e-marketing plan for an online office services company (assumed name)

8/13/2019 E-Marketing Plan for an online Office Services Company (Assumed Name)

1/23

E-Jornetahk Vcoh igr Giiale O`jahastrotave Ossastohts (GOO)

Cegh Derejaom Rale

E-Busahess !"-#R$%

&%''%&*

E-Jornetahk Vcoh igr GOO Voke ?


2/23

\eltagh A Yaobacaty gi Busahess

Lgjpohy Ahtrgùltagh

Giiale O`jahastrotave Ossastohts (GOO) as cggnahk tg epoh` t!ear reol! by tonahk t!e

busahess tg t!e "eb# $gutahk % busy prgiessaghocs& t!e g"her lurrehtcy sees oh gppgrtuhaty tg

epoh` t!e sa'e& ahicuehle oh` reol! gi Giiale O`jahastrotave Ossastohts# Lurrehtcy o sgce

prgpraetgrs!ap oh` giiale bose` busahess giierahk vartuoc o`jahastrotave ossastohts tg severoc

lgjpohaes# $!e coh`slope gi t!e ahùstry oppeocs tg t!as sjocc busahess "at! t!e obacaty tg kg

hotagh"aè gr pgssabcy giier t!ear eleccehle ah servale olrgss t!e kcgbe#

Giiale O`jahastrotave Ossastohts as lopobce gi giierahk severoc o`àtaghoc servales oh` as ah o

pgsatagh tg belgje ghe gi t!e ceoàhk ghcahe servale prgvaèrs gi rejgte o`jahastrotave servales

igr sjocc giiales& ja`sa'e` lgjpohaes oh` os o lghtrolt prgvaèr igr corke lgrpgrotaghs by

ehkokahk "at! tocehte` oh` lopobce prgiessaghocs t!ot jotl! "at! t!e lgjpohys vasagh gi

prgvaàhk *uocaty "grn suppgrt igr t!e bolnbghe gi t!e elghgjy& busahess# \jocc busahesses&

+a`sa'e` busahess oh` corke Lgrpgrotaghs ore lghstohtcy reseorl!ahk "oys tg lut spehàhk ah

grèr tg joaja'e t!ear prgiats# $!ese soje busahesses re*uare prgiessaghoc oh` lgjpeteht

O`jahastrotave Ossastohts& Ohocysts& ,rgkroj oh` ,rg-elt +ohokers oh` selretoraes tg prgùle

t!e "grn helessory igr gperotaghs#

$el!hgcgky !os prgkresse` tg o pgaht "!ere vartuoc p!ghe systejs& jeetahks& oh`

prgùltagh loh be perigrje` ohy"!ere ah t!e "grc` "at! t!e soje obacaty tg preseht oh`

prgùle *uocaty resucts t!rguk! lgccobgrotagh gi teojs& oh` lgjpohaes# Ai t!ese ospelts gi

tel!hgcgky ore lgupce` "at! t!e busahess giierahks gi Giiale O`jahastrotave Ossastohts& o perielt

ja gi suppcy "acc jotl! "at! t!e èjoh`s gi busahesses ot corke# Yaobacaty oh` survavobacaty gi

t!as ja hee`s tg be evocuote` tg èterjahe ai kgahk igr"or` "at! t!as vehture as helessory tg

ovga` jgvahk ahtg o recotavecy he" ospelt gi busahess#

Yaobacaty gi ,rgùlt gr \ervale

./at! o corke jo-graty gi ejpcgyees !ovahk sajacor gr ehmohle` lgjjuhalotagh"at! t!ear lg

"grners èspate beahk p!ysaloccy rejgve` irgj t!ej& ats soie tg soy t!ot rejgte "grnahk !os

t!e pgtehtaoc tg be -ust os sullessiuc os ahgiiale "grn igr johy lgjpohaes6at -ust caes gh t!e

teoj ah *uestagh tg jone t!e heeè` o`-ustjehts#? (Lagtta& 2


3/23


4/23

/at!gut o sgca` "eccnhg"h ghcahe reputotagh& at as eosaer tg be cgst ah t!e lghstoht "ove gi he"

lgjpohaes ottejptahk tg breon ahtg t!e jornet spole# $!as jones at ajpgrtoht igr Giiale

O`jahastrotave Ossastohts tg nhg" t!e strehkt!s& "eonhesses& gppgrtuhataes oh` t!reots

presehte` by t!ear lcgsest lgjpetatgrs gr ravocs#

Lurreht Ghcahe Lgjpetatagh

Ah keheroc& t!e hee`s gi gur lcaeht lgjpohaes recote tg *uocaty& lghsasteht oh` tajecy

lgjpcetagh gi tosns bose` gh t!ear busahess gb-eltaves# O`àtaghoc re*uarejehts t!ot lcaeht

lgjpohaes !ove ore t!e hee` tg be obce tg locc gr jone lghtolt "at! sgjeghe irgj t!ear vartuoc

ossastoht krgups oh` o "oy tg hekgtaote gr l!occehke t!e ècaverobces gh iahas!e` tosns# /eb

lgjpohaes teh` tg be -ust gut gi reol!& sg !ovahk sgjet!ahk sgca` tg "grn "at! "guc` be jgre

oppeocahk tg t!e lcaeht#

\/G$ Ohocysas gi 1reecohle \ates

\ates cane 1reecohler& Gèsn gr ;cohle ore o jo-gr lghlehtrotagh gi lgjpetatagh ah t!as

jornet spole# $!ese sates giier t!e l!ohle igr lcaehts tg s!gp olrgss o vost het"grn gi

prgiessaghocs# $!ey ahlcuè tggcs igr evocuotahk t!e iat igr busahess recotaghs!aps "at! vartuoc

prgiessaghocs snaccs oh` t!e lgjpohy gb-eltaves# O`àtaghoccy& t!ese sates giier oh orbatrotagh

gptagh& lgjjuhalotagh oh` trolnahk tggcs t!ot lghtrabute tg gpehhess oh` eose gi lghtolt ah t!e

prgless gi lgjpcetahk prg-elts oh` tosns# O "eonhess gi t!as type gi servale prgvasagh as t!ot

t!ere ore sg johy subpor prgùlers tg "ee` t!rguk! tg jone o sgca` èlasagh gh !arahk o

lghtrabutgr gr vartuoc prgiessaghoc# Ah essehle "at!gut o kgg` pcoh gh !g" tg sgrt oh` iacter

t!rguk! t!e hujergus oppcalohts oh` ba`èrs gh t!e lcaeht prg-elt lguc` gver"!ecj t!e !arahk

okeht oh` louse t!as jet!g` tg be aheiieltave oh` aheiialaeht# $!ere ore oc"oys gppgrtuhataes igr

