“Have fun reducing your home’s ecological footprint”

“Since the 1970s, humanity has been in ecological overshoot with annual demand on resources

exceeding what Earth can regenerate each year. It now takes the Earth one year and six months to

regenerate what we use in a year”Global Footprint Network (2013)

WHY?

“Happiness and ecological well-being are often portrayed as conflictual pursuits, but they may actually be complementary”

Warren Brown et al. (2005)

WHY?

GAME CONCEPT

Characters

Seasons Random Events

GAME CONCEPT

THE GAME

DISCOVER&

MANAGE

WIN

GO SOCIAL

PERSONALIZE

DISCOVER&

MANAGE

WIN

GO SOCIAL

PERSONALIZE

PERSONALIZE

DISCOVER&

MANAGE

WIN

GO SOCIAL

PERSONALIZE

DISCOVER & MANAGE

Happiness VS Eco Footpprint

“Ecoins”

Home resources

More efficient apliances

DISCOVER&

MANAGE

WIN

GO SOCIAL

PERSONALIZE

GO SOCIAL

“Turn off the lights” - Help your friends saving energy

DISCOVER&

MANAGE

WIN

GO SOCIAL

PERSONALIZE

WIN

Help the world while saving energy and reducing waste generation.

Save Money

BUSINESS MODEL

• Free to Play Game available for:

• In-App Purchases:– Real Life Game Mode (1,99€)

– Buy Ecoins with real money (0,99€ – 1,99€ – 2,99€)

– Buy Green-Tech (Power-ups)

Game icon

PROTOTYPE

URL: tinyurl.com/midori-ecohome

Try it!

Thank you for your attention

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