ecopia - mcgill university · ecopia is a social company that uses mobile telephones to...
TRANSCRIPT
![Page 1: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/1.jpg)
Ecopia McGill Conference on Global Food
Security. Real Time Mobile Phones Based
Reversed Auction for overcoming the challenge of Food Security in
Ethiopia/East Africa.
![Page 2: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/2.jpg)
Ethiopia and Food Secuirty Ethiopia is one of the world’s most
misunderstood and poorest countries. Although the northeast of the country has barren areas of land where famine is an ever-present threat, the south and southwest of the country has rich soil and numerous smallholder farms producing a variety of fruits including mango, papaya, banana, pineapple, guava and passion fruit.
![Page 3: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/3.jpg)
Ethiopia and Food Security The Ethiopian population is estimated at
between 82 and 90 million of which 45% is under the age of 14 years of age. Agriculture accounts for 45% of gross domestic product and 60% of exports. Close to 80% of the Ethiopian population derive their income from agriculture. Main agricultural products include coffee, oilseed, cereals, pulses, cut flowers, cotton, cattle, sheep and goats. Main agricultural exports include gold, qat and leather products.
![Page 4: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/4.jpg)
The challenge of Food Secuity in Ethiopia is primarly: availablity, accessiblity and use.
![Page 5: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/5.jpg)
In some months mango in Assosa/Ethiopia
![Page 6: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/6.jpg)
About my self and Why Ecopia
Frustrated by the lack of interest from Non-
Governmental Organisations (NGOs) to support at the time the idea of using a value-added market approach to help rural families in Ethiopia, in 2005, I established the for-profit social enterprise as an international business called ‘Ecological Products of Ethiopia’. In 2006, the brand was repositioned under the abbreviated name of ‘Ecopia PLC’.
![Page 7: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/7.jpg)
Ecopia is a social company www.ecopia.de that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and marketing. The head quarter is in Addis Ababa, Ethiopia. We have an office in Chocko, Safa, Lante, Chencha, Konso (in the southern Region) Dre Dawa and Assosa.
Introduction of digital application
![Page 8: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/8.jpg)
Organic products rely heavily on technology, transportation, management and logistics for physical fulfilment, and on marketing and government regulation for maintaining an efficient consumer market. ECOPIA business model is structured on the co-creation of organic products value chain in East Africa; we control the activities in the market by using mobile networking.
Ethiopian organic products challenges:
![Page 9: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/9.jpg)
Essentially, ECOPIA is involved in the commercial movement of organic food from field to the consumers. We bring a product from its conception to its end use consisting of the input suppliers, producers, processors and buyers.
Essentially, ECOPIA is involved in the commercial movement of organiEssentially, ECOPIA is involved in the commercial movement of organic food from field to the consumers. We bring a product from its conception to its end use consisting of the input suppliers, producers, processors and buyers.
![Page 10: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/10.jpg)
Traceability Labels indicate:
Traceability Code Expiration date Consumer information Contact
Ecopia in rural areas
![Page 11: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/11.jpg)
Track me We are working that our lables to integrate barcode
system where by: Traceability Code Baracod system for tracking system that is integrated in the
mobile phone. (Ecopia is disusing this functionalities with Motorola mobile phone hardware providers)
Ecopia in rural areas
![Page 12: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/12.jpg)
Pay me !!! Ecopia will implement the first quarter of 2012, its
concept of Trace, tack and pay me with the use of Dashne Bank: mobile pay card system.
Ecopia in rural areas
![Page 13: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/13.jpg)
Essentially, ECOPIA has invested for the past five years in establishing a database of its suppliers (we have now 11,000 farmers in our database of suppliers). Whereby the suppliers are advised to acquire mobile phone in order to implement our tractability code. We have started with our traceability code to bring a product from its conception to its end use consisting of the input suppliers, producers, processors and buyers.
Ecopia Plc.
![Page 14: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/14.jpg)
Ecopia Plc is the first mobile phones based conductor in Organic Food production in East Africa and we want to process our products on web-based food processing software for mobiles. We are the first food industry that has been able to bring products, technologies and services to the regional market by orchestrating 12 Ethiopian organic value supply-chain sectors: 1. Organic products: fruit, vegetable, cereals, herbal producers and sellers 2. Buyers of Ecopia products and Ecopia farmers products 3. Producers 4. Consumers 5. Processing facilities 6. Logistic and linkage service providers 7. Labelling 8. Marketing 9. Packing companies 10. Regulator and Certification providers 11. Research Institutions and Universities 12. Dealers and Retailers
Mobile based application
![Page 15: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/15.jpg)
We use mobile phones to address the major constraints at each level of the supply; demand and net work chain, rather than concentrating on just one group (e.g., producers and processors) or on one geographical location.
