easy socket one corp 7719 nw 48 st suite b-320 doral, fl 33166 … · 2019. 4. 19. · easy socket...

(SS26/27 PROJECT)

Easy Socket One Corp

7719 NW 48th St Suite B-320

Doral, FL 33166

Telephone 786 226 6350

E-Mail [email protected]

EASY SOCKET ONE CORP 7719 NW 48th Suite B-320 St Doral Fl 33166 JAN 2018

Page 1

TABLE OF CONTENTS PHASE ONE PAGE

1.0 Executive Summary ………………………………………………………………… 3

2.0 Vision and Mission …………………………………………………………...…… 4

3.0 Competitors …………………….…………………………………………...………… 4

4.0 ESO Product ……………………………………………………………………………. 7

5.0 Market Analysis ……………………………………………………………….. 7

5.1 Global Overview …………………………………………………… 7

5.1.1 Terminology …………………………………………………......... 12

5.2 U.S. Overview ……………………………………………………………….. 12

5.3 Market Members …………………………………………………… 12

5.4 Private Testing Laboratories ………………………………………. 13

5.5 Target Markets …………………………………………………… 13

5.6 Primary Target Markets ………………………………………. 13

5.7 Trends ……………………………………………………………………………. 15

5.8 Summary ……………………………………………………………….. 16

6.0 Marketing Plan ……………………………………………………………….. 17

6.1 Lamp Manufacturers and Retailers …………………………… 17

6.2 Trade Shows ……………………………………………………………….. 17

6.3 Target of Opportunity Projects ………………………………………….. 17

6.4 Competition …………………………………………………………….….. 18

6.5 Product Differentiation …………………………………………………… 18

7.0 Easy Socket One (ESO) Company Description ……………………………. 18

LIST OF TABLES

Table 1 The Global Market by category ………………………….. 8

Table 2 Lighting Market category by seven segments ……………… 9

Table 3 New lighting installation and replacement market trends . 10

Table 4 Global Geographic Market Share …………………………. 11

Table 5 U.S. Construction Starts 2012 in Billions USD …………….. 14

Table 6 U.S. Lighting Market Characteristics by type of dwelling… 15

Table 7 Size of North American fixtures market 2011-2016 ………. 16

Table 8 ESO Organizational Chart ……………………………………… 19


Page 2

ESO BUSINESS PLAN PHASE TWO TABLE OF ONTENTS

8.0 Introduction to Financials ……………………………………………………………… 21

9.0 Capital Equipment and Supplies ………………………………………………… 22

10.0 Fixed Expenses …………………………………………………………………………… 23

11.0 Balance Sheet …………………………………………………………………………… 24

12.0 Break Even Analysis ………………………………………………………………. 24

13.0 Pro-Forma P & L …………………………………………………………………………… 25

13.1 Projected income in five years …………………………………………………… 25

14.0 Three Year Projection ………………………………………………………………. 26

15.0 Assumptions …………………………………………………………………………… 27

16.0 Pro-forma Cash Flow ………………………………………………………………. 27

17.0 Stage Two Research and Development ………………………………………. 28

18.0 Stage Three North American Production facility ………………………….. 29

19.0 Operations Plan …………………………………………………………………………… 30

19.1 Strategic supplier alliance ………….…………………………………………………… 30

19.2 Manufacturing Plan ……………….……………………………………….…….. 31

20.0 Appendix list of attachments: …………………………………………………………. 31

A List of related trade associations with phone numbers

B List of sources consulted


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EASY SOCKET ONE CORP. (ESO)

1.0 EXECUTIVE SUMMARY:

Easy Socket One Corp, (ESO) is a start-up company which has designed a safe and

uniquely easy to use lamp socket now ready to be launched into the $100 Billion global lighting

market. ESO can offer the global illumination market with a patented socket into which a screw

bulb may be inserted into a stable connection with a power source without engaging the screws.

ESO Safe Sockets will have customer appeal because they are safer and easier to use than screw

sockets, especially with overhead lighting fixtures.

The safety factor is important where incandescent and CFL light bulbs are being

installed or removed. A traditional socket’s screws and those of the bulb may corrode and bond

which will then require more torque force to turn the bulb. Too much torque force will break the

bond between the glass part of the bulb and its metal base. This can cause broken glass injuries

and, in the case of CFL, release Mercury into the environment. ESO 26/27 sockets greatly reduce

this risk by having engineered a cleaner and smoother slip interface between the bulb and the

socket. This kind of socket does not exist in anywhere in the world market. It is a practical

innovation on a universally employed electrical device.

Mr. Isaac Sanchez, President of ESO Corp, is the owner of the patent Number US

8,602,802 B2 dated on Dec 10, 2013. Currently, ESO Corp, already has the molds made for

ceramic and plastic lamp socket Models numbers ESO 26/27 and SS/26/27. These models work

with American and European specifications, and they work with incandescent, LED and

fluorescent bulbs 26mm and 27mm.

ESO’s U.S. Patented sockets ESO 26/27 and SS 26/27 are in the final phase of

Underwriters Laboratories (UL) review for certification in the United States. ESO has now

complied with several modifications to SS 26/27 (Safety Socket) requested by UL. SS 26/27

may now be marketable in some foreign markets where UL certification is not required.

Once it enters the market ESO will have first mover advantage which will be

exploited by a stream of new products, some of them already in development. McKinsey and Co.

reports that the “illumination market is in transition”. This is the opportune time to introduce new

products.

This same safe slip concept will be adapted to engage the new models of light bulbs

such different LEDs, or light sources, as they are increasingly referred to. These new light

sources will be installed in refrigerators, microwave ovens, conventional ovens, lamps of all

types and sizes, homes, public lighting, hotels, convention centers, schools, hospitals, office

buildings and more.


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ESO has more than ten new electrical sockets in development in response to the current

transitional condition of the $100 Billion global electric lighting market. Incandescent light bulbs

are being phased out after more than a hundred years; CFLs are seen as a transitional technology

with a declining market share. Most importantly for ESO, the increasing variety of LEDs

applications being developed by Phillips and other major companies with investments of

hundreds of millions in LED R/D is leading toward several different lighting sources and the

fixtures with re-engineered sockets, the docking ports that connect the light source to the power

source. This is ESO’s specialty.

The firm seeks five million dollars in new capital in three stages to finance its entry to

the $100 Billion global lighting market of which $18-20 Billion is U.S.

