Each group will be given a scenarioIn point form – go through every step that

you think the average consumer would go through in your scenario and ultimately making a purchase

• the buying process occurs in response to a need or want, for example

1. MP3 player breaks2. decisions made on what to buy3. search made for products available4. decision among products is made5. MP3 player purchased6. purchase is evaluated

The Buying Decision

• but the buying process only works for large purchases made occasionally

• does not work for impulse purchases– Buying gum, a pop, batteries

• also does not work for product purchases where brand is not important– Golf tee’s, blankets

• in these last two cases, the retailer may significantly influence the purchase– Location of items, display of items

Another assignment to complete!!This one will be done individuallyStarted today (sheet to be provided)Due ON THURSDAYYou will be

Creating a print advertisement for a mini van of your choice

Today – you will fill out the sheet provided onSteps in the buying processTarget MarketConsumer Motivation – what will make them buy that van

This sheet will be handed in WITH THE FINAL PRINT AD