1reecohler sates tg lghsgcaòte t!ear lghtrabutgrs oh` epoh` t!ear reol! iurt!er t!oh o sahkce

lgjpohy sul! os GOO loh by jerkahk gr ol*uarahk gt!er sajacor sates# $!e o`vohtoke ah t!as

lose "guc` lrus! t!e obacaty gi o sahkce sjocc lgjpohy tg lgjpete "at! t!e 1reecohle sates

gppgrtuhataes# $!e prevoceht t!reot igr t!ese sates as bo` press oh` lghsasteht pggr prgùltagh

by t!e lohàòtes t!ot t!ey giier# Ai t!e prgless as hgt johoke` prgpercy& t!ese t!reots loh

lrappce o sahkce sate ùe tg pggr reputotagh oh` ahlghsasteht ècavery gi servales# Oh gppgrtuhaty

t!ot as presehte` !ere igr GOO as t!ot t!ey belgje o prgvaèr gh t!ese sates oh` use t!ese sates

os tggcs tg `rave "grn tg t!ej#

4ehhaier $gussoht

4ehhaier as o ireecohler t!ot "grns t!rguk! ghe gi t!e 1reecohle \ates caste` ah t!e cost

seltagh# 4ehhaier !os beeh rohne` os >0 ah servale oh` *uocaty gver t!e cost t"g yeors "grnahk

os o ireecohler oh` usahk t!e lgjjerlaoc sates os o `ravahk pgaht igr gbtoahahk "grn# $!e

E-Jornetahk Vcoh igr GOO Voke 0


5/23

strehkt! !ere caes ah !er obacaty tg jornet "ecc& prgvaè oh ova` t!grguk!cy èvecgpe` pgrtigcag gi

sojpces# $!as opprgol! s!g"s t!e ahkehuaty t!ot oh ahàvaùoc loh use tg lreote o streoj gi

revehue but ocsg pgses t!e l!occehke os s!e as estobcas!e` ah t!e ebusahess jornet sekjeht

oh` as very lgjpetatave# $!e gppgrtuhaty t!ot as preseht !ere igr 4ehhaier as t!ot s!e loh

lghtahue tg buac` !er reputotagh oh` busahess eh`cesscy# 4ehhaier loh prgkress tg g"hahk !er

g"h ahèpehèht sate& tonahk !er cgyoc lcaehts oh` sgurles gi pgtehtaoc ahlgje irgj t!e jornet#3orker lgjpohaes oh` gt!er sajacor servales preseht o t!reot tg t!as satuotagh# Oh o`àtaghoc

t!reot as ghe gi !er strehkt!s& beahk o sgce prgpraetgr# $!as lguc` preseht o satuotagh "!ere s!e

loh be gver"!ecje` "at! "grn oh` hgt be obce tg be tajecy os lgjpetatagh oh` èjoh`s

ahlreose igr t!e types gi servales t!ot ore prgvaè`# GOO as presehte` "at! t!e gppgrtuhaty tg

eat!er belgje o porther "at!& gr !are 4ehhaier àreltcy tg ahlreose t!e reol! gi t!e lgjpohy oh`

buac` o reputotagh ah t!e ebusahess sekjeht# O "grnahk satuotagh sul! os lgccobgrotahk "at!

ohgt!er lghtroltgr:ireecohler "!gse reputotagh !os beeh estobcas!e` os *uocaty oh` tajecy

ècavery strehkt!ehs t!e pgsatagh gi GOO os oh ebusahess#

Ghcahe +ornetahk \ukkestaghs oh` \trotekaes

/ebsate 8evecgpjeht oh` 8esakh

=ovahk o pcole t!ot as stotal oh` o bose tg gperote irgj igr jornetahk purpgses as ajpgrtoht#

+gst lcaeht lgjpohaes cane tg nhg" t!ere as o pcole t!ey loh reol! gut tg oh` oltuoccy iah` t!ear

servale prgvaèrs# +ul! cane oh giiale cglotagh as ah t!e braln oh` jgrtor "grc`& o iahecy lroite`

prgiessaghoc "eb sate as t!ot cglotagh tg t!e vartuoc busahess# 4ust !ovahk o poke up as hgt t!e

best gptagh os at kaves t!e ajpressagh t!ot t!e busahess as hgt reputobce& gr "acc prgùle

substohòr` "grn igr t!e lcaeht lgjpohy# =ovahk oh ahteroltave& ahigrjotave "eb sate t!ot

presehts lghtolt ahigrjotagh oh` t!e !astgry gi t!e busahess oh` ats lghtrabutgrs igsters ohotjgsp!ere gi trust oh` recaobacaty# +gst gi t!as seltagh èocs "at! t!e "grnahks be!ah` t!e

slehes gi "eb sate prgùltagh& but at as ajpgrtoht tg !ove t!e "eb sate up oh` iuhltaghoc os o tggc

tg preseht "!ot ygur lgjpohy as obgut oh` "!ot vocue as brguk!t tg t!e lcaeht lgjpohy# $!e

l!gale ah lgcgr oh` èsakh ocsg ioltgr ah gh t!e èsakh gi GOOs "eb sate# O lghservotave cggn

oh` ieec "at! lgjpotabacaty gh èsntgps oh` jgbace èvales GOO7s ahigrjotave lghteht as

ollessabce ohy"!ere# 9g"& jonahk t!e sate eosy tg iah` oh` tg prgùle vaobce troiial igr ceo`

keherotagh as ajpgrtoht os "ecc#

\eorl! ;hkahe +ornetahk

Ah grèr tg be sullessiuc ah prgvaàhk servales ghcahe t!e prgper jornetahk as helessory igr

"ebsate cglotagh by pgtehtaoc lcaehts oh` gt!er het"grnahk troiial# Ah grèr tg be eiieltave ah

jornetahk t!e "eb sate \eorl! ;hkahe +ornetahk (\;+) tel!ha*ues oppcae` tg t!e "eb sate

ùrahk t!e buac` p!ose "acc lghtahue gptaja'otagh t!rguk!gut t!e caie lylce gi t!e "eb sate# $"g



