零售內容營銷 未來零售商都要辦傳媒 - hkrma...traditional c-publicitg interrupts...
TRANSCRIPT
![Page 1: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/1.jpg)
徐緣 《型銷》、《購想》、《品》、《甜銷》、《關公災難》作者
壹傳媒 Chief Marketing Officer
零售內容營銷 - 未來零售商都要辦傳媒? 2017 零售研討會 9 May
![Page 2: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/2.jpg)
![Page 3: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/3.jpg)
![Page 4: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/4.jpg)
![Page 5: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/5.jpg)
![Page 6: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/6.jpg)
![Page 7: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/7.jpg)
kamabokokamaboko
![Page 8: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/8.jpg)
![Page 9: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/9.jpg)
![Page 10: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/10.jpg)
![Page 11: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/11.jpg)
![Page 12: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/12.jpg)
![Page 13: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/13.jpg)
![Page 14: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/14.jpg)
![Page 17: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/17.jpg)
![Page 19: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/19.jpg)
![Page 20: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/20.jpg)
![Page 21: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/21.jpg)
![Page 22: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/22.jpg)
![Page 23: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/23.jpg)
![Page 24: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/24.jpg)
![Page 25: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/25.jpg)
![Page 26: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/26.jpg)
![Page 27: 零售內容營銷 未來零售商都要辦傳媒 - HKRMA...Traditional c-publicitg Interrupts Irttawupts clients in a uriety oe tine 3eatal flaws: a s#ort time onl twIdS attention](https://reader033.vdocuments.site/reader033/viewer/2022052002/60148fca3252897e65183f57/html5/thumbnails/27.jpg)
TRANSCRIPT
徐緣 《型銷》、《購想》、《品》、《甜銷》、《關公災難》作者
壹傳媒 Chief Marketing Officer
零售內容營銷 - 未來零售商都要辦傳媒? 2017 零售研討會 9 May
kamabokokamaboko