e-merging enrollment management issues in an e-learning ......© 2011 capella university | 2...

© 2011 Capella University | www.capella.edu 1

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Presenters:

• Kelly Brooks, Admissions and Transfer Officer, Capella University• Barbara Keener, Core Faculty, School of Education, Capella University

E-merging Enrollment Management Issues in an E-learning Environment:E-ffective online policies and practices


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Administrative Perspective

Kelly Brooks, MPAAdmissions and Transfer Officer


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Who we are

Online

Accredited* by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools

Based in the Capella Tower in downtown Minneapolis, Minnesota

Founded in 1993 as The Graduate School of America

1999: • Became Capella University Today: • Graduate & undergraduate degrees

• Enrollment exceeded 1000 • More than 39,000 adult students

• Approximately 20,000 alumni

*Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org.Capella University, Capella Tower, 225 South Sixth Street, Ninth Floor, Minneapolis, MN 55402, 1-888-CAPELLA (227-3552), www.capella.edu

http://www.ncahlc.org/

http://www.capella.edu/


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Academic overview

• 44 degree programs

• 136 graduate and undergraduate specializations

• 17 certificate programs

• 1,570 non-faculty staff (such as academic advising, enrollment services,

information technology, institutional research, financial aid)

• More than 1,350 faculty members in 47 states and 5 foreign countries

(82% hold a doctoral degree)

• Students from 50 states and 59 other countries


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Student profile

Gender

• 74% female

• 26% male

Enrollment

• 6% full-time

• 94% part-time

Ethnicity

• 53% learners of color

• 47% white, non-Hispanic

Urban/Rural

• 84% urban

• 16% rural

Program enrollment

• 21% bachelor’s

• 1% certificate

• 47% master’s

• 31% doctoral

Military

• 13%

Avg. Age

• 39

(range is 19-89)


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Where Capella’s students come from

Recruitment at Capella

• Online searches

• Referrals from learners and alumni

• Relationships with leading employers

• More than 175 leading companies, including Johnson & Johnson,

U.S. Bank, and Farmers Insurance Group

• More than 500 corporations, small businesses, and community colleges also recognize Capella

quality and invest in their employees through educational programs.

• Ranked among top 20 Military-Friendly Colleges and Universities,

by Military Advanced Education Magazine.


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How we do it

Systems/Tools:

• PeopleSoft (SIS)

• Customer Relationship Management (CRM)

• Singularity (document management)

• Phone (high tech, Polycom software)

• Intranet (job aids)

• SharePoint

• Online Academic Plan

• Blackboard/Web CT: course platform

• iGuide (online campus)

• Forms, policies, procedures


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How we do it

Services:

• University Operations:

one-stop call center for customer service

• Technical Support

• Library

• Academic Advising

• Financial Aid

• Enrollment Services

• Optional introduction course – LEO

• Career Center

• Disability Services

• Armed Forces & Veterans Support

• Writing Center


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Innovation

Processes: iGuide Portal

• Transcript request on behalf of applicants

• Transfer course evaluations in 2 or 3 days from transcript receipt

• Course pre-registration (approximately 45% of total)

• Vendors/outsourcing: diploma printing and kitting, transcripts, letters

• National Student Clearinghouse for enrollment verifications


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Barbara Keener, PhDSchool of Education, Enrollment Management

Leadership in Higher Education

Faculty Perspective


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Faculty foibles, follies, and fortes

Effective enrollment management-based practices for online teaching and learning

• Recruitment

• Registration & enrollment

• Retention & student success

• Learning and career outcomes


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Recruitment

Program-based recruitment and venues

• Professional organizations

• Practitioner ties

• Student and alumni connections

• Community activities


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Registration and enrollment

Learning and degree enablers

• Student welcome and orientation

• Very early alert

• Resource for institutional discussions

• Curriculum, degree, and course planning

• Scholar-practitioner approach

• Career guidelines


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The courseroom


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Retention and student success

Additional enablers

• Inclusive interactivity

• Visibility

• University services and referrals

• Active faculty participation in university colloquia and other residencies


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A leader in learning and career outcomes

• Transparency by Design initiative

• Enables prospective adult students to compare graduates’ results—

what they learn and how it affects their career

• Program curriculum designed around essential learning outcomes

• CapellaResults.com


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Navigating the Online University


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Navigating the online university

Student experiences

• Registration, library, advising,

financial aid

• Graduation & commencement

Level of connection to the university

• Interactions in and out of class


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Academic experience

• Academic rigor

• Course schedule/location

• Lecture format

• Exams and learning assessments

• Faculty availability


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Awards and Recognitions


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Reasons students feel confident in their Capella education

• Only university to offer an Enrollment Management master’s degree

specialization and post-master’s certificate that includes certification from

Noel-Levitz

• Only university to offer master's and PhD degree specializations that include

ROI certification in the Phillips’ ROI MethodologyTM

• High quality education designed for adult, working professionals


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A sample of program-specific accreditations

Council for Accreditation of Counseling and Related Education ProgramsRecognized by the Council for Higher Education Accreditation (CHEA), CACREP provides leadership and promotes excellence in professional preparation through the accreditation of counseling and related educational programs. It accredits graduate-level programs in the professional counseling field.

National Center for Excellence in Information Assurance EducationCapella has been designated a National Center of Academic Excellence in Information Assurance Education by the National Security Agency and the U.S. Department of Homeland Security. This is recognition from the U.S. Government for our role in securing our Nation's information systems.

National Council for Accreditation of Teacher Education Capella’s School of Education is recognized in the K–12 field with the standard of excellence in teacher preparation through its NCATE accreditation.

http://www.nsa.gov/ia/academic_outreach/nat_cae/index.shtml


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Awards and Recognition

Council for Higher Education Accreditation2010 Award for Outstanding Institutional Practice in Student Learning OutcomesCapella University is the first online university to receive the CHEA award, given based on four criteria: articulation and evidence of outcomes; success with regard to outcomes; information to the public about outcomes; and use of outcomes for educational improvement.

•Colin Powell•Suze Orman•David Gergen

•Madeleine Albright•Maya Angelou

•Doris Kearns-Goodwin •Ray Suarez

In addition, Capella’s Distinguished Speaker Series has featured leaders such as:

Top 20 Military-Friendly AwardNamed a 2010 Top Military-Friendly Colleges and Universities Honoree in by Military Advanced Education magazine for the fourth consecutive year. Capella was chosen for the honor based on its student feedback, degree programs, and military-friendly policies. Capella has also been recognized by the Minnesota National Guard and former Minnesota Governor Tim Pawlenty as a Yellow Ribbon organization for its support of military servicemembers and military family members.

Capella is a preferred provider of higher education for the FBI National Academy Associates (FBINAA).


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Thank You!


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Questions?

e-merging enrollment management issues in an e-learning ......© 2011 capella university | 2...

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