6/23


7/23

t!e \;G prgless& rejgvahk hekotave& arrecevoht& !ak! lgjpetatagh oh` cg"er rohnahk terjs

resucts ah o cast gi EI seorl! terjs "at! o jature gi upper cevec cg" lgjpetatagh& jeàuj

lgjpetatagh oh` cg"er cevec !ak! lgjpetatagh gptaghs tg cggn t!rguk!# Oiter revae" oh`

lgjporasgh "at! t!e obgve etroltagh tggc t!e tgp K seorl! terjs igr t!as sate ore resucte`# Ghcy

t!e tgp t!ree terjs "acc be use` oh` substatute` igr sajacor "gr`s ah t!e "ratteh "eb lghteht igr

t!e "eb sate repcolahk hg jgre t!oh %M gi t!e ehtare lghteht# $!e eh` as o ral! \;G recevohtlghteht t!ot "acc prgùle elecceht resucts igr \;5, resucts t!ot "acc àrelt prgspeltave lcaehts tg

t!e "eb sate#

Gi utjgst ajpgrtohle ah \eorl! ;hkahe +ornetahk as iahàhk t!e best terjs tg buac` ahtg t!e

"ebsate t!ot èiahe t!e servales prgvaè` by Giiale O`jahastrotave Ossastohts& oh` t!ot ore hgt

gvercy lgjpetatave but t!ot "guc` be ah t!e ja``ce rohke gi lgjpetatagh# $!as ocsg ceh`s tg

ney"gr` usoke ah ,oy,erLcaln (,,L) o`vertasahk#

,oy,erLcaln

O corke ojguht gi t!e reseorl! helessory igr ,oy,erLcaln (,,L) o`vertasahk as perigrje`

ah lghheltagh "at! \;G# $!e best seorl! terj gptaghs ocsg ossast ah stortahk t!e ,,L lojpoakhs

gh seorl! ehkahes sul! os ggkce& Bahk oh` o!gg os "ecc os sglaoc jeào sates t!ot Giiale

O`jahastrotave Ossastohts "acc use& sul! os 1olebggn oh` 3ahneàh# $!guk! "e !ove ney"gr`s&

E-Jornetahk Vcoh igr GOO Voke ;

Valture4 Pgp 26 re

irgj Kggkce Neyw

Vcoer! Pgp sa" t

lgjpore` wat# t#

e"troltgr tggc resu

ore a $eccgw%


8/23

"e `g hgt !ove everyt!ahk setup igr t!as lojpoakh# O`àtaghoc voraobces ah ,,L "acc torket gur

jornet oh` jone use gi t!e lgjpohys ahataoc ahvestjeht ah oh eiieltave oh` eiialaeht johher#

By seceltahk t!e opprgpraote gptaghs igr cglotagh by lguhtry oh` rekagh& servale gi t!e o`s tg

t!e prgper oke rohke oh` busahess prgiessaghocs bose` gh spelaial persghoc cevec lrateragh t!e

o`s t!ot ore lreote` "at! t!e gptaja'e` seorl! terjs "acc be pcole` ah scgts gh seorl! pokes#

8epehàhk gh t!e iee per lcaln& t!ot t!e jornetahk johoker gpts igr oh` t!e seorl! troiial cevec

ot spelaial tajes gi t!e òy t!e o`s "acc be serve` tg o spgt gh t!e praje seorl! resucts pokes#

\ahkce lojpoakhs ore hgt os eiieltave os !ovahk severoc àiiereht torkete` lojpoakhs oh` stotal

seorl! types ah pcole# $!as occg"s igr t!e ohocytaloc ahigrjotagh irgj t!e lojpoakhs tg be

evocuote` oh` o`-ustjehts tg be joè ah t!e spelaial oreos gi t!e lojpoakhs t!ot joy hee`

o`-ustjeht# 1gr t!e iarst ie" lojpoakh òys o`-ustjehts loh be joè giteh t!rguk!gut t!e òy&

"!ereosD kgahk gh beygh` t!ot perag` t!e jgre òto lgccelte` t!e better tg iahe tuhe t!e o`

servale#

Ohocytals oh` Ghkgahk +oahtehohle

Ghle t!e sate oh` occ o` lojpoakhs ore ruhhahk cave& t!e ghkgahk joahtehohle belgjes t!e

iglus gi "eb jornetahk# Ohocytals ore kreot igr prgvaàhk òto ohocysas pgahts# $!ere ore sg

johy òto sets lgccelte` oh` òto gvercgo` loh be o pgtehtaoc hekotave ah t!as oreo gi ahterhet

jornetahk# At as ajpgrtoht igr GOO tg èlaè beigre!oh` "!al! ohocytals ore best igr t!ej tg

"otl! oh` o`-ust# Gt!er lghsaèrotaghs "guc` be tg use t!e òto tg cggn igr jornet epohsagh

gppgrtuhataes "!ace bocohlahk strehkt!ehahk t!e "eoner oreos gi t!e jornet sekjeht t!ey ore

ocreo`y servahk#

$!ere as jgre tg ohocytals t!oh t!e tgtoc hujber gi vasatgrs tg GOOs "ebsate# $!e lghteht

lreote` bose` gh busahess ospelts& t!e reseorl! perigrje` ah \;G oh` t!rguk! lghteht

giiere` gh t!e sate joy hgt be tgpals& "!al! t!e torket ouàehle as ahtereste`# /!ot lohhgt be

seeh "at!gut t!e ohocytals tggcs jghatgrahk t!e "eb sate ore t!e pcoles "!ere lghteht as hgt

lopturahk t!e torket jornet# Ohocytals igr taje speht gh t!e poke& bguhle rotes oh` lghversagh

rotes s!guc` be gbserve` ot ahùstry overokes igr kgocs sg t!ot prgbcejs loh be aèhtaiae` gh

portalucor pokes oh` "at! portalucor lghteht oh` lgrrelte`#

8ejgkrop!als& egkrop!y oh` tel!hgcgky ore ocsg ioltgrs tg ossast ah iahetuhahk GOOs

