BIG DATA & SOCIETY WORKSHOP INTRODUCTORY TALK

Pierre-Nicolas Schwab, Big Data/CRM Manager 12 December 2016

RTBF

• 1 • 8 • 15 • 31 • 60

KEY FIGURES

week speakers countries organizations participants

• PSM can change the rules of the game : we must revisit Big Data practices and be examples for the outer world

• Make Big Data a game changer for our internal organization too

THE VISION

• Growing trend of firms changing their global performance indicators CLV (Customer Lifetime Value)

• Backward-looking KPI’s vs. forward-looking KPI’s

• Behaviors of the past don’t necessarily predict future behaviors

REDEFINE VALUE

REDEFINE VALUE THE DANGER OF BACKWARD-LOOKING KPI’S

Today Past Future

What kind of value do we

create when we serve more of

the same ?

• CLV is being considerably re-discovered and used by for-profit companies but …

• … what is value for a PSM « customer » ?

• 2 hints : – content creation (WHAT?) – Distribution (WHERE?)

REDEFINE VALUE FORWARD-LOOKING KPI’S

• Everyone talking about filter bubbles (Pariser 2011) but – What is it really? – Does it exist? – Does it create or destroy value?

• It’s not new ! Gup (1997) lamented about bad effect of technology on serendipity

THE FAMOUS FILTER BUBBLE

1. Where do we find data to measure CLV? How do we process it?

2. Does the filter bubble really exist or is it a myth?

3. Are there ethical issues associated with recommendation?

SOME ESSENTIAL QUESTIONS (1/2)

4. How to balance personnalisation / serendipity (exploitation vs. exploration)

5. How do we measure the success of public service algorithms?

6. Is it worth educating people on the role of Big Data?

SOME ESSENTIAL QUESTIONS (2/2)

8 SPEAKERS - 2 DAYS OF INSPIRATION

THANK YOU RTBF Team : Cindy Culot, Ariadne Krings, Dominique Wathelet + many others (catering, security, technicals teams, …) EBU : Eleonora Mazzoli, Clotilde Pupillo

• Put your phone on « mute » • Breaks every 90 minutes • Assistance ? Cindy, Ariadne

and I are happy to help • Someone not attending

dinner or with intolerances : please tell me before lunch

• Please tweet ! #EBUBigData

ONE LAST WORD