ecodesign and public procurement...ecodesign sprint is a combination of innovation, practical...

EcoDesign and Public Procurement

Conrad Dorer, German Environment Agency (UBA)

Coordination of the EU-Interreg project“EcoDesign Circle 4.0”

What is design?

“Design is everything. People often think

about design in an artistic way, but

absolutely everything involves design, from

what kinds of houses we live in, to what

kind of transport we use and how our food

is packaged.” Kate Burningham.

Source:

DesignCouncil – „Sustainable living“

https://www.designcouncil.org.uk/sites/default/files/asset/document/Design perspectives_sustainable living_FA.pdf

What is design?

A mindset and skillset.

Critical thinking and

creativity combined.

Much more than

aesthetics.

HEAD: Problem solving

Visualise and conceptualise

the intangible!

HEART: Humanity centred

Design solutions for people and

planet

HAND: Practical skills

Technical abilities to reach the

goal

Source:

DesignCouncil – „Using design as a source for change“ Read more: What do we mean by design?

https://www.designcouncil.org.uk/sites/default/files/asset/document/Design Council 2020-24 Strategy.pdfhttps://www.designcouncil.org.uk/news-opinion/what-do-we-mean-design

dirty end Average Forerunners

Product tests (e.g. by Stiftung Warentest – a German consumer organisation)

EcoDesign Directive

Labels for the

environment

Ecodesign incentives

EU Energy Label

Some instruments of product policy

Ra

ng

e o

fp

rod

ucts

Green public procurement

dirty end Average Forerunners

Labels for the

environment

Ecodesign incentives

Some instruments of product policy

Ra

ng

e o

fp

rod

ucts

Green public procurement

Find some examples / links

in the next slides how

these three areas are

tackled by the German

Environment Agency

German Environment Agency

Source:

Own Picture Read more: https://www.umweltbundesamt.de/en

https://www.umweltbundesamt.de/en

Germany’s main environmental protection agency, since 1974;

around 1.600 employees

German Environment Agency

Source:

Own Picture Read more: „An example of ecological and accessible building”

Main building constructed in 2005 in Dessau, was awarded the

German gold medal for sustainable construction

https://www.umweltbundesamt.de/en/publikationen/federal-environment-agency-in-dessau

Source:

Blue Angel

Blue Angel – German Ecolabel

Since 1978 -

the world’s first

ecolabel!

Check the

award criteria Around 12.000

products

Watch more: „The Blue Angel goes international”

https://www.blauer-engel.de/enhttps://www.youtube.com/watch?v=S7tQMMHRsfc&feature=youtu.be

Source:

German Environment Agency – „Green Public Procurement“

https://www.umweltbundesamt.de/en/topics/economics-consumption/green-public-procurement

Source:

German Federal Ecodesign Award

https://bundespreis-ecodesign.de/en

Source:

German Federal Ecodesign Award

The criteria matrix

serves as a basis for the

evaluation and provides

orientation for candidates

Since 2012, granted

annually by the German

Federal Ministry for the

Environment, the German

Environment Agency in

cooperation with the

International Design

Center Berlin

Four categories:

Products, Services,

Concepts & Young

talent

Get inspired by an

database with all

nominated and awarded

projects since 2012

Read more: Criteria matrix & find inspiration in the project overview

https://bundespreis-ecodesign.de/enhttps://bundespreis-ecodesign.de/en/award/criteriahttps://bundespreis-ecodesign.de/en/winner/projectoverview?search=&filter=&year=

EcoDesign Circle (4.0) project

Source:

EcoDesign Circle project webpage

The German Federal EcoDesign Award

brought professionals specialised in

“environmental issues” and in “design

questions” together to learn from one

another. EcoDesign Circle expanded this

idea to the Baltic Sea region and initiated an

“eco”network between design centres and

“environmental actors”.

https://www.ecodesigncircle.eu/

Roadshow Ecodesign

Source:

Picture: © Gdynia Design Days 2017 | Bogna Kociumbas, Michał Szymończyk

Link to inspiring ecodesign solutions:

rECOnsider design exhibition

https://www.ecodesigncircle.eu/resources-for-you/inspiration-and-information/roadshow-ecodesign

Roadshow Ecodesign

Source:

Picture: © Gdynia Design Days 2017 | Bogna Kociumbas, Michał Szymończyk

Link to inspiring ecodesign solutions:

rECOnsider design exhibition

30 inspiring cases

from the Baltic

Sea region

Four categories:

Learning & Playing

Consuming & Eating

Enabling & Moving

Dressing & Wearing

https://www.ecodesigncircle.eu/resources-for-you/inspiration-and-information/roadshow-ecodesign

EcoDesign Learning Factory

Source:

Picture: © PSTP Gdynia| Design Centre, P. Jóźwiak Discover more here or here

https://www.ecodesignlearningfactory.com/https://www.ecodesigncircle.eu/resources-for-you/our-offers-for-learning-business/learning-factory-ecodesign

EcoDesign Learning Factory

Source:

Picture: © PSTP Gdynia| Design Centre, P. Jóźwiak Discover more here or here

… is a training that makes use of the Ecodesign Sprint Method

integrating ecodesign practices and lifecycle thinking

… Learn ecodesign and circular economy tools and practises

in interdisciplinary, creative team work

https://www.ecodesignlearningfactory.com/https://www.ecodesigncircle.eu/resources-for-you/our-offers-for-learning-business/learning-factory-ecodesign

Source:

© 2020 Fraunhofer IZM & TU Berlin

EcoDesign Learning FactoryCircular design

process based on

design thinking

Source: Double Diamond design process model developed by the British Design Council in 2005.

