easy yatra presentation
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BUSINESS PLAN
Swapnil (TL), Sushant, Sudip, Merina, Rasana, Lucie, Raz
07/07/13
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0. Concept
?4min 40 s 4 min 40 s
Nepal on time
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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1. BackgroundConcept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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1. Background – Internet research
49% people not fully satisfied !
2012 survey
93 872 Pax/day during peak hours
12 697 Public transport fleet in Kathmandu Valley
30.5 % People waiting for longer than 10 minutes during morning peak hour
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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Insert video of survey
1 .Background – Local customer validation 1/2Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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76% locals not satisfied with their transportation system
93% face problem having to wait for their vehicle
83% willing to use Easy Yatra service
Most of the locals would pay 2-3 rupees per sms
1. Background – Local customer validation 2/2Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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1. Background – International customer validation
International survey on apps with same concept
The RATP app, for Paris public
transportation
« Simply awesome! A must download! » RATP lite (Paris, France)
« A great app that really help me in my trip. Good work. » PDX Bus (Portland, Oregon)
« Great app, I use it everyday! » OneBusAway (Seattle, US)
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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1. Customer validation sum-up
A local demand from Nepali people for a global
success concept !
local demand
global successconcept
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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2. Service offered by Easy Yatra 1/2
SMS Servic
e
Android App
Real time arrival and schedule information for public transit vehicle
operated in Kathmandu
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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2. Service offered by Easy Yatra 2/2
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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3. Potential Clients of Easy Yatra
Transport Companies like Micro buses, Safa Tempos, Taxi, Long route buses
Courier Delivery Service Ambulance Services Fire brigade Freight Services Private companies - Supermarkets, INGOs School Buses
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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3. Customers’benefits
Tracking of their bus Statistics on traffic Increase in number of passengers Better customer service
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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Young College Students
Unemployed /Housewife/House Husbands
Mobile User
Sedentary
Nomade
Non Mobile User
Young Professionals
Middle Level ProfessionalsSchool
Students
Elderly People/ Retiree
Children
Easy Yatra End Users
4. End Users of Easy YatraConcept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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4. End Users’ benefits
Cheap service Real time information
Allowing customers to : Optimize their time Travel with more serenity
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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5. SWOT Analysis
S
O
W
T
Strengths
Weaknesses
Opportunities Threats- New idea in Nepal- Maintain GPS connectivity- Lapstime in receiving SMS
- Lack of professional experience- Huge investment cost
- Unsatisfied clients with KTM public transport-Proved to be successful in other countries- No competitor
- Enthusiastic team of young entrepreneurs- Deep understanding of the problem- Flexible mind-oriented people
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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6. How we make money?
SMS Service Provider
Pay Rs 2.5 /sms
Pay Rs 0.55 /sms
Pay Rs 15000 /year for API
Charges /month
/contract
Additional possible income• Non Refundable Registration Fee of
NRs 10K • Advertisement from local shops
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
• Refundable deposit
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6. Cost
Description NRs
1 Startup Cost 7.5 Lakh
2 Operation Cost 0.95 Lakh/month
Assumption:• Company with at least 10 vehicles
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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7. Target Startup Client
Sajha
Current situation: 16 buses54 seats each2 routes
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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7. Revenue Stream for Startup Client – Sajha Bus (16 nos)
Description NRs
1 Startup Cost 8 Lakh
Description NRs
1 Refundable Deposit
2.5 Lakh
2 Registration Fee 0
3 Monthly Fee 0.30 Lakh/Month
8 instead of 7.5 because more
buses
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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Month
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Month
3
Month
5
Month
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Month
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Month
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Month
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Month
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Month
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Month
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Month
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Month
25
-200000.00
0.00
200000.00
400000.00
600000.00
800000.00
1000000.00
1200000.00
Investment Cost
Revenue
7. Worst case Scenario for Sajha bus
Bre
ak
even
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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-
100,000.00
200,000.00
300,000.00
400,000.00
500,000.00
600,000.00
700,000.00
800,000.00
900,000.00
Revenue
Investment Cost
Ad
vertis
em
en
t
Ad
vertis
em
en
t+
SM
S
7. Best case Scenario for Sajha bus
Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha
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Thank you!
Thanks to the Startup Weekend Kathmandu team for the wonderful organization of the event
Thanks to our coaches and mentors for their insightful comments and encouragements
And special thanks to all the participant of the weekend for their joy, enthusiasm and creativity!
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Thank you for listening
Feel free to contact us:[email protected]
And visit our website:www.easyyatra.co