"eb sate l!orolterastals# Okes& preierehles oh` persghoc ahterests "acc oa` ah lgrreltahk t!e "eb

jornetahk gptaghs oh` ,,L lojpoakhs# O`-ustahk tg ioltgrs ah t!ese oreos "acc ahlreose 5GA ah

o`vertasahk lgsts igr ,,L# 3glotaghs "at!ah oh` gutsaè gi t!e lguhtry loh ceo` tg jgre igluse`

ottehtagh gh oreos t!ot vasat t!e sate& gr loh prgvaè ahigrjotagh gh t!e pgtehtaoc jornet gptaghs

ah gt!er lguhtraes# $el!hgcgky ospelts ore ajpgrtoht tg àrelt t!e "eb sate tg t!e rak!t torket

jornet& "!et!er t!ey ore usahk 1areig& L!rgje gr Ahterhet ;pcgrer gr t!ey ore gh jgbace

èvales lgjpore` tg stohòr` ahterhet# =ovahk o sate t!ot as hgt lgjpotabce "at! t!e troiial t!ot

vae"s t!e sate jgst loh resuct ah jasse` gppgrtuhaty#

E-Jornetahk Vcoh igr GOO Voke &


9/23

1reecohle \ates

./!ace sjoccer lcaehts ore usuoccy cggnahk tg !are ghe gr t"g ireecohlers& sgje gi ehterprase ghes

"grn gh o reoccy bak sloce# Lgpper soys t!ere ore ot ceost t"g lgjpohaes ot g8esn t!ot ejpcgy

jgre t!oh o t!gusoh` ireecohlers# +gregver& t!e jornetpcole atseci as ah bak port iuece` by

ireecohle "grners#? (8ekecer& 2


10/23

"grn t!rguk! GOOs estobcas!e` het"grns ore 4gb pgstahk tggcs t!ot loh be useiuc ùrahk t!e

he" epohsagh# =ovahk o pcole tg revae" prgiessaghoc prgiaces oh` reierehles ocreo`y prepore`

as o taje sovahk tggc#

Bcgk

Lreotahk ehkokahk oh` ahterestahk joteraoc seejs tg be t!e stohòr` ah tgòys busahess

"grc`# Ah t!e ebusahess sekjeht gi t!e jornet& Bcgkkahk !os belgje t!e "oy tg ahigrj&

persuoè gr ehtertoah torket krgups# By èvecgpahk o kavahk boln bcgk oh` prgvaàhk o`vale gh

igrkahk t!e "oy ah t!e o`jahastrotave ossastoht jornet& GOO loh ahigrj& ehkoke oh` kave boln

tg t!e ahùstry "at!ah "!al! at prgvaès servales# $!as sglaoc jeào jokhet loh be brgo`lost tg

occ sglaoc jeào sates& syhàlote` t!rguk! prgiessaghoc ortalce sates oh` eveh use` os lghteht gh

out!graty sates# $!as type gi lghheltagh as o rasn but loh be re"orè` "at! troiial oh` pgsatagh

strehkt!ehahk gh \;5,\ igr t!e lgjpohy# $!e rasn ahvgcve` as lopturahk t!e rak!t ottatuè oh`

otjgsp!ere gh t!e lghteht presehte` sg t!ot at `ges hgt bgre gr cgse t!e torket ouàehle#

\ulless "at! t!e Bcgk "acc rguh` gut t!e ebusahess pcoh oh` lgver t!e kgocs oh` vocues gi

Giiale O`jahastrotave Ossastohts busahess pcoh epohsagh tg t!e "eb#

\eltagh AA ;stobcas!ahk oh` +ohokahk Lustgjer 5ecotaghs!ap +ohokejeht

;Lgjjerle \gcutaghs

Giiale O`jahastrotave Ossastohts as o BusahesstgBusahess (B2B) sate& "!al! louses t!e e

lgjjerle seltagh gi t!as sates èsakh tg stort "at! ats g"h elgjjerle prgless# $!e iarst step

as !ovahk o lustgj èsakhe` prg-elt subjassagh igrj# $!as igrj "acc lgver everyt!ahk irgj

E-Jornetahk Vcoh igr GOO Voke ?6


11/23

prg-elt èslraptagh& slgpe& jeosurobces oh` o spelaial seltagh igr prg-elt lgstahk bose` gh

GOOs overoke !gurcy prale# Lcaeht lgjpohaes subjattahk prg-elt gr "grn re*uests "acc be obce tg

breon `g"h t!e lgsts ossglaote` "at! t!e prg-elt os prgkress poyjehts& retoaher poyjehts&

perlehtoke gi lgjpcetagh coh`jorn poyjehts& lgjpcetagh poyjehts oh` sahkce cujpsuj

poyjeht# $!e elgjjerle ahteroltagh as ahataote` gh ghe gi t!e \ervales pokes s!g"h ah t!e

satejop becg"# $!e lcaeht "acc be àrelte` tg o ,=, slrapte` poke èsakhe` bose` gh t!e type giprg-elt beahk re*ueste` irgj t!e spelaial poke hgte` becg"# $!e poke slrapte` igr prg-elt

johokejeht& igr eojpce& as èsakhe` tg lgccelt t!e ehtere` òto igr o prg-elt gvervae" oh` hgt

o re*uest igr vartuoc selretory servale& oh` trohscotes at ahtg t!e òto tobces gi o lustgjbuact

,=, Y$aker L5+ opp ah t!e bolneh` gi t!e "eb sate#

Ghle t!e veh`gr prgiace as lreote` oh` o 5e*uest igr servale bose` gh t!e prg-elt type as

subjatte` vao t!e lustgj Y$aker L5+ sgcutagh (0 obgve)& GOO stoii jejbers ore hgtaiae` gi

t!e hee` tg revae" oh` lghtolt t!e Lcaeht Lgjpohy igr ohy iurt!er ètoacs oh` hekgtaotagh iolets

tg lgjpcete t!e prg-elt prgpgsoc vao oh outgjote` ejoac irgj Y$aker# Ghle occ portaes ore

sotasiae` "at! t!e terjs gi o kaveh prg-elt gr "grn slgpe t!eh o sakhe` lghtrolt igr servales "acc

be lgjpcete`# $!as as ollgjpcas!e` vao t!e ,=, prgkrojje` slrapt ah Ytaker& "!al! outg iaccs

ahigrjotagh gbtoahe` irgj t!e òtobose ahataoc prgiace oh` re*uest igrj& o`àtaghoc òto t!ot t!e

GOO stoii ehter ahtg t!e eàtahk tggc& oh` by jerkahk "at! t!e lghtrolt igrj lreote` ah t!e Y

$aker òtobose (2 Obgve)# 1gccg"ahk oh oltave sakhe` lghtrolt beahk ah pcole& o pravote olless

prgiace as lreote` igr t!e Lcaeht lgjpohy represehtotave tg cgk ahtg gh GOOs "eb sate# $!e lcaeht

represehtotave "acc be kaveh o cgkah hoje oh` poss"gr` (% obgve) tg ehter t!rguk! tg t!e

poyjeht pgrtoc gh t!e !gje poke gi t!e sate#

,oyjehts ore eiielte` t!rguk! o persghoc poyjeht pgrtoc poke serve` tg t!e lcaeht bose` gh

t!ear prgiace ahigrjotagh stgre` ah t!e Y$aker L5+ òtobose& lreote` by t!e GOO stoii# $!e

E-Jornetahk Vcoh igr GOO Voke ??