Mobile based sourcing
![Page 16: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/16.jpg)
We use mobile because our suppliers (11,000 2011 and 2 milion in 2015) can not read and write, have no access to transport and computers . Therefore Ecopia use mobile for: •Orchestrating the 12 value chain of organic food processing •Increasing the offer •Planning •Controlling •Tracing •Tracking
Mobile based sourcing
![Page 17: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/17.jpg)
1. To bring together demand and supply without any corrupted middlemen, who misuse their position of dealers. 2. Enable the organic farmers to participate directly in the market and price making process. 3. They are accessible for every one 4. Easy for every one 5. Every farmer can participate in the market 6. Distance is no long an attribute to access to the market 7. Food market becomes transparent. 8. You only need mobile to be part of the web based processing team of Ecopia.
Why mobile phones?
![Page 18: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/18.jpg)
Ecopia wants now to develop Mobile Phones based ERP and MRP We want to use mobile for web-based Enterprises Resources Planning (ERP) and integrating our partners and consumers who are decentralised in the region to regional and international Market. We need web-based Market Resources Planning (MRP).
Mobile based sells and distributions
![Page 19: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/19.jpg)
•Create a Real time Reversed Auction (RTRA) for African food Sector.
•To develop a platform that integrate all the decentralised farmers and partners in Organic food processing to Ecopia ERP and Regional and International Organic Food market without any special devices by just using mobile phones.
Our aim: Real time reversed auction
![Page 20: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/20.jpg)
Why reversed and not ebay system? 1. Advantage to the Farmers: as price is always an offer 2. In the ebay system the price is created in the last second. 3. We determine the price by auction 4. Get repayable price 5. ERP for African Food Processing . 6. MRP for African Food to go to International Market (European, American and Japan market) planning: Organic Market is growing at 15% in the world market.
Real time reversed auction
![Page 21: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/21.jpg)
The interface technologies we are going to use are: 1. SMS interface 2. Voice application 3. Voice human to human and in the near future Human Computer interface.
Real time reversed auction
![Page 22: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/22.jpg)
Ecopia Plc film
![Page 23: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/23.jpg)
Base of the Pyramid 1. Ecopia
![Page 24: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/24.jpg)
Base of the Pyramid
1. Ecopia
80 % of the Population
![Page 25: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/25.jpg)
Base of the Pyramid
1. Ecopia
Build Bridge
![Page 26: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/26.jpg)
Base of the Pyramid
1. Ecopia
Create Value for Top
![Page 27: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/27.jpg)
Structure
1. Ecopia
![Page 28: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/28.jpg)
Basic Information Ecopia is a social
company that orchestrates the value chain of organic food production, processing and marketing
1. Ecopia
![Page 29: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/29.jpg)
Basic Information The headquarter is in Addis
Ababa, Ethiopia
1. Ecopia
![Page 30: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/30.jpg)
Basic Information Processing facilities are in Chucko and Safa for
pineapples, Chencha for highland
fruits, Bahardar for Guava Assosa for mango.
1. Ecopia
![Page 31: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/31.jpg)
Ecopia Holding Structure 1. Ecopia
Ecopia Holding Addis Ababa
Ecopia Chencha •Apple •Plum
Ecopia Chuko
•Pineapple •Amaschok
Ecopia Safa
•Pineapple
Ecopia Assosa
•Mango •Hibiscus
![Page 32: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/32.jpg)
Objective
XYZ-AG
Business Unit 1 Business Unit 2 Business Unit 3 Business Unit n
Business Development
Finance/ Investments Marketing Business Units
1. Ecopia
Training Establish
Incubation Center Collect, invest administrate
money for local
businesses
![Page 33: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/33.jpg)
Structure of Business Unit
Business Unit
Incubation Center Marketing/Sales Industry
Production prototyping TestTrainingQuality management Administration
Product Marketing Customer
management Retail Marketing Sale of companies
products
Landed properties Production facilities Shops (Retail and E-Commerce)Tourism
Administration
Company 1 Company 2 Company n
1. Ecopia
![Page 34: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/34.jpg)
Ecopia Services invest in equipment, knowledge and resources transfer from the different sources in their
business units in an early stage (seed investment)
Ecopia Assosa: co-investment in training with World Vision
1. Ecopia
![Page 35: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/35.jpg)
Finances
1. Ecopia
![Page 36: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/36.jpg)
Ecopia Products 1. Ecopia
Fruits & Vegetables: Apple Ambaschok Mango Zetuene (Guava) Casmer, Papaya, Plum etc.
