Studying E Strategys Of Marriot Hotels InformationTechnology Essay

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Today most of the companies around us have an online presence, either through their own websites orthrough online advertisement, and IT is playing an important part in the development of any kind ofindustry. Hence E-Strategy can be defined as the strategy to do the business with the help of IT.

Marriot International is one of the world's leading hospitality industry, and it has approximately 2800hotels spread in 70 countries and territories around the world

Today hospitality industry can be regarded as information demanding and customers require moretimely and accurate information, so IT is only method can fulfil customer's demand and expectations.Today Information Technology is the basic foundation of the society and industry. The pace ofadaptation of IT in the hotel industry is very significant and noticeable.

E-STRATEGY OF MARRIOT HOTELSMarriott introduced Worldwide Reservation Centre (WRC) in 1987, and they were among the first toimplement Automated Reservation System for Hotel Accommodation (MARSHA) an addition to that itwas first concept in the hospitality industry. The company developed its official website in 1996, andthe development of technology led to the implementation of new process for increasing the accessibilityof their products and services to their customers. The executives studied and recognized theimportance of e-strategy. MARSHA which was 14 year old operating system software was upgraded toboost competitiveness.

TESCO PLCTesco Plc is one of largest supermarket chain in the world including UK. The company is British basedsupermarket chain with 4811 stores in 14 countries. It has 280,000 thousands employees in the UnitedKingdom and 202,000 thousand employees in other 14 countries. Tesco is the third largestsupermarket in the world in 2009.

E-STRATEGY OF TESCOTesco is generally recognised as the world's largest online grocer and it has an annual turnover of 1billion Euros online. By September 2010 online sales of tesco in its first half of the year were 748 millionEuro, a 35% year-on-year increase, and its profit increased by 62% to 54.7 million Euro. Tesco.comnow receives over 300,000 orders each week. Today the tesco.com model operates in the UK, theRepublic of Ireland and South Korea.

Tesco is the world's leader in the Internet Grocery Sales. It has also finalized the deal with the Safewayof United States, that will use Tesco's system for a home shopping service.

FEDERAL EXPRESSThw Fedex Corporation (Fedex) began their operation in April, 1973. The company is the one ofworld's largest transportation, supply chain management services and e-Commerce provider. FedEx isspecializes in overnight delivey of high-priority documents, heavy fright and documents. Fedex hasgained competitive advantages though master of logistcs and tracking the packages during shpping

process through contiued of modificatino of their MIS. They have operation in 242 countires worldwidewith 150,000 employees.

E-STRATEGY OF FEDERAL EXPRESSThis part of assignment identifies and summarizes the role of e-Strategy at Federal Express.

Fedex has many ways in which it adds value to organization. FedEx computer syatems and itsprograms really add values to the good line of communication with their customers, and it make the thecompany more organized by making tracking of packages easier along with facilitating Fedex's focusof on time deliveries.

Lets see some of the benefits of e-strategy in FedEx

Reduced costs:The Fed Ex saves 8 dollars per package through packaging handling by online rather than by phaone.Fed ex has to hire more 20,000 customer service employes for handling 1.2 billions packages if theynot used online systems.(http://fedex.com/Tracking?cntry_code=gb&lid)

Effective access:Customers can track their packages up to 25 packages at a time through online.

The systmes can link customes more easier and faster as well as e-Commerce.

Time saving:The online systems can save huge time to track all the packages which are not possible by phone.

Fedex has enhanced thier E-business to identify the critical factors with the invloves of E-business. Thecompany has succssfully converted their conventioanl business into an advanced E-business and ithave succeded in the following areas:

Defining information infracture in their various department

Visinary leadership in application of new technologies

Aligning organisational structure for maximum benefits.

Intergrating Internal Processes

BENEFITS OF E-STRATEGYIt is found that 27% of business would prepare for implement Customer Relationship through the e-Strategy. Because The relationship marketing orientation focuses on the long-term relationship with thecustomer and as such can often only enter profitability several years into the relationship. This is onemore goal to achieve through E Commerce and the authors found it very important to achieve indeveloping countries. The following table has demonstrated the customer life cycle economics in E-Commerce.