Stage One Funding: Start-Up costs and Working Capital $ 800,000.00

Stage Two Funding: Research and Development $ 200,000.00

Stage Three Funding: Global Production Facility $4,000,000.00

2.0 VISION and MISSION

2.1 VISION

To develop a Management and Technical team that will set new illumination industry

standards with an innovative and unique product line that will position Easy Socket One as a

leader in the global illumination market.

2.2 MISSION:

To provide innovative solutions which offer safety and comfort to the customer with

illumination products delivered to them by a reliable supply chain.

3.0 COMPETITORS

GE LUMINATION http://www.lumination.com/

6180 Halle Drive Valley View, Ohio 44125‐4635 USA

Phone: (216) 606‐6555 Fax: (216) 606‐6599

Company Size

Lumination, LLC, was previously a joint venture between The General Electric Company (GE) and the

Emcore Corporation. In August of 2006, GE purchased Lumination for $100 million and formed a

strategic alliance with the Nichia Corporation, the world’s largest LED manufacturer. Since that time,

Lumination has established a reputation as the leader in highend white LED technology and products.

Between 2006 and 2007, Lumination’s investment in new products increased by more than 50 percent.

GE has reported that revenue from energy efficient products in 2007 was greater than $14 billion, and

related research and development funding for these products was increased to $1 billion. It is speculated


Page 5

that annual sales of GE environmental products is expected to exceed $25 billion by 2010. These numbers

indicate that GE Lumination is not only our largest competitor, but is also the fasted growing one.

Target Markets

Lumination currently supplies LED lighting solutions in signage, architecture, transportation signals, and

retail display markets. Their products are always the best quality available, employ the latest technology,

and are often customized for the client. Because they focus on high‐grade, innovative LED products,

Lumination competes at a different price point than Easy Socket One Corp. However, Lumination’s intent

is to quickly penetrate the general illumination market and replace standard fluorescent fixtures with

LEDs. When they do, they will create lower‐priced products for all of the markets Easy Socket One

Corp is targeting. Their latest white LED specifically is designed for commercial, residential, hospitality,

retail, and architectural purposes. When Lumination’s product pricing decreases, they will become Easy

Socket One Corp’s largest direct competitor.

Relevant Products

In 2006, WM USA installed Lumination’s white LED refrigerated display cases in over 500 test stores.

WM USA spent about $30 million to develop the refrigerator LED lighting system in cooperation with

Lumination.

The Vio™ LED is Lumination’s latest white LED, designed to penetrate the general illumination markets

Easy Socket One Corp is interested in. Fortunately, these lights are point source lights, so this product

would not directly compete with Easy Socket One Corp’s tube lighting system at this time. Also,

Lumination is mainly marketing the lights, rather than the fixtures. If they started producing turn‐key

overhead lighting systems, this product will directly compete would Easy Socket One Corp’s.

PHILIPS LUMILEDS LIGHTING COMPANY http://www.lumileds.com/ 370 West Trimble Road

San Jose, California, 95131 USA

Phone: (408) 964‐2900 Email: [email protected]

Company Size

In November 2005, Philips purchased Lumileds remaining shares from Agilent Technologies for $948

million. At the time, Lumileds stated that it employed 1760 people. They also released financial data,

showing $324 million in sales and annual growth of 28% ending July 2005.

Target Market

Lumileds creates custom LED instillations for general lighting purposes, tailoring to markets similar to

Easy Socket One Corp’s. However, because Lumileds strictly uses cutting‐edge technologies for custom

applications, they are competing on a totally different price point. Other industries Lumileds serves

include automotive lighting, display backlighting, camera phone flash, and portable light sources.

http://www.lumileds.com/


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PHILIPS SOLID-STATE LIGHTING / Color Kinetics http://www.colorkinetics.com/

Company Size

In August 2007, Philips acquired Color Kinetics for $688 million and rebranded the company as Philips

Solid‐State Lighting (SSL). In doing so, they have obtained a large IP portfolio of digitally‐controlled

LED lighting technologies. Philips SSL has currently installed more than 15,000 of their products

worldwide, giving them many contacts in a wide variety of markets. Reported sales in 2006 was

approximately $65 million, with an annual growth rate of 31%.

Target Market

Philips SSL should not be considered a direct competitor of Easy Socket One Corp. Their competitive

advantage is in high technology products that utilize complex integrated lighting control, called

Chromacore. It allows single LEDs to emit a variety of different colors and lighting effects. This

expensive technology is the core of every Philips SSL product. Although Philips SSL is more than

qualified to manufacture high‐power LEDs and fixtures, they are currently not capable of doing so at

low price points for general lighting applications. It is not likely that they are interested in Easy Socket

One Corp’s product markets.

OSRAM-SYLVANIA http://www.sylvania.com/ 100 Endicott Street Danvers, MA, USA 01923

Phone: 978‐777‐1900 Fax: 978‐750‐2152

Company Size

In 2006, Osram increased sales by 6% to $7.1 billion. Osram’s profit rose to $747 million. That year, the

research and development budget increased to $371 million. Osram also released that they had 40,307

active employees worldwide. From these figures, it is evident that Osram‐Sylvania has a large amount

of research resources. However, it is important to note that they specialize in older lamp technologies,

including incandescent, compact fluorescent, and HIDs.

Related Products

Sylvania mainly manufactures and sells outdated lighting products. For overhead lighting, they produce

HID and fluorescent bulbs. Although Sylvania does produce LED products, they are only used as

“enhancements and decorative lighting”. In this sense, they currently would not compete with Easy

Socket One Corp for the LED general lighting sector. However, Sylvania recently fitted the Migros

Supermarket in Eschenbach, Switzerland with LED lighting technology for general illumination covering

an 829 square meter store. The area lights, accenting, and refrigerated display cases contain Golden

Dragon LEDs from Osram‐ Sylvania. The partnership of these companies was instigated by Migros, and

http://www.sylvania.com/


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is the only retail outlet Sylvania has fitted. Although it appears that Sylvania desires to enter the LED

retail lighting market, this has given them viable experience if the wish to do so in the near future.

HONEYWELL INTERNATIONAL INC. http://www.honeywell.com/

101 Columbia Road Morristown, NJ 07962

Phone: (973) 455‐2000 Fax: (973) 455‐4807

Relevant Products

Honeywell currently produces no LED products for general illumination, and has no LED lighting in

retail outlets at this time. This means that they have no relevant product line that could compete with Easy

Socket One Corp’s LED fixtures. However, Honeywell does possess a large IP portfolio of LED patents

that is kept up to date. This, in combination with a variety of industry contacts, means that Honeywell

could easily have LED products in virtually any market by the time Easy Socket One Corp starts selling

lighting fixtures.

