Changing the Game: The EarthEra Initiative by NextEra Energy

Nathan Hanson

Changing the Game: The EarthEra™ Initiative

Presented by: Mark Maisto, President, NextEra™ Energy Resources, Commodities and Retail Markets

Nathan Hanson, Vice President, NextEra™ Energy Resources Power Marketing

Accelerating America’s Move to a Clean Energy Future

FPL Group and NextEra Energy have a history of leadership and promoting responsible practices

For its Leadership in Sustainability and Environmental Responsiveness

For Promoting Best Practices in the Energy Industry

NextEra Energy Resources is the largest producer of renewable energy in the North America

Over 20 years of experience Largest Solar Field

in the World Largest Wind Farm in the U.S.

FPL Group Credentials: • Fortune 150 Company

• $22B in Market Cap

• $8B invested in renewables to date

• 95% clean portfolio

• Operates in 26 states

In Operation Wind Hydroelectric Solar Corporate Offices States with NextEra Energy Resources

Power Generation Facilities

Our goal is to create more awareness, interest and demand for renewable energy at all levels

Consumers

Enterprise – Companies and Organizations

National Dialogue

The time to act is now to preserve the environment and protect the economy

“ Our nation is at a critical moment in history, confronted by a triple threat of challenges – an economy in recession, an overdependence on foreign energy and

a warming planet. Simply put, we must create a clean-energy economy for the 21st century – one that will help

pull our economy out of recession, strengthen America’s energy security in a volatile world, and

address the threat of global climate change.” - Lew Hay, Chairman and CEO, FPL Group

Businesses and organizations are looking for ways to enhance environmental claims

Your company purchases EarthEra Environmental Products

100% of funds are directed to the EarthEra Renewable Energy Trust

A clean energy future

Profits reinvested in the Trust

New renewable projects built by NextEra Energy Resources

100% of Trust Funds

Your Business… • Receives environmental benefits • Builds a Clean Energy Future

To date over $18 million has been committed to the EarthEra Renewable Energy Trust

•  Sustainable Life Media offset this conference •  Sustainable Brands Travel Offset

Our Partners Making a Difference

Kevin Hagen Director of Corporate Social Responsibility, REI

Paul Polizzotto CEO & Founder, EcoZone Media

Consumers want to do the right thing, but need easy everyday ways to do so

Consumers Consumers

Enterprise – Companies and Organizations

National Dialogue

VIDEO EMBED

“Wannados” – People, who under the right circumstances, will do the right thing

Concerned about climate change

Concerned about future generations

Want to make a difference

Don’t want to change routine

behaviors

Looking for easy & understandable

opportunities

Don’t want to be inconvenienced

The Key: The EarthEra offer is made in the context of the consumer’s normal pattern of purchase behavior

EarthEra Climate-Friendly Choices – easy, everyday ways for your customers to make a difference

Some examples: •  Online Shipping •  Embedded Cost •  Customer Loyalty and Rewards Programs •  Promotions

EarthEra creates an emotional connection for consumers to your brand

•  A powerful and simple message •  Offers more tightly connect shared consumer values

and brands’ aspirations to be: –  more environmentally conscious –  address climate change –  make a difference in our energy future –  achieve impact now and for future generations

In short, EarthEra Offers create a unique opportunity for you to show your

customers that your company “understands me and provides new, easy

ways to act on my values”

EarthEra offers your consumers an emotional connection to your brand and build loyalty

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