ecommerce an introduction to e-commerce and how it will affect your industry andrew talbot
TRANSCRIPT
eCommerceAn Introduction to E-Commerce and how it will affect your industry
Andrew Talbotwww.promoserve.co.uk
What is eCommerce?
e-brochure = enquiry generation e-Commerce = order processing ebusiness = total business system extranet application = for your staff CRM System = for your customers
Why is it interesting to you
Will save you money on marketing & admin
Reduces time spent on admin Generates new business Helps David compete with Goliath Acts as central information resource
Jobs for your website
Marketing Department Order Processing Customer Service Artwork Department Warehouse & Despatch Earning referral commission
Types of Website
Static HTML e.g. Frontpage Database Driven – ASP or PHP Content Managed – like using word Template Driven – more options Flash or HTML Affiliate Websites
Domain Names
Are cheap to buy Influence search engines Can easily be forwarded Name provider do not have to host www.nominet.com industry policeman Who is to look up owners – www.123reg
or www.UK2.net
Layout & Design
Design is subjective Layout rules are not Should reflect the purpose of the site Keep it Simple Avoid ‘flashy’ intros Must work on different screen resolutions &
browsers Be aware of security settings W3C compliant
Product Listing
Not too many categories Suggest sub categories Needs to reflect everything you can do –
as may not get a second chance Should you show prices? Need a search
What looks good!
What looks bad
Hosting & Technical
Hosting is becoming a commodity Should I host my own site? How much space do I need? How much bandwidth. Does your website have to be with the
same provider as my email
Payment Processing
Will need an internet Merchant Number Need to select a PSP worldpay, netbanx, secpay, protex or paypal Choice depends on number & value of
transactions Online processing also works from within
Promoserve
What else could my site do
Virtual Samples Manage stock schemes Customer Service Forms Product Information / FAQs Sample Requests Virtual Catalogue Earn commission
Website Content
Must change to keep interest Must be useful to user or will not return Must be consistent with corporate image /
branding Products can be updated from Trade Only Can subscribe to content services
Driving Traffic
SEO engine optimisation Marketing.Co-operative links. Emailshots Hyperlinks Email Signatures Offline marketing Bidding
Bidding for search terms
www.google.com – adwords www.overture.uk.com Only pay when people click Can choose 1000s of words Can set a fixed budget
Directory Websites
Kellys, Yell, Scoot, Thomson etc Industry standards – tradeonly.co.uk Don’t get conned by sites you have never
heard of Free links – help search engines
Visitor Statistics
The importance of statistics. What statistics can tell you What statistics can’t tell you User response surveys Can you identify individual users Free Service
www.tradeonly.co.uk
Information portal for the industry Database can be downloaded into
Promoserve Create virtual samples for free Use as a product sourcing tool Can create your own affiliate website
Other Seminars & Training
eJob Management eMarketing An Introduction to Print Management An Introduction to CRM Telesales Database Management Accounts
Interested?
Visit our demonstration area outside Try your free 30 day trial in your entry
pack Visit www.promoserve.co.uk Visit www.quickorder.uk.com Come and discuss your requirements now Copy Slides Available