Products: Jam & Compote Juice, Syrup, Wine, Vinegar Dry fruits for tea & cereals Pickles & Soup
![Page 37: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/37.jpg)
Ecopia Products 1. Ecopia
We have
developed 42 products, which
are sold in Supermarkets &
Hotels
![Page 38: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/38.jpg)
1. Ecopia
![Page 39: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/39.jpg)
Content 1. Ecopia
2. Ecopia in Rural Ethiopia 3. Ecopia Future activities
![Page 40: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/40.jpg)
Aim of the project Train 100 Organic Mango Producers
2. Ecopia in rural areas
![Page 41: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/41.jpg)
Results 5 processed products in high quality standards
with traceability of organic farmers
Ecopia in rural areas
![Page 42: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/42.jpg)
Traceability Labels indicate:
Traceability Code Expiration date Consumer information Contact
Ecopia in rural areas
![Page 43: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/43.jpg)
Ecopia Lante and Assosa Products
Mango Juice & Syrup
Ecopia in rural areas
![Page 44: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/44.jpg)
Ecopia Assosa Products
Mango Jam & Compote
2. Ecopia Assosa
![Page 45: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/45.jpg)
Ecopia Safa/Chuko Products
Dried Mango for Tea &
Cereals
![Page 46: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/46.jpg)
Ecopia Assosa Products
Mango Wine & Vinegar
Ecopia in rural areas
![Page 47: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/47.jpg)
Ecopia Assosa Products
Hibiscus Wine & Vinegar
Ecopia in rural areas
![Page 48: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/48.jpg)
Content 1. Ecopia 2. Ecopia rural area
3. Ecopia future work in rural areas
![Page 49: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/49.jpg)
Structure Model 3. Ecopia Assosa’s Future
Farming Field School
Lodge
Incubation Center
![Page 50: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/50.jpg)
Incubation Center
Incubation Centre
Ecopia Holding (Services)
Production and selling to Ecopia
Investment centre Services&Support
to create companies
![Page 51: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/51.jpg)
Investment Model: IC
Ecopia: Equipment, Training Staff, Services
INCUBATION CENTER
![Page 52: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/52.jpg)
Investment Model: IC
Ecopia
Corporative: 20 % of
Initial Investment Costs
INCUBATION CENTER
![Page 53: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/53.jpg)
Investment Model: IC Ecopia
Government: Land World Vision: Cold Room
other NGOs Corporative
INCUBATION CENTER
Subventions & Co-financing
![Page 54: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/54.jpg)
Ecopia Assosa
Ecopia Chucko
Ecopia Safa
Ecopia Chencha
Ecopia Addis
20 ha: Production facilities
50 ha: Planting
20 ha: Production facility & Lodge
20 ha: Production facility & Lodge
?
20 hectare
![Page 55: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/55.jpg)
???Ecopia companies 2011 ????
![Page 56: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/56.jpg)
Site inspection
W
E
S
PROPOSITION
CONTEXTE – Different functions are expressed by volumes and it gives direction and beauty in the surrounding areas we will use materials like bamboo and wood to the east direction (protection maximum of the sun) and maybe concrete blocks to the west direction so we can create cold rooms for the working place. the building is situated near to the eucalyptus tree and in the future we imagine that there will be some special plants in the front of the building (To be designed) before you reach to the building you are obliged to visit the plants. SUN - Main building is oriented in function of the orientation of the sun; In the morning it will hit the side of entrance. VIEW – The cafeteria and the offices area is oriented to the future garden and to the sloppy area of the field in order to benefit from the open view the working place are blocks with entrance apart . ROAD - Green area is created in order to be isolated from road.
N
![Page 57: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/57.jpg)
Spaces
The building is divided in four parts The first one is the working place with four blocks with different colours different functions. The second one is the office and reception testing or coffee area and place of relaxation and oriented to maximum to the new garden and to the slob area this area is protected from afternoon sun and faces Est . The third one is the toilette and shower and maybe temporary worker house and is the separated from the other blocks and attached by the roof. The forth block is the hall and exposition area.
![Page 58: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/58.jpg)
Entrance
The main entrance for visitor and workers is separated the visitors visit first the surrounding implantation before they reach the main entrance. The workers before they inter the working place they must bass by the entrance terrace and they can go direct to the changing room which is separated from the main building but attached by the roof and the terrace. Near the wall of the hall there will be installation of water pull. The recreation and office block oriented east protected from west sun is well oriented, first floor will be cafeteria and the second floor with terrace will be offices
![Page 59: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/59.jpg)
Exposition
In the exposition area the blocks are attached to the hall, and gives direction to the building it is in lighted by the ceiling In the morning it illuminate the blocks and evening controlled sun lights will illuminate the wall of the hall, like some wall museums the floor can be used to as exposition. Near the wall of the hall there will be installation of water pull it reminds the small river and gives reflection to the hall area and it can be a sign of cleanness.
![Page 60: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/60.jpg)
Materials
Bamboo and wood are used because those materials can be found easily from the surroundings. Inside every block there will be different function with separated access.
![Page 61: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/61.jpg)
Different Angles
What we see is what we feel and different angles of the building is designed with special attention artificial light and natural lights are part of integrated spaces. Inside every block there will be different function with separated access. We can use solar panels which will be installed in the roof and oriented to west maximum sun. In the rain time all the rains falls in the long roof will be collected in there big cylinders these cylinders collects and participate in the architectural form of the building. (see some examples)
![Page 62: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/62.jpg)
Modern Water containers
![Page 63: Ecopia - McGill University · Ecopia is a social company that uses mobile telephones to orchestrates the value chain of organic food, cosmetics and herbal production, processing and](https://reader031.vdocuments.site/reader031/viewer/2022011816/5e71bf0e61389b2e5b398e9f/html5/thumbnails/63.jpg)
Modern Wood Walls