4.0 EASY SOCKET ONE (ESO) PRODUCT LINE:

BACKGROUND OF THE INVENTION

(Taken from US Patent Application Publication 13/398,841)

4.1 Conventional threaded light bulb sockets for incandescent bulbs are notorious for difficult

removal of the bulbs when over time a bulb may become jammed in the socket. A light bulb may

therefore break from the threaded base and present an electrical shock hazard to a user of the

socket. Removal of the bulb from the socket after the threaded base has broken from the glass

globe can be dangerous if not annoying and problematic.

Also, it is not always easy or convenient to maintain bulbs in threaded light bulb sockets. Hard to

reach threaded sockets in high ceilings do not lend themselves to turning from below. Large

arrays of sockets present serious cumulative time expenditure for unthreading and threading each

one even if every socket is easily accessed.

Threaded sockets and bulbs have been tolerated over the years because they make dependable

and predictable electrical connections. However, there is a long felt need for a quicker, easier and

safer way of connecting light bulbs to a power supply.

4.2 ESO will begin its production with ESO 26/27 and SS 26/27 non-screw sockets for

incandescent, CFL, LED and other screw bulbs. Additional innovative illumination products are

being developed.


Page 8

5.0 MARKET ANALYSIS: The purpose of this analysis is to identify the size of the projected

market and which potential market segments will perceive tangible benefits by employing ESO

sockets.

5.1 Global Overview: “The global market has three segments, general lighting, automotive

lighting and backlighting. The forecast totals for these three segments are:

Table 1

Year 2011 2016 2020

Total three segments € 73B ($98.3B) € 91B ($122.5B ) € 101B ($136.0B)

General Lighting € 55B ($74.1B) € 72B ($97.0B) € 83B ($117.8B)

General Lighting % 75% 79% 82%

Note: The exchange rate on 11.13.2013 was € 1.0 = $1.346529 USD

There are seven segments in the General Lighting category. Each segment share is.


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Table 2

Residential Office Shop Hospitality Industrial Outdoors Architectural

2011 €21B ($28.3B) €8B

($10.8.3B)

€ 6 B

($8.1B)

€ 4B

($5.4B)

€ 4B

($5.4B)

€ 7B

($9.4B)

€ 3B

($4.0B) 2016 € 28B ($37.7B) €12B

$16.1B)

€ 6B

($8.1B)

€ 5B

($6.7B)

€ 5B

($6.7B)

€ 10B

($13.5B)

€ 4B

($5.4B) 2020 € 32B ($43.0B) €15B

($20.2B)

€ 8B

($10.8B)

€ 6B

($8.1B)

€ 5B

($6.7B)

€ 11B

($14.8B)

€ 6B

($8.1B)

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

$40.0

$45.0

Residential Shop Industrial Architectural

2011

2016

2020


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Table 3

New installation and replacement market trends

Category 2011 2016 2020

New fixture installation € 43B ($57.9B) € 55B ($74.1B) € 65B ($87.5B)

New Light source (bulbs) € 4B ($5.4B) € 8B ($10.8B) € 10B ($13.5B)

Replacements € 8B ($10.8B) € 10B ($13.5B) € 7B ($9.4B)

Total General Lighting € 55B ($74.1B) € 72B ($97.0B) € 83B ($111.8B)

McKinsey and Co. Lighting the Way: Perspectives on the Global Lighting Market (P24)

$0.0

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

$90.0

New fixture installation New Light source (bulbs) Replacements

2011

2016

2020


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Table 4

Geographic Market Share

Region 2011 2016 2020

Europe € 15B ($20.2B) € 19B) ($25.6B) € 20B ($26.9B)

North America € 12B ($16.2B) € 14B ($18.9B) € 15B ($20.2B)

China € 10B ($13.5B) € 15B ($20.2B) € 19B ($25.6B)

Asia (not incl China) € 12B ($16.2B) € 15B ($20.2B) € 19B ($25.6B)

Latin America € 4B ($5.4B) € 5B ($5.7B) € 6B ($8.1B)

McKinsey and Co. Lighting the Way: Perspectives on the Global Lighting Market P 27)

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

Europe North America China Asia (not incl

China)

Latin America

2011

2016

2020


Page 12

5.1.1 Terminology: A light fixture (US English), light fitting (UK English), or

luminary is an electrical device used to create artificial light by use of an electrical

component . All light fixtures have a fixture body and a light socket to hold the lamp and

allow for its replacement. Fixtures may also have a switch to control the light. Fixtures

require connection to a power source; permanent lighting may be directly wired and

moveable lamps have a. Light fixtures may also have other features, such as mirror for

directing the light. Portable light fixtures are often called "lamps", as in table lamp or

desk lamp.

5.2 U.S. Overview: Table 4 reports that the North American lighting market was valued at

$16.2B. This seems conservative when compared to the statement that “Demand for lighting

fixtures in the US will increase 7.5 percent annually to $25.3 billion in 2016. Gains will be

driven by an expected recovery in consumer purchases of lamps and other lighting fixtures,

construction activity and improved outlook for motor vehicle production. Demand will also

benefit from the greater use of fixtures designed for energy-efficient light sources such as

LEDs”. (Freedonia Lighting Fixtures to 2016 - Industry Market Research.)

5.3 Market members: The lighting fixture industry includes governmental regulatory agencies,

product certification laboratories, lighting fixture manufacturers, lighting fixture customers and

competitors.

5.3.1 Regulatory Agencies:

5.3.1 International: “The International Electro technical Commission (IEC), based in

Geneva prepares and publishes International Standards for all electrical devices and

related technologies – collectively known as "electro technology". IEC standards cover a

vast range of technologies from power generation, transmission and distribution to home

appliances and office equipment, semiconductors, batteries, solar energy, nanotechnology

and marine energy as well as many others. The IEC also manages three global conformity

assessment systems that certify whether equipment, system or components conform to its

International Standards.

Currently, 82 countries are members while another 82 participate in the Affiliate

Country Programme, which is not a form of membership but is designed to help

industrializing countries get involved with the IEC. “Quoted from IEC website.

5.3.2 United States: In the US the US Department of Energy (DOE) and the

Occupational Safety and Health Administration (OSHA) have published regulations that

govern electrical devices. The Energy Independence and Security Act of 2007 established

new energy efficiency standards. These require roughly 25 percent greater efficiency for

light bulbs, phased in from 2012 through 2014. This effectively eliminates the

manufacturing and importing of most current bulbs, though by 2013 at least one company

(Energy Star) had introduced a redesigned incandescent bulb for which it claimed 50

percent greater efficiency than conventional incandescent.


