earnshaw's | infants', girls', boys' wear review | 2011 • june
DESCRIPTION
We Can Be Heroes: Crowns, capes and kids' licensed apparel combine for super style; Shopping Goes Social: Facebook is the new frontier for children's brands looking toexpand online; Lived and Loved: Boys' fall fashion nods to nostalgia with offbeat retro licenses and soft, vintage fabrics.TRANSCRIPT
INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW • JUNE 2011 $5.00
BON BÉBÉ BRANCHES OUT • CONQUERING FACEBOOK COMMERCE • IN-STORE CLASSES EARN TOP MARKS
SUPERHERO STYLE AND BOYS’ RETRO LOOKS STAGE A COMEBACK
LICENSING RULES:
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P I E R 9 4 . 1 2 T H A V E N U E @ 5 5 T H S T R E E T . R E T A I L E R R E G I S T R A T I O N : E N K R E G I S T R A T I O N S . C O MT. 2 1 2 . 7 5 9 . 8 0 5 5 F. 2 1 2 . 7 5 8 . 3 4 0 3 C H I L D R E N S C L U B @ E N K S H O W S . C O M E N K S H O W S . C O M / C H I L D R E N S C L U B
SUNDAY.MONDAY.TUESDAY
JULY31-AUGUST2.2011PIER 94 .NEW YORK CITY
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“One of the best selling kids’sport socks I have on my floor.”
~ Toni Cohn / Lester’s, NYC
48 West 38th Street, 3rd Floor, NYC 10018 TEL: 212.391.4143 www.UnitedLegwear.com
Learn the many reasons why these products are the perfect catch at UnitedLegwearInMotion.com
TOP BRANDS IN MOTION.
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J U N E 2 0 1 1 • E A R N S H AW S . C O M 3
EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) Vol. 95 Issue 5. The business and fashion magazine of the children’s wear industry is published monthly by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.
Noelle Heffernan Publisher
Jennifer Cattaui Editor in Chief
Nancy CampbellCreative Director
EDITORIALAngela VelasquezAudrey GoodsonMeagan WalkerAssociate EditorsMelissa D’Agnese Editorial Intern
CREATIVETrevett McCandliss Art Director Tim JonesSenior DesignerJessica Ziccardi Art Assistant
CONTRIBUTORSMichel OnofrioStyle Director
ADVERTISINGSarah SutphinAdvertising ManagerAlex MarinacciAccount Executive Patrick ThomasSales Representative, Canada Caroline Diaco Special Accounts ManagerJennifer CraigSpecial Accounts ManagerMaureen Johan Classified Sales
ADMINISTRATIONLaurie GuptillProduction Manager Melanie Prescott Circulation Manager Julie GibsonWebmaster
CONTACT INFOSales/Editorial Offices36 Cooper Square, 4th floor New York, NY 10003 Tel: (646) 278-1550Fax: (646) 278-1553editorialrequests@ 9threads.com
Circulation Office21 Highland Circle Needham, MA 02494Tel: (800) 964-5150Fax: (781) [email protected]
CORPORATE 9Threads26202 Detroit Road, #300 Westlake, OH 44145Tel: (440) 871-1300Xen Zapis, ChairmanLee Zapis, PresidentRich Bongorno, CFO
FEATURES 24 Good Baby, Good
BusinessBon Bébé Creative Director Jim McPherson dishes on the company's savvy decision to partner with expert licensees.
26 Shopping Goes SocialFacebook is the new frontier for children's brands looking to expand online.
30 Lived and Loved Boys' fall fashion nods to nostalgia with offbeat retro licenses and soft, vintage fabrics.
FASHION 32 We Can Be Heroes Crowns, capes and kids'
licensed apparel combine for super style.
IN EVERY ISSUE4 Editor’s Letter 44 Calendar
NEWS6 Talking Points8 Fresh Finds 11 Hot Properties
COLUMNS12 Nine Things 14 On Trend 18 Spotlight22 On the Block48 Remix
Above: (on him) Dx-Xtreme Superman T-shirt; DKNY button-down by Parigi; Tartine et Chocolat jacket; Appaman corduroy jeans; Aigle boots; (on her) Kenzo jacket by Groupe Zannier; Chaser Nirvana tee; Tutu Couture skirt; Tic Tac Toe tights. On the cover: Knitwits Bert hat; Rowdy Sprout AC/DC T-shirt; Trunk Ltd. T-shirt (underneath); Appaman green puffer coat. Photography by Thomas Skiffington for S Management.
32
CORRECTION: AN ARTICLE IN THE APRIL/MAY ISSUE TITLED "BLOCK AMBITION" INCORRECTLY REFERRED TO INA INTERNATIONAL AS THE LICENSEE OF LEGO BRAND. THE LEGO BRAND IS LICENSED BY SG FOOTWEAR, A DIVISION OF SG COMPANIES. INA INTERNATIONAL, A DIVISION OF THE FORZANI GROUP, IS THE DISTRIBUTOR IN NORTH AMERICA FOR THE SPORTING GOODS CHANNEL. ON P.48 OF THE APRIL/MAY ISSUE OF EARNSHAW'S, THE CHILD'S MOTHER'S SHOWROOM WAS REFERRED TO AS THREAD SHOWROOM, WHEN IT SHOULD HAVE BEEN ENEKO NY SHOWROOM.
JUNE 2011
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talking points
The maximum number of parts per million (ppm) total weight of the toxic metal cadmium that would be allowed in children’s jewelry, according to a standard proposed by the Subcommittee on Children’s Jewelry of the
American Society for Testing and Materials (ASTM), which includes repre-sentatives from the Consumer Product Safety Commission (CPSC), consumer safety organizations and testing labs. If cadmium content tests above the 300 ppm screening level, jewelry samples will undergo a second round of testing to determine how much cadmium might leach out if the jewelry is swallowed, or a saline test, which simulates what would occur if a child mouths or sucks on the jewelry. The Manufacturing Jewelers and Suppliers of America endorsed the pro-posed limit.
3OO
Future Shock
ITALIAN STALLION
E-Pitti, the digital platform that will host the Pitti Bimbo trade show, officially launches in June. Digitizing the men’s, women’s and chil-dren’s shows, E-Pitti will be invaluable to buy-ers around the world. The site will exhibit gar-ments of participating vendors and extend the experience of the fair with video and photogra-phy. In order to populate the site with content, FieraDigitale, a new company controlled by Pitti Immagine, will gather information from more than 1,600 brands at the Pitti shows. Francesco Bottigliero, CEO of FieraDigitale, says he expects the team will take more than
75,000 photos and produce around 2,000 videos, over the course of the shows. Certified buyers will be able to use the E-Pitti show-room to negotiate and execute purchases. CEO of Pitti Immagine, Raffaello Napoleone, notes the complexity of this undertaking, which was embarked upon more than a year ago. Pitti Bimbo attracts nearly 11,000 people to their 47,000 square meters of floor space. The next show takes place June 23 to 25, after which comprehensive content on participating brands will be available on the E-Pitti plat-form. Visit www.pittiimmagine.com.
