earth protect tells and shares stories of companies protecting the earth from image to action
TRANSCRIPT
Earth Protect Tells and shares stories of companies protecting the Earth
www.earthprotect.comwww.earthprotectproductions.com From Image to Action
OUR STORY!!
• Video, social media, custom blogs, video CSR reporting
• Company overview/team• Services• Value proposition
“Stories are how we think. They are how we make the meaning of life. . .stories explain how things work, how we make decisions, how we justify our decisions, how we persuade others, how understand our place in the world, create our identities, and define and teach social value. “ - Dr Pamela Rutledge, Director Media Psychology Research Center
Importance of video & social media
• Video educates, entertains, and informs, facilitates change, provides solutions
• Average Internet user watches 186 videos/month on mobile devices and computers.
• 184 million video views September 2012
• YouTube use increased 39% last year at an average of 72 hours of uploads each day
• 82% “Fortune” 100 companies have YouTube accounts
Consumer Trends
• Tech savvy/plugged in• Social networking to share experiences
and opinions• Crowd sourcing shapes choices and
trends• Civic minded• Slacker activists• Skeptical of traditional media/so-called
experts• Rise of curated platforms• noise….
CSR Reporting Trends
Who we are?/What we do
STORYTELLERS
•Video Production•Web Design•Animation•On-line community Earthprotect.com – media buys•Social Media Strategy•Sustainability and Management Consulting
AWARD WINNING TEAM
•LA World Class Award Winning Talent-including: Academy Award, Sundance Film Festival,
Primetime Emmy, Webby, Peabody, A.C.E., Cine Golden Eagle, Panavision, Director’s Guild of America, and a combined 100+ film festivals worldwide
• www.earthprotect.com profiling edutainment with over 6 million video views in environmental content.
Earth Protect Productions
Creates videos that represents your brand and message via the expertise of our environmentally focused production team that helps you tell your company’s sustainability stories. Custom Video Content educates and builds loyalty, inspires action.
>6 millions video views>2,800 sustainability focused videos by content categories>4,000 blog articles focused on the same content categories61% U.S. citizens180+ countries worldwide by visitor locationsFocused content by categoryUsers trend higher education and higher income
www.earthprotect.com
Value Proposition• Improve communications • Enhance stakeholder relations - (customers,
suppliers, regulators)• Control on-line corporate image and
reputation• Provide competitive differentiator• Drive product and service innovation• Increase trust and brand loyalty• Maximize impact and value of CSR reports• Demonstrate progress and achievements• Debunk green washing • Educate • Inspire change and action
Our Board, Advisory Council, Team
Board of DirectorsCarol Barbeito, President Earth Protect, Managing DirectorGrant Barbeito, Vice President Earth Protect, Creative DirectorVirginia Elliott, VP Programs, Health Fund, Secretary Earth
ProtectRichard Franklin, CEO Clean Tech Open Rocky Mountains,
Treasurer Earth ProtectJohn E. Balkcom, Director Sean Casey, Ph.D.Sr ScientistUniversity Space Research Association, SOFIA
Gayla Kraetsch Hartsough, Ph.D., PresidentKH Consulting Group
R. Bruce Hutton, Ph.D., Dean Emeritus Daniels College of Business University of Denver
Hugh Lavery, MSc, PhD, MEc Chairman,Australian Environment International
Laurie Marshall, M.A., FounderUnity Through Creativity
Advisory CouncilB. Greg Mitchell, Ph.D. Research Biologist, Sr Lecturer, University of California, San DiegoScripps Institution of Oceanography
James W. MuzzyPresidentSustainable Enterprises
Elana PiankoFinancial AdvisorMorgan Stanley Smith Barney
Lynn Scarlett, MA, ABD Environmental Consultant Former US Deputy Sec. Interior
Contact Earth Protect, Inc.Carol Barbeito,President and Managing [email protected]
The Online Community that Moves People From Image to Action
Come Join Us