Page 13

Various specialty bulbs, including appliance bulbs, "rough service" bulbs, colored

lights, plant lights, and 3-way bulbs, are exempt from these requirements as well as light

bulbs currently less than 40 watts or more than 150 watts. The act requires roughly 200

percent greater efficiency for light bulbs, or similar energy savings, by 2020.

5.4 Private Testing Laboratories: Private laboratories provide testing services to determine

whether an electrical device such as the new socket meets the established specifications.

5.4.1 UL (Underwriters Laboratories) is a safety consulting and certification company

headquartered in Illinois. It maintains offices in 46 countries. UL was established in 1894

and has participated in the safety analysis of many of the last century's new technologies,

most notably the public adoption of electricity and the drafting of safety standards for

electrical devices and components

UL provides safety-related certification, validation, testing, inspection, auditing, advising

and training services to a wide range of clients, including manufacturers, retailers,

policymakers, regulators, service companies, and consumers. UL is one of several

companies approved to perform safety testing by the US federal agency (OSHA). OSHA

maintains a list of approved testing laboratories, which are known as. Easy Socket One

has retained UL to test its innovative sockets ESO 26/27 and ESO SS 26/27.

5.5 POTENTIAL TARGET MARKETS: There are several potential target markets for Easy

Socket One. Customers to whom Easy Socket One can show an economic benefit are the most

likely to buy the Easy Socket One products. The two main market segments are:

Market for Screw Socket Replacement by ESO Sockets

ESO Sockets as original equipment installation

5.5.1 Socket Replacement Market: The large scale replacement of installed traditional

sockets in homes, hotels, other large facilities by Easy Socket One is unlikely as there is

an extra cost but no economic or regulatory benefit gained by replacing traditional screw

sockets with Easy Socket One devices. Mass market outlets such as Home Depot, Lowes

and similar sales points are not likely to generate significant sales.

5.5.2 ESO as original equipment installation: Easy Socket One as Original Equipment

can produce an upscale benefit for lamps and economic benefits for new construction

projects by reducing the direct labor time for installation and replacement of large

numbers of light bulbs. Economic benefit will result from ease of installation/replacement

and less injuries associated with light bulb installation and replacement.

5.6 PRIMARY TARGET MARKETS:

5.6.1 Foreign Distribution: The foreign lighting markets will represent 70-75% of the

global market between now and 2020. However, penetration of these markets can be a


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costly, time consuming and sometimes frustrating process for outsiders. Each country

may have its own regulations best understood by electrical industry distributors in that

country. ESO will ensure that it complies with all U.S. anti-corruption laws. Priority will

be given to sales in South America, Spain, the Caribbean and Central America

5.6.2 Lamp manufacturers and retailers. New lamps and fixtures fitted with ESO

sockets will give customers ease of use, added value and safety. McKinsey and Company

reports that “the new lighting fixtures market is expected to grow continuously.” Lighting

the Way: Perspectives on the global lighting market 2012 Edition.

5.6.3 New Construction: Residential, New Hotel, Convention Center, Office Building,

Airport and macro project construction: The American Institute of Architects reports a

rebound from 2010 in macro construction projects. American Institute of Architects 2012

PowerPoint “The Construction Outlook”.

Table 5

U.S. TOTAL CONSTRUCTION STARTS FOR 2012 (In Billions of Dollars)

2007 2008 2009 2010 2011 2012

Total Construction 640.8 556.6 426.1 431.7 428.8 439.5 -13% -23% 1% -1% 2%

Single Family Housing 201.2 122.4 94.3 100 99.2 112.5 -39% -23% 6% -1% 13%

Multi-Family Housing 60.3 38.1 18 21.3 26.6 33.5 -37% -53% 19% 25% 28%

Commercial Buildings 100.7 81.4 47.2 41.7 45.3 50.3 -19% -42% -12% 8% 11%

Institutional Buildings 117.7 138.6 112.2 111.1 97.2 94.9 11% -14% -1% -13% -2%

Manufacturing Buildings 20.7 31 9.8 9.4 16.2 14.9 50% -68% -3% 72% -8%

Public Works 121.3 121.1 123.5 119.7 102.4 97.4 0% 2% -3% -14% -5%

Electric Utilities 19 31.9 21.1 28.5 41.9 36 68% -34% 36% 47% -24%

American Institute of Architects Construction Outlook 2012

5.6.4 New Residential Home construction. The US Commerce Department reported

that builders broke ground for approximately 750,000 new homes in 2012, The average home


Page 15

uses 51.4 light bulbs according to the US Department of Energy 2010 US Lighting Market

Characterization report. This creates a market for more than thirty-eight million (38 M) new

sockets for the year.

Table 6

Number of light bulbs per type of residence

Single

Family

Detached

Single

Family

Attached

Multi

Family

Mobile

Home

Average

Basement (s) 1.5 1.8 0.2 0.2 1.2

Bathrooms (s) 10.5 8.6 5.1 7.1 8.9

Bedrooms (s) 9.7 8 4.4 6.6 8.2

Closets (s) 1.7 1.1 0.7 0.7 1.4

Dining Rooms

(s)

4.1 3.6 1.7 2.5 3.4

Exterior (s) 5.4 2.7 1.1 2.9 4.1

Garage (s) 4 1.4 0.5 0.6 2.9

Hall (s) 5.6 4.7 2.2 1.4 4.5

Kitchen (s) 7.2 6.8 4.4 4.4 6.4

Laundry/Utility 1.4 0.7 0.2 1 1.1

Living/Family 7.5 6 4.1 5.6 6.5

Office (s) 1.7 0.9 0.5 0.2 1.3

Other 2 2 0.3 1.3 1.6

Total All 62.4 48 25.4 34.6 51.4

(US Department of Energy: 2010 US Lighting Market Characteristics by Navigant

Consulting Inc.)

5.6.5 Foreign Distribution: The foreign lighting markets will represent 70-75% of the global

market between now and 2020. However, penetration of these markets can be a costly, time

consuming and sometimes frustrating process for outsiders. Each country may have its own

regulations best understood by electrical industry distributors in that country. ESO will ensure

that it complies with all U.S. anti-corruption laws. Priority will be given to sales in South

America, Spain, the Caribbean and Central America.

5.7 Trends: There are four important trends that favor the successful introduction of ESO’s new

and innovative electrical fixtures.