The Future of Fashion 2011
graduates’ collec-tion fashion show took place at the Fashion Institute of Technology in
May. The childrens-wear Critic Award
Winner, Jinsol Kim, showed a
gold chiffon dress with beige wool
jacket, and Cotton Incorporated
Award Winner, Eun Mi Sohn, bowed a whimsical pink and frilly bubble
gown (left). Womenswear and intimate apparel collections were also presented
during the show, for a crowd that included Calvin Klein, Carolina
Herrara and Norma Kamali.
PHOT
OS B
Y LO
REN
ZO C
INIG
LIO
48
Cadmium
112.41
Cd
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J U N E 2 0 1 1 • E A R N S H AW S . C O M 7
Come join Earnshaw’s for snacks and spirits during the summer shows: Playtime NYC Cocktail Hour, 5:30 p.m., July 30; NYIGF Baby & Child Afternoon Snack Break, 2-4 p.m., August 13-17; KIDShow L as Vegas Cocktail Hour, 4 p.m., August 22.
A team of industry experts judged the final collections of graduating Parsons New School of Design students focused in childrenswear at their Senior Thesis Review. Designers with top marks were asked to show key looks at the school’s annual runway show. The winning designer, Serena Chang, presented a sporty boys’ collection featuring high-tech fabrics. Chang incorporated silver and fluorescent green into the color pal-ette, ensuring that children will always be visible. Many of the garments were reversible, adding to practicality. Runners-up included Karen Han and Jessica Klinger.
PHOT
O CO
PYRI
GHT
DAN
LEC
CA
The Consumer Product Safety Improvement Act (CPSIA), passed in 2008 to implement safety standards for children’s products, may face revisions to its children’s-product-testing and lead-limit requirements, as part of efforts in the House of Representatives to reduce the regulatory burdens on manufacturers.
The House Subcommittee on Commerce, Manufacturing, and Trade marked up legislation in May that would postpone the mandatory step down in lead content (from 0.03 to 0.01 percent for children’s products) to August 2012. The legislation also would revise the 0.01-percent lead standard to apply to products for children six and under, rather than 12 and under as in the original legislation. However, the Consumer Product Safety Commission may apply the stricter lead limit if it deter-mines that it’s necessary to protect the health of children 12 and under. The draft legislation also provides a lead content exception for products or component parts that serve a func-tional purpose (e.g., ATVs). In addition, the proposed legislation permits the sell-through of existing, legally-compliant inven-tory after the lowered lead limits take effect.
If the revisions aren’t implemented, proponents warn, mil-lions of children’s products will have to be pulled from retailers’ shelves. “While the CPSIA has many virtues, there are some unintended consequences of the law as well. Our common sense reforms will help to make a good law even better, sav-ing thousands of American jobs in the process and providing our children with the important protections they need,” said Subcommittee Chairman Mary Bono Mack (R-CA). “This was a careful balancing act, but even the Consumer Product Safety Commission has recognized the problems with the CPSIA and requested greater flexibility in implementing the new law.”
COOL SCHOOL Next Round’s On Us!
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Vancouver-based Little Bambino bows a line of children’s basics, including the brand’s signature back-zip sweater designed to make dressing and undressing an infant a cinch. Made of eco-friendly bam-boo and organic cotton fabrics and featuring modern, Asian-inspired prints, the collection of pants, bodysuits and sweaters wholesale for $7 to $24.95, and is available in sizes 0 to 18 months. Visit www.littlebambino.ca.
fresh finds
Zen-inspired style meets laid-back California cool with the launch of Kai Bean, a boys’ collection of soft, gar-ment dyed cottons, striped thermal waffle knits and combed ring spun jersey fabrics. Available in sizes 6 months to 12 years, the collection wholesales for $12 to $24. Visit www.kaibean.com.
Loads of playful layers, ruffles, pleating and puff sleeves distinguish Pixie
Girl’s comfortable new collection for girls from
12 months to 10 years. Crafted in the U.S.A.
using eco-friendly fab-rics, including modal, the
fall collection includes dresses, skirts, pants,
leggings, tops and bole-ros and wholesales for
$17 to $39. Gray and black lay the foundation
for rich purples, poppy pink, lime green and teal. Visit www.pixie-girl.com.
So La Vita introduces a line of special occasion dresses in a wide range of stylish silhouettes and fabrics, from classic seersucker and eyelet prints to corduroy and cotton knits featur-ing playful details like zebras, ladybugs and Scottie dogs. Available in sizes 0 months to 6x, the collection also includes jewel-toned holi-day gowns with a touch of sparkle. Wholesale prices range from $7.50 to $16.50. E-mail [email protected].
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Messy kids will love Uh-Oh Industries’ line of funky graphic tees and one-pieces, designed to look like stains from favorite foods—including ice cream drips, cereal spills, spaghetti splats and cheesy finger prints. Available in sizes 3 months to 5T, the 100-percent cotton collec-tion comes in a range of bright and basic colors, from fuchsia to light blue, and wholesales for $10. Visit www.uhohindustries.com.
For a handcrafted look at an affordable price, Jelly the Pug now offers its line of whimsical dresses for girls’ sizes 12 months to 6X to the wholesale market. Created using 100-percent mercerized cotton and bold, contrasting patterns—from oversized florals and polkadots to playful wood-land scenes—the brightly hued dresses wholesale for $17 to $25. Visit www.jel-lythepug.com.
Looking to expand stateside beyond its Big Apple flag-ship, Japanese brand Bit’z Kids introduces its bright, eye-catching designs to the U.S. wholesale market for Fall ’11. Focusing primarily on boys’ sizes 12 months to 8 years, the collection includes the brand’s signature elastic waist pants, as well as jackets, vests and tees sporting everything from hot rods to dinosaurs. Wholesale prices range from $13 to $25. Visit www.bitzkidsnyc.com.
Children’s brand Maamam bows Aacua, an innovative 4-in-1 bath
towel. Designed as an apron to keep mom splash-free while bath-
ing baby, it easily converts into a towel and then a babywrap, for
keeping tots toasty post-bath, or a bathwrap for toddlers. Made out
of absorbent, 100-percent cotton terry, each towel wholesales for
$21. Visit www.maamam.com.
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Ava Lane combines timeless silhouettes with Liberty of London floral prints for a clas-sic, comfortable collection of dresses and blouses for girls sizes 2T to 6. Dedicated to using eco-friendly fabrics, the collection, which wholesales for $32 to $55, also includes a skirt and bellbottoms made of a hemp-organic cotton blend. Visit www.avalanebaby.com.
fresh finds
Designed in Florence, Italy and manufactured in Los Angeles, Mor’baby merges high-end
European design with the West Coast’s taste for simplicity in its collection for babies ages 3 to 24 months. Made of luxuriously soft fabrics,
including cashmere, French terry, jersey, supima and baby fleece, the fall collection features
everything from jersey-lined stretch jeggings to cashmere shawl-neck coveralls, in a muted color palette of sage, beige, gray, pink, ivory
and navy. Wholesale prices range from $24 to $145. Visit www.morganmusina.com.
Inspired by the bold, bright colors of India, Mirasa—meaning “heritage” in Hindi—introduces a handmade, eco-friendly collection of soft toys, pillows, one-pieces, accessories and a play mat that converts to a wall hang-ing. Wholesale prices range from $7 to $65. Visit www.mirasadesign.com.
