e tech on a shoestring-shenandoah afp luncheon
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Katie RuckerAccount Executive
E-TECHNOLOGYE-TECHNOLOGYON A SHOESTRING!ON A SHOESTRING!
How your nonprofit can implement
and use technology for little or no cost!
Can you operate as if you are a world Can you operate as if you are a world class organization?class organization?
Technology
Remote Offices
Development Office
Volunteer StaffConsultant
Board Members
Donors
Scope & Structure Scope & Structure
the Non-Profit Sectorthe Non-Profit Sector
Budget % of NPOs• 20 Million & Up .7%• 5 – 20 Million 1.4%• 1 – 5 Million 4.0%• 500,000 – 1 Million 3.0%• 250,000 – 500,000 4.0%• 100,000 – 250,000 6.4%•25,000 – 100,000 10.5%•0 – 25,000 70.0%
TECHNOLOGY USE BY
NONPROFIT GROUPS
Word Processing 91% Internal e-mail 56%
Internet access 89% Laptop computers 55%
External e-mail 87% Budget for new software 53%
Voice mail 70% Cell phones 45%
Web site 66% Firewalls 41%
Database 63% Dedicated IT employee 23%
Network 61% Part-time IT employee 14%
Fax modem 58% Video conferencing 2%
Initial ConclusionsInitial Conclusions
• Technology is and will be part of any non profit development organization
• Technology takes many shapes
• Your use of it levels the “playing field”
• Your success can be increased because of technology (more with less!)
Creating an Online StrategyCreating an Online StrategyA lot of organizations struggle with the idea of developing a meaningful online strategy.
Attack this challenge with the knowledge that your strategy doesn't have to be a 150-page tome. It just needs to answer some key questions like these:
• Strategy — What do you want to make happen? Why does that matter to the organization?
• Goals — What is it now? What would you like it to be? What is the value of the difference over time?
• Audience — Who are you targeting? What are they looking for?• Channels — What online and offline channels will you use?• Technologies — What tools are you going to use?
Steve McLaughlin, BlackbaudCharleston, SC
AccountingAccounting
OFFICEOFFICE
Web Site CreationWeb Site Creation
Most Popular Online Activities
Number of Participants
182M169M
157M155M145M
135M22M
On-Line Giving, On-Line Giving, Registration, and Registration, and
Wish ListWish List
*Estimates provided by ePhilanthropy Foundation
Estimate 2001 = $550 millionEstimate 2002 = $1.1 BillionEstimate 2003 = $1.9 BillionEstimate 2004 = $2.62 BillionEstimate 2005 = $4.53 BillionEstimate 2006 = $8.15 BillionEstimate 2007 = 15.77 Billion
*The United States represents slightly more than ½ the Global Online Philanthropic Market
Online Giving Estimates*Online Giving Estimates*
Personal Online Donation Personal Online Donation FundraisingFundraising
FundraisingFundraisingDatabases & EmailDatabases & Email
Integration helps Keep it simple
ProspectWebsite
Gather Information
Use Email
Database
Email – 93% of Internet users access email and yet…
• 44% of nonprofits have email addresses for less than 44% of nonprofits have email addresses for less than 20% of their supporters/members20% of their supporters/members
• 64% do not collect email addresses on their web site64% do not collect email addresses on their web site
• 75% cannot survey their stakeholders online75% cannot survey their stakeholders online
• 78% do not have an email strategy78% do not have an email strategy
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?
Customizable?
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable?
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing? Slow Fast
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing? Slow Fast
Acceptance? Universal Growing
Coordinate Email and Direct Mail • Cross-reference
offline campaigns in online communications
• … and vice versa!• Reinforce your
message across different media to maximize results
• … ensure you are consistent in your different messages!
Coordinate Email and Direct Mail
Advanced Email
Automatic opt-out or unsubscribe
capabilities
Spam analyzer
Email scheduler
Delivery reports
Click through tracking
Helpful ResourcesHelpful Resources
How many of you How many of you Currently use Blogs &Currently use Blogs &Social Network Sites?Social Network Sites?
What other technologies What other technologies are you utilizing?are you utilizing?
Questions?Questions?