Design thinking was developed by IDEO and Stanford’s design

school and utilized by Google Ventures ´Design Sprint

Methods`.

Source:

© 2020 Fraunhofer IZM & TU Berlin

Circular Economy: 4 loopsREPAIR

-

MAINTAINANCE

-

UPRGADE

REUSE

REMANUFACTURE

RECYCLE

-V

AL

UE

+

Circular economy is all about retaining value

• LIFE CYCLE THINKING

• 3 KEY PRINCIPLES

1. no waste

2. value is maintained

3. consider economic framework

conditions

Source:

Picture: © Estonian Design Centre

EcoDesign Audit

Disover more about the EcoDesign Audit here and here

https://www.ecodesigncircle.eu/resources-for-you/our-offers-for-learning-business/ecodesign-audithttps://disainikeskus.ee/ecodesign

Source:


EcoDesign Audit


… assesses the readiness to implement circular design and

helps understand how to integrate sustainability, design and

circular economy aspects into the business strategy and product

development processes

… helps to understand the concept of circular design and to

identify suitable strategies

For SMEs and

(smaller)

organsiations


Source:


EcoDesign Audit



Source:

Picture: © Medina Art Ltd.| Elena Gontarenko

EcoDesign Sprint

Disover more about the EcoDesign Sprint here and here

https://www.ecodesigncircle.eu/resources-for-you/our-offers-for-learning-business/ecodesign-sprinthttps://www.designforum.fi/en/training/ecodesign-sprint/

Source:

Picture: © Medina Art Ltd.| Elena Gontarenko

EcoDesign Sprint

Disover more about the EcoDesign Sprint here and here

… EcoDesign Sprint is a combination of innovation, practical

training and product & service development through circular

economy thinking and design methods

… The primary goal of EcoDesign Sprint is to develop the

business of SMEs and create more sustainable products and

services for them

https://www.ecodesigncircle.eu/resources-for-you/our-offers-for-learning-business/ecodesign-sprinthttps://www.designforum.fi/en/training/ecodesign-sprint/

EcoDesign Sprint

Source:

Picture: © Raquel Benmergui

Enjoy this short

explanation video

https://www.youtube.com/watch?v=rerv_76Yiqghttps://www.youtube.com/watch?v=rerv_76Yiqghttps://www.youtube.com/watch?v=rerv_76Yiqghttps://www.youtube.com/watch?v=rerv_76Yiqghttps://www.youtube.com/watch?v=rerv_76Yiqg

Sustainability Guide

Source:


inspiration and knowledge

of how to use design to

achieve a sustainable and

circular business as well

as social development.Including 21

“ecodesign in

practice” videos

https://sustainabilityguide.eu/


Check the

upcoming “train

the trainers”

sessions & the

HOW TO events

HOW TO events – check here:

Estonian Design Centre

https://disainikeskus.ee/events

Reflections about ecodesignand linkages to policy

Source:

Internal discussion of EcoDesign Circle 4.0 partners (May 2020)

Design =

power in

several

dimensions

Design = force

that enable

sustainable

societies

Understand the

importance

design could

take

Not only

products, also

services …

systems /

infrastructure

Design

triggers

mindshifts

and changes

Integrate and inform

citizens better about

sustainable behaviour;

create „new norms“

Making business

climate/carbon-neutral

Check real

user needse.g. people do

not need cars but

transport …

Use windows

of opportunityDesign is core element

in the new Circular

Economy Action Plan

Use the chance of the

Corona crises not to

reimplement old linear

business models Transfer &

learning

SustaiNordic is

one case where

policy and

(eco)design are

intereconnected Make use of

(transnational)

cooperations,

networks

Good practice

cases ->

share them!

We need faster decision

making & iterative

processes to implement

sustainable solutions

Some sources of ecodesigninspiration

Links:

Click on the logos …

Click on

Nordic

initiatives

https://bundespreis-ecodesign.de/en/winner/projectoverview?search=&filter=&year=https://bundespreis-ecodesign.de/en/winner/projectoverview?search=&filter=&year=http://www.sustainordic.com/http://www.sustainordic.com/http://circitnord.com/inspiration-cases/http://circitnord.com/inspiration-cases/https://www.circulairondernemen.nl/solutionshttps://www.circulairondernemen.nl/solutionshttps://vlaanderen-circulair.be/en/cases-in-flandershttps://vlaanderen-circulair.be/en/cases-in-flandershttps://circular.berlin/circular-economy/https://circular.berlin/circular-economy/https://www.ecodesigncircle.eu/resources-for-you/inspiration-and-information/roadshow-ecodesignhttps://www.ecodesigncircle.eu/resources-for-you/inspiration-and-information/roadshow-ecodesign

EcoDesign and Public ProcurementPublic procurement as a

means to spread

ecodesigned solutions

and replace less

sustainable ones

Get inspired by an

increasing number

of existing

convincing solutions

Use design tools to

develop circular solutions

in an interdisciplinary

team (“ecodesign

thinking”)

We need a

mix of policy

instruments

Ecodesign processes as part

of „Public Procurement of

Innovative solutions” & Pre-

Commercial Procurement

Meet EcoDesign Circle: www.ecodesigncircle.eu

Thank you!
http://www.ecodesigncircle.eu/

ecodesign and public procurement...ecodesign sprint is a combination of innovation, practical...

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