Spanish brand Paz Rodríguez brings its fashionable take on traditional chil-dren’s wear to the U.S., in sizes 0 to 36 months for boys and girls. High-quality fabrics, including superfine merino wool and 100-percent organic cotton, combined with lively patterns and sophisticated details, are used to cre-ate the collection’s classic one-pieces, layettes, sweaters, dresses, tops and bot-toms. Wholesale prices range from $40 to $130. E-mail [email protected].
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hot properties
HIP Brands Lands PsyclopsThe third party licensing banner held within the Jim Henson Company, HIP Brands, recently nabbed global licensing rights to Psyclops, the multi-media product for tweens and teens. Soon fans will be able to interact with Psyclops in new ways, through apparel, home furnishings, gifts, electronics and more. First introduced in 2009, Psyclops debuted as a mobile application that permits users to create animations and music videos that sync up to their iPods. Since then, product developer Joy Kovaleski and creative director Jeff Muncy leveraged the rabid popularity of the app to grow into an interactive web-based music and dance community. For wholesale information, contact [email protected].
Real-life and fictional heroes collide as Marvel Entertainment and NYC & Company collaborate to create a co-branded apparel and accessories line. The collection, inspired by New York City firefighters and kids’ favorite Marvel superheroes, features an array of T-shirts for children, juniors, men and women that change color in sunlight. Characters like Spider-Man, Captain America, Iron Man, Hulk and Thor are front and center on the tees.
T-shirts are made by JEM, hats and bags by Bioworld and accessories by Silver Buffalo. A signifi-cant amount of the proceeds will go to the New York City Police Foundation. The initial product line is available at Toys ‘R’ Us in Times Square, and Marvel hopes to expand the program nationwide. For whole-sale information, contact [email protected].
Marvel and FDNY Join Forces
The Licensing International Expo kicks off June 14 at the Mandalay Bay Convention Center in Las Vegas, featuring three jam-packed days of talks, networking and learning. For more than 30 years, the event has given brands, retailers and manufacturers a platform to talk about licensing—what’s now and what’s next. This year, 400 exhibitors representing more than 5,000 brands will cover the showroom floor.
What to Expect at the Licensing International Expo
Mattel and JEM Sportswear will unveil new Monster High
tween merchandise at the Expo.
Make your travel plans now to attend.
KidsWorld-Dallas Apparel & Accessories Market
June 23-26, 2011
Dallas Apparel & Accessories MarketAugust 11-14, 2011
Red rover, red rover, come on over.
dallasmarketcenter.com | 800.DAL.MKTS
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18 EARNSHAWS.COM • JUNE 2011
SPOTLIGHT APPAREL
Open Sesame
JULIE BARGER THRIVES on threads. She started her company, Morfs Brand, more than a decade ago with her extensive fabric collection. What began as a means to patch up her daughters’ jeans transformed into an idea to elevate the look of children’s licensed apparel. Rather than copying a basic licensed image straight onto a plain cotton tee, Barger styles her wares with silk dupioni, crushed velvet, tweed, plaid and even socks—result-ing in a unique handmade look. The images, like Cookie Monster, the Count and the classic sock monkey, come together on 100-percent soft cotton tees. Barger will release her Hello Kitty line this coming season, starting with four designs mid-summer, followed by more styles for the holiday season.
Paring down is the last thing Barger is interested in when it comes to her designs. A large appliqué on the front
A Virginia mom spins her fabric collection into a fresh take on licensed apparel.
of every T-shirt is complemented by additional detailing on the back. For example, the reverse of the Cookie Monster style reads “C is for Cookie” while the flipside of the sock monkey tee is accented with a bright yel-low banana peel. The brand’s twofer sleeves are crafted using remnants of athletic socks, a detail Barger has pro-tected by copyright. She says the idea came about when she started making sock monkey shirts and kept tossing away sock after sock. “What a waste,” she thought, before deciding to put the tubes to use.
For nearly 10 years, Barger has been a one-woman show—designing, selling, manufacturing and shipping from the town of Lynchburg in central Virginia. But after inking a deal with Sesame Street, Barger realized she needed help and partnered with Trinity Products, a licensed apparel company out of San Marcos, CA, to manufacture and ship the tees.
The designer met Margaret Pepe, the vice president of licensing for soft goods at Sesame Street, at ENK back when Morfs’ staple was the sock mon-key tee. “Julie is so creative,” Pepe says, “I wanted to see how she would inter-pret Sesame Street.” Barger accepted the challenge. “She blew everyone away. Right out of the gate, we got the product in Barney’s Holiday Catalog,” Pepe says.
Pepe doesn’t see Barger slowing down anytime soon. “She always comes back with something more amazing,” she attests. “If you walk any show that she’s at, there’s nothing else like what she’s doing.” –Meagan Walker Wholesale: $19-$26
Sizing: 3-6 months to size 6
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Wholesale pricing: $16-$47Sizing: 2-14, even sizing only
A SELF-PROCLAIMED “girl of hob-bies,” Paige Mycoskie purchased a sew-ing machine on a whim five years ago, and began feverishly making tees and sweats for her new surfer-chic line, Aviator Nation. “I became super pas-sionate about all the details and creating new pieces,” she says. “I remember stay-ing up all night sewing for no other rea-son but that I loved it.” The entrepre-neurial spirit must run in the Mycoskie blood—Paige’s brother, Blake, is the founder of TOMS Shoes. Mycoskie says she created Aviator Nation’s adult line to satisfy two of her own obsessions: vintage T-shirts and aviator sunglasses. A serious collector, her vintage aviator count is clocking in at about 50, and her favorite tee is from LIVE AID, the famous 1985 global music festival. Before launching the line, Mycoskie gave herself a crash course in vintage fabrics—learning what machines were used to weave the fibers and which fibers were being used. Insisting upon
authenticity, she even purchased sewing machines from the ’60s and ’70s for her manufacturing plant in Los Angeles.
Aviator Nation garments are created using what’s known as a single-needle appliqué technique. “Single needle is about as done by hand as one can get with a machine,” Mycoskie explains. “Basically a person puts one piece of fab-ric on top of another and directs the nee-dle by hand to sew the two together in a way that makes the stitching exposed. This gives each garment its own unique-ness.”
She says requests for a kids’ line started coming in soon after landing her first account with Fred Segal Santa Monica, but she hesitated. “I felt that with the price point I was going to have to demand in order to make the stuff locally in California, I needed to first get some brand recognition with the adult line,” she explains. Now that Aviator Nation has received its fair share of attention, Mycoskie decided it was time to launch the kids’ collection. “Tons of celebrities are wearing my brand, which helps with the kids’ market too, and a lot of my loyal customers have been begging [for a kids’ collection] for too long,” she says. “It was time to give everyone what they’ve been asking for.” –M.W.
Surfer Sweats Bold, soft loungewear from Aviator Nation makes a splash in children’s apparel.
