early adolescent girls and the world wide web: some preliminary research tracy ann robinson june...

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Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

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Page 1: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Early Adolescent Girls and the World Wide Web:Some Preliminary Research

Tracy Ann RobinsonJune 2002WR 520--Computers and CompositionOregon State University

Page 2: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Presentation Outline

Why I chose this topic and methodology...

What I’ve learned, through reading, talk, and observation

Implications for further research

Page 3: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

I. Why This Topic?

Choose an area of personal scholarly interest

Spend time with my daughter at a pivotal point

Start a conversation useful to wider audience

Page 4: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

What Is the Project Topic and Scope?

1. To survey the recent literature on girls’ uses of the Web, and particularly their experiences with its interactive and interpersonal communications features.

Page 5: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

2.. Through conversation, self-reporting, and observation, to learn about Alison’s current Web use practices and site preferences.

Page 6: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

3. Based on the results of this preliminary work, to identify topics and issues that warrant further investigation, especially as related to early-adolescent girls’ emerging relationship with the WWW as a mode of interpersonal communication

Page 7: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

*But Why PowerPoint?

Makes the information more accessible, especially to non-academic audiences

Demonstrates an effecting composing strategy for those of us who are “organizationally challenged”

Page 8: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Introducing Alison

“In this paper that I am helping to write, I will be talking about how I, an 11 year old girl uses the WWW (world wide web).”

Page 9: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

II. What Have I Learned?

From published sourcesFrom working with Alison

Page 10: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Consciousness-Raising Readings

Takayoshi et al, “No Boys Allowed”Pagnucci and Mauriello, “The Masquerade”Evard, “’So Please Stop, Thank You’: Girls

Online”Sauer, “Building Self Esteem in the

Language Arts Classroom: The Cybergrrl Approach”

LeCourt, “Writing (Without) the Body”

Page 11: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Findings from Work with Alison

Personal Web Use Practices and Preferences

Responses to Girl-Friendly Web SitesThoughts on Other Issues Raised in

Readings

Page 12: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Alison’s Web site preferences

“When I go online, I like to hang out at sites where you can actually interact with other ppl... Here are some of my fave sites:

• www.yahoo.com

• www.hotmail.com

• www.neopets.com”

Page 13: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Girl-Friendly Web Sites

www.girlsinc.org “inspiring all girls to be Strong, Smart, and Bold”

www.girltech.com “encouraging girls to use and enjoy technology and to explore non-traditional avenues of life.”

www.girlpower.gov “to help encourage and motivate 9- to 14-year-old girls to make the most of their lives”

jfg.girlscouts.org ’Just 4 Girls’…“ for girls 7 to 17 who love adventure” (Girl Scout web site)

www.girlsite.org “Imagine a community of girls on the Net who speak their minds, share their ideas and make lasting friendships””

Sites located through www.femina.com

Page 14: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

“Girl-Friendly Sites” Critique

“Not all that great...”

Criticisms include:

Not all that much to do compared to other sites she likes

Links don’t work

Not trustworthy as “girls only,” so why bother?

Page 15: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Opinions on Other Issues...

Analysis of “username factor” in chat rooms and message board postings

Changes we probably can’t effect

Differences between computer use in boys and girls of her age

Page 16: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Opinions on Other Issues continued...

Strong interest in “cybergrrl classroom” concept

Web page design concept

Page 17: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

New? POLL: Get an account/ sign in I wear…….

1. NikesItchin’ Fingers? 2. AdidasMessage Boards/ Chat Mad Lib of the Week- 3. Brooks Insert your own words and get 4. OtherWant Mail? Funny storyGet an e pal

By Us wanna free e mail address???Reviews, stories and more by you you@ cartwheelingcoconut.com click HERE

Got Suggestions? Links—E mail me Neopets.com

Page 18: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Opinions on Other Issues continued...

Motives for visiting message boards and chat rooms

Page 19: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

What This Means…and Doesn’t

Mother-daughter dynamics an issueTime and availability limitedClass, race, education (of both

mother and daughter), geographical location problematize drawing of broader conclusions

But still….

Page 20: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

III. Ideas for Further Research

Web site communications spaces: For friendship or entertainment?

Perceptions/practice of Web safety rules

Need for training and education in online conflict-resolution strategies?

“These sites are kinda boring!”And who are they really for, anyway?

Page 21: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

“Planetlala.com is a website written for girls. Our mission is to create a safe place on the internet where girls can feel free and safe to express their opinions and views on everything…”

“GIA is the LEADING expert on understanding the female youth market. Maintaining a trusted relationship with over 40,000 Influ0encer Agents nationwide, GIA helps companies succeed in this $67B market”

Page 22: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

“WHY YOU NEED GIRLS”…???!!!• 18MM+ girls 10-19 years old in U.S.

• Spending Power - $67B annually

• Last year, teens bought almost half of ALL movie tickets sold...more than half of these teens were GIRLS!

• Earn more than $71 per week/Spend more than $84 per week.

• 13-19 year-old girls spent $9 billion on beauty products in 2001.

• Girls spend $143 per month on apparel.

• Girls outnumber boys online and stay online longer.

• By 2005, 33.6 million teen girls will be roaming the planet.

• More than half of all teen girls own a cell phone.

• Teens influence an additional $400 billion in family purchasing...everything from snack foods to computers and cars...56% of these teens are GIRLS.

• U.S. teen demo is doubling twice as fast as the rest of the planet...more than half are GIRLS.

(www.girlsintelligenceagency.com/girlgames/whygirls.asp)

Page 23: Early Adolescent Girls and the World Wide Web: Some Preliminary Research Tracy Ann Robinson June 2002 WR 520--Computers and Composition Oregon State University

Thanks for your interest in this presentation! I now invite your “girl-friendly” comments and questions...

Tracy Ann Robinson [email protected]