economics in polyhouse cultivation
TRANSCRIPT
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ECONOMICS AND MARKETING STRATEGIES OF POLYHOUSE
CROPS
Dr K D Sharma Dept. of Ag. Economics
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IMPORTANCE
Marginal and small land holdings
Intensive and Precision farming
High productivity
Control over weather uncertainties
Disease/pest controlAdvantage of off season production
Quality output
Govt. Incentives (80% subsidy)
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WHY ECONOMICS SO CRITICAL?
Heavy capital investment
Commercial nature of farming
To estimate cost and returns
For better planning and selection of profitable crops
Selection of efficient marketing system
Beneficial to extension workers and policy makers
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PROTECTED CULTIVATION AND
ECONOMICS
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METHODOLOGY FOR ECONOMIC ANALYSIS
1. InvestmentStructure, Poly sheets, Masonry work, Irrigation/ fertigation equipmentsTools
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2 Estimation of Fixed cost
A Depreciation B Interest on invested capitalC Rental value of land
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3. Estimation of Variable CostParticulars Quantity Rate CostSeedOrganic compostsFertilizersPlant protection chemicals Staking materialMisc. expensesLabourTotal working capital
Interest on working capital @ 10% for half periodTotal variable costCost of production(Rs/q)
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4. Estimation of ProfitabilityParticulars Tomato Capsicum Cucumber
Total variable cost
Fixed Cost
Total cost
Cost per quintal
Price received
Gross returns
Net returns
Output - input ratio
Break-even output
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Date Expenditure Items
Amount(Rs.)
Date Sales/Income Account
Amount (Rs.)
12-02-15 SeedsFYMVermicompostFertilizersChemicalsFuel/electricityWater chargesStakingLabourAny otherInterestTotal Prod. Exp.
Gross ProfitMarket Exp.OverheadsNet profit
1000 2000
100014001000
600-
100012000
400600
21000
61000120001300036000
08-05-15
31-10-15
2q local sale5q Delhi3q Chandigarh1q local sale4q Kangra2q local sale3q Delhi
Total sales (20q)
60002000015000 3000
150005000
18000
82000
POLYHOUSE ACCOUNT, 2015 (CROP CAPSICUM)
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10Cucumber- high productivity in poly house
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Pea- a catch crop in polyhouse
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12Coriander- short duration but profitable crop
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NURSERY RAISING AS AN ENTERPRISE
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MANAGEMENT ISSUES
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Capsicum- Most profitable crop in poly house
Plastic mulching – water saving
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Use of local material for staking
Precautions Must for Control of Pests and
Diseases
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DAMAGED POLYHOUSES
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Multiple mixed cropping –may not be beneficial
Disease and pest management critical for good crop
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Poor management practices cause for low yields
Wrong choice of polyhouse crop
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Badly managed polyhouse crop
Over matured crop
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Water logging inside polyhouse
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IMPORTANT TECHNOLOGICAL INDICATORSTechnological parameters Adoption status
(% respondents)Partial Complete
Door fitting (double door) 36.25 63.75Proper ventilation 20.00 80.00Irrigation/fertigation unit (yes or no) 11.25 88.75Use of shade net (yes or no) 45.00 55.00Medium of nursery raising (plug tray) 36.25 63.75Recommended plant density 58.75 41.25Optimum spacing 63.75 36.25Recommended no. of trainings/ pruning 52.50 47.50Optimum number of branches per plant 46.25 53.75Optimum number of fertigations 76.25 23.75Optimum dose of FYM/vermicompost 1.25 98.75Optimum dose of fertilisers 8.75 91.25
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Marketing ISSUES
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Cooperatives
Apni Mandi
Contract Farming
Gro
wer
s
SUPPLY CHAINS
Con
sum
ers
Retail Chain
Hoteliers
Brokers
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Cool chain supply
Procurement
Payments
Supply
COOPERATIVE MARKETING SUPPLY CHAIN OF MKFVC LTD.,JUBBAR HATTI, SHIMLA
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COMMODITIES STORED IN COLD STORAGE
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MKFVGC MODERN POLYHOUSE UNDER CONSTRUCTION (FOR QUALITY PLANTING MATERIAL)
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S.N. Col Date Sl Date Product Qty
Av Sale Rate
Amount
Handling
Tpt Commission
Net Amount
1 3-Jul-16 4-Jul-16 Carnation
32 89.81 2874 16.00 192.00 63.86 2602
2 6-Jul-16 7-Jul-16Carnation
19 86.32 1640 9.50 114.00 36.44 1480
3 10-Jul-1611-Jul-
16Carnation 33 175.70 5798 16.50 198.00 128.85 5455
4 10-Jul-1611-Jul-
16Carnation B
9 138.83 1249 4.50 54.00 27.77 1163
5 13-Jul-1614-Jul-
16Carnation
31 110.45 3424 15.50 186.00 76.09 3146
GROWRER’s A/c of Sh. RAM RATTAN THAKUR
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Price and costCapsicum Tomato
Self saleApni Mandi CA/WS Self sale
Apni Mandi CA/WS
Net price to producer 89.00 77.17 64.26 87.00 78.33 56.11
Marketing costs 11.00 22.83 13.00 13.00 21.67 17.56
Marketing margin - - 26.74 - - 26.33
Consumer's price (Rs./q) 2000 2500 2700 1500 1800 1800
Efficiency index 8.09 3.38 1.62 6.69 3.62 1.81
Marketing Efficiency of Different Methods (%)
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APNI MANDI- A NEW CONCEPT IN MARKETING
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Organic Retail Chain- Emerging Concept
Self Sale As a Retailer
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THANKS!!