ea portfolio

captivate. cultivate. elevate.


Event Architects is an award-winning experiential marketing agency.

We create imaginative and stakeholder-centric marketing solutions to captivate your audience, cultivate your message and elevate your brand experience.

We unify brands, messages and people through interactive experiences that engage and inspire.



We have built a reputation as a trusted advisor and partner for some of the world’s greatest brands.

captivate. cultivate. elevate.captivate. cultivate. elevate.

EXPERIENCESB2B EVENTSCONFERENCESCONSUMER EVENTSDESTINATION MANAGEMENTDIGITAL MEDIAEMPLOYEE ENGAGEMENT INCENTIVE TRAVELMOBILE MARKETINGPRESS EVENTS & PUBLICITYPRODUCT LAUNCHESSALES MEETINGS & TRAININGSPECIAL EVENTS

INDUSTRIESCONSUMER PRODUCTS & SERVICESENTERTAINMENT & MEDIAFINANCIAL & PROFESSIONALGOVERNMENT & ASSOCIATIONSHEALTHCARE & PHARMACEUTICALNON-PROFIT ORGANIZATIONSTECHNOLOGY

We partner with a range of global, national and local clients across multiple sectors.

We elevate your brand’s connection to the people who matter most through high-impact, experiential marketing solutions.


OUR PORTFOLIO


GE HEALTHYMAGINATION LAUNCH EVENT

Challenge: To announce an ambitious initiative in an engaging manner to educate, inform and inspire everyone from thought leaders to VIPs to media.

Solution: • Press conference with CEO Jeff Immelt, garnering substantial

media coverage• Informative panel discussion with healthcare professionals that

provoked dialogue and increased knowledge• VIP luncheon hosted by NBC• Interactive exhibits showcasing the latest GE Healthcare products• Exclusive VIP dinner overlooking the Capitol Building for top GE

customers



GE HEALTHCARE WIDE BORE CUSTOMER EXPERIENCE

Challenge: To create an educational environment and interactive experience for potential customers for the launch of GE’s new wide MRI machine.

Solution: • Created a user-friendly online website for guests to register • Immersed guests in a sophisticated atmosphere of educational tours

and demonstrations of the new machine as well as an evening symposium

• Exceeded sales goals by 140%


CITY OF ATHENS, GREECE

Challenge: The Ministry of Tourism for Athens, Greece sought to create a complete experiential environment for travel industry professionals, the media and the general public across the globe.

Solution: • Developed a mobile marketing tour to London, Paris, Berlin, New

York City and Chicago • Experiential environment immersed guests in the “World of

Athens”• General public sampled the tastes, sounds and sights of Athens• Exclusive press conference event targeted journalists, travel

agents and tour industry professionals


PROCTER & GAMBLE

Challenge: Develop a national initiative to celebrate African-American women and create awareness for P&G targeted brands.

Solution: • Created interactive experiences for African-American women to

discover their inner and outer beauty, while sampling products• Five-city mobile “My Black is Beautiful” tour to Chicago, Atlanta,

Charlotte, New Orleans and Washington, DC• Tour coincided with other key events geared towards the target

demographic, such as the Essence Music Festival

captivate. cultivate. elevate.captivate. cultivate. elevate.captivate. cultivate. elevate.

HARPO PRODUCTIONS

Challenge: Ms. Winfrey wanted to thank her staff and production company for all their dedication and support.

Solution: • Created a customized “Trip of a Lifetime” two-week

Mediterranean cruise• The experience engaged employees from pre-trip preparation to

post-trip photo contests• Developed an interactive registration website and social media

photo-sharing portal• Two land-based special events immersed guests in authentic

Spanish and Turkish cultures

captivate. cultivate. elevate.captivate. cultivate. elevate.captivate. cultivate. elevate.

PRESIDENTIAL INAUGURAL COMMITTEE

Challenge: Design and create events celebrating the 2009 Inauguration of Barack Obama on a quick timeline and conscious budget for a discerning audience.

Solution: • Sleek, progressive and minimal event designs as a reflection of

the times and a nod to the new Administration• Designed and produced Welcome Breakfast and three Bipartisan

Dinners• Less than four weeks lead time to execute everything



UNITED AIRLINES

Challenge: To improve the annual sales conference and provide an engaging platform for internal stakeholders to discuss key initiatives.

Solution: • Developed inspired theme and branding to support the

marketing goals and objectives• Created a complete experiential strategy for presenters to

effectively deliver their messages• Built custom-designed and branded registration website• Engaged attendees through sponsor exhibits and social media

integration

ea portfolio

Business

greece challenge

mobile marketing tour

special events

key events

message experiential

immersed guests

new machine

city mobile