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JUNE 2011 • EARNSHAWS.COM 21
Real CharactersWHILE CHILDREN’S CHARACTER obsessions change from milestone to milestone, birthday to birthday and hour to hour, few personalities have the charisma and staying power of Walter Disney and Ub Iwerks’ Mickey Mouse and Jim Henson’s Muppets, characters that sprung to life in 1928 and 1954, respec-tively. Encouraged by the likeability and longevity of the characters, Birki’s jumped on the licenses in 2008 and has continued to work with Disney ever since.
Robert Mangione, vice president of sales and mar-keting for Birki’s, says the licenses were originally acquired for the European market, and later evolved into worldwide licenses. Mangione notes that one of the company’s strengths is digital printing, something that is key when producing kids’ licensed character shoes. “We take graphics and make the left and right shoes’ designs meet together,” he explains. “Thematic story-telling is important. We’re not athletically inclined, so we’re tying in Disney to make the products compelling to children.”
While the brand has experienced enormous success with Disney in both the sandal and clog categories, Mangione recognizes that there are fresh options pop-ping up everyday. “There are new personalities all the time,” he says. “It’s up to us to determine their life expectancies. Based on historical data, there are char-acters that have stood the test of time, and then there are ones that are only in the market for a short time.” That’s one of the challenges in footwear—incorporating any sort of licensed property into the product in a com-pelling way. Shoes are more of an investment than a T-shirt, and for that reason Mangione says, “The value to the consumer has to be more than just the personal-ity on the product itself.”
For kids in particular, that means adding attention-grabbing styles that are comfortable and practical. As a licensed brand of Birkenstock, Birki’s has always made comfort a priority. The shoes’ soft footbeds are more flexible to adapt to and support a child’s matur-ing walking motion. The cast of characters printed on the kids’ sandals and clogs are a who’s who of children’s favorites: Kermit, Animal, Fozie Bear, Mickey and Minnie Mouse, among others. Mangione notes that sandals typically sell better than clogs in the licensing department, and that Minnie Mouse is the company’s hottest property. –M.W.
THE VALUE TO THE CONSUMER HAS TO
BE MORE THAN JUST THE PERSONALITY ON THE PRODUCT
ITSELF.
Wholesale: $38.50 and upSizing: toddler and kids
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Educational classes help retailers connect with customers. By Melissa D’Agnese
CHILDREN’S BOUTIQUES ACROSS the country are incorporating a range of educational classes into their retail strategies. These classes, from mommy-and-me yoga to breastfeeding to parenting basics, give insight into the prod-ucts the shops sell and their owners’ values, while helping to build a commu-nity around the store. “It’s really important for small retailers to acknowledge their customers’ needs in order to differentiate themselves from department stores,” says Shari Criso, owner of The Birth Boutique in New Jersey. Criso, a registered nurse and board-certified lactation consultant, owns the boutique with her husband, Joe. Criso also uses her medical knowledge beyond the bou-tique setting, branching into the online world. She hosts chats and discussions with parents across the country. “It’s really turned into a nationwide online community where parents hungry for information will learn and meet others who are like-minded.”
While historically new parents had their families to turn to for advice and as-sistance in child rearing, many now are far flung from their traditional support systems. Instead, retail stores are building their own local support methods, with the knowledge that many of their shoppers share a life milestone and are looking for a place to learn and connect. Also, by turning a basic retail space into a multi-platform resource, owners are helping customers in a new way. “Being a lifestyle boutique with educational classes helps to make the lives of busy moms a little more simple,” says Lana Chirco-Baltz, owner of L.A.’s Drag-onfly DuLou.
Laura Fairchild, a co-owner of shop Babies by the Sea in San Diego County says, “It was important for us to bring our own mindsets to the store. We wanted to develop a sense of community within the space where new moms and expect-ing moms could have all of their questions answered. We offer information and daily support to our customers in a fun venue.” Fairchild’s retail background and yearning for prenatal advice led her to her obstetrician and future busi-ness partner, Dr. Robert Biter. After agreeing that there was a shortage of infor-mation and products available for new and expecting parents in their locality, the two combined their specialties and opened the boutique in September of 2009. “We felt this was something that was missing in the community. The day we opened we released the list of classes,” Fairchild says, which included Turn the Terrible Twos into Terrific Twos, Hypnobirthing, Basic Training for New Daddies and Prenatal Yoga.
By delivering information in a welcoming environment, Babies by the Sea also aims to break down misconceptions and stereotypes. “I think that for too long the medical world has made birth seem like a scary thing. When expecting mothers find a boutique with a real medical base that wants to help, it reassures them,” Biter says.
With stores offering the latest in apparel and gear along with reputable pre- and post-natal advice, retailers are able to foster a personal relationship with their customers. “I think this is something new for retailers to consider. To-day’s generation of parents wants and needs information in addition to their doctors’ opinions. Parents are looking for a place to learn, be part of a commu-nity and meet other parents,” Criso says. “If I sell someone a breast pump and they don’t know how to use it, what good is that?” •
Baby U
ON THE BLOCK RETAIL SPOTLIGHT
2 2
Drum circle time at Dragonfly DuLou
Dr. Robert Biter hosting a class at Babies by the Sea
Shari Criso of The Birth Boutique,
helping new parents
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2 4 E A R N S H A W S . C O M • J U N E 2 0 1 1
“I CAN’T GET anything done without a soundtrack,” says Bon Bébé Creative Director, Jim McPherson, design guru be-hind the infant clothing company. He swears the perfect play-list can drive his creativity.
But the added energy is just a bonus—McPherson has been gearing up for the design world since he was a kid, drawing pic-tures alongside his Crayola Carousel. These days his own kids inspire him. “They work hard at keeping me energized, inspired and on the edge of my sanity—in a good way,” he says. When de-veloping products at Bon Bébé, his formula is simple: “Listen to our customers, offer something new and surprising and make moms smile.”
Bon Bébé was founded by Elan Rofé in 1999 as a division of International Intimates Inc. on the basis of high value and low price point. McPherson’s small creative team creates more than 100 designs yearly. In house, they manufacture layette, packaged basics and gift sets. For other categories, they look to their expert crop of licensees. Currently, they have licensing partnerships to create socks and hosiery with United Legwear, hair accessories with I.S.C. Shalom International, outerwear with M. Hidary & Company, shoes and slippers with Ashko Group and dressy sets with Brooks Fitch.
“We had a back and forth internal debate for a while about whether to branch out in all the directions and products our cus-tomers were asking us about. The debate was whether to take on the challenge ourselves or reach out to companies with experi-ence. Thankfully, we went with the experts,” says McPherson. Utilizing relationships with seasoned manufacturers in a variety of categories, from footwear to hosiery to toddlers’ apparel, Bon Bébé has extended the reach of their brand significantly. “What we set out to achieve is to really turn our brand into a one-stop shop for baby,” he says. While working with a licensee, McPher-son says the Bon Bébé team provides a style guide, does a line overview to show licensees what’s new and reviews the resulting CADs and samples that they submit. In general though, the team remains hands off. “We give them tons of leeway to make what
they feel is right. These are great companies that are very good at what they do,” he adds.
During the 10 years he’s been with Bon Bébé, McPherson says while many things have changed, the fundamentals have been constant. “We’ve grown in size and hopefully stature. But our core belief in quality products and exceptional value has re-mained the same since the very beginning.”