However once a relationship has been established with customers it enables the company to targetcustomers far more effectively and therefore become more profitable by providing exactly what themost profitable segment of the customer base requires. This enhanced relationship will help to achieveto implement of E Commerce.

The following benefits can be acheivied through effective use of e-Strategy:

It develops more effective communication and marketing strategy, and it gives you vital web presence,and in this advanced business climate, a company's website becomes an important for itscommunication and marketing strategy.

It helps us to reach new markets around the world through the mean of internet, and one can promoteits products through internet.

With the help of online advertising, one can reduce its cost on advertising and marketing, as it is lessexpensive as compared to the traditional mode of advertising.

By having an online ordering system, and taking the orders online can reduce the manual paperhandling.

By switching to an E-Business system, one can eliminate most of the cost assiciated withcommunication and telephone.

Sometimes their is a system through which a customer can chat live with sales and support staff .

CONTRIBUTION OF AN E-STRATEGY FOR ACHIEVING THE OBJECTIVESOF MILKY BITSThere are certain contribution of e-strategy through which milky bits can achieve its objectives and theyare

DEVELOPING THE BUSINESS WIDE KNOWLEDGE MANAGEMENTSYSTEMIt is very much specific because the focal point of it is the knowledge development of its employees andcustomers in Milky Bits Ltd This system serves the people automatically within its own designprogrammes. In this sense it is measurable. This is surely achievable as lots of software is found in themarket which helps to make CRM proceed within the system. Making new customers or retaining theexisting customers is a difficult matter due to competitiveness of the service sector . In this perspective,it is realistic to include such system to get competitiveness. It is high time for Milky Bits Ltd to adoptsuch system to get the highest success.

WEB DEVELOPMENT

Web development can allow Milky Bits to implement new functionality to website without any extra cost

REVOLUTION IN MARKETING

Milky Bits can create the revolution in marketing. Clients can keep the contribution directly to improvethe products or services via internet. Due to have the channels of communication among analysts,other marketing people, and customers take part to increase data flow and customer serviceexperience.

HOW MUCH DOES IT COSTS?It is very difficult to measure how much would be costs to adopting new methods of optimisation. But itis advised that they can hire cloud computing or outsource some of their MIS activities which would bebeneficial for them.

TASK 2

RECOMMENDATIONS FOR MILKY BITS TO ADOPT SAME APPRAOCH

FedEx, Marriot hotel and Tesco all the them are using e-technology and specially Tesco and Marriotthotel are using ERP system which is cost effective and Milky Bits can effort that:

ERP systems can be used in Payable system in Milky Bits Ltd in order to fulfil the demand of thecustomers for the dairy and chocolate products

Through this system the transaction data can be delivered automatically into Accounts Payable andERP systems.

The main benefits of this system are:

- It minimizes the costs by shortening the procurement to pay process

- It permits the last users to contract directly with suppliers.

- It enhances the compliance of the employees to policies on suppliers/item costs by the use of pre-spending limits and trader category control

- It minimizes the number of trader invoices that go along with monthly and single paymentsstatements which have need of processing to the account payable system.

The benefits of strategic management implementations on Information systems gains competitiveadvantages over rivalry. If we look into Porter's Generic Competitive strategies, it can applied onempirical way.

According to Porter, different strategies and different approaches are the main tools to competing andoperating the business. In addition he suggested that the firm should adopt his strategies to compete incompetitive environment.

Studying E Strategys Of Marriot Hotels Information Technology EssayE-STRATEGY OF MARRIOT HOTELSTESCO PLCE-STRATEGY OF TESCOFEDERAL EXPRESSE-STRATEGY OF FEDERAL EXPRESSReduced costs:Effective access:Time saving:BENEFITS OF E-STRATEGYCONTRIBUTION OF AN E-STRATEGY FOR ACHIEVING THE OBJECTIVES OF MILKY BITSDEVELOPING THE BUSINESS WIDE KNOWLEDGE MANAGEMENT SYSTEMHOW MUCH DOES IT COSTS?TASK 2RECOMMENDATIONS FOR MILKY BITS TO ADOPT SAME APPRAOCH