ecological research for integrating behavior design into product interfaces

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Ecological Research for Integrating Behavior Design into Product Interfaces Dave Miller, IDSA New York University

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Ecological Research for Integrating Behavior Design into Product Interfaces. Dave Miller, IDSA New York University. Theoretical Underpinnings. Running Washing Machine: 10-30%. Water Heating: 7 0-90%. Energy used in Washing Clothes. Maytag Commercial Washing Machines. Front Load Legend. - PowerPoint PPT Presentation

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Page 1: Ecological Research for Integrating Behavior Design into Product Interfaces

Ecological Research for Integrating Behavior Design into Product Interfaces

Dave Miller, IDSANew York University

Page 2: Ecological Research for Integrating Behavior Design into Product Interfaces

Theoretical Underpinnings

Page 3: Ecological Research for Integrating Behavior Design into Product Interfaces

Running Washing Machine: 10-30%

Water Heating:70-90%

Energy used in Washing Clothes

Page 4: Ecological Research for Integrating Behavior Design into Product Interfaces

Maytag Commercial Washing Machines

Page 5: Ecological Research for Integrating Behavior Design into Product Interfaces

Cycle Information Labels

Front Load Legend Top Load Legend

Page 6: Ecological Research for Integrating Behavior Design into Product Interfaces

• No effective feedback mechanism

• Large number of washes per week (approx. 200/site)

• Benign

Reasons for using Washing Machines

Page 7: Ecological Research for Integrating Behavior Design into Product Interfaces

• Inline flow meters– Measure hot and cold

water flow• Datalogging system– Open Source Hardware:

Arduino Microcontroller– Software determines

cycle selected

Measurement Systems

Page 8: Ecological Research for Integrating Behavior Design into Product Interfaces

High Proximity Low Proximity Control

Authority

No Authority

No Prompt

Experiment I Outline

Page 9: Ecological Research for Integrating Behavior Design into Product Interfaces

High Proximity Low Proximity Control

Authority

²(1,N=792) = 0.069, p = .79 ²(1,N=1080) = 0.58, p = .45

No Authority

²(1,N=774) = 0.98, p = .32 ²(1,N=877) = 1.07, p = .30 ²(1,N=439) = 0.13, p = .71

Experiment I Results

Control Experiment

78% 77%

22% 23%

Control Experiment

80% 78%

20% 22%

Control Experiment

72% 68%

28% 32%

Control Experiment

68% 72%

32% 28%

Control Experiment

76% 78%

24% 22%

Page 10: Ecological Research for Integrating Behavior Design into Product Interfaces

Simulated washing machine control panel with integrated energy meter – red box added for emphasis

This approach did not significantly change behavior

Previous Research: Midden and Ham, Technical University of Einthoven

Page 11: Ecological Research for Integrating Behavior Design into Product Interfaces

The Philips iCat acts as an embodied consciousness, providing a normative influence on users to use efficient settings

Previous Research: Midden and Ham, Technical University of Einthoven

Page 12: Ecological Research for Integrating Behavior Design into Product Interfaces

Experiment II Design

Current label

Cycle recommended for clothing type

Eco Label

Cycle recommended for clothing type

+Energy saving cycle

Alternate Label

Cycle recommended for clothing type

+Water Temperature

No Prompt

Experiment II

Page 13: Ecological Research for Integrating Behavior Design into Product Interfaces

• Performance anxiety• Different types of

laundry loads• Non-independence of

events• Other influences– Contamination from

other signs or other buildings

Threats to Validity

Page 14: Ecological Research for Integrating Behavior Design into Product Interfaces

Dave Miller IDSA

New York University Gallatin School of Individualized StudyStanford University Persuasive Technology LabIndustrial Designers Society of America – New York Chapter

[email protected]@davebmiller