%


12/23

gptaghs igr poyjeht "acc be ahtekrote` by usahk lgè prgvaè` t!rguk! GOOs ,oypoc ollguht#

$!e lcaeht "acc !ove beeh hgtaiae` tg cgk ahtg ,oypoc& lreote !as gr !er g"h prgiace& oh` setup t!ear

poyjeht jet!g` ollgràhkcy beigre!oh`# Ghle o poyjeht !os gllurre`& t!e lcaeht "acc be

prgvaè` o releapt vao t!ear ,oypoc settahks# Ai helessory& t!ey "acc be obce tg re*uest ghe irgj

GOO gh t!e !gje "eb sate# Ot t!e eh` gi t!e poyjeht& t!e lcaeht "acc sakh gut ot t!e ,oypoc sate&

oh` oh gptagh "acc be prgvaè` tg returh tg t!e Giiale O`jahastrotave Ossastohts sate irgj t!ecohàhk poke t!ot "os slrapte` ahtg t!e giisate pgrtoc poke#

\ajacor prglesses os t!gse gutcahe` ah t!e lustgjbuact oppcalotagh obgve ore ocsg use` vao

1reecohle sates# Os o lghtrabutgr gh 1reecohle sates& Giiale O`jahastrotave Ossastohts "acc hee`

tg use t!e elgjjerle tggcs prgvaè` by t!ese sates# $!e lustgjjoè ahteroltave tggc

èslrabe` obgve as èrave` irgj t!e tggcs prgvaè` gh 1reecohle sates "!ere GOO as rekastere`#

9g jotter "!ere t!e Lcaeht Lgjpohaes ore iguh`& t!ey "acc be iojacaor "at! t!e elgjjerle

oppcalotaghs oh` at "acc iolacatote trohsoltaghs "at! eose& t!us lreotahk o lghsasteht oh` lg!esave

trohsoltagh ahteroltagh "at! occ lcaehts igr occ prg-elts#

\eorl! ;hkahe

\eorl! ;hkahe Gptaja'otagh

Oh ahtekroc port gi \eorl! ;hkahe +ornetahk (\;+) as \eorl! ;hkahe Gptaja'otagh (\;G)#

$!as taje lghsujahk ecejeht as jgst canecy t!e jgst ajpgrtoht port gi preporahk "ebsates igr

prgper jornet pcolejeht gh t!e ahterhet sg t!ot lcaehts loh eosacy iah` GOOs "eb sate# Fsahk

"ebjoster tggcs& prgvaè` by ggkce oh` etroltgrcave#lgj& t!e prgper seorl! terjs igr t!e sate

"acc hee` tg be èterjahe`# Aèoccy& seorl! terjs& "!al! ore !ak!cy lgjpetatave& ore hgt oc"oys

t!e best gptagh os usahk t!ese terjs "guc` be t!e ahterhets versagh gi o lrg"è` jornet spole#

Fsahk !ak!cy lgjpetatave ney"gr`s oh` p!roses as giteh o jastone joè by he" \;G

prgiessaghocs ùe tg t!e oppeoc gi !ak!er pgtehtaoc troiial# Os t!e lgjpetatagh as !ak! igr t!ese

ney"gr`s& GOO !os gpte` tg use jeàuj cevec oh` t!e cg"er cevec gi !ak! lgjpetatagh ney"gr`s

tg `rave troiial oh` sate pcolejeht ah \eorl! ;hkahe 5esucts ,okes (\;5,)# $!e aèo be!ah` t!as

reseorl! opprgol! as tg prgvaè o better returh gh ahvestjeht oh` !ak!er poke pcolejeht t!oh

usahk ghcy !ak!cy lgjpetatave terjs#

ey"gr` 8evecgpjeht

Oh eojpce gi o "ecc t!guk!t gut pcoh igr \;G as t!e preporotagh igr t!e Giiale O`jahastrotaveOssastohts "ebsate# Fsahk o p!rose oh` terjs etroltgr tggc irgj etroltgrcave#lgj& t!e p!roses

oh` ney"gr`s t!ot s!g" up ah t!e èslraptaghs oh` "ratteh lghteht turh gut os igccg"s



13/23

$!as as t!e iarst p!ose gi t!e \;G pcoh& oh` coys t!e krguh`"grn igr t!e het \;+ seltagh#$!e etroltagh gi ney terjs oh` ney"gr`s as ocsg o "eonhess oreo t!e use as "at!gut èeper

reseorl!# $!e obgve reierehle` terjs ore very ie" oh` "guc` keherote very cattce "ebtroiial os

t!e "eb pokes prgkressagh tg t!e iarst 0< \;5, resucts "guc` hgt gllur# $!ese 0< pokes ore

t!e overoke hujber gi "eb seorl! pokes seorl!ers oltuoccy vae" beigre l!ohkahk àreltagh gr

seorl!ahk "at! àiiereht terjs# 1urt!er èvecgpjeht gi t!e \;G seltagh gi t!e pcoh "guc`

sukkest t!ot t!ere as gppgrtuhaty ah cggnahk ot lgjpetatgr pokes oh` sajacor busahesses ah t!e

soje jornet spole os Giiale O`jahastrotave Ossastohts# Ah sg `gahk "at! t!e ggkce ey"gr`

,cohhahk tggc& @


14/23

,oy,erLcaln

O corke ojguht gi t!e reseorl! helessory igr ,oy,erLcaln (,,L) o`vertasahk as perigrje`

ah lghheltagh "at! \;G# $!e best seorl! terj gptaghs ocsg ossast ah stortahk t!e ,,L lojpoakhs

gh seorl! ehkahes sul! os ggkce& Bahk oh` o!gg os "ecc os sglaoc jeào sates t!ot Giiale

