ebook solutions: adobe dps at genesys articles/webinars...adobe dps platform implementation at...
TRANSCRIPT
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eBook Solutions: Adobe DPS at Genesys
SIG Chair – Darryl Swerbrick
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CEdMA Special Interest Group
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CEdMA Special Interest Group
Adobe DPS Platform Implementation
at Genesys
Many Education Departments currently are looking for
eBook platforms for training materials. At Genesys we
have chosen Adobe DPS as our eBook solution, and I
will provide an overview about the capabilities of the
system, how it works, and why we selected it.
Franz Obermeier 7/29/2014
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CEdMA Special Interest Group
About Genesys
• Genesys is a global contact center solutions and
customer experience leader.
• The company is the largest private software company in
Silicon Valley.
• Genesys was part of Alcatel-Lucent, was bought out by
an investor group, is now a standalone company, and is
expected to IPO within the next two years.
• Headquarter in Daly City, 2000-3000 employees,
$100 - $500 M USD in revenue
• Our offerings include software for interaction
management, customer self-service management,
campaign management, workforce management, call
routing solutions and call center virtualization.
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CEdMA Special Interest Group
About Genesys University
About Genesys University
• 50+ employees in Education Services
• WW Revenue at $2M - $3M per quarter
• Last year we started several initiatives to renew delivery operations
of the department:
– Virtual class room
– Video-based training
– G-SAT
– eBook platform
About myself
• I’ve been with Genesys for 1year+ in the role of
Sr.Mgr WW Applications for Genesys University
• More than 15 Years experience in Education Services, from
instructor, to content development, to operations management, to
project & program management, and IT management
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CEdMA Special Interest Group
Agenda
eBook Platform at Genesys
• Selection Criteria
• Customer Experience
• Architecture
• Entitlements in iTunes or Custom solution
• What else, Pros / Cons
• Questions?
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CEdMA Special Interest Group
Selection Criteria
• Platform availability:
– Tablet (offline on iPad, Android) and Desktop (online)
• Secure content:
– No printing or download, verified access,
closed-system content delivery network (CDN)
• Content capability:
– Not only static eBook but integrated video, animation, interactivity, free
page navigation schema
• Strong Content Development pipeline:
– Publishing directly from Adobe InDesign to DPS or other formats
• Completely custom branding
– Not like Locklizard, Gilmore, other ePub platforms …
• Integration capability:
– Flexible entitlement management integration (incl. Apple iTunes Store)
– Adobe Analytics platform
• Cost structure compared to printed books and other ebook-platforms
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CEdMA Special Interest Group
Cost Structure
• Current cost for paper-based books– Printing and shipping annually $ 380k
• Cost for eBooks– DPS Platform Licensing fee annually $125k
(for up to 100,000 downloads)
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CEdMA Special Interest Group
Customer Experience1) Notifications
• The student receives two emails
– 1) Account creation notice (once)
– 2) eBook availability notification (when we assign the book to the student)
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CEdMA Special Interest Group
Customer Experience2) Mobile
• The student needs to download the eBook application from our server
• After the login, only the available books are displayed
– eBooks can be downloaded
(an icon indicates new versions of downloaded books)
– A simple text editor feature allows to take notes (per chapter, saved locally)
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CEdMA Special Interest Group
Customer Experience3) Desktop
• The desktop version is web-based and online only
• After the login, only the available books are displayed
– eBooks can be viewed online not downloaded
– A simple text editor feature allows to take notes (per chapter, saved locally)
http://ebooks-genesys.com/
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CEdMA Special Interest Group
Architecture
• Publishing of content from
InDesign directly into the Adobe
CDN
• Mobile app contacts (our)
entitlement management server
for available books and Adobe
CDN for download
• CDN can also point to Apple
iTunes store for entitlement
verification
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CEdMA Special Interest Group
Entitlements in iTunes
• Purchases/entitlement can be done
through:
– custom system (developed in-house,
or integration into LMS)
– inApp-Purchase
– iTunes Store/Amazon/Android
– Can also manage subscriptions
• Apple takes 30%
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CEdMA Special Interest Group
Entitlements in Custom Solution
• Our in-house entitlement solution allows to create a roster of
students (import students from Excel) and assign an ebook with
expiration date (expiration on download only)
• Also includes the customer front end with app download, and online
viewer, and entitlement database
• We are currently reviewing with out LMS provider (Rainmaker) if an
integration into ViewCentral directly is possible
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CEdMA Special Interest Group
What Else, Pros/Cons
• For the first roll-out we only did a strict conversion from paper-books
to eBooks, without fully using the content and interactivity features of
the system
• Our books are hard-coded for vertical layout, to avoid any content re-
flow issues between formats (no iPhone either)
• Our current notes taking feature is very simple, text-only and no
syncing of notes between devices
• Our next version of the notes feature will allow rich-text content and
central database storage of notes
• We are currently not limiting the number of devices that can access a
students content (although we can limit to specific iPad/tablet IDs)
• Security is relative. The system is very secure, but you can still take
screenshots.
• Adobe is great, but our implementation partner company not so
much
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CEdMA Special Interest Group
Resources
• Adobe InDesignhttp://www.adobe.com/products/indesign.html
• Adobe Digital Publishing Suite (DPS)http://www.adobe.com/products/digital-publishing-suite-enterprise.edu.html
• Adobe DPS App Exampleshttp://dpsgallery.adobe.com/#/main
• Look for Adobe Inspire Magazine on iTunes Store
• Genesys eBook websitehttp://eBooks-Genesys.com
http://www.adobe.com/products/indesign.htmlhttp://www.adobe.com/products/digital-publishing-suite-enterprise.edu.htmlhttp://dpsgallery.adobe.com/#/mainhttp://ebooks-genesys.com/
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CEdMA Special Interest Group
The End
Thank you!
&
Questions?
Any questions later, please reach out to me:
http://linkedin.com/in/fobermeier