London • 10–13 February 2014 • #SESLON @SESConf

Earned Link BuildingDo we need to be special?Kristjan Mar HaukssonSmfb.comCOO

London | 10–13 February 2014 | #SESLON | @SESConf

@optimizeyourweb

What do I know?

• Kristján Már Hauksson– COO SMFB Engine– Been doing this for 15 plus years

• Other:– Married & five kids– Specialize in Multilingual Internet Marketing– Written two books about Internet Marketing– Advisory board Bing Advertising– Board of Directors SEMPO.org– Google Certified– Frequent speaker at conferences around the world– Been quoted by Mashable, State of Search, Reuters , WSJ and more

London | 10–13 February 2014 | #SESLON | @SESConf

@optimizeyourweb

Link-building Thoughts…• 1999 – 2005

– Link Exchange, Email for a link, Directories, Blog Comments, Articles & Blog roles

• 2006 – 2010– Paid for links, Link Networks, Link bait, Guest blogging &

Broken Link Building

• 2011 - 2013Press Releases, Blog Networks & Social Signal

• 2014 …. Earned?

London | 10–13 February 2014 | #SESLON | @SESConf

@optimizeyourweb

Geox

London | 10–13 February 2014 | #SESLON | @SESConf

@optimizeyourweb

Volvo Trucks

London | 10–13 February 2014 | #SESLON | @SESConf

@optimizeyourweb

Then there is this

London • 10–13 February 2014 • #SESLON @SESConf

So?

London • 10–13 February 2014 • #SESLON @SESConf

Thanks

Kristjan Mar Haukssonkmh@smfb.com