ec4004 economics for business lecture 2
Post on 20-Oct-2014
3.772 views
DESCRIPTION
Here's a guest lecture by Dr Helena Lenihan on aspects of microeconomics you might have seen from last year.TRANSCRIPT
Academic Year 2009/2010 1
Reviewing some key concepts from year 1 micro
Dr Helena LenihanDepartment of EconomicsEmail: [email protected] Room: KB3-35
Academic Year 2009/2010 2
Text:????
Relevant chapters????
Academic Year 2009/2010 3
The Economic Problem
Core of the Economic Problem: use of scarce resources to satisfy unlimited wants
Scarcity and Choice Economic Activity: Production,
Consumption and Exchange Factors of production
Academic Year 2009/2010 4
Economic way of thinking
A logical framework for organising your thoughts and understanding economics
Academic Year 2009/2010 5
Basic Economic Questions
What?
How?
For Whom?
Goods or Services are produced
Academic Year 2009/2010 6
Concept of opportunity cost: the best alternative sacrificed for a chosen alternative.
Marginal analysis: an examination of the effects of additions to and subtractions from a current situation.
Academic Year 2009/2010 7
Economic Science: Methodology
Positive and normative statements
Laws of Economics general tendencies of
behaviour
Academic Year 2009/2010 8
Production Possibility Frontier
Production transforms inputs into outputs [factors of production into goods and
services] Goods - Tangible Services - Intangible Capital (Producer) Goods Consumer Goods
Durable Non-Durable
Academic Year 2009/2010 9
Limitations on Output
Output is limited by: Quantity (and quality) of Resources State of Technology
PPF marks the boundary between attainable and unattainable combinations of goods
Academic Year 2009/2010 10
PCs(000s)
TV Sets (000s)
Y .
X .
PPF
B
PPF
O
A
D
C
Academic Year 2009/2010 11
Summary
Efficient output combinations on PPF (=productive efficiency)
Efficiency implies it is not possible to produce more of one good without less of the other
Combinations outside not possible (i.e. X)
Combinations inside are inefficient (i.e.Y)
Academic Year 2009/2010 12
Efficiency of Resource Use
Resource use is efficient when we produce goods and services we value most highly…choice is made at the margin by comparing the additional costs with the additional benefits
When resources are used efficiently we cannot produce more of one good without giving up units of a good we value more highly
Academic Year 2009/2010 13
Economic Growth
Increased productive capabilities
Outward shift of PPF caused by either
[1] Capital accumulation, or [2] Technological progress,or [3] Both
Academic Year 2009/2010 14
Military Goods
Civilian Goods
PPF1
PPF 2
Figure 8:Economic Growth and the PPFs
O
Academic Year 2009/2010 15
Law of Demand 1
Demand (in Economics) refers to: willingness and ability of buyers to
purchase: (a) Different quantities of a good (b) at different prices (c ) during a specific time period
Quantity demanded of a good may differ from actual amount bought
Academic Year 2009/2010 16
Law of Demand 2
Consumers buy more at a Lower Price
Law of Demand: As the price of a good rises, the quantity demanded of the good falls and vice versa, ceteris paribus
Academic Year 2009/2010 17
Factors influencing change in Demand 1. Income
Normal goods Inferior goods
2. Price of related goods substitutes complements
3. Preferences/tastes/fashions 4. Population structure/ number of
buyers 5. Future price expectations
Academic Year 2009/2010 18
Change in Demand .V. Change in Quantity Demanded
Change in quantity demanded of a good arises when the price of a good changes while all other variables affecting demand are unchanged = movement along the demand curve
Change in Demand means a shift in the demand curve arising from a change in those factors which influence demand = shift of demand curve
Academic Year 2009/2010 19
Supply and Law of Supply
Supply refers to: willingness and ability of firms to
produce for sale (a) quantities of a good (b) at different prices (c) during a specific time period
Law of Supply: Positive P-Q Relationship
Academic Year 2009/2010 20
Factors Influencing Supply
Prices of Factors of Production Prices of Other Goods supplied
Substitutes in Production Complements in production
Expected Future Prices Number of Suppliers Technology Change Taxes, Subsidies, Regulations
Academic Year 2009/2010 21
Change in Quantity Supplied vs. Change in Supply Movement Along the Supply Curve (Change in Qs at a different Price on the Curve)
Change in Supply (Change in Qs at all Prices = shift of entire Supply Curve)
Academic Year 2009/2010 22
Figure 6: Market Equilibrium
S
SD
D
3
6
0 Q
1
2
4
5
P
53 4 6
Surplus
Shortage
EquilibriumE
Academic Year 2009/2010 23
Market Equilibrium
No surplus or shortage exists - the market ‘clears’
Opposing forces of buyers and sellers are balanced
At the equilibrium price, Qs = Qd Positions above or below the
equilibrium price lead to behavioural changes by producers and consumers which lead to a return to E (=stable equilibrium)