economic impact assessment – aad 2012 dr roelof botha
TRANSCRIPT
Economic Impact Assessment – AAD 2012Economic Impact Assessment – AAD 2012
Dr Roelof Botha Dr Roelof Botha
Contents of EIA Study
1. Introduction
2. Objectives of the Study
3. Methodology
4. Concise notes on the role of aviation
5. The extended supply chain of aviation
6. Demand & economic output effects of AAD 2012
7. Employment creation flowing from AAD 2012
8. Tax revenues generated by AAD 2012
9. Ancillary economic impact effects
10. Summary of economic impact of AAD 2012
Fig 1: Average estimated total expenditure per trip to
South Africa by foreign visitors to AAD 2012
25 30 35 40 45
Africa
Other Americas
Germany
USA
Oceania
China
R’000
Fig 2: Regional composition of estimated total
expenditure by international visitors to AAD 2012 (Rm)
Asia 53.5North America
13.3
Africa 12.9
South America 1.7
Europe 30.8
Oceania 0.4
Total R112.7m
Fig 3: Composition of international visitor expenditure
by key category (% of total)
Clothing 6
Leather products 6
Sundry gifts 6
Transport 11.3
Meals 18.9
Leisure 18.9
Value added in retail 6
Accommodation 20.8
Textiles 6
Fig 4: Regional composition of non-Gauteng trade
visitors to AAD 2012
0 100 200 300 400 500 600 700
Limpopo
Northern Cape
Eastern Cape
Free State
North West
KwaZulu Natal
Mpumalamga
Western Cape
No.
Fig 5: Composition of key expenditure categories
related to the hosting of AAD 2012 (R’000)
Catering & accom. 2,438
Printing 1,824
Govt. services 1,635
Transport & comm. 1,052
Other products & services 1,956
Furniture 1,806
Construction 1,899
Business services 4,967
Total R17.6 m
Figure 6: Economic output effects generated by the
cost of exhibition stands & chalets
0
3
6
9
12
15
Indirect Induced Direct
Outdoor
Chalets
Indoor
R m
Fig 7: Employment creation by skills level emanating
from all AAD 2012 expenditure categories
0
100
200
300
400
500
High skills Informal Skilled Unskilled
Trade &public visitor
Event &stand costs
Internat.Visitors
Number of jobs
Fig 8: Employment created by AAD 2012 in terms of
key economic sectors
0 100 200 300 400 500 600
Printing
Sundry services
Construction & eng.
Furniture
Food & bev.
Retail trade
Transport & comm.
Clothing & leather
Business services
Sundry producers
Hospitality
Jobs
Figure 9: taxation revenues generated by key
expenditure categories at AAD 2012
0
3
6
9
12
15
Other visitors Exhibition costs Int. visitors
Indirect
Households
Corporate
R m
Fig 10: Number of international visitors to AAD 2012
– top-10 source countries (outside Africa)
0 100 200 300 400 500
Turkey
India
UAE
Italy
Germany
UK
Russia
France
USA
China
Number
Fig 11: Number of international visitors to AAD 2012
from Africa – top-10 source countries
0 15 30 45 60 75
Kenya
Nigeria
Lesotho
Tanzania
Zambia
Mozambique
Angola
Namibia
Botswana
Zimbabwe
Number
Fig 12: Summary of economic output generated by
AAD 2012 (Total R685 million)
0
50
100
150
200
Other visitors Exhibition costs Int. visitors
Induced
Direct &indirect
R million
Fig 13: Summary of employment created by
AAD 2012 (Total 2,055 jobs)
0
100
200
300
400
Other visitors Exhibition costs Int. visitors
Informal
Unskilled
Skilled
Number
Fig 14: Summary of taxation revenues generated by
AAD 2012 (Total R 55.2 million)
0
3
6
9
12
15
Other visitors Exhibition costs Int. visitors
Indirect
Households
Corporate
R million
Summary of economic impacts of AAD 2012
Total demand from exhibition R 199.4 million
Total economic output R 684.5 million
Taxation revenues R 55.2 million
Employment creation 2,055 jobs
Value of local PR & media R 27.3 million
Value of foreign PR & media R 5.9 million
Economic output from business procured R 157 million
Medium-term tourism impact R1.1 billion