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ONE: The global lighting industry is undergoing a fundamental transition. Incandescent

light bulbs are being phased out after more than a hundred years; CFLs are seen as a

transitional technology with a declining market share. This has opened a wide door for

product innovation such as ESO products.

TWO: Sales of light sources (bulbs) will peak in 2016, as the need for replacements will

subside due to longer lived light sources. Light sources will lose market share in a

glowing global market.

THREE: Fixtures hold a 75% global lighting market share and continue to increase. .

New fixture installation globally in 2011 was estimated $57.9 Billion and estimated to

reach $74.0 Billion by 2016. ESO is in the fixtures business and is riding a rising wave.

FOUR: Most importantly for ESO, the increasing variety of LEDs applications being

developed by Phillips and other major companies with investments of hundreds of

millions in LED R/D is leading toward several different lighting sources and the fixtures

with re-engineered sockets, the docking ports that connect the light source (bulb) to the

power source. This is ESO’s specialty

5.8 Summary: ESO can achieve its sales goal of $5,000,000.00 in 2014 with less than

.0005% market share as shown in Table 7 below based on an aggressive, well trained and

supervised sales force.

The US Energy Department's statistics show that the total number of all types of light bulbs sold

each year is reported at around 2 billion as of May 2012. Total North American lighting sales

were estimated at $$19B in 2013, expected to grow to approximately $24.5B in 2016. Light bulb

sales were reported as $1B in 2011. The remaining sales were for new fixtures for residences,

buildings, automobiles and other vehicles, outdoor lighting and other applications. Sockets for

different types of lighting will be required for producing the fixtures.

ESTIMATED NORTH AMERCAN AND U.S. MARKET

FOR LIGHT SOURCES &FIXTURES/AUTOMOTIVE 2011-2016

TABLE 7


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McKinsey reports that the global bulb replacement market will peak in 2015 and then decline as

the longer life span of new bulbs will require less frequent replacements. The report goes on to

say that the global lighting fixture industry is expected to grow continuously. (P 36).

6.0 MARKETING PLAN: According to a report of the IEA International Energy Agency, the

United States buys on average two billion light bulbs per year at a cost of one billion dollars,

some as replacements and others for new installations. Based on the numbers in TABLE 7.

ESO’s sales goal of $10,000,000-$12,000,000.00 within three years will have six drivers:

1) An aggressive push into foreign markets where the ESO sockets can be imported and

employed prior to UL approval

2) The presentation of the product to lamp manufacturers,

3) Use of industry trade shows and direct marketing contact with companies that construct new

buildings.

4) Employment of social media such as You Tube, Facebook, Twitter, LinkedIn and others to

display short video presentations of the product.

5) Trade magazine and website ads.

6) Large construction project targets of opportunity

6.1 Lamp Retailers and Manufacturers. The ESO sockets will be presented to lamp

retailers that manufacture most of their lamps in China. The ESO USA marketing and

sales staff. ESO will contact lamp retailers such as IKEA, Lowes, Ace Hardware, Home

Depot, Lighting Store Miami, Lighting Paradise Miami and others to demonstrate the

ease of use and safety of its modern SS26/27 sockets as compared to the ordinary screw

socket. These companies manufacture and import a large percentage of their lamps. The

US National Academy of Sciences reports that eighty-six percent (86%) of lamp fixtures

imported into the US came from China. ESO will manufacture some of its lamps fixtures

with SS26/27 sockets in China and will be able to supply the retailers’ lamp

manufacturing partners with SS26/27 as a distinctive and better socket.

6.2 Trade Shows: Easy Socket One will develop a portable presentation for lamp and

construction industry trade shows will fit a 10×10 foot space. This will expose the socket

to the largest number of potential customers. Attachment A provides a list of trade

associations of possible interest to ESO.

6.3 Targets of Opportunity: Miami Beach Convention Center: ESO to contact Miami

Beach Target Market: “The Miami Beach Convention Center: Miami Beach

commissioners on July 17 settled a high profile battle of starchitects when it chose Rem

Koolhaas and his Netherlands-based firm, OMA, to redesign and revamp the city's


Page 18

convention center and surrounding 52-acre site, estimated as a $1-billion project.” Miami

Herald. Tishman Construction of New York leads the development team, which also

included Atlanta-based tvsdesign, which specializes in convention centers. This billion

dollar project will include an 800 room hotel which will require a minimum of 4,000 new

sockets for the rooms alone. This project should be regarded as a high priority target

Phone number 212-973-2999.

6.4. Competition: Traditional Edison screw sockets dominate the market. It will be easy for the

ESO non screw socket to take market share from the screw socket manufacturers. The price of

lamps fixtures will be very similar or equal to the current marked.

6.5 Differentiation: Because of their unique ESO sockets are easier and safer to use than Edison

screw sockets. This differentiation may provide ESO with a competitive edge as it attempts to

take market share from a less expensive competitor.

7.0 Easy Socket One (ESO) Company Description:

Easy Socket One is a Corporation registered in Florida on January 13th, 2013. Easy Socket One

has its office at Suite B-320, 7719 NW 48th Street, Doral, Florida 33166.

7.1 ELO Corporate Board Officers

Isaac J. Sanchez: President and CEO of Easy Socket One Corp, Architecture,

Computer programmer, designer of mass consumer products, General contractor, owner

of the patent ESO, has a long experience of 32 years in business and customer services.

Great capacity to create problems solutions using Design and Advertising.

Liliana Sanchez: Vice-president Modern Languages, 8 years in Marketing with

NBC, Telemundo, Fluent Spanish and English, Customer service specialist.

International sales. Marketing strategies, Project Management.

Silvia D Leon: Secretary: Lawyer, customer service, company manager with 25

years of experience in sales. Personnel administration, payroll. Consulting, Logistics

and Business Services Provider.

Ronald Rodriguez: Director, Chief Operation Officer with company oversight,

Partner and director at companies of computer technology. New Business Development

strategy in IT sector for Latin American market. Finance, Sales and Marketing,

Operations, among others. Executive with solid experience managing all levels of

multiple projects. 24 years in business experience.


Page 19

7.2.Organization Chart:

TABLE 8

Chief Executive Officer (CEO

Chief Innovations Officer CIO

Chief Operations Officer (COO)

Chief Operations Officer (COO)


Page 20

JOB OUTLINES

Chief Executive Officer (CEO) Functions: 75% of time in this position

Reports to the Board of Directors

Exercises Executive Authority for all contracts

Oversight of company operations through reporting process

Represents ESO before the public

Investor Relations

Chief Innovations Officer CIO) Functions: 25% of time in this position

Develop new product concepts

Produce prototypes

Outsource engineering and legal as necessary for each new product

COO, Marketing Manager, Sales Team evaluates market fit of new product.