In addition to Bon Bébé, you also design house brands Rene Rofé Baby and Wildchild. How are they different?Rene Rofé features very soft colors with gentle character art and
Q&a
Bon Bébé Creative Director Jim McPherson talks shop about the infant company that’s grown up with key
licensing partnerships. By Jennifer Cattaui
GOOD BABY, GOOD BUSINESS
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J U N E 2 0 1 1 • E A R N S H A W S . C O M 2 5
sweet sayings—traditional and timeless. Wildchild is the exact op-posite—bold colors and tongue-in-cheek expressions. It follows the trends and the fashions of the day. Changing hats when designing these brands is made easy by the fact that these brands are so dis-tinct. They tell their own stories.
What have been some of the major challenges you’ve faced? From a creative point of view, the biggest and most exciting challenge is constantly coming up with something new. We make it a point to have new things to show every time a customer walks in our door.
Has the regulation of children’s apparel affected you?We’ve always held to very high safety standards. We never cut cor-ners there. We met CPSIA standards long before they were law.
How are you dealing with the escalating raw material costs? How will it change your business?Pricing will change. We are making every effort not to change fabri-cation. We can’t predict what the impact will be, but we know there will be an impact.
What has it meant for the company to license its name? We built a brand, not just a company—one is hard, the other harder. It’s been great for our brand. We’re able to offer our customers more of what they’ve come to love about our brand. And we’re able to keep our customers with us for more than just a baby’s first year since most of our licensed products extend to infant and toddler.
Has the move into licensing changed your job?It hasn’t changed much of what I do here, but it has certainly add-ed to the quality of what I do here. We make our artwork and other creative assets available to our partners every season. And getting to meet and brainstorm ideas with other creative and sales teams is wonderful.
What’s your outlook on the year ahead?For 2011/2012, I would characterize our position as cautiously op-timistic. The pricing challenges of the past few months are undeni-able, but my hope is that we’re through the worst of it. The fact is our lines are designed—from concept to production—with the word val-ue in the very front of our minds. That has always served us well—not just during the current economic downturn. There are a lot of people attracted to the balance of quality and fashion that we strive for.
What are you excited about at Bon Bébé right now?We’re about to begin our next round of national advertising. Opening up a dialogue directly with the consumer is always fun and exciting for us.
What other product categories are you looking to take Bon Bébé into?Hard goods, plush toys and nursery accessories.
Do you have a favorite product or style at Bon Bébé? Some-thing that you’re particularly proud of?I’m proud of it all. We have a lot of styles every season spread out across multiple brands, but our company is very focused on that first year of a baby’s life. And what we are able to do, year after year, to find inspiration, to make product that parents like and want for their children, is remarkable. •
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26 EARNSHAWS.COM • JUNE 2011
FACEBOOK IS POISED TO BECOME A BOOMING ONLINE MARKETPLACE. FOLLOW THESE TOP TIPS FROM SOCIAL-MARKETING PROS TO SET UP SHOP AND START CASHING IN. BY AUDREY GOODSON
SHOPPING GOES SOCIALFACEBOOK ISN’T JUST for finding high school flames and playing Farmville anymore—for a grow-ing number of users, the ubiquitous social network is the latest place to find toys and apparel for their tots. According to a recent survey by NPD Group, a con-sumer market research firm that tracks the apparel industry, 80 percent of moms in America use social media of some kind, and of those, 25 percent have made purchases as a direct result of reading about an item on a social media site. For children’s apparel retailers, the growing popularity of the new social commerce mar-
ketplace can be a golden opportunity to boost sales and find new customers.
But setting up a successful Facebook storefront can be as complicated as building a brick-and-mortar. So what’s the appeal? For many merchants, it’s the chance to go viral when one person shares a favorite product with friends and the recommendation is passed along within a social network. And since the average Facebook user has 130 friends, the opportunity to recruit new customers is exponential. Interested in setting up shop on Facebook? Here’s how.
I bought these yellow track shoes
for my son!
These tees are so soft! #inlove
Fall merchandise
in stock!
Fellow facebook moms: Check out this stroller SALE! If you click ‘like,’
I get 10 percent off!!! Thx!
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APRIL/MAY 2011 • EARNSHAWS.COM 27
PICK YOUR PLATFORMJust as social shopping has increased, so have the number of platforms that support Facebook commerce. Currently, retail-ers must use an application to upload a storefront on Facebook, but the options are becoming surprisingly sophisticated. “I opened up a shop through Payvment, and it’s worked out really well,” says Denise Erickson, owner of children’s acces-sories brand Sweet Bitty Bows, based in Albuquerque, NM. Erickson moved her online storefront to Facebook last year, when the fees from craft marketplace Etsy became too steep and she realized Payvment was priced just right: free.
Platforms like Payvment, 8thBridge and Highwire Commerce allow shoppers to complete a purchase without leaving
Facebook, as opposed to storefronts that direct shoppers to another e-commerce service to complete the transaction (usu-ally on a company website). “It’s just easier because people don’t want to be directed off Facebook,” says Joelle Musante, senior vice president at Payvment. “They’re there for 2 ½ hours a day, so if you try to direct them off Facebook, they’re going to go right back,” Musante says, comparing the notion to selling a car. “If you have them on the lot and they’re ready to buy, are you going to send them down the street to close the deal, or are you going to close the deal while they have their wallets open?”
But for some children’s brands, like 1-year-old company Bay & Trey Children’s Apparel, it’s more convenient to use a site like BigCommerce that allows merchants to
fuse their Facebook store with their e-com-merce site. “Once we got our website [with e-commerce] running, we were able to link the website to the Facebook page,” explains owner Samantha Hirsh. “That was really great for us, because a lot of people hear about me and know about me, but they don’t actually sit down and go to my website. But when they’re on Facebook and constantly see the links and updates from my page, they go to the website.”
STAY SOCIALLY SAVVYWhile social commerce may be catching on with buyers, the vast majority of Facebook users log on to the site to keep up with friends—and experts say blatant product pitches are often the fastest way to turn off potential shoppers. “My first recommenda-
FACEBOOK IS POISED TO BECOME A BOOMING ONLINE MARKETPLACE. FOLLOW THESE TOP TIPS FROM SOCIAL-MARKETING PROS TO SET UP SHOP AND START CASHING IN. BY AUDREY GOODSON
SHOPPING GOES SOCIAL
I love Suri Cruise in these boots. Where
can I get them for my daughter?
Any tips for washing
wool? Fans-only sale starts tomorrow!
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28 EARNSHAWS.COM • JUNE 2011
tion is to build a relationship [with the customer],” sug-gests Lora Cecere, an analyst at Altimeter Group, a tech-nology consulting firm. “The social [aspect] has to precede the transaction. There has to be a reason for them to come and visit your page.”
Using your Facebook wall to post information and fos-ter discussion is key to building trust and maintaining a good rapport with your existing customers and finding new ones, says Musante at Payvment. “You have to own your category,” she explains. “If you sell organic hand-made children’s sweaters, you could talk about how to care for organic wool, and be the go-to person on organic wool. Then, when they’re ready to make a purchase, they’re going to go to you because they trust you.”
