants to seminars
ECOTIC CARAVANS GOES ON!!
• Vector in local collection campaigns: “Recycling station” - 13 departments x 20 towns and villages
• Schools campaigns: “Ecoterran School”- 2016-2019
• Divers deployments
ECOTIC CARAVANS GOES ON!!
Challenges for Ecotic Caravan Project after 2016
• The transition from changing behaviour of the main target group (children) to bringing together all actors: children, adults and other stakeholders (compliance schemes, producers, authorized collectors, recyclers, NPO etc)
• Continuing the Project: Partnerships for awareness
and collection campaigns – WEEE and B&A
ECOTIC CARAVANS GOES ON!!
Best Practices for developing campaigns – Ecotic Caravan➢ Online and offline campaigns (FB, Insta, web, leaflets distribution, audio messages)
➢ Locate the Caravan truck in traffic areas – sine qua non condition
➢ Mechanism and main message:
➢ Ex: Project Recycle and Plant! – project developed in Satu Mare city
➢ April 2019 (10 days) – 17 schools involved, 10 Municipalities, citizens, Local Education Agency, Ecotic, an authorised collector
➢Mechanism: for 5 Kg WEEE collected = 1 tree planted
➢ Assessment:
➢ More than 10.000 people visited the Caravan
➢ More than 8.000 tones of WEEE collected
➢ More than 1.500 trees were planted
ECOTIC CARAVANS GOES ON!!
integrated approach = best solution– Increasing the awareness level regarding collection and
recycling of WEEE/B&A for the entire community (citizens, public authorities, B2B, institutions etc
– Improving collection rates (join collection with awareness)
– Promoting ecological education; increase the awareness level regarding the importance of proper disposal of WEEE and B&A; building a proactive community
The reason we decided to continue with Ecotic Caravan Project after 2016