Chief Operations Officer (COO) Functions: 100% of time

Reports to CEO

Oversees and manages all day to day company operations

Sets goals for all functions within span of control

Establishes operating procedures for all functions within span of control

Requires and reviews reports from all functions within span of control

Takes corrective action to fix variations in the process, failure to meet goals

Exercises day to day financial control within the established budget

Check signing authority $50,000.00

Manager Marketing and Media Functions: 100% of time

Reports to COO

Develops Marketing and Sales Goals

Trains Sales Team

Directs and supervises Sales Team

Develops media content for ESO distribution

Contacts clients or prospective clients as needed

Sales One Functions: 100% of time

Reports to Marketing Manager


Page 21

Conducts foreign sales target markets 1) South America, 2) Spain 3) Caribbean

Meets sales goals and sales margins

Sales Two Functions: 100% of time

Reports to Marketing Manager

Conducts sales operations with North American prospects

Meets sales goals and sales margins

Administrative Assistant Functions: 100% of time

Administrative support for CEO, CIO and COO

Telephone and in person Receptionist

Arranges appointments

Receives, distributes and files reports as required by procedures

EASY SOCKET ONE BUSINESS PLAN: PHASE TWO

8.0 Introduction: ESO will develop its strategic business plan in three Stages:

Stage One: Import/Export business

Stage Two: New Product Research and Development

Stage Three: Global Manufacturing plants

8.1 Development Timetable by start-up month and phase:


Page 22

9.0 Capital Equipment and Supply List

Start-Up Budget Phase One: Import/Export

INITIAL EXPENSES

Trip to Mexico $10,000

Trip to China $12,000

Trip to Brazil $10,000

Trip to Europe $10,000

PATENTS Chi, Bra, Mex, Eur $32,000

Office lease $30,000

Office equip. $30,000

Office furnishing $7,000

PLASTIC MOLDS $20,000

METAL MOLDS $5,000

CERAMIC MOLDS $15,000

UL CERTIFICATION $50,000

CE CERTIFICATION $10,000

PROTOTYPES $4,000

360,000 socket. (stock) $105,000

Marketing and ads $450,000

TOTAL 800,000


Page 23

10.0 ESO MANAGEMENT AND ADMINISTRATION BUDGET


Page 24

11.0

12.0 Break Even Analysis

If the gross margin is 40% and the fixed costs are $200,000.oo then breakeven is $500,000.oo per

month in sales.


Page 25

13.0 ESO Pro-Forma P&L

13.1 PROJECTED INCOME IN FIVE YEARS


Page 26

14.0 5 years summary:

MONTHLY Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 YEARLY

Lamps sales $0 $0 $0 $300,000 $300,000 $500,000 $500,000 $500,000 $600,000 $600,000 $700,000 $1,000,000 5,000,000

COGS $120,000 $120,000 $200,000 $200,000 $200,000 $240,000 $240,000 $280,000 $400,000 $400,000 2,400,000

Commissions 3% $0 $0 $0 $9,000 $9,000 $15,000 $15,000 $15,000 $18,000 $18,000 $21,000 $30,000 150,000

OTHER EXPENCES $53,558 $58,342 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126

Total EBITA (53,558) (58,342) (183,126) 107,874 27,874 $221,874 $221,874 $181,874 $278,874 $238,874 $215,874 $506,874 $2,450,000

Cumulative Net Income (Loss) (53,558) (111,899) (295,025) (187,151) (159,277) $62,598 $284,472 $466,346 $745,221 $984,095 $1,199,969 $1,706,843 $1,706,843


Lamps sales $1,000,000 $1,050,000 $1,102,500 $1,157,625 $1,215,506 $1,276,282 $1,340,096 $1,407,100 $1,477,455 $1,551,328 $1,628,895 $1,710,339 15,917,127

COGS $420,000 $441,000 $463,050 $486,203 $510,513 $536,038 $562,840 $590,982 $620,531 $651,558 $684,136 $684,136 6,650,986

Commissions 3% $30,000 $31,500 $33,075 $34,729 $36,465 $38,288 $40,203 $42,213 $44,324 $46,540 $48,867 $51,310 477,514

OTHER EXPENCES $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126

Total EBITA $486,874 $514,374 $543,249 $573,568 $605,403 $638,829 $673,927 $710,779 $749,475 $790,105 $832,766 $911,768 $8,788,626

Cumulative Net Income (Loss) $486,874 $1,001,249 $1,544,498 $2,118,066 $2,723,469 $3,362,298 $4,036,224 $4,747,004 $5,496,479 $6,286,584 $7,119,350 $8,031,118 $8,031,118


Lamps sales $1,710,339 $1,727,443 $1,744,717 $1,762,164 $1,779,786 $1,797,584 $1,815,560 $1,833,715 $1,852,052 $1,870,573 $1,889,279 $1,908,171 21,691,384

COGS $704,866 $711,914 $719,034 $726,224 $733,486 $740,821 $748,229 $755,711 $763,269 $763,269 7,366,823

Commissions 3% $51,310 $51,823 $52,342 $52,865 $53,394 $53,928 $54,467 $55,011 $55,562 $56,117 $56,678 $57,245 650,742

OTHER EXPENCES $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126

Total EBITA $1,595,903 $1,612,494 $924,384 $934,259 $944,233 $954,307 $964,481 $974,757 $985,136 $995,619 $1,006,206 $1,024,532 $13,673,820

Cumulative Net Income (Loss) $1,595,903 $3,208,397 $4,132,781 $5,067,041 $6,011,274 $6,965,581 $7,930,062 $8,904,819 $9,889,955 $10,885,573 $11,891,779 $12,916,311 $12,916,311


Lamps sales $1,908,171 $1,927,253 $1,946,526 $1,965,991 $1,985,651 $2,005,507 $2,025,562 $2,045,818 $2,066,276 $2,086,939 $2,107,808 $2,128,887 24,200,391

COGS $786,396 $794,260 $802,203 $810,225 $818,327 $826,511 $834,776 $843,123 $851,555 $851,555 8,218,931

Commissions 3% $57,245 $57,818 $58,396 $58,980 $59,570 $60,165 $60,767 $61,375 $61,988 $62,608 $63,234 $63,867 726,012