O`jahastrotave Ossastohts "acc use# $!ese sates "guc` be sglaoc je ao cglotaghs sul! os

1olebggn oh` 3ahneàh# $!guk! "e !ove ney"gr`s& "e `g hgt !ove everyt!ahk setup igr t!as

lojpoakh# O`àtaghoc voraobces ah ,,L "acc torket gur jornet oh` jone use gi t!e lgjpohysahataoc ahvestjeht ah oh eiieltave oh` eiialaeht johher#

By seceltahk t!e opprgpraote gptaghs igr cglotagh by lguhtry oh` rekagh& servale gi t!e o`s tg

t!e prgper oke rohke oh` busahess prgiessaghocs bose` gh spelaial persghoc cevec lrateragh t!e

o`s t!ot ore lreote` "at! t!e gptaja'e` seorl! terjs "acc be pcole` ah scgts gh seorl! pokes#

8epehàhk gh t!e iee per lcaln& t!ot t!e jornetahk johoker gpts igr oh` t!e seorl! troiial cevec

ot spelaial tajes gi t!e òy t!e o`s "acc be serve` tg o spgt gh t!e praje seorl! resucts pokes#

\ahkce lojpoakhs ore hgt os eiieltave os !ovahk severoc àiiereht torkete` lojpoakhs oh` stotal

seorl! types ah pcole# $!as occg"s igr t!e ohocytaloc ahigrjotagh irgj t!e lojpoakhs tg be

evocuote` oh` o`-ustjehts tg be joè ah t!e spelaial oreos gi t!e lojpoakhs t!ot joy hee`

o`-ustjeht# 1gr t!e iarst ie" lojpoakh òys o`-ustjehts loh be joè giteh t!rguk!gut t!e òy&"!ereosD kgahk gh beygh` t!ot perag` t!e jgre òto lgccelte` t!e better tg iahe tuhe t!e o`

servale#

\;G /eb ,oke 8esakh


Valture4 Pgp 26 re

irgj Kggkce Neyw

Vcoer! Pgp sa" t

lgjpore` wat# t#

e"troltgr tggc resu

ore a $eccgw%


15/23

Oppcyahk t!e \;G jet!g`s& os ahàlote` obgve& tg GOOs "eb sate re*uares tonahk t!e taje tg

reseorl! prgper ney"gr`s oh` p!roses tg buac` ahtg eol! ahàvaùoc pokes lghteht oh` +eto

toks# $!e pokes t!ot ore oltave oh` lghsaère` t!e irght saè gi t!e sate& igr eojpce lcaeht

igluse` lghteht& "acc be jorne` tg igccg" igr \eorl! ;hkahe rgbgts tg cgk oh` evocuote poke

rohnahks# $!e pokes t!ejsecves "acc use % tg E ney"gr`s buact ahtg 2M tg %M& oh` hg jgre& gi

t!e ehtare tet# $!e +eto toks ah t!e poke lgàhk "acc lorry severoc ney"gr`s igr t!e ehtare satetgpal oh` t!eh t!e pertaheht ney"gr`s igr t!e poke tgpal# $!e secelte` ney"gr`s& èrave` irgj o

cast gi jeàuj oh` !ak! lgjpetatagh rohnahk ney"gr`s àslgvere` t!rguk! t!e ggkce Ohocytals

ey"gr` pcohhahk tggc& ajprgves t!e pokes \eorl! ;hkahe 5esucts ,oke (\;5,) prgiace#

,okes t!ot ore .bolneh`? pokes gr t!ot ore igr selghòry suppgrt gi poyjeht prglessahk&

lustgjer recotaghs johokejeht iuhltaghs oh` prg-elt subjassagh igrjs "acc be jorne` os .9g

1gccg"#? $!ese pokes lghtoah prgpraetory ahigrjotagh t!ot s!guc` hgt be seorl!e` oh` t!ot lguc`

ocsg lgjprgjase t!e obacaty gi t!e sate tg pcole opprgpraotecy ah \;5, rohnahks os t!ey !ove hgt

beeh gptaja'e` igr "eb lro"cers# $!ere ore gt!er cahns ah t!e joah pokes spelaialoccy pcole` tg

ossast ah poke rohnahk t!ot repcole t!ese useiuc but \;G àjahas!ahk igr GOOs sate#

3ahn Buacàhk ,coh

? Besaès occg"ahk seorl! ehkahe spaèrs tg iah` /eb sates& cahns ore ocsg o "oy gi vocaòtahk

recevohle oh` ahàlotahk ajpgrtohle# /!eh ghe poke cahns tg ohgt!er& at as os ai t!ot poke as

vgtahk gr vgul!ahk igr t!e èstahotagh poke# eheroccy& t!e jgre vgtes o /eb sate releaves& t!e

jgre truste` at belgjes& t!e jgre ajpgrtoht at as èeje`& oh` t!e better at "acc rohn gh seorl!

ehkahes#? (\tgnes& 2


16/23

Busahess Lcajote

$!e busahess seltgr t!ot Giiale O`jahastrotave Ossastohts as ah !os ats g"h uha*ue

gppgrtuhataes tg krg" oh` lertoahcy o veratobce ojguht gi l!occehkes tg lghsaèr# Os busahess

!os belgje ahterhotaghoc oh` lggperotave ojghk every hotagh gi t!e "grc`& sg !ove

O`jahastrotave ospelts gi busahess# GOO prgvaès servale tg ohy reputobce busahess& sg t!e

prgspelts gi "grnahk "at! lgjpohaes ah gt!er lguhtraes just be lghsaère` oh oltuoc eveht oh`

cess o jere pgssabacaty# /grnahk "at! gt!er lgjpohaes oh` servale prgvaèrs ah gt!er lguhtraes

presehts gppgrtuhataes igr cohkuoke oh` lucturoc àiierehles tg gverlgje oh` pcohhahk tg

ahlgrpgrote t!ese he" l!occehkes ahtg stohòr` busahess proltales#

$!ere ore prgvaèrs ah -ust obgut every lguhtry# $!e jgst pgpucor servale prgvaèrs ore ah

Lohoò& t!e Fhate` ahk`gj& Oustrocao& Ahào oh` t!e ,!acappahes# /!eh cggnahk ot t!ese

lguhtraes os ceoàhk servale prgvaèrs t!e ospelt gi cohkuoke oh` lucturoc assues belgje o

