e-shop hosting package in china
DESCRIPTION
How to sell to chinese consumers through e-commerce? How to set up and run your e-shop in China? All data from public. Just for acedmic proposeTRANSCRIPT
E-Shop Hosting Package in China:
Prepared by Charlotte Lee2013 Nov
Agenda
Platform Set up
Conclusion
On-line Customer Service
Other Value-add Service
Product On-self & E-Shop Design
Marketing in E-commerce Platform
Application Procedure and Follow-up
7
6
5
4
3
2
1
Introduction
1 Editor 1 Graphic 1 Marketer
2 Customer Service
(Before Sales)
1 Stock
controller
1 Customer Service
(After Sale)
Opening E-shop take a lot of time, workload, experience and skill.
For normal e-shop, it do takes 7 staffs
Platform set up
Product On-shelf
E-shop design Marketing
Other value-add
E-Shop Hosting Package Offer in China
For small-medium company, e-shop is one of their sale channel. Existing hosting package bring certain benefit in e-shop running
Platform Set-up
Plan 1 2 3 4 5
Product analysis Χ √ √ √ √
Platform market analysis Χ √ √ √ √
E-shop data provide Provide by Brand owners
E-shop application procedure √ √ √ √ √
Traffic & Conversion rate analysis Χ √ √ √ √
E-shop Plat Χ √ √ √ √
Traffic & Conversion rate analysis Χ √ √ √ √
Product & market
Analysis
Registration & Application
E-shop Diagnose
There are 5 difference service plan offered and its service charge will be shown in slider 11
Product On-shelf & E-Shop Design
Particular / Plan 1 2 3 4 5
Data Packet¥ 0.5 /pc for extra
500 500 500 Unlimited
Unlimited
Non-data packet¥ 1 - 5 /pc for extra
200 200 200 Unlimited
Un-limit
Key Product Photo Optimization¥ 100 - 700 /design for extra
X 40 50 Key Product
Key Product
E-shop – standard template¥ 600 - 1000 /design
2 X X X X
E-shop – superior template¥ 1000 - 2000 /design
X 2 X X X
E-shop – premium template¥ 2000 - 4000 /design
X X 2 Un-limit Un-limit
Poster Design¥ 100 - 300/pc for extra
15 30 40 Un-limit Un-limit
Standard Data for On-shelf
E-shop Design
E-Shop Basic Graphic Design
Reason to buy Product Data
Product Benefit Details
Quality Guarante
On-line Customer Service
Particular / Plan 1 2 3 4 5
No of customer service staff
Promotion Plan
selection
(details will be offering in
next step)
√ √ √ √
Service hours9:00-24:00 (Except public holiday)
√ √ √ √
Before Sales ServiceBrand need to provide stock list. Customer service staff will check the list before confirm the order with end-customers
√ √ √ √
After Sales ServiceWill handle the bad comment, remind the order list at 9h00 (not include order placement)
√ √ √ √
Marketing in E-commerce Platform
Particular / Plan 1 2 3 4 5
Key Product OptimizationTheme, Title, Details Page
X 40 50 Un-limit
Un-limit
Promotion Plan adjustment and reportExtra items will be charged
X 20 50 Un-limit
Un-limit
Events Application and Marketing Tools used
X √ √ √ √
Other marketing event or PRTao community, cross-selling
X X √ √ √
Advertorial ads, Newsletter, SEO, Bloggers
X X √ √ √
Inside Platform Marketing
Outside Platform Marketing
Other Value-added Service
Particular / Plan 1 2 3 4 5
Taobao/Tmall Platform PromotionSEO in Taobao or Tmall → Increase Traffic
X X X √ √
Alibaba Platform Shop MaintainSynchronization in Taoba + Tmall
X X X √ √
Team Service5-7 staff handle the project, set up end-year target, cost estimation
X X X X √
Other marketing event or PRPlatform SEO, Picture Searching, Video Sharing, B2B Platform, Door-to-door Media, Classified Post
X X X X √
Application Procedure
Application
E-Shop Opening
MarketingC. S
Payment to hosting
1 2 3
Sign contract
Arrange Payment (3D)
Company Info. Provide
Hosting co validation
Product – photo, size, material, color, delivery address, courier fee…etc provide
Upload 30 product for testing
Marketing Plan select Star
product select discount
product and target amount
confirm promotion budget
Customer Service Info provide:
deliver address, courier fee, shop event plan
special request
Select e-shop template, design
Commission confirm to hosting every10th to 13th
Settle payment every 15th per month
Update product info @24 hours
1 week 1 - 2 week 1 week
Hosting co start to manipulate (24H)
Vendor online check
Service Plan
Plan IT Service Charges ( ¥ per annum)
Sales Commission (based on product catalog & e-shop workload)
Valid Period
1 10 000 1 – 5% 1 year
2 20 000 1 – 10% 1 year
3 30 000 1 – 10% 1 year
4 60 000 1 – 10% 1 year
5 120 000 – 360 000 To be confirmed 6 months
Service Plan
Hosting Service Price ¥ Period
Alibaba Trust
5 000 1 year
10 000 1 year
15 000 + points 1 year
Pro.1688.com 3 000 1 quarter
Taobao Platform SEO 3 000 1 month
Taobao Express 3 600 1 quarter
Customer service Sub-contract
1000 + points 1 month
E-shop design template & design > 600 1 time
Prepared by Charlotte Lee2013 Nov
THANK YOU
Appendix -
Appendix -
Appendix -
• Select potential product to prepare as next Star product
• Stock Clearance
• UPS, high inventory product, raise marketing budget
• Low cost generate traffic
All product Promot
e
Star Product
Potential
Product
Stock Clearan
ce