Nikki Graves, owner of Ladybugs and Lizards children’s boutique in Edmond, OK, says original, engaging posts are the best way to bring new visitors to her Facebook store. “Right now we’re doing a photo contest with our photogra-pher, and you need to ‘like’ our page to vote on the photo of the child,” she says, noting that a lot of local children are featured in the photos—enticing family and friends to join in the voting. “That’s been the best thing that we’ve done to bring people to the page,” she says. She also awarded a gift certificate to her 1,000th fan and offers a once-a-month sale just for Facebook fans.
Yet while promotions and special offers can be a great way to drive new visitors to your Facebook store, market-ing pros agree they should be used sparingly. “One out of 10 wall posts can be an offer, but the other nine should be community-related discussions,” recommends Justin Kistner, senior manager of social media marketing at web analytics firm Webtrends. Self-promotional updates and links to blog posts and Twitter will simply drive visitors away and alienate your fans, Kistner explains. “That’s not the type of interaction people go to Facebook for,” he adds. “People want to talk more about their personal lives, opin-ions and feelings, and they want interactive discussions—not one-way information.” Even product posts should spark conversation, says Mitchell Harper, co-founder and chief technology officer at BigCommerce. “Popular items should be posted on Facebook, but don’t just link to your product pages. Create useful videos and blog posts—con-tent that your fans will find interesting,” he suggests.
Frequent updates will also keep fans and visitors com-ing to your page for more. “You want to update it daily, so people see it every day,” Graves suggests—but don’t go overboard, she cautions. “Post several times a day, but don’t bombard [your customers] or bug them.”
SET UP SHOP“Definitely try to create a unique shopping experience within Facebook,” says John Underwood, chief operating officer of Adgregate, a technology company that offers Facebook commerce services to retailers. “Don’t just replicate your website,” he adds. “List Facebook-only mer-chandise, first looks, or special offers. Make it unique so the sales channel can stand on its own and complement the existing website.” Cecere points out that the products “that are getting the most traction are the things that are emotional buys, like flowers, books, baby items and cos-metics.” Kistner at Webtrends suggests beginning with top
sellers and items that have “high sociability”—products that people are excited to share with friends. “Facebook is like the Jersey Shore of the social media world,” he explains. “The things that we’re interested in are less about heady, in-depth topics and more about light, fun things. A lot of the things we buy are statements about our identity and those are the things we like to talk about. They translate really well into the social commerce space.”
Knowing your customers—and how they shop—is another crucial component to setting up your storefront. Erickson at Sweet Bitty Bows decided to list just her basic items on the site, since Payvment only allows six photos per page. “As I’m shopping on Facebook, and I want something really specific, I don’t want to go through pages and pages of items,” she explains. As for Graves at Ladybugs and Lizards, her Facebook store contains a wide array of price points, while her website e-commerce shop focuses mainly on high-end products—a perfect strategy since high price point items are often harder to sell on Facebook, Underwood notes.
In addition to making your store unique, don’t forget to keep it spruced up, Erickson suggests. “Make sure that your pictures are good and your item descriptions are pretty clear,” she says. Graves retouches her own pictures in Photoshop, but Harper suggests that, “if you don’t have the time or budget to take photos, then ask your suppliers for their photos. Most times they will have high resolution photos you can use.”
GET A HEAD STARTWhile the buzz for social shopping may be building, the marketplace definitely won’t be unseating traditional e-commerce or brick-and-mortar locations anytime soon. According to a two-year study by Forrester Research and Shop.org, “social networks fail to drive meaningful rev-enue for eBusiness professionals in retail, have a question-able return on investment, and are generally ineffective as customer acquisition tools,” says Sucharita Mulpuru, the study’s author. Yet Cecere notes that Facebook commerce may be reaching its tipping point: In a recent Altimeter Group survey, 86 percent of 123 top retailers and manufac-turers plan to have a social commerce strategy in place by the end of 2011. In fact, more and more brands are jump-ing on the Facebook bandwagon. Online retail behemoth Amazon partnered with Procter & Gamble in October for its first Facebook e-commerce site—a Pampers store geared toward moms, selling an array of products for home and baby. Clearly, big brands are convinced that par-ents are the perfect Facebook audience.
But is Facebook a good fit for smaller children’s mer-chants as well? Mulpuru found in her study that social commerce is ideal for small brands looking to establish an online presence as well as local businesses—an apt description of many children’s manufacturers and retail-ers. Not to mention, sales may not be brisk on Facebook at the moment, but setting up a Facebook shop now is one way to edge out the competition in a relatively untapped area. “Selling online is cheaper, faster and easier than set-ting up a brick-and-mortar store, and billions of dollars are spent online every week, so the longer you wait, the smaller your piece of the pie will be,” Harper notes. •
THE LONGER YOU WAIT, THE
SMALLER YOUR PIECE OF THE
PIE WILL BE .
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EARN_29 29 5/17/11 2:24:44 PM
30 EARNSHAWS.COM • JUNE 2011
LIVED AND LOVEDNEW REASONS TO LOVE OLD-SCHOOL
LICENSES SPELL WIN-WIN FOR RETAILERS SELLING BOYS’ LICENSED
APPAREL. BY ANGELA VELASQUEZ
Rowdy Sprout’s
catalog of bands.
er_06_boys_licensing_06.indd 30 5/18/11 12:01 PM
HERE’S NO DOUBT that sports play an important role in most young boys’ lives, but it wasn’t part of mine and that makes me more aware of the non-sport licenses,” says Matt Levy, owner of 10 Again Clothing, a company that offers quirky, humor-driven licensed tees for men, women and kids. With four major sports leagues (MLB, NFL, NHL and NBA) in the U.S. and more than 300 colleges, sports licensing is in a league of its own, but its not for everyone. “It doesn’t make sense for a non-jock to wear jock fashion,” he adds.
Levy zeroes in on obscure licenses from the ’60s and ’70s, including Topps Wacky Package trading cards that feature product spoofs (think “Cap’n Crud” and “Weakies” cereal). Whereas Wacky Packages were a cul-tural phenomenon, they’re certainly not in the memory of today’s generation of kids. Ivy Bunnak, co-owner of LittleDudesOnly.com believes it’s the parents who drive boys’ licensed apparel. She notices parents are eager to use these offbeat pop culture images to show a little of their own personalities in their children’s fashion.
Parents’ musical tastes also inform their purchasing decisions. For example, bands like the Beatles, the Rolling Stones and Jimi Hendrix blanket every age category from newborn one-pieces to a men’s size extra large. “They have mass appeal,” Bunnak asserts. When it comes to more niche bands, Laura Angotti, designer of Rowdy Sprout, a children’s clothing line that licenses images from more than 30 bands, can break down her wholesale orders by state: John Lennon in New York; Bruce Springsteen in New Jersey; Grateful Dead in California; Lynyrd Skynyrd in the South. “People are very loyal to where they come from and to what they remember as kids,” she explains.
