e-tailing and food tech to be negatively impacted by currency demonetization in near term; online...
TRANSCRIPT
|
E-tailing and Food Tech to be negatively impacted by currency
demonetization in near term; online cab players to benefit the most
Source- RedSeer Analysis
E-Tailing
Online Cabs
Near Term Mid Term Rationale
Future impact of currency demonetization on transaction volumes
Food Tech
Hyperlocal
Grocery
• With 70+% of overall and 40% of high value
transactions being COD, the currently COD-only
customers will shy away from transacting online in the
near term- especially for high value categories
• However, increased liquidity and attractive online offers
will likely bring them online again in the mid term
Consumer Internet Sector
Positive NegativeNeutral
• In near term, cash starved bus and auto users could shift
to online payments friendly transport modes like cabs-
boosting the near term transactions
• Cab rides have a low average ticket size (~INR 200) and
these newly added customers could continue using the
service in the near term as well
• In near term, cash paying occasional customers would
stop ordering online – bringing down the transactions
• In the mid term, stabilization of liquidity conditions would
see the transactions on these platforms returning back
to usual
• Challenges of doing cashless grocery purchases offline
could see a spike in online orders in near term
• In the mid term, stabilization of liquidity conditions would
see the transactions on online platforms dropping back
to usual levels