easy ways to engage your board in fundraising...housekeeping • important: three (3) cpe words will...
TRANSCRIPT
Easy Ways to Engage Your Board in Fundraising
Susan Schaefer, CFREPrincipal
Resource Partners LLC
Trevor W. Williams, CPAPartner
GRF CPAs & Advisors
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Please note our new address:
4550 Montgomery Avenue, Suite 800N, Bethesda, MD 20814
Housekeeping
• Important: Three (3) CPE words will be provided during the presentation. Please write them down – we will not provide them again
via GoToWebinar or email (no exceptions).
• Please complete the electronic survey that will appear automatically at the end of the webinar.
• Attendees seeking CPE for this presentation must complete the survey and enter all three CPE words. You cannot claim CPE unless
we receive a completed evaluation with the correct words.
• This presentation will be recorded and made available to download at www.grfcpa.com/webinars.
• Technical questions about the survey can be addressed to Nathan McElveen at [email protected].
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CPE Credit/Technical Support
Housekeeping
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Additional Information
Learning Objective
To provide attendees with a better understanding of how to train and inspire board members to
fundraise using different avenues.
Instructional Delivery Methods
Group Internet-based
Recommended CPE
1.0 CPE Credit
Recommended Fields of Study
Specialized Knowledge
Prerequisites
None required
Advance Preparation
None
Program Level
Basic
Course Registration Requirements
None
Refund Policy
No fee is required to participate in this session.
Cancellation Policy
In the event that the presentation is cancelled or rescheduled, participants will be contacted
immediately with details.
Complaint Resolution Policy
GRF CPAs & Advisors is committed to our participants’ 100% satisfaction and will make every reasonable effort to resolve complaints as quickly as possible.
Please contact [email protected] with any concerns.
Disclaimer
This webinar is not intended as, and should not be taken as, financial, tax, accounting, legal, consulting or any other type of advice. Readers and users of this webinar information are advised not to
act upon this information without seeking the service of a professional accountant.
Susan Schaefer, CFRE
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Principal | Resource Partners LLC
Trevor W. Williams, CPA
Partner | GRF CPAs & Advisors
PresentersMeet the Instructors
Polling Question #1
A. Nothing yet, but we plan to make a greater effort this year
B. We have discussed fundraising from time-to-time in our board meetings
C. We have only discussed fundraising with board members one-on-one
D. Fundraising is a regular agenda item in our board meetings
What has your organization done to increase board members’ engagement with fundraising?
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Provide a steady means of education
and inspiration
Board Meetings
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Typical agenda
• Meeting minutes approval
• Board reports
• More board reports
New agenda
• Mission connection
• Board learning
Emphasis on Engagement
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• Bored reports
• Just plain bored
• Financial oversight
• Shout-outs
Polling Question #2
A. When discussing the big annual event (e.g., gala or other special event)
B. When asking board members for their annual gifts
C. During the holiday season
D. During budget development season
E. All of the above
How do you characterize the context within which fund development typically comes up during your board meetings?
Mission Connection
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• Ask members to reflect on their connection to the mission
• Require board member exposure to programs
• Provide a Mission Moment at each board meeting
• Be creative!
Mission ConnectionAction Steps
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Old Approach New Approach
Mission ConnectionReady, Set, Action
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Board Learning
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• Educate gradually
• Begin with reasons for reluctance
• Focus on the ask?
Board LearningAction Steps
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Old Approach New Approach
Board LearningReady, Set, Action
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Financial Oversight
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• Use budget as blueprint
• Work toward competency in all key areas
• Find the right role for each member
Financial OversightAction Steps
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BudgetFundraising Blueprint
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Be prepared to show calculations behind each
income line:
Event
250 tickets @ $125 $31,250
Silent Auction $23,750
Sponsorships $20,000
Total $75,000
Foundations
Evergreen Foundation $25,000
Show Me the Money $10,000
It’s Raining $ Foundation $40,000
Total $75,000
Revenues
Individual Giving $10,000
Foundations 75,000
Corporate 7,500
Event 75,00
Total Revenues $167,500
Expenses
Salaries $110,000
Rent 35,000
Benefits 22,500
Total Expenses $167,500
Net Surplus (Deficit) $0
Activity Date I commit to helpraise: Prospects
Annual gala April 20, 2020 $500 in ticket sales Colleagues
In-home eventI will hold my house party
by June 30, 2020$2,500
Friends, neighbors, family
members
Solicitations of corporations September 30, 2020 $2,000
My employer (ABC Inc.),
my wife’s employer (XYZ
Corp), and a friend’s small
business (PQR LLC)
Personal gift By June 1, 2020 $1,000
Total $5,000
Individual Fundraising Plan
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Old Approach New Approach
Financial OversightReady, Set, Action
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Polling Question #3
A. Board members are educated in our financials and fundraising goals
B. We set up personal fundraising plans for board members
C. We treat our board members like donors and acknowledge them as we do our donors
D. We struggle to find effective ways to inspire board members’ fund development
What does your organization currently do to inspire fundraising among board members?
Shout-outs
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Recognize board members’ contributions —
financially and otherwise.
Shout-outs
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• Distribute a range of board actions that will be helpful to
management
• Discuss items from the list that will be most impactful
• Ask development chair to recognize participation
Shout-outsAction Steps
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Old Approach New Approach
Shout-outsReady, Set, Action
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How do you fit these items into an already-packed meeting agenda?
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Typical agendas include lots and lots and
lots of reporting out.
Saves time….for learning, strategic
decisions, and FUN!
Consent Agendas
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Consent AgendaAction Items
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Items ideal for consent agenda:
• Previous meeting minutes
• Committee reports requiring no board action
• ED report if no board action required
• Approval of issue previously discussed at length
and just required formal vote
Items never ideal for consent agenda:
• Audit review and approval
• Financial statements
• Review of executive committee actions
• Contract or loan approvals
April 28, 2020 | 7 p.m. - 9 p.m.
Welcome 6:30 – 6:35 p.m. Chair
Mission Moment 6:35 – 6:45 p.m. Program Alum
Board Learning 6:45 – 7:00 p.m. Treasurer
Consent Agenda 7:00 – 7:10 p.m. Chair
Financial Statement Review 7:10 – 7:25 p.m. Treasurer
Shout-outs 7:25 – 7:30 p.m. Development Chair
Governance Committee Action 7:30 – 8:00 p.m. Governance Chair
Facilities Issues and Strategies 8:00 – 8:55 p.m. Facilities Chair
Closing Remarks, Adjournment 8:55 – 9:00 p.m. Chair
Sample Agenda
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Questions?Contact Us
Susan Schaefer, CFREPrincipal
www.ResourcePartnersOnline.com
Trevor W. Williams, CPAPartner
www.grfcpa.com
301-951-9090
Disclaimer
This webinar is not intended as, and should not be taken as, financial, tax, accounting, legal, consulting or any other type of advice. While we use reasonable efforts to furnish accurate and up-to-date information, we do not warrant that any information contained in or made available in this webinar is accurate, complete, reliable, current or error-free. We assume no liability or responsibility for any errors or
omissions in the content of this webinar.
The use of the information provided in this webinar does not establish any contractual or other form of client engagement between GRF CPAs & Advisors, Resource Partners LLC and the reader or user. Any U.S. federal tax advice contained in this webinar is not intended to be
used for the purpose of avoiding penalties under U.S. federal tax law. Readers and users of this webinar information are advised not to act upon this information without seeking the service of a professional accountant.
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