“Licensed apparel calls for an emotional response,” says Mike Palermo, creative director of Junk Food. The com-pany’s 80-plus licenses, ranging from Disney characters to rock bands to Coca-Cola bottles, resonate with parents and children alike, but evergreen character licenses Spider-Man, Batman, Superman and Star Wars are the brand’s bread and butter for boys’ sizes 6 to 12. “Toddlers want to be the character,” Palermo explains. “But older kids just like the character.“
Bunnak is already steadily selling licensed tees for Green Lantern, Thor and Justice League— long in advance of the summer flicks’ debuts. The pre-marketing that goes into these films helps, but she says the garments have to be unique in order to tempt parents to buy early and at bou-tique prices. “It has to be different and something that’s not
offered everywhere,” she explains, noting that Trunk’s $32 Green Lantern baseball T-shirt hit the mark.
By updating the graphics, minimizing color and keeping lines simple, Lacey Prince, Gap Kids’ merchant who also directs Junk Food’s boys’ line, says licensed apparel brands are able to keep the conversation going with older kids. Levy says when kids start formulating opinions, they start to like very specific things. “Older kids want something edgy. They understand sarcasm and they don’t like any-thing too cutesy,” he notes.
Authenticity is also key to keeping licensed apparel on trend, Palermo says. Brands like Junk Food are going as far as incorporating printed scribbles and Sharpie marks to make children’s shirts feel extra worn. “It’s about taking the notion of T-shirt and making it feel like he or she has had it forever,” Palermo adds.
Slim fits are essential, too, Bunnak says. “Skinny and tapered—it’s not just jeans anymore,” she declares. Angotti says it’s tricky because every kid is a different size, but it’s a good way to keep licensed apparel fashionable. “And it adds to our rock ‘n’ roll, vintage vibe,” she adds.
T-shirts are consistently the best-selling items for Small Paul, a line of 0 to 4T Paul Frank licensed apparel. Still, Tracey Bunkoczy, Small Paul vice president of design, predicts a push to make more interesting silhouettes. The boys’ fall line will include styles inspired by the men’s line. “We’re incorporating a nod to vintage with plaids and camping-inspired motifs,” she explains, noting young par-ents often want something that mirrors the dad’s clothes.
Despite a move toward an uber-soft, vintage feel, licensed apparel is still primarily focused on covering the basics, Bunnak notes. “To be honest, it’s a lot of the same thing,” she says. “[Most brands] haven’t changed many of their styles and few steer away from the standard short-sleeve tee,” she explains. Last fall, Rowdy Sprout offered a sweatshirt blazer with a hood for boys. Angotti says it was adorable, but didn’t sell. “Licensed apparel can’t be too complicated or fussy,” she explains. It’s a category where a twofer stands out—a silhouette Junk Food is betting on for fall. “It’s a simplified way to create a layered look,” Prince says.
“Offer something for everyone, keep it light and keep it fun,” Levy suggests. Along with composing makeshift focus groups of neighborhood children, when Levy develops the 10 Again line, he imagines the things he would have loved to wear as a kid. “Every parent wants to pass down good childhood memories.”•
“Every parent wants to pass
down good childhood
memories.”
Small Paul, distressed tee.
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WE CAN BE HEROESWITH FAIRY WANDS AND CRIME-FIGHTING CAPES, KIDS’ LICENSED APPAREL COMES TO LIFE.
PHOTOGRAPHY BY THOMAS SKIFFINGTON, STYLING BY MICHEL ONOFRIO
er_06_fashion_07.indd 32 5/18/11 8:56 AM
Appaman hoodie; Zoo York tee by Kids Headquarters;
Levi’s blue jeans by Haddad Brands; Western Chief
raincoat and boots.
Accessories custom made by Mary Catherine Muir
here and throughout story.
33
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34
er_06_fashion_07.indd 34 5/18/11 8:57 AM
35
From left: Signorelli X-Men shirt; Custo Growing vest; Kit + Lili skirt; Ferd sweater; Ewers tights; purple sequin Vans; (center) Kiwi Industries Cookie Monster sweater; Jean Bourget neon sweater; Cupcakes & Pastries dot dress; Tic Tac Toe tights; Sanita clogs; (right) Weeplay Hello Kitty shirt; Olive Juice gingham dress; Kiwi Industries tutu; Tic Tac Toe tights; Native shoes.
er_06_fashion_07.indd 35 5/18/11 8:57 AM
3636
From left: Oeuf giraffe nose; Kiwi Industries knit hat; Devo tee by Rowdy Sprout; Peas & Queues army jacket and plaid jacket; Whip Cream bubble capris; See Kai Run socks; Keen dinosaur shoes; (right) Majestic Athletic T-shirt by Franco Apparel; Carter’s camo jacket by Amerex; Tartine et Chocolat hoodie; Levi’s skinny jeans by Haddad Brands; See Kai Run socks; Vans slip-on shoes; (opposite page) Tailgate Clothing Co. University of Florida T-shirt; Japan Rags plaid flannel shirt; ADD green puffer vest; Nike 6.0 jeans by Haddad Brands; Y-3 sneakers.
er_06_fashion_07.indd 36 5/18/11 8:58 AM
37
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39
From left: Mini Fine by Mighty Fine Spider-Man tee; Kapital K vest; Tutu Couture skirt; (right) Rowdy Sprout Allman Brothers T-shirt; Catimini floral puffer; Tutu Couture skirt; Tic Tac Toe tights.
er_06_fashion_07.indd 39 5/18/11 8:59 AM
4040
er_06_fashion_07.indd 40 5/18/11 9:00 AM
Opposite page from left: Timberland vest by Parigi; Misha Lulu Hello Kitty dress; Ryder & James black and white shirt; Ewers purple sparkle tights; (opposite page center and this page) Catimini fuchsia jacket; 10 Again Camp Beverly Hills T-shirt; Misha Lulu Hello Kitty leggings; Kiwi Industries tutu; See Kai Run socks; Hello Kitty Vans; (opposite page right) Y-3 coat; Puma T-shirt by Parigi; purple shorts by Whip Cream; leggings by Paper Wings; Y-3 sneaker boots.
er_06_fashion_07.indd 41 5/18/11 9:00 AM
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Opposite page from left: Misha Lulu Hello Kitty dress; Imps & Elfs pink hoodie; Ryder & James peacoat; Kenzo by Groupe Zannier knee socks; Sanita clogs; (opposite page right) Knitwits Bert hat; Rowdy Sprout AC/DC T-shirt; Trunk Ltd. Green Goblin T-shirt (under-neath); Appaman puffer coat; Nike 6.0 by Haddad Brands corduroy pants; Western Chief boots; (this page) Chaser National Geographic T-shirt; Nike 6.0 jeans by Haddad Brands; Y-3 maroon hoodie and sneakers; Reset grey puffer.
