economics grand project

8/6/2019 Economics Grand Project

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ECONOMICS GRAND PROJECT

SUBMITTED TO-

Shrikant Iyengar

SUBMITTED BY-

krutarth Gandhi

Sonal Nagpal

Nisharg Shah

Chetan Pathak

Aashka Shah


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A STUDY ON CHANGES IN SUPPLY

OF TOUCHSCREEN MOBILES

WITH REFRENCE TO CHANGE INCUSTOMER TASTE AND PREFRENCE


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Sr. No. Titles Page No.

1. Objective

2. Product taken

2.1

2.2

Why Touch screen phones

Introduction to Touch screen mobiles

2.2 Scope of study

2.3 Other Substitute Products available

3. Research Methodology

3.1 Research design

3.2

3.3

3.4

3.5

Sampling technique and sample size selection

Data collection

3.3.1 Primary data-Questionnaire

3.3.2 Secondary data

Data Processing analysis and presentation.

Problems during the Survey

4. Findings Observations from survey

5.

6.

Limitations of the study

Suggestions.

7. Conclusion

8. References

Flow of Presentation


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OBJECTIVE

To study CHANGES IN SUPPLY VIS-A-VIS

CHANGES IN CONSUMER TASTEAND

PREFRENCES OF TOUCH SCREEN MOBILE

PHONES


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Factors to be considered:

Recent demand of touch screen mobiles phones.

Future expected models to be launched in touchscreen mobile segment

Satisfaction level of customers (current users oftouch screen handsets)

Their motive behind purchasing touch screenmobiles

Customer suggestions

Price of product


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KEY GROWTH DRIVERS FOR

TOUCHSCREEN MOBILES

Rise in disposable income

Availability of new variants of touch screen

Product pricing

Innovative advertising

Festive season sales.


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INTRODUCTION

The first touch sensor was introduced in theyear 1971 by Dr. Sam Hurst instructor at the

university of kentucky.

Touch screen mobiles are now available inhigh-end and in low-end so it is affordable to

maximum of the cusltomers.

The worldwide market for touchscreen mobiledevices will surpass 362.7 million units in

2010, a 96.8 percent increase from 2009 sales

of184.3 million units


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Other substitutes of touch screen

handsets Communicator

Smart- phone

Qwerty keypad Multi-media phones.


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RESEARCHMETHODOLOGY

The methodology is adopted for the current research

work is presented in a sequential manner.

Research design

Sampling technique and sample size selection.

Data collection.

Primary data through Questionnaire

Secondary data.

Data processing, analysis and presentation.

Problems during survey.


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Data collection

One hundred respondents in the study area

have been considered for collecting data.

Necessary data has been collected throughPrimary source and secondary source.

Primary data:

We Have collected primary data getting filledup the questionnaire by different age group

people.


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Cont

Secondary data

Our major source is the official and unofficial

websites.


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Problems in research work

Following are the problems we came acrossduring our research work:

Some respondents were reluctant to give the

information, so their responses may be biased. Time could be a major limitation as it may have

affected the inferences drawn in the study.

Sample may not be the true representative of the

universe.

Study was conducted in Ahmedabad, Nadiad andBaroda only. So the results of the study may notbe applicable in other areas.


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Findings from the Survey

Observation:-

Here it is seen that the maximum no. users of touch screen mobile phones are from age

group of18-25.

Average usage is seen among the age group of 25-35.

So we can say that youngsters are more intended towards buying of touch screen mobilehandsets.


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Preference for various brands of

touch screen

Observations:-

Nokia leads the market with 50% of customer base.

Apple is also preferred in this segment but lacks in market share due

to high price.


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Impact of festivals on sales

Observation:-

This graph indicates that the maximum sale of touch screen handsets occurs during

Diwali.

Whereas the lowest sales for the same is during other festivals like ramzan-id, uttrayan

etc.


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Main features attracting customers

0

10

20

30

40

Gaming Wide

Screen

Motion

Sensation

Video

Streaming

16

34

25

25

Main

features

Pe

r

c

en

t

a

g

e

Age Group 18-25

21

22

23

24

25

26

27

Gaming Wide

Screen

Motion

Sensation

Video

Streaming

23

27

23

27

Pe

r

c

e

n

t

a

g

e

Main

features

Age Group 25-35


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Cont..

0

10

20

30

40

50

60

Gaming Wide Screen Motion

Sensation

Video

Streaming

Pe

r

c

e

n

t

a

g

e

Main features

0

5

10

15

20

25

30

35

40

45

50

Gaming Wide Screen Motion

Sensation

Video

Streaming

Main features

Pe

r

c

e

n

t

a

g

e

Observation-

Wide screen is the main factor considered in purchase of

touch screen mobile in all age groups.

Video streaming and motion sensation is also given due

importance and least importance to gaming.


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Status factor

Observations:-

60% people give preference to status.

From our survey we found that youngsters as well as mid-

aged people are more concerned about status who acquired

most of the 60% and 40% is majorly covered by 50 and above.


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Satisfaction factor

O

bservation:-47% of people are not satisfied with performance of their current

handset.

We can say that people expect better performance of touch screen in

future with advancement of technology.


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Observation

Purchase decision of the customer is influenced byfeatures, appearance and brand of mobile phones.

People require additional features of Wi-Fi, Windows, TV and VideoConferencing in their mobile phones. It depicts that people here aretechno savvy and want to use innovative features.

People constantly switch from one brand to another on the dearthof new features and advance technology.

The main problem for touch screen phones with stick is that thestick is not user friendly. So stick should be made more user friendlyas touch screen has a huge growth market.


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Conclusion

Indian market is the world's fastest growing

telecommunications industry, with 706.37

Million telephone (landlines and mobile)

From the above study it is very clear that are

techno savvy and thus new innovations are

welcomed by the market.

Indian market is growing at an average of40%

annually, Indian market has a bright future.

economics grand project

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