E S T O 2 0 1 9 P D N :P U B L I C R E L A T I O N S

DMO ’ S / C V B ’ s

M O D E R A T E D B Y

R Y A N C A L L I S O N + L E R O Y B R I D G E S

V I S I T F R I S C O S T . P E T E / C L E A R W A T E R

WelcomeThere are many sessions like this one. Except one difference….

2:00 // Quick Introductions

2:15 // Group Discussion

3:00 // Break in the Lone Star Foyer

3:30 // Gathan Borden

4:15 // Wrap Up

Agenda

Influencers

Visitor Guides

Team Structure

Reporting + Metrics

VISIT LEX

Gathan Borden

[ I N S E R T S O M E C R E A T I V E T I T L E

H E R E ]

E S T OP U B L I C R E L A T I O N S P D N

A U G U S T 2 0 1 9

V i c e P r e s i d e n t , M a r k e t i n gg b o r d e n @ v i s i t l e x . c o m@ g a t h a n d b o r d e n

G A T H A N D . B O R D E N

H o r s e sB o u r b o nB e e rC u l i n a r yO u t d o o rA r t s / C u l t u r e

THE SIXBRAND PILLARSOF LEXINGTON

THIS IS WHERE IT ALL BEG AN…

HORSES FILMING HORSES

R e a l c o m m e r c i a l s f i l m e d b y h o r s e s .

PLAY VID EO

LINK: h ttps:// you tu .be /KHM6S5 grFp 8

“OH LOOK,HORSES!”

C o m e t a k e t h e c h a l l e n g e .

PLAY VID EO

LINK: h ttps:// you tu .be /zbr LAv P1I aw

“

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EARNED MED IA IS THE FO U ND ATIO NO F CO NTENT CREATIO N.

“LEXING TO N, KENTU CKYHO RSE CAPITALO F THE WO RLD ”

EARNED MED IA IS THE FO U ND ATIO NO F CO NTENT CREATIO N.

1

D ESTINATIO N STO RY -PITCHINGIS THE BASELINE.

B r a n d C o n v e r s a t i o n s

E a r n e d M e d i a

2

VIEW YO U R D ESTINATIO NAS A CO NSU MER PACKAG ED G O O D .

3

FACTO R INTHE NETFLIX EFFECT.

A HORSE WALKSINTO A BAR…

PLAY VID EO

LINK: h ttps:// you tu .be /KBFU jMM3Q mM

PLAY VID EO

LINK: h ttps:// you tu .be /G D RO D Q olY68

BOURBON CAMOUFLAGE

ASMR

A u t o n o m o u s S e n s o r y M e r i d i a n R e s p o n s e

PLAY VID EO

LINK: h ttps:// you tu .be /-faLxYH aG 7 4

MR. ROGERS

“ O M G ! I t ’ s a h orsed r e s s e d a s

M r . R o g e r s ! ”

PLAY VID EO

LINK: h ttps:// you tu .be /1h 7Vif_w U fc

THANK YOU.

V i c e P r e s i d e n t , M a r k e t i n gg b o r d e n @ v i s i t l e x . c o m@ g a t h a n d b o r d e n

G A T H A N D . B O R D E N

Wrap Up

T H A N K Y O U !