M e d i a i n f o r M at i o n 2 0 1 4 { D E m o g r a p h i c s & r at E c a r D }

A m A g A z i n e f o r p e o p l e w h o l i k e t o t r A v e l s m A r t

easyJ

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F R E E T O T A K E H O M E

T H E M A K I N G O F U S A I N B O L T

W H A T I T T A K E S T O B E T H E F A S T E S T M A N O N T H E P L A N E T

A M A G A Z I N E F O R P E O P L E W H O L I K E T O T R A V E L S M A R T

N O V E M B E R 2 0 1 3

{W O R L D ’ S G R E A T E S T I S S U E }

P L U S T H E W O R L D ’ S B E S T R E S T A U R A N T / T H E G R E A T E S T S H O W O N E A R T H /

7 C I T I E S I N 2 4 H O U R S – D I D W E S E T A N E W W O R L D R E C O R D ?

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contactKEViN smith, publishEr+44 (0)20 7749 6268kevin.smith@ink -global.com

T h e m a g a z i n eevery passenger is catered for with our comprehensive coverage, from technology and style to business and on-the-ground guides

easyJet Traveller is a smart, contemporary travel magazine that gives readers a fast, accessible overview of the airline’s network. Combining genuine insider knowledge with eye-catching photography and design, it inspires and informs its readers, encouraging them to travel further and more often. From aberdeen to zürich, every destination has its own dedicated guide, giving readers the tools they need to get the most out of their travel.

easyJet traveller provides a unique environment for advertisers to communicate a marketing message to an affluent captive audience of more than five million passengers every month

Sources: easyJet September 2013, gb Tgi 2013 Q3 * Carolyn mcCall CeO Speech Feb 2012

potENtial rEaDErship5 milliOn+ per iSSue

publishEDmOnThly

passENgEr profilE aBC1 audienCe 71%

aVEragE agE 45 yearS

DiD You KNoW?40% BuSineSS paSSengerS On

lOndOn rOuTeS*

w h O i S O u r r e a d e r ?our passengers have serious purchasing power – as you can see below, they represent...

Sources: gB Tgi 2013 Q3

51% of ski holidays

booked

15% of all uK owned

ipads

13% of the total uK spend

on menswearand womenswear

12% of all uK owned

smartphones

28%of all uK airport

duty free

13%of all uK whiskey and vodka sales

24%of all 5 star

hotel bookings

The uK's largest airline5 million+ passengers

per month

27%of all city-breaks

You caN targEt Your coNsumErs bY

gender deSTinaTiOn Origin & daTe OF TraVel

a d i r e C T m e S S a g etad generates dynamic advertising on passengers’ print-at-home boarding passes

what does that mean? you tell us which passengers you want to target – in a particular destination, say – and we put your advert directly in their hands

the most targeted advertising opportunity ever! get your message in front of more than five million passengers a month

thE boarDiNg passis the second mostimportant travel document after your passport

is viewed FOur times before and during the trip

is needed when purchasing duty free and travel retail

a C r e aT i V eS O lu T i O nadvertorials can provide a powerful way to deliver your message

There are a number of reasons to consider advertorials. an alternative to display advertising, these tailor-made client-led features are a proven means to communicate with the reader. you provide the message and we'll craft a story that delivers it in the best way possible, designed in an editorial style. advertorials can work in various ways: they can add a strategic extension to your existing campaign; they can allow you to create ‘time sensitive advertising’ to link with current calendar events; or they can drive a call to action with a competition. Our creative solutions team can evencreate new original images via bespoke photoshoots (please request our advertorials presentation).

dOuBle page Spread £34637 | Full page £17403

The art of denimFall in love with a denim masterpiece this season at any McArthurGlen Designer Outlet

CR

ED

IT

WHY DENIM?Everyone loves denim. It can be anything you want it to be, from classic and casual to high fashion and sexy. Even an industry as fickle as fashion has been entwined in a steamy love affair with denim for decades now. But this season, things are hotting up as designers – including Alexander McQueen, Givenchy and Vivienne Westwood – have once again pledged their allegiance to this all-round fabric on the catwalks. So to celebrate all the indigo, skinny, cropped, true blue and borrowed-from-the-boyfriend incarnations you’ll find at McArthurGlen Designer Outlets this season, the company is hosting The Art of Denim at all of its 21 locations in Europe.

