ebbf2013 - rethinking energy - arash aazami
DESCRIPTION
How to design and implement a business model that creates wealth while serving humanity? Arash Aazami – Founder/CEO of BAS, musician and lecturer shows how companies should be designed to last, based on business models that serve both economy and ecology. In an interactive presentation he leads through the –sometimes radical- decisions he had to make before his company became a serious alternative to energy supply companies.TRANSCRIPT
![Page 1: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/1.jpg)
Rethinking Energy
Arash Aazami
![Page 2: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/2.jpg)
business models / economy / ecology
![Page 3: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/3.jpg)
thank you
![Page 4: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/4.jpg)
humans are funny
![Page 5: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/5.jpg)
we’re the only organism that produces waste
![Page 6: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/6.jpg)
we’re the only organism that produces squares
![Page 7: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/7.jpg)
what is “sustainable”?
![Page 8: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/8.jpg)
how sustainable is “sustainable”?
“Tsukuba (…), the site of perhaps the world’s worst electricity wind farm: in the 12 months it has operated, its windmills have consumed 43 times more power than they have generated.” www.econbrowser.com
![Page 9: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/9.jpg)
http://www.youtube.com/watch?v=0fKBhvDjuy0
9
SEE VIDEO
POWERS OF TEN
![Page 10: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/10.jpg)
economy or ecology
![Page 11: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/11.jpg)
economy and ecology
![Page 12: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/12.jpg)
it’s not about balancing economy
and ecology, but about fitting our little and
finite economy into an ever-existing ecology
![Page 13: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/13.jpg)
as I led an energy company I found out we…
• increased awareness
![Page 14: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/14.jpg)
as I led an energy company I found out we…
• increased awareness
• more knowledge means less margin
![Page 15: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/15.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• more knowledge means less margin
![Page 16: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/16.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• more knowledge means less margin
![Page 17: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/17.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
![Page 18: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/18.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
![Page 19: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/19.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
![Page 20: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/20.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
![Page 21: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/21.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
![Page 22: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/22.jpg)
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
• well, ok, we had a CSR program, one day per year
![Page 23: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/23.jpg)
…and I learned that all energy
companies were pretty much like
that…
![Page 24: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/24.jpg)
…so, how do we bring change to the above?
altogether, we did not:• increase awareness• increase independence and ownership
• create sustainable wealth
• bring benefit to the world
![Page 25: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/25.jpg)
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“in nature, nothing is created or lost. things are only transformed.”Lavoisier, French Scientist, 1743-1794
![Page 26: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/26.jpg)
let’s start with a question:
Fossil fuel consumption (8000BC to 12000AD)
You are here
Source: Lawrence Staudt, 2007
Until 200 years ago, humans did not use more energy than the earth could produce, and within 200 years this will be the same again
![Page 27: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/27.jpg)
Source: international energy agency
![Page 28: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/28.jpg)
Source: international energy agency
![Page 29: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/29.jpg)
and we lost track…
what is energy?
erm… well…
uhh… …que?
![Page 30: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/30.jpg)
the ability to do work
![Page 31: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/31.jpg)
now, let’s make this a bit less
scientific
![Page 32: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/32.jpg)
if this guy cycles for 8 hours…
![Page 33: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/33.jpg)
…he can lift this car all the way up
![Page 34: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/34.jpg)
…and he just so happened to offer his services to you!
![Page 35: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/35.jpg)
…to cycle for your laundry…
![Page 36: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/36.jpg)
…for your heating…
![Page 37: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/37.jpg)
…or for your lighting…
![Page 38: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/38.jpg)
…but what’s that 8 hour job worth?
![Page 39: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/39.jpg)
is it worth more than € 100?
![Page 40: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/40.jpg)
…is it worth less than € 10?
![Page 41: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/41.jpg)
…is it worth less than € 1?
![Page 42: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/42.jpg)
…this poor fellow cycles 8 hours for…
![Page 43: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/43.jpg)
€ 0,05(or € 0,006 per hour excl.
taxes and levies)
![Page 44: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/44.jpg)
…and how long does he have to work for your home energy consumption?
2000 hrs?
20000 hrs?
200000 hrs?
![Page 45: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/45.jpg)
every year, this person cycles…
…160.000 hours for you!
…but wait a minute: a year does not have that many hours, does it?
![Page 46: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/46.jpg)
at any moment, 24/7, 19 cyclists are at work for you!
![Page 47: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/47.jpg)
and these 19 cyclists feed on:
![Page 48: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/48.jpg)
we have found ourselves the
cheapest labour in the world
congratulations!
![Page 49: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/49.jpg)
…but is it really that
cheap?
![Page 50: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/50.jpg)
…we got ourselves hooked
to finite fuel resources…
![Page 51: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/51.jpg)
…and we deplete them
quickly…
![Page 52: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/52.jpg)
…for every barrel of oil our earth
produces …
![Page 53: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/53.jpg)
…we extract 5 million barrels in the same amount
of time…
![Page 54: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/54.jpg)
99,99998%…the required saving on our fossil fuel consumption is:
to regain our balance…
…or 5 million times less than we consume today…
![Page 55: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/55.jpg)
![Page 56: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/56.jpg)
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete.”Richard Buckminster Fuller, critical path, 1981
![Page 57: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/57.jpg)
![Page 58: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/58.jpg)
we decided it would be the easiest to do everything ourselves
![Page 59: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/59.jpg)
we found out it would be the hardest to do
everything ourselves
![Page 60: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/60.jpg)
but that’s exactly what
we did…
![Page 61: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/61.jpg)
…and we blended everything into one integrated
solution
![Page 62: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/62.jpg)
Path to Zero
![Page 63: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/63.jpg)
![Page 64: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/64.jpg)
with the Path to Zero,
we achieve a 30% energy cut in 4
years
![Page 65: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/65.jpg)
30% less energy cost
![Page 66: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/66.jpg)
30% less carbon footprint
![Page 67: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/67.jpg)
30% more
independence
![Page 68: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/68.jpg)
right now, thousands of energy users in
the Netherlands are on their Path to Zero
![Page 69: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/69.jpg)
…and our first customers are on
their way to 100%
![Page 70: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/70.jpg)
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“We can be richer than industry as long as we know that there’s things that we don’t really need”Willy Mason – Oxygen – 2004
![Page 71: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/71.jpg)
what change do we wish to see in the world?
![Page 72: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/72.jpg)
a 100 year
plan
![Page 73: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/73.jpg)
our mission is, by 2110, to ban poverty and dependence by creating an abundance of energy from renewable
resources to an extent where energy is freely available to
everybody
![Page 74: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/74.jpg)
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” G.B. Shaw
![Page 75: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/75.jpg)
who do we influence?
It’s all about being:Beneficial toAllStakeholders
• 101: Shareholders• 102: Suppliers• 103: Employees• 104: Employees’ families
• 105: Customers• 106: Society• 107: Ecology
![Page 76: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/76.jpg)
it’s not about balancing economy and ecology, but about fitting our little and
finite economy into an ever-existing ecology
![Page 77: ebbf2013 - rethinking energy - arash aazami](https://reader033.vdocuments.site/reader033/viewer/2022042623/54b4f9124a7959b9428b46e0/html5/thumbnails/77.jpg)
…there is no substitute for
action