eadvocacy: tools you can use to recruit volunteers, raise money and take action 2008 leadership...

eAdvocacy: Tools You Can Use to Recruit Volunteers, Raise Money and Take Action

2008 Leadership Summit & Lobby DaySeptember 22, 2008

acscan.orgYour First Tool

acscan.org/reportTell us what you did

acscan.orgA Page Just For You

acscan.orgWhat can you do?

• Visit the site regularly• Become familiar with

the campaigns• Refer friends and family

to the site• Dive into the new

volunteer section

acscan.orgYour First Tool

Tell-A-FriendA better way to spread the

word to friends and family

Tell-A-Friendacscan.org

Tell-A-FriendWhy use it vs. email?

• Send information to friend and family without giving away their names or email addresses

• No need to worry about broken or missing links

• Prevent formatting & display issues that can arise when emails are forwarded

Tell-A-FriendHow can I use it?

• Use the TAF links provided instead of forwarding email messages

• Don’t hesitate to enter your friends’ contact info … we won’t steal it

• If available, try to include a personalized message

• You can do it for every alert you respond to

Tell-A-FriendWhat can you do?

• Complete the TAF after you finish your action alert

• Use TAF to send the alert to friends and family

• Follow-up with recipients to see if they were interested and acted

• Remind them to use TAF to forward it to others as well

Tell-A-Friend

Social Networks

ACS CAN is there.Join us.

Social Networks & ACS CAN

Social Networks allow you to:• Recruit others to participate in

legislative activities– Actions alerts– Local events

• Promote ACS CAN’s legislative agenda

• Raise money for ACS CAN

Accounts for 3% of all US web traffic & is the 6th most visited site

Avg. age is 35 87% over 18 50% are over 42

Social NetworksWho is using this stuff?

Social NetworksMySpace

Social NetworksFacebook Causes

Social NetworksMySpace Causes

What is the fastest growing website ever?

More Online Tools

• Video and Photos

More Online Tools

Social NetworksWhat can you do?

• Check it out if you don’t yet have a page/profile

• Join the ACS CAN Causes• Invite family and friends to

join the ACS CAN Causes• Upload your video to You

Tube

Social Networks

Text Messaging &

Mobile Advocacy

Your cell phone is your newest advocacy tool

Mobile Action NetworkWhy?

• Over 84% of Americans have cell phones and carry them for 18hrs/day

• December 2007 saw 1.6 billion text messages per day…and usage is growing rapidly

• Mobile phones are always on & easy to use

• Approx 90% of text messages are read

Mobile Action NetworkWhy?

Who sends text messages?

• 96% of cell phone users under 28

• 87% of 29-43 year olds

• 76% of 44-61 year-olds

• 75% of those 62+

Mobile Action NetworkWhat does it do?

• Allows ACS CAN to send quick updates to advocates, volunteers & staff

• Allows you to receive urgent alerts wherever you may be

• Provides an easy way for anyone to get involved

• Allows YOU to recruit and sign up friends and family even when you’re not near a computer

Remember this number

73585

Mobile Action NetworkHow can I use it?

Sign yourself up by texting

SLA… if you are a state lead

ACT… if you are a team lead

STAFF … if you are ACS or ACS CAN staff

VOL… if you are none of the above

Text MessagingWhat can you do?

• Text to 73585• Response to ACS CAN

text messages• Use it to recruit family

and friends

Text Messaging/Mobile Action Network

eAdvocacyTools You Can Use

• www.acscan.org

• Tell-A-Friend

• Text ___ to 73585

• MySpace, Facebook & YouTube

Thank You!

eadvocacy: tools you can use to recruit volunteers, raise money and take action 2008 leadership...

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