OTHER EXPENCES $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126 $63,126

Total EBITA $1,787,801 $1,806,310 $1,038,608 $1,049,625 $1,060,753 $1,071,991 $1,083,343 $1,094,807 $1,106,387 $1,118,082 $1,129,894 $1,150,340 $15,255,448



Lamps sales $2,128,887 $2,150,175 $2,171,677 $2,193,394 $2,215,328 $2,237,481 $2,259,856 $2,282,455 $2,305,279 $2,328,332 $2,351,615 $2,375,131 26,999,610

COGS $877,358 $886,131 $894,992 $903,942 $912,982 $922,112 $931,333 $940,646 $950,053 $950,053 9,169,601

OTHER EXPENCES $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396 $58,396

Commissions 3% $63,867 $64,505 $65,150 $65,802 $66,460 $67,124 $67,796 $68,474 $69,158 $69,850 $70,548 $71,254 809,988

Total EBITA $2,006,624 $2,027,274 $1,170,773 $1,183,065 $1,195,480 $1,208,019 $1,220,683 $1,233,473 $1,246,392 $1,259,440 $1,272,618 $1,295,429 $17,020,021


$1,706,843

$8,031,118

$12,916,311

$14,497,939

$16,319,271

$53,471,483TOTAL INCOME IN FIVE YEARS

TOTAL INCOME YEAR ONE

TOTAL INCOME YEAR TWO

TOTAL INCOME YEAR THREE

TOTAL INCOME YEAR FOUR

TOTAL INCOME YEAR FIVE

YEAR THREE

YEAR FOUR

YEAR FIVE

YEAR ONE

YEAR TWO


Page 27

15.0 Assumptions:

1. This is a conservative projection. A market breakthrough is possible if a major target

of opportunity can be identified and exploited.

2. Assumes that cost and price remain constant.

3. Assumes that foreign sales may be 60-75% of sales in year One.

4. Assumes that UL Certification for SS26/27 will be achieved in the third quarter of

Year One .

5. Assumes that large quantity sales will require months long lead times before the sale is

completed with product delivery.

6. Assumes that ESO will immediately undertake an aggressive hunt for major scale

projects with long lead times such as residential housing construction, hotels,

convention centers et al.

7. Assumes that Year One will be period of building the organization and intensive

marketing through telephone calls leading to personal contacts, trade show

participation, at all.

8. Assumes that additional sales person will be hired in Month five of Year Two.

16.0 ESO Pro-Forma Cash Flow


Page 28

17.0 STAGE TWO ESO RESEARCH AND DEVELOPMENT REQUIREMENTS

YEAR ONE $200,000.00

ESO currently has more than ten new electrical sockets in development in response to the

current transitional condition of the $100 Billion global electric lighting market. Incandescent

light bulbs are being phased out after more than a hundred years; CFLs are seen as a transitional

technology with a declining market share. Most importantly for ESO, the increasing variety of

LEDs applications being developed by Phillips and other major companies by investing hundreds

of millions in LED R/D is leading toward several different lighting fixtures re-engineering’s of

the socket, the docking port that connects the light source to the power source. This is ESO’s

specialty.

ESO’s U.S. Patented sockets ESO 26/27 and SS 26/27 sockets are in the final phase of

Underwriters Laboratories (UL) review for certification in the United States. ESO has now

complied with several modifications to ESO 26/27 requested by UL. ESO 26/27 may now be

marketable in some foreign markets where UL certification is not required ESO 26/27 are

modifications on the universally known screw socket and will have customer appeal because it is

easier to use, safer than screw sockets and time efficient. The safety factor is important where

incandescent and CFL light bulbs are being installed or removed. A traditional socket’s screws

and those of the bulb may corrode and bond which will then require more torque force to turn the

bulb. Too much torque force will break the bond between the glass part of the bulb and its metal

base. This can cause broken glass injuries and, in the case of CFL, release Mercury into the

environment. ESO 26/27 greatly reduces this risk by having engineered a cleaner and smoother

interface between the bulb and the socket.

ESO has other electrical devices under development. These new products will slipstream

into the customer sales momentum created by ESO 26/27.

ESO R/D START UP REQUIREMENTS:

ESO R/D Equipment/Furnishings

• Two CAD work stations

• Two 3D Printers

• Other prototype production equipment

• Materials for 3D Ceramic printing

• Work station Lighting

• Desks, Chairs, other seating

ESO RESEARCH AND DEVELOPMENT OPERATING BUDGET

Personnel

Chief Innovative Officer 25% of time


Page 29

Administrative Support

Purchased contract services

• Legal

• Engineering

• Metal working

Prototype Production

• Materials for 3D Ceramic printing

• Wires

• Metal parts

Other Product Development Costs

• Patents

• UL Certifications

• Other Certifications

Rent

• Office

• Prototype Production Space

18.0 Stage Three: ESO to establish a North American Production Facility. Budget $3.5-4

millions dollars.

ESO will need a North American production facility in order to fulfill surges in demand

and to maintain a ready inventory for sale. This facility will also be used to manufacture new

products developed by ESO.

There are three options for accomplishing this goal:

1. Outsource production to a qualified, certified and equipped North American

manufacturer.

2. Buy an existing, possibly mismanaged, production facility with the necessary equipment,

permits, environmental and other requirements. ESO Management will employ skilled

employees currently with the company if there are any who meet ESO standards. Identify and

hire an experienced production supervisor.

3. Build a new production facility with modern production equipment. This is the riskiest of

the options because the environmental permitting process can be unpredictable, costly and time

consuming. It may also be the most expensive.


Page 30

19.0 OPERATION PLAN

The operation plan will have two faces. The firth one will be STRATEGIC

SUPPLIER ALLIANCE. This is to find at least three companies which will support the

beginning of our company Easy Socket One Corp. This face will contribute to gain experience,

save time and money. This will allow to us to rise, meanwhile we are producing and selling our

luminaries around the world.

