SPEAKERS

Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR

Guy LeCharles GonzalezChief Executive Optimist, Digital Book World

NOTE: The hashtag for today’s WEBcast is #dbw

Ebook 102: From Print to Enhanced Ebooks and Apps

Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities.

January 24-26, 2011 | http://dbw2011.com

Save $300 w/ DBWAptara

Ebook 202 Session One:Ebook Devices, Formats, and Retailers –Post-iPadWednesday, November 10th @ 1pm ET(On-demand after)

Ebook 202 Session Two:The Kindle — Format, Features and InfluenceWednesday, November 17th @ 1pm ET(On-demand after)

Ebook 202 Session Three:ePUB – Enhancements, Limitations, and PrognosticationsWednesday, November 24th @ 1pm ET(On-demand after)

Instructor:Joshua Tallent, Founder/CEO,eBook Architects

--Sessions: $39 / $23 for DBW Members--Package: $100 / $60 for DBW Members

For more info, http://bit.ly/b2ZCGX

Ebook 102:From Print to Enhanced eBooks & Apps

Eric FreeseNovember 2, 2010

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Aptara Background

Locations • 8 global locations• Headquartered in Falls Church, VA

Employees • 4,000+

Recognized Brand • Partner to 8 of the top 10 publishers• 4 million first-pass pages produced, 54 million pages converted in 2009

Key Services • eBook Production• Enhanced eBook Creation• App Development• Digital Content Production• Editorial & Composition• Content IT Solutions

Myths

eBooks are simple extensions of printed books

eBooks don’t require much planning

Sufficient conversion instructions = Make it look like the book

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Selecting the Material

Is your source material appropriate for an eBook? For an enhanced eBook? For an app?

Do you have access to additional content and/or media?

Who is your target audience?What are their expectations?What devices do they prefer?What functionality do those devices support?

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Evaluate Enhancement Options

Finding informationTOCIndexes

NavigationTOCInternal links

AppearanceColorFlowLayout

Additional contentIllustrationsAudioVideoExternal links

Interactivity

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Devising an eBook/App Strategy

Ask all the same design and layout questions as print booksReflow and rotate add a whole new dimension

Determine enhancements based on target audience/devices

Establish test plan and parameters

Always plan for accessibility

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Case Study: World English Bible

Source material in public domain

Includes footnotes and cross references between verses

Additional materials availableGeo-tagged location informationIllustrationsAudioVideo

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Conversion: Text

Spectrum of choices (easiest to difficult)XMLApplication files (inDesign, Word, Quark, etc.)PDFPaper

Tools/TechnologiesXSLTSave as EPUBConversion toolsOCR/Re-keying

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Conversion: Images

Recommended formats: PNG, JPEG, SVGRecommended sizes: 624x545

Covers (700x545)

Recommended resolution: 96dpi

Considerations:Effect/impact of grayscale on color imagesPlacement of images/flowAbility of devices to zoomSVG will resize along with the textUse meaningful descriptions in ALT attributes for accessibility

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Conversion: Enhancements

Recommended audio format: MP3Recommended video format: MP4

Considerations:TOC: large/deep TOC can be problematic on some devicesLinking: develop linking scheme that reduces chances for readers to get lostPlacement of links/flowAudio: Most readers advertise MP3 capabilities but can’t trigger MP3 filesiPad is only reader that reliably triggers audio/video (iBooks/Kindle apps)Included audio/video greatly increase overall EPUB file sizeLinked audio/video files require an internet connectionUse meaningful descriptions to increase accessibility

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Case Study: World English Bible

Layout/FormattingRed letterImage layout/placementVerse marking

Geonames

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Case Study: World English Bible

FootnotesLinkedEmbeddedPopup

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Case Study: World English Bible

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Case Study: World English Bible

AudioLinkedEmbedded

VideoLinkedEmbedded

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Device Capabilities

Device CollapseTOC

Hidden/Search

Bi-DirFN

InlineFN

PopupFN

ExtLinks

AudioHR/H5

VideoHR/H5

Kindle N Y/N Y N N ? N/N N/N

Nook N Y/N Y Y N N N/N N/N

Sony Y Y/Y Y Y N N N/N N/N

iTouch N Y/N Y Y Y Prompt Y/Y Y/Y

iPad N Y/N Y Y Y Prompt Y/Y Y/Y

Aldiko N N/N Y N Y? Y N/N N/N

eDGe Y Y/Y Y Y N Y Y/N Y/N

Calibre Y Y/Y Y Y Y Y Y/N Y/N

ADE Y Y/Y Y Y N Y N/N N/N

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Enhancement Strategy: Graceful Degradation

PROS

Single file/multiple devicesReduced configuration management demands

CONS

Large filesAdditional complexityReduced nimbleness

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Enhancement Strategy: Device-specific Development

PROS

Single file/single (fewer) deviceMore nimbleReduced file bloat

CONS

Multiple ISBNsMore complex configuration management

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Downloads

To download variations of the full Bible and sample set:

Host: ftp.aptaracorp.comUser: marketingP/W: TBmark10

Path: /pub/incoming/11-02

See README for more details about what is in the directoryFiles named based on what is enabled:

WEB-bidiFN-inlinePIX-linkGEO-noHIDDEN-noAUDIO-noVIDEO.epub

Questions?

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Q&A

Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR

Guy LeCharles GonzalezChief Executive Optimist, Digital Book World

NOTE: The hashtag for today’s WEBcast is #dbw

Ebook 102: From Print to Enhanced Ebooks and Apps