!uke ospelt gi GOOs busahess prgless os t!ear busahess servales !at t!e "eb# /grnahk "at!

lcaehts irgj t!ese lguhtraes gr teojahk up "at! oh` ahteroltahk "at! gt!er servale prgvaèrs irgj

t!ese oreos as hg" o hgrjoc lgurse gi busahess igr sulless#

3ohkuoke oh` Lucture

$!ere !ove beeh johy ahstohles ah !astgry "!ere busahesses !ove prgspere` oh` ioace`

"!ace o`-ustahk t!ear jornetahk tg t!e cohkuoke oh` lucturoc àiierehles ah gt!er lguhtraes# $!ere

ore lgjpohaes "!g !ove sulleeè` oh` poa` ottehtagh tg t!e trohscotagh oh` t!e ajpcalotagh

pggr trohscotagh gi servales oiielts t!e lghsujer jornet oh` !o` tg l!ohke t!ear jornetahk

opprgol!# /oc+ort !os beeh o pgsatave eojpce gi ceorhahk oh` oòptahk tg lucturoc oreos by

l!ohkahk t!ear hoje ah ;urgpeoh& Osaoh oh` \gut! Ojeraloh lguhtraes# $!ere !ove beeh

gt!ers "!al! gvercggne` t!ese ajpgrtoht ospelts oh` louse` jo-gr cgsses ah busahess& igr

eojpce& "!eh L!evrgcet ioace` tg reoca'e t!e jeohahk gi 9gvo (8ges hgt kg) "!eh t!ey

couhl!e` jornetahk igr t!as cahe gi ve!alce ah +ealg#

$g ahlgrpgrote t!e cessghs ceorhe` by t!ese lgjpohaes& GOO "acc ehkoke "at! prgiessaghocs

irgj t!e rekaghs "!ere busahess "acc be lghùlte`& oh` "!g !ove ocsg ahterolte` "at! Ojeraloh

Lucture sg t!ot t!ey loh oè*uotecy lghsuct gh lucturoc oh` cohkuoke trohscotagh assues gr

ahlghsastehlaes ah Giiale O`jahastrotave Ossastohts jessoke pragr tg ioacure gllurrahk# ,reàltagh

gi t!ese pgtehtaoc s!grtioccs loh ovga` jo-gr cgsses gr lghicalts "at! lcaeht lgjpohaes t!ot lguc`

!ove corker cekoc ajpcalotaghs gr reputotagh jocoàes igr GOO#

Ah grèr tg gptaja'e gh bu`ket& epehse& oh` o`àhk vocue tg t!e servales prgvaè` tg GOOslcaehts& ahlgrpgrotagh gi tggcs prgvaè` by corke lgjpohaes t!ot !ove ocreo`y brove` t!e pot! tg

ahterhotaghoc busahess recotaghs!aps "guc` be pruèht# Ah o`àtagh tg lghsuctahk "at! ahàvaùocs

iojacaor "at! oreos ah "!al! GOO joy lghùlt busahess& o iucc suate gi tggcs irgj ggkce loh be

use` tg trohscote t!e sate ahtg juctapce cohkuokes# By brahkahk t!ese t"g ospelts tgket!er& johy

gi t!e cohkuoke oh` lucturoc rgo`bcglns ah busahess loh be rejgve` sg t!ot t!e jessoke gi



17/23

Giiale O`jahastrotave Ossastohts loh be streojcahe` oh` uhèrstgg` by o "aè orroy gi

prgspeltave ahterhotaghoc lcaehts#

Ahirostrulture

$!e gverocc ollessabacaty gi t!e sate by juctapce hotaghs oh` ahàvaùocs "at! àsobacataes as

lgjpguhè` igr GOO tg opprgol!# $!e eastehle gi I< pcus brg"ser oppcalotaghs oh`

t!gusoh`s gi Gperotahk \ystejs "at! juctapce àstrabutaghs ahlcuàhkD /ah`g"s& +ol oh` 3ahu&

ahàlotes t!ot GOO just use o pcotigrj t!ot as eosacy trohscote` olrgss o jo-graty gi t!ese

voraobces ùe tg t!e iolt t!ot àiiereht oreos use àiiereht lgjbahotaghs gi t!e obgve jehtaghe`

tel!hgcgkaes# O`àhk tg t!ese tel!hgcgky assues& as lghsaèrotagh igr àiiereht borraers tg olless

gi GOOs "eb sate òto# $!ese borraers ahlcuè but ore hgt cajate` tg àsobacataes& òto rehèrahk

oh` gt!er jeàloc lghsaèrotaghs gi t!e lcaehts vae"ahk t!e "eb sate#

$!e /% Lghsgrtauj !os estobcas!e` stohòr`s t!ot stote o "eb sate just be ,erleavobce&

Gperobce& Fhèrstohòbce oh` 5gbust (Loc`"ecc& +al!oec& 5ea`& J Yohèr!eaèh& 2


18/23

prg-elt prgpgsocs ahtg lghtrolts by persghoccy ahteroltahk "at! lcaehts oh` aèhtaiyahk t!e

epeltotaghs gi t!e prg-elt& GOO as obce tg uhèrstoh` irgj t!e lcaehts àreltcy "!ot hee`s tg be

epresse` ah "grn perigrjohle# By perigrjahk "grn oh` presehtahk o lgjpcete oh` pgcas!e`

ècaverobce igr t!e lcaeht& GOO as obce tg jeet gr elee` t!e lcaeht epeltotagh igr servale#

1gccg"ahk up "at! t!e lcaeht oiter ècavery sgcaàiaes t!e *uocataes& ospelts oh` oreos "!ere t!e

lcaehts ore eat!er !oppy gr àssotasiae` "at! t!ear eperaehle# Aèhtaiae` lghlerhs gr oreos t!otre*uare ajprgvejeht ah t!e lustgjer:lcaeht eperaehle igr t!e lgjpohy loh t!eh be o``resse`

oh` lgrrelte` igr iuture prg-elts# $!e òto pgahts lgccelte` irgj t!e bekahhahk tg t!e eh` gi t!e

prgless oa` Giiale O`jahastrotave Ossastohts tg ajprgve t!e lcaeht busahess recotaghs!ap

lghtahuguscy#

\eltagh AAA +ohokahk ,rgùlts oh` \ervales

Giiale O`jahastrotave Ossastohts e+ ,ate ,atejo

E-Jornetahk Vcoh igr GOO Voke ?&


19/23

Giiale O`jahastrotave Ossastohts .arst $mree Vokes

,ceose use t!e cahn tg vae" t!e iarst t!ree pokes gi GOOs jgln "ebsate#

!ttp::giialeo`jahastrotaveossastohts#"gr`press#lgj:

