ECODESIGN – Why ?

future-orientedness of the enterpriseinnovative products improved environmental performance improved cost structure

Future-orientedness of the Enterprise

actively assuming responsibility targeted motivation of staffimproving corporate image building up confidence and credibility in

stakeholdersachieving better ratings for the enterprise (e.g. Dow

Jones Sustainability Group Index)achieving environment awards and Eco-Labelingcomplying with new product guidelines (e.g.:

Integrated Product Policy, IPP-Concept of the EU)

Innovative Products

finding innovative products through multidisciplinary work method

improving product qualityoptimum adaptation of product to real customer

needsoptimizing functionality of productrealizing new opportunities on the market through

environmentally sound high quality productsopening up new consumer segments

Improved Environmental Performance

avoiding potential damage to the environment and to corporate image

reduction of material and energy input avoiding waste, emissions or toxicitymeeting consumers' demand for environmentally

sound products complying with environmental standardscomplying with legal rules and regulationsensuring workplace safety in the enterprise

Improved Cost Structure

favorable product characteristics through reduction of operational costs at use stage (e.g. reduction of energy consumption)

lower overall production costs through saving on energy, auxiliary and operational materials in the enterprise

reduction of procurement costs by reducing material input in the product

avoiding or reducing costs for waste disposal