e145 oap presentation march 6, 2008 group: e145 stunnas
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LiveLargeTRANSCRIPT
E145 OAP PresentationMarch 6, 2008
Group: E145 Stunnas
Discovery: An Emerging Trend
Music Websites
Video Dining and Nightlife
LiveLarge
A Clear Need• “Forrester Research estimates urban 25- to 40-year-olds spend about $600
billion on lifestyle expenses, including events, ticketing and dining.” – Demo.com
• 100% of 50 randomly surveyed Stanford students reported they use the internet to locate event information
• The amount of information available online is growing at a staggering pace
Graph from http://www.labnol.org/internet/blogging/the-total-number-of-websites-on-earth/2257/
Solution: A smart and user-friendly events discovery
engine
Facts
Current Solutions
Competitors
Event Social Networks
Leverage group knowledge
Personalized Recommenders
Relevant recommendations
based on profile and browsing history
Ticket VendorsVertical integration
of discovery and purchase
Ad-Hoc Event Boards
Wide range of event coverage
• Vertical integration of discovery and purchase
• Relevant recommendations based on profile and browsing history
• Leverage group knowledge
• Wide range of event coverage
No integration across different
sites
Sparse event coverage
Recommendations not available at
point of maximal interest
Business Plan: Revenue
• Advertising Model
• Affiliate Model
• Brokerage Model
Source: http://digitalenterprise.org/models/models.html
Ex: Ticketmaster, Stubhub2007 Average: $0.50 per sales reference
CPM and CPC hybridPricing: $20 CPM, $0.50 CPC
CPM and CPC hybridPricing: $20 CPM, $0.50 CPC
3 Million Views per month25% click through rate10% clicked are partnered0.5% purchase rate
CPM revenue = 180,000/monthCPC revenue = 37,500/monthTicket Partner revenue = 3,750/month
$221,250 total per month $2,655,000 total per year
Partnerships
Rollout and Partnership Strategy
Year 1 Year 2 Year 3
Major Risks
Risk Type Examples of Risk Mitigation Strategies
Financial • Customers unhappy about monetization model
• Create clear boundaries between sponsored content and content
People • Unable to attract appropriate managerial talent
• Create start-up atmosphere conducive to attracting talent
Technology• In-house online scouring tools may not be sophisticated enough to get appropriate content
• Partner with other online events aggregator
Market • Slow adoption of browser extension technology
• Create centralized website to augment extension
Risks Details Severity ProbabilityAvoidance/ Mitigation Strategy
Not enough content from
discovery engine
• Developed events database may not be robust enough for users
High Medium
• Feature other site’s content links
• Pursue partners from offline sources, who may not have traction online
Slow adoption of extensions
• Relatively few users using Firefox*
• Most popular browsers difficult to develop for
High High• Partner with other
extension developers to create a more compelling suite of apps
Risk Mitigation
*http://www.e-janco.com/browser.htm
Long Term Vision
• Mobile Applications
• Deep Platform Integration
• Global Expansion
Acknowledgements(in no particular order):Trae Vassallo
Soujanya BhumkarChris Law
Ethan StockTom Byers
Randy KomisarTom Kosnik
The E145 class and staff