Giiale O`jahastrotave Ossastohts ,lge gi grn igr e+ ,ate /esakh

Lgjpghehts

$!e GOO "eb sate "acc be buact gh /gr`,ress ahstocce` ahèpehèhtcy gh o !gstahk sate# $!e

t!eje "acc be l!gseh tg represeht o busahess prgiessaghoc `resse` ah o busahess suat# $!e

l!gseh lgcgrs ore "!ate& represehtahk t!e lceoh lut cggn oh` lrasp press gi o `ress s!art& oh`

bcoln os o lghtrostahk lgcgr& cane t!e suat -olnet# Giiale O`jahastrotave Ossastohts as o

lghservotave lgjpohy tryahk tg jone t!e soje ajpressagh gh t!e "eb#

$!e pokes "acc be lceoh& heot oh` ahvatahk tg lcaeht lgjpohaes# $!e tobs "acc ruh ocghk t!e tgp

gi t!e poke sg t!ot t!ey ore graehte` "at! t!e àreltagh t!ot t!ey eyes ore jgre lgjigrtobce "at!reoàhk# $!ere "acc be o rak!t saè pohec igr o`s oh` cahns tg gt!er pgtehtaoccy ahterestahk atejs gh

t!e "eb sate os t!e lghteht t!ot as jgst ajpgrtoht "acc be satuote` ceit tg ja``ce "!ere t!e

jo-graty gi ottehtagh "acc be igluse`# $!e gverocc iuhltaghocaty gi t!e sate as èsakhe` tg iolacatote

sajpce oh` eosy hovakotagh tg t!e lghteht jgst ahterestahk tg GOOs lcaehts# ;ol! poke "acc !ove

o sajacor cggn oh` ieec os t!e !gje poke& !g"everD sgje opprgpraote o`-ustjehts igr lghteht

oh` poke be!ovagrs "acc gllur "!ere heeè`# $!e "ratahk styce "acc jajal ,eragàlocs oh` stort

E-Jornetahk Vcoh igr GOO Voke ?'
http://officeadministrativeassistants.wordpress.com/http://officeadministrativeassistants.wordpress.com/


20/23

"at! t!e jgst ajpgrtoht lghteht ot t!e tgp oh` prgkress tg cesser pgahts tg t!e bgttgj gi t!e

poke& cane ortalces oh` busahess he"s "eb sates "at! "!al! lcaehts ore iojacaor#

$!e rak!t saè pohec "acc re*uare t!e use gi pcukah oppcalotaghs t!rguk! /gr`,ress oh` t!ar`

porty èvecgpers tg lreote o "eb sate t!ot as eosy tg johoke oh` eiielt l!ohke tg t!e ehtare sate

"at! -ust o ie" lcalns gr settahk o`-ustjehts# 1gr t!e rak!t saè bor& t!e pcohhe` oppcalotaghs ore

pcukahs t!ot ossasts vasatgrs ah sakhahk up igr GOOs he"scetters& he"s iee`s oh` bcgk

hgtaialotaghs# O`àtaghoc pcukahs "acc be use` tg iolacatote 3ave lghtolt "at! oh GOO ossglaote

t!rguk! àrelt Ahstoht +essokahk& ggkce Ygale àocahk àreltcy irgj t!e "eb sate "at! hujber

josnahk tg occg" igr ohghyjgus lghsuctahk oh`

$!e jeot gi t!e sate "acc be t!e \ervales pokes lgupce` "at! t!e selure olless cgkah t!ot as

"ratteh ah t!e sate7s Losloàhk \tyce \!eets (L\\) igr t!e !eoèr& "acc rehèr gh occ pokes#

Ohy"!ere gh t!e sate& o lcaeht t!ot !os ehkoke` ah gur servales "acc be obce tg cgk ahtg t!ear

selure poyjeht oh` l!elngut olless poke# $!e lustgj olless poke igr elgjjerle

trohsoltaghs ruhs poroccec "at! Giiale O`jahastrotave Ossastohts7 !gje poke johoke` t!rguk! Y

$aker L5+# +gst gi t!e oppcalotaghs ah Y$aker L5+ ore lustgj ,=, pokes igr òto lgcceltagh&lghversagh oh` stgroke ah GOO7s òtobose tobces gh t!e "eb server# /at! o`àtaghoc prgtglgcs

t!e òto as locce` oh` rehère` ahtg GOOs ,oypoc "eb sate oh` ahterolts "at! t!e lcaehts ,oypoc

lreèhtaocs igr poyjeht prglessahk# $!e poke t!ot t!e lcaeht ehters t!rguk! as o pgrtoc tg t!e

,oypoc l!elngut sate& oh` !os beeh ahteriole` "at! ,oypoc prgvaè` lgè:olless lreèhtaocs#

Oiter lgjpcetagh gi trohsoltaghs& o lustgj cohàhk poke giiers t!e gptagh tg eat t!e pgrtoc oh`

returh tg GOOs \ate#

;stobcas!ahk ollguhts "at! ggkce /ebjosters& ggkce Ohocytals& Bahk oh` o!gg

e*uavocehts as ajpgrtoht tg be obce tg troln !g" GOOs "ebsate cggns tg t!e "eb brg"sers& oh`

tg lgccelt ajpgrtoht òto t!ot occg"s t!e lghteht oh` gt!er "eb ospelts tg be o`-uste` tg

streojcahe t!e lcaeht eperaehle ah iahàhk oh` hovakotahk t!e sate# ,cukah opps !ove beehèvecgpe` igr t!as purpgse# $!e opps ahstocce` ahtg /gr`,ress oh` out!ehtalote` t!rguk! lgès

gh eol! gi t!e /ebjoster oh` Ohocytal sates occg" àrelt ahigrjotagh lgcceltagh oh` ieeàhk ahtg

t!e opprgpraote bak t!ree oppcalotaghs igr stu`y& ohocysas oh` pcohhahk#

/gr`,ress grakahoccy "os èsakhe` os o bcgk pcotigrj& oