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eBay Exposed: How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

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Page 1: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

eBay Exposed:

“How to Create a Surge ofSales and Traffic to Your Site

Using the Internet’s Most Overlooked Website….eBay”

Andrew Lock

Page 2: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 3: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

- 34 students accepted the traditional approach

1 - Found a Much Better Way

Page 4: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 5: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 6: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Most eBay Sellers Believe thatMore Auction Listings = More Customers

Smart, ‘Stealth’ Sellers Know thatMore Auction Listings = More Work!

Page 7: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 8: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Their eBay and PayPal fees become too high

Page 9: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Their source of products becomes unreliable

Page 10: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Their customer service is poor and they receive too many negative feedbacks

Page 11: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Competitors start selling the same product cheaper

Page 12: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

A product trend goes out of fashion

Page 13: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

They’re fed up of working 24/7, 365 days a year

Page 14: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

They lack a system to automate key tasksand the work becomes overwhelming

Page 15: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 16: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Largest Search Engine on the Net

Page 17: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Largest Search Engine on the Net

Page 18: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

1. Nintendo Wii2. iPod3. Text books4. Abercrombie5. DVD

1. Britney Spears2. Paris Hilton3. Jessica Simpson4. Cameron Diaz5. Orlando Bloom

Top Searches on Google and eBay Compared(February 2007):

Page 19: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

How Popular is ?

Source: Nielsen/NetRatings & WordTracker

Worldwide Statistics:

Page 20: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 21: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

1/3rd Of All U.S. Internet UsersVisit eBay Each Month

eBay Reaches More PeopleThan Any Other e-commerce Website

Page 22: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Has More Accounts Than

Combined!

Page 23: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

How Long Do They Stay on ?

Source: Nielsen/NetRatings

Page 24: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

Why Do People Use ?

Source: Nielsen/NetRatings

More Important

Less Important

Page 25: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 26: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The H3 System for Whereas most sellers treat eBay as an onlinegarage sale, the smart seller uses a three stepsystem to (1) tap into eBay’s enormous visitor

traffic to HOOK customers that share an interestin a specific niche, (2) quickly HIDE them off eBayin a ‘protected zone’ and (3) HOLD on to them byserving them a high quality ‘diet’ of information

based products or services until their appetiteis fully satisfied.

Page 27: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 28: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 29: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

$$$$

Page 30: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Grand Prize Competition

Page 31: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

How The H3 System Came About

Page 32: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

How The H3 System Came About

Page 33: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

How The H3 System Came About

Results:

Mailing List of More than 4000Within 90 Days

72% Purchased Seminar Tickets or thePremium Priced ‘Highlights’ Info-Product

Page 34: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

How The H3 System Came AboutHow Large is the ‘Magic’ Niche?

Page 35: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

How The H3 System Came AboutMagazines With Far Larger Circulation than ‘Magic’

Page 36: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The H3 SystemNiches That Have Been Proven:

Real EstateMedical EquipmentSearch Engine Optimization ServicesLegal servicesConsumer ElectronicsEntertainment magicHealth and Wellness

Page 37: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 38: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Two Options for Hooking Customers:

Sell an Inexpensive Report for 99 centse.g. “7 Insider Drum Playing SecretsYou Can Learn in 30 Minutes or Less”

Sell an Inexpensive Producte.g. Drum Sticks

OR

Page 39: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Reasons for Hooking Customers on eBay and then Hiding Them off eBay:

Page 40: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 41: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 42: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

ALO

Page 43: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

ALO

UCTION

Page 44: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

ALO

UCTION

ISTING

Page 45: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

ALO

UCTION

ISTING

PTIMIZATION

Page 46: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Art of A.L.O.

(Auction Listing Optimization)

Definition: A.L.O. is anything you do within the eBay system that persuades visitors to take the action that you want them to take.

Page 47: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Art of A.L.O.

(Auction Listing Optimization)The Website URL

is displayed prominently

on theproduct or report

gallery image.

Quality Drum Sticks from www.drumsecrets.com

Page 48: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Art of A.L.O.

(Auction Listing Optimization)

Website URL is displayed throughout the video

Page 49: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 50: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

**YourDomainName.com**

YourDomainName-dotcom

Page 51: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 52: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 53: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

“Atkins Shake & FREE Weight Watchers / South Beach Diet Guide”

“Atkins Shake like Weight Watchers South Beach”

Lose Weight Fast – Discover Insider Secrets to the Ultimate Diet Plan

Page 54: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

The Best Kept Secret?eBay Classified Ad Format

(A rather useful tip if you’re the sort of person that would preferNOT to spend $400,000 / month on Pay Per Click)

Page 55: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 56: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 57: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Spin-off Benefit 1 – Google Picks it up

Page 58: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Spin-off Benefit 2 –Back Links from a Quality PR

5 links withinsales letter

Page 59: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Can You Afford 33 cents a day to put your message in front of a potential audience of

72 million UNIQUE visitors each month?

Or, Can You Afford NOT to?

Page 60: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 61: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

www.auctionresearchtool.com A Secret Weapon for eBay Success

Page 62: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Auction Research Tool Allows You To

Discover the optimum:

Start & End TimesDuration

Listing CategoryKeywords to Use

Extra Features to UseStarting Price

And much more

Page 63: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 64: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock
Page 65: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Do You Remember?

Page 66: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

‘Help! My Business Sucks!’A New Reality TV Show

Send an e-mail to: [email protected]

1. Write a few paragraphs about yourself

2. Attach a recent photo (non airbrushed)

3. Tell us about your business successes and failures

We’re looking For:1. A female entrepreneur co-host (to make up for Perry and I)

2. Male or female guest experts

Page 67: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Pick Me!

Page 68: EBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay” Andrew Lock

Quick Tips