19.1 STRATEGIC SUPPLIER ALLIANCE

A strategic alliance will be formed with our factories suppliers,

XINGJINGCHENG CERAMIC CO.,LTD

TEL：86-591-83708377 FAX：86-591-83708377

Email: [email protected] Http: //www.jctc-ceramics.com

Factory Add: Mingqing Baizhong Industrial District,Fuzhou,China

Office Add:Room 3003/3005,Building 3#,J District(Yu Yuan), QunShengGuoJi,Fuzhou,China

FUZHOU FAITHREACH CERAMICS & ELECTRONIC CO.,LTD

Fuzhou Faithreach Import and Export Co.,ltd

T: 86-591-88070791

F: 86-591-88070705

E-mail:[email protected] or [email protected]

Website: www.faithreach.cn

And

WISHSINO INTERNATIONAL GROUP,LTD

Hotline:0086-0769-89001770/0755-29803616

Switch board:0086-0769-89001788/89001780-808

Fax:0086-0769-89001996/89001761

Cell:0086-13510815008, Skype:markjiang7264

Email: [email protected] [email protected]

Website: www.wsmould.com

This alliance will benefit to Easy Socket One Corp because it will prevent us from having

to invest more money, it will allow us to gain competencies in a field that we are new in, and it

will allow us to reduce our risk (inventory, and storage etc.). The benefits we offer to

XINGJINGCHENG CERAMIC CO.,LTD, FUZHOU FAITHREACH CERAMICS &

ELECTRONIC CO.,LTD and WISHSINO INTERNATIONAL GROUP,LTD we are a

reliable customer, access to the American market, and product refinement through our customer

mailto:[email protected]

http://www.faithreach.cn/



http://www.wsmould.com/


Page 31

feedback. In addition, as part of the alliance, an exclusive contract to provide to those allied

companies, products in the North American market will be pursued.

These three companies was chosen for this alliance because of its high quality LEDs, low prices,

Willingness to rebrand, high capacity, large quality control team, and

certifications (CE certified, UL pending).

19.2 MANUFACTURING PLAN

The product consist in two essential parts, ceramic part and shell. Models of lamps will

be taken from the current marked, to be analyzed and improve them if would be necessary. The

two years of alliance with factories working in this business, will allow to us prepare the best

way make the manufacturing plan.

20.0 Appendix:

A) List of Lighting Industry Related Trade Associations

B) List of sources consulted

Appendix A Trade Associations

The American Lighting Association is a trade association representing the residential

lighting industry in the US. Its membership includes lighting, fan and dimming control

manufacturers, retail showrooms, sales representatives and lighting designers dedicated to

providing the public with the proper application of quality residential lighting. This will be a

good site for presenting the socket to lamp and fixture retailers and manufacturers.

National Association of Home Builders (NAHB) Phone # 202-266-8200, 800-368-5242.

The National Association of Home Builders (NAHB) is a Washington, D.C.-based trade

association whose broad mission is to enhance the climate for housing, home ownership and the

residential building industry. They are known to attract 75,000 participants. A federation of more

than 800 state and local associations, NAHB represents more than 140,000 members nationwide.

About one-third of NAHB’s members are home builders and/or remodelers. The others are

associates working in closely related specialties such as sales and marketing, housing finance,

and manufacturing and supplying building materials.

(PCMA). Professional Convention Management Association Phone # 877-827-7262.

PCMA is defined by its more than 6,000 meetings industry membership. Leaders from

every aspect of the industry join PCMA from trade shows, associations, corporations, suppliers,

http://www.americanlightingassoc.com/About-ALA.aspx


Page 32

independent planners, students and faculty members. Read more: http://www.pcma.org/pcma-

defined#.UmvBrcrD9dg#ixzz2iplfRUhy.

(NECA) National Electrical Contractors Association Phone #301-215-4506.

Electrical contractors count on NECA to deliver the resources that help them make better

business decisions, provide excellent customer service, and take advantage of innovative

technology. NECA's national office and local chapters advance the electrical construction

industry through advocacy, education, research, and standards development. - See more at:

http://www.necanet.org/membership#sthash.dMM0rIsz.dpuf

Plan to attend the 2014 NECA convention and trade show September 27-30, 2014 ,

Electrical contractors count on NECA to deliver the resources that help them make better

business decisions, provide excellent customer service, and take advantage of innovative

technology. NECA's national office and local chapters advance the electrical construction

industry through advocacy, education, research, and standards development. - See more at:

http://www.necanet.org/membership#sthash.dMM0rIsz.dpuf.Early Registration Opens May 28,

2014.

ASAE The Center for Association Leadership Phone # 202-626-2893

ESO Appendix B

Research Sources

International Electrical Standards and Regulations: An overview of electrical installations.

Legrand

International Electrical Commission (IEC) électrotechnique international (CEI)

U.S. Energy Independence and Security Act (EISA)

Lighting the Way: Perspectives on the Global Lighting Market 2012. McKinsey and Company.

Evolution of the Lighting Industry: Innovation in Global Industries: U.S. firms competing in a

New World. National Academy of Sciences

Types of light sources and light bulbs. AmericanLightingAssociation.com

CFL Market Profile: Data Trends and Market Insights. U.S. Department of Energy

Light Bulb Economics. http://operationsroom.wordpress.com

The Math Changes on Bulbs.

http://online.wsj.com/news/articles/SB1000142052970203537304

Lighting Europe: European Industry Opportunities in Lighting Innovations. LED Professional

Symposium, Bregenz, Austria http://www.LED-professional-symposium.com

Light Bulb Statistics. www.statisticbrain.com/light-bulb-statistics.

A CFL for Every Socket. Energy Star Report. www.newbulbintown.com/guide

2010 U.S. Lighting Market Characterization. U.S. DOE Navigant Consulting

The U.S. Replacement Lamp Market, 2010-2015 and the Impact of Federal Regulations on

Energy Efficient Lighting Programs, August 2010. Appliedproactivetechnologies.com

The Construction Outlook: Implications for Architectural Firms May 17-19, 2012

American Institute of Architects National Convention, Washington, D.C.

http://www.pcma.org/pcma-defined#.UmvBrcrD9dg%23ixzz2iplfRUhy

http://www.pcma.org/pcma-defined#.UmvBrcrD9dg%23ixzz2iplfRUhy

http://operationsroom.wordpress.com/

http://www.led-professional-symposium.com/

http://www.statisticbrain.com/light-bulb-statistics

http://www.newbulbintown.com/guide


Page 33

Privately Owned Housing Starts U.S. 1959-2012. U.S. Census

Biggest Hotel Groups and Brands of 2013. http://skift.com/2013/04/04

List of ceramic electric socket manufacturers. www.alibaba.com/showroom/edison-lamp-socket

Industry Ratios for electrical lighting equipment and household appliances.

http://www.bizstats/com/corporation-industry-financials/manufacturing-31/electrical

hat Percentage of my company should I give to an investor? http://www.abc.net.au/catapult

http://skift.com/2013/04/04

http://www.alibaba.com/showroom/edison-lamp-socket

http://www.bizstats/com/corporation-industry-financials/manufacturing-31/electrical

easy socket one corp 7719 nw 48 st suite b-320 doral, fl 33166 … · 2019. 4. 19. · easy socket...

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