Channel 4 SalesQuarterly UpdateQ3 2014

C4 Sales highlights

More4 reaches more ABC1 Adults daily than The Independent & The Guardian COMBINED

More4 reaches more ABC1 Adults daily than The Independent & The Guardian COMBINED

Source: BARB/Advantedge Q3 2014, TGI Q1 2014, BARB Q2 data and C4 Image Tracker.

In terms of share, Q3 2014 was the best ever quarter for Film4 among 16-34s

In terms of share, Q3 2014 was the best ever quarter for Film4 among 16-34s

Q3 2014 was the best quarter in E4’s history with a record-breaking share for Individuals and 16-34s

Channel 4 is the top converting commercial terrestrial channel for 16-34s

4oD is the number 1 video on demand platform for young

audiences

UKTV had a successful Q3, with Adult share up 3.4% against Q3 2013

4Music & the Box channels saw an increase in 16-24 share quarter on quarter, +10.4% vs. Q3 2013.

Audience Insight

ABC1 adults Audience reach

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins.

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins.

16-34s Audience reach

light viewers

Source: BARB/ DDS Q3 average 2014. Index 100 = all adults

C4 Sales is efficient at reaching

Channel 4 has a clear brand image

% saying each channel is best for…

Source : IPSOS Image Tracker, 2014 year to date.

Source: TGI C4 Landscape July 2014 and TGI 2014 Q3 (April 2013 – March 2014), reach = current use

Monthly Reach (%)

4oD is the no.1 VOD platformfor young's

…and no.1 for young upmarket audiences

Source: TGI C4 Landscape July 2014 and TGI 2014 Q3 (April 2013 – March 2014), reach = current use

Monthly Reach (%)

4oD the only VOD service to overindex for light TV viewers

All Adults = 100

Source: TGI 2014 Q3 (April 2013 – March 2014)

Based on Adults 16+

4oD profile – young andupmarket

Source: TGI C4 Landscape July 2014 , reach = current use

The 4oD audience is commerciallyreceptive

100 = All Adults

Source: TGI 2014 Q3 (April 2013 – March 2014)