Hair & Makeup: Stephen Ramsey Prop Stylist: Mary Catherine Muir Inc.Prop Assistant: Elana Kaufman 43
er_06_fashion_07.indd 43 5/18/11 9:01 AM
CALENDARMARKET DATES & EVENTS
JUNE2-5
Dallas Apparel & Accessories Market
Dallas Market Center Dallas, TX
(214) 655-6100www.dallasmarketcenter.com
3-7Kansas City Gift &
Apparel MarketMetcalf South Shopping Center
Overland Park, KS(913) 687-8059
www.giftmartofkansascity.com
5-7Minneapolis Apparel Market’s Gift, Home & Accessory Show
Minnetonka, MN(952) 932-7200
www.mplsmart.com
9-12Atlanta Apparel Market
AmericasMartAtlanta, GA
(404) 220-3000www.americasmart.com
13-16LA Kids Market
California Market CenterLos Angeles, CA (213) 630-3600
www.californiamarketcenter.com/kids
14-16Licensing International Expo
Mandalay Bay Convention Center
Las Vegas, NV(888) 644-2022
www.licensingexpo.com
22-28Dallas Total Home & Gift Market
Dallas Market CenterDallas, TX
(214) 655-6100www.dallasmarketcenter.com
23-26KidsWorld
Dallas Market Center Dallas, TX
(214) 655-6100www.dallasmarketcenter.com
23-25Pitti Immagine Bimbo
Fortezza da BassoFlorence, Italy(212) 228-8181
www.pittimmagine.com
JULY13-20
Atlanta International Gift & Home
Furnishings MarketAmericasMart
Atlanta, GA(404) 220-3000
www.americasmart.com
30-Aug. 1Playtime New York
82 Mercer St.New York, NY
(212) 925-6349www.playtimenewyork.com
31-Aug. 2ENK Children’s Club
The Show Piers12th Avenue at 55th Street
New York, NY (212) 759-8055
www.enkshows.com
AUGUST
1-5Vegas Kids
World Market Center Las VegasLas Vegas, NV
(702) 599-3052 www.vegaskidslv.com
6-8Kidz at StyleMax
The Merchandise Mart Chicago, IL
(800) 677-6278www.kidzatstylemax.com
8-11LA Kids Market
California Market CenterLos Angeles, CA (213) 630-3600
www.californiamarketcenter.com/kids
11-14Dallas Apparel &
Accessories MarketDallas Market Center
Dallas, TX(214) 655-6100
www.dallasmarketcenter.com
13-18New York International
Gift Fair Javits Center
and Piers 92 & 94New York, NY
(800) 272-7469www.nyigf.com
18-22 Atlanta Apparel Market
AmericasMartAtlanta, GA
(404) 220-3000www.americasmart.com
20-23The Children’s
Show at DeerfieldEmbassy Suites
North Shore
Deerfield, IL(248) 478-1732
www.midwestchildrensapparelgroup.com
22-24KIDShow
Paris HotelLas Vegas, NV
(908) 232-0867www.kidshow.cc
28-29 Pittsburgh Fashion Mart
Embassy Suites HotelCoraopolis, PA(248) 478 1732
SEPTEMBER10-12
Dallas Total Home & Gift MarketDallas Market Center
Dallas, TX(214) 655-6100
www.dallasmarketcenter.com
11-12Gulf Coast Children’s CaravanRiver Oaks Conference Center
520 E. Kaliste Salloom Rd.Lafayette, LA
(800) [email protected]
KIDShow, Aug. 22-24, Las Vegas, NV
Kidz at StyleMax, Aug. 6-8Chicago, IL
er_06_calendar_03.indd 44 5/16/11 4:43 PM
11-13MACASO Mid-Atlantic
Children’s ShowDoubletree Suites HotelPlymouth Meeting, PA
(215) [email protected]
14-15Gulf Coast Children’s Caravan
Crown Plaza New Orleans Airport2829 Williams Blvd.
Kenner, LA(800) [email protected]
18-20MACASO Mid-Atlantic
Children’s ShowEmbassy Suites BWI
Linthicum, MD(215) 782-9853
21-22Gulf Coast Children’s Caravan
Altel Arena, Rooms 1A&1BOne Altel Arena WayNorth Little Rock, AR
(800) [email protected]
23-26ABC Kids Expo
Kentucky Exposition CenterLouisville, KY(210) 691-4848
www.theabcshow.com
OCTOBER2-4
ENK Children’s Club Javits Center
39th Street and 11th Avenue New York, NY
(212) 759-8055www.enkshows.com
9-10Pittsburgh Fashion Mart
Embassy Suites HotelCoraopolis, PA(888) 271-5558
CALENDARMARKET DATES & EVENTS
Atlanta Apparel Market, June 9-12, Atlanta, GA
Net TULLE Tricotwww.tutufabric.comFashion Fabrics
Editor’s Note: Show details are subject to change. Please call the phone numbers or visit the show websites for up-to-date schedules. Show sponsors may send updates to [email protected].
© GLM
2011
baby & childnyigf.comOpening Saturday, August 13, 2011Opening Saturday, August 13, 2011
Our newest collection is serious child’s play for today’s sophisticated, discerning families who want more—clothes, toys, games, accessories, and gear—that refl ects their values and lifestyles. Purpose-driven, well-designed, stylish, and fun. At NYIGF®, Baby & Child& Child&means serious business for buyers and exhibitors alike. nyigf.com
®
®
JAVITS CENTER l PIERS 92 & 94, NYC
New YorkInternational Gift FairAUGUST 13 – 18, 2011
GLM 64597 Playthings for Earnshaw’s 1/4 Page Trim: 3.75” x 4.75”
childnyigf.comnyigf.com
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MARKETPLACE
www.TheDaisyBaby.com
The Daisy Baby
972-891-2222 • [email protected]
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Join Earnshaw’s Marketplace
Earnshaw's Marketplace maximizes small budgets
for emerging infant and toddler companies.
Tout your up-and-coming apparel or juvenile product
collections to retailers looking for new resources
targeting newborns through pre-schoolers.
Call (646) 278-1510 [email protected]
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4 8 E A R N S H A W S . C O M • J U N E 2 0 1 1
REMIX
STYLISTS: ALESSANDRA A.K.A. “ALLE” & LUKE AGES: FOUR & SIX HOMETOWN: PELHAM, NY
t On Luke
Timberland hoodie and jeans by Parigi;
Ben 10 T-shirt by Cartoon Network.
These kids’ colorful personalities suited licensed apparel’s fun and eclectic nature. The sibling stylists scoured our clothing racks, offering suggestions and friendly critiques of each other’s outfits. Alle, a New York Yankees fan, who favors Star Wars over princesses, shopped her brother’s wardrobe for tomboy-ish finds. Luke, a jack of all trades—skateboarder, swimmer, master of video games—zeroed in on a T-shirt with one of his favorite cartoon characters, the alien-morphing Ben 10. The casual outfits, which Luke and Alle said they’d wear to a friend’s house or to school, were put to the test with an intense jumping contest. “Now can we do a backwards, slow-motion, sideways race on one foot?” Luke challenged. —Angela Velasquez
q On Alle
Puma zipper pull-over by Parigi;
Superman twofer by Dx-Xtreme; Diesel skinny
jeans; Western Chief rain boots.
“I LIKE BEN 10, TOO.”
“CAN WE BUY THIS?”
PHOT
OGRA
PHY
BY C
OOPE
R RA
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EARN_COV3 COV3 5/16/11 3:06:26 PM
Amerex Group, LLC | 512 7th Avenue, 9th Floor | New York, NY 10018
visit us online at carters.com
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