GET INVOLVEDVisit McArthurGlen Designer Outlets this autumn and you’ll find some extra special savings on denim – on top of its year-round savings of 30-70%. But that’s not all, there’ll also be styling workshops with denim experts and pop-up customisation bars, so you can put your personal touch on your favourite jeans. It all kicks off on 14 September in France then continues throughout Europe. Find out all the important dates and information online at McArthurGlen.com

THE ULTIMATE FASHION PRIZETo help you master the art of denim, McArthurGlen is giving away up to £1,000/€1,000 to spend at your favourite designer outlet from mid-September to October. Enter online at McArthurGlen.com

WHAT'S HOT RIGHT NOW? These must-have items will send your pulse racing 1. A classic denim shirt2. Skinnies, of course, in

blue and black3. A denim biker jacket

to vamp it up4. Slouchy boyfriend

jeans for easy Sundays5. A tough-love denim

gilet

WHERE EUROPE SHOPS McArthurGlen Designer Outlets are the ultimate fashion destinations, where your favourite brands are always available for 30-70% less than the RRP. These designer outlets are always within easy travelling distance of Europe’s key cities, so whether you’re in Paris, London, Milan, Berlin or Athens, you’re never too far away to discover the locals’ style secret. Simply hop on one of the handy shuttle buses – go online to find out more.

mcarthurglen designer outletsAustria: Parndorf, Salzburg Belgium: Luxembourg France: Roubaix, Troyes Germany: Berlin, Neumünster Greece: Athens Italy: Barberino, Castel Romano, La Reggia, Noventa Di Piave, Serravalle The Netherlands: Roermond UK: Ashford, Bridgend, Cheshire Oaks, East Midlands, Livingston, Swindon, YorkMcArthurGlen.com

TRUE RELIGION PATCHWORKDENIM SHIRT

LEVI'S DENIM JACKET

DESIGUAL PATCHWORK DENIM JACKET

TRUSSARDI SKINNY JEANS

JECKERSON JEANS

P R O M O T I O N P R O M O T I O N

The art of denimFall in love with a denim masterpiece this season at any McArthurGlen Designer Outlet

CR

ED

IT

WHY DENIM?Everyone loves denim. It can be anything you want it to be, from classic and casual to high fashion and sexy. Even an industry as fickle as fashion has been entwined in a steamy love affair with denim for decades now. But this season, things are hotting up as designers – including Alexander McQueen, Givenchy and Vivienne Westwood – have once again pledged their allegiance to this all-round fabric on the catwalks. So to celebrate all the indigo, skinny, cropped, true blue and borrowed-from-the-boyfriend incarnations you’ll find at McArthurGlen Designer Outlets this season, the company is hosting The Art of Denim at all of its 21 locations in Europe.

GET INVOLVEDVisit McArthurGlen Designer Outlets this autumn and you’ll find some extra special savings on denim – on top of its year-round savings of 30-70%. But that’s not all, there’ll also be styling workshops with denim experts and pop-up customisation bars, so you can put your personal touch on your favourite jeans. It all kicks off on 14 September in France then continues throughout Europe. Find out all the important dates and information online at McArthurGlen.com

THE ULTIMATE FASHION PRIZETo help you master the art of denim, McArthurGlen is giving away up to £1,000/€1,000 to spend at your favourite designer outlet from mid-September to October. Enter online at McArthurGlen.com

WHAT'S HOT RIGHT NOW? These must-have items will send your pulse racing 1. A classic denim shirt2. Skinnies, of course, in

blue and black3. A denim biker jacket

to vamp it up4. Slouchy boyfriend

jeans for easy Sundays5. A tough-love denim

gilet

WHERE EUROPE SHOPS McArthurGlen Designer Outlets are the ultimate fashion destinations, where your favourite brands are always available for 30-70% less than the RRP. These designer outlets are always within easy travelling distance of Europe’s key cities, so whether you’re in Paris, London, Milan, Berlin or Athens, you’re never too far away to discover the locals’ style secret. Simply hop on one of the handy shuttle buses – go online to find out more.

mcarthurglen designer outletsAustria: Parndorf, Salzburg Belgium: Luxembourg France: Roubaix, Troyes Germany: Berlin, Neumünster Greece: Athens Italy: Barberino, Castel Romano, La Reggia, Noventa Di Piave, Serravalle The Netherlands: Roermond UK: Ashford, Bridgend, Cheshire Oaks, East Midlands, Livingston, Swindon, YorkMcArthurGlen.com

TRUE RELIGION PATCHWORKDENIM SHIRT

LEVI'S DENIM JACKET

DESIGUAL PATCHWORK DENIM JACKET

TRUSSARDI SKINNY JEANS

JECKERSON JEANS

P R O M O T I O N P R O M O T I O N

siNglE pagE DoublE pagE sprEaD

spEcial bEspoKE iNsErts aVailablE

dOuBle page Spread

Full page

halF page

QuarTer page

Banner

inSide FrOnT COVer

inSide FrOnT COVer Spread

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guaranTeed pOSiTiOn addiTiOnal 10% adVerTiSing agenCy COmmiSSiOn 10%puBliCaTiOn daTe – 1ST OF eaCh mOnTh | COpy deadline – 8Th OF preViOuS mOnTh

10% discount to accredited agencies. payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. rates reflect space charges only. Bleeds at no extra charge. production costs will be billed at rates quoted.

production rates on request. prior copy approval required.

contactKEViN smith, publishEr

+44 (0)20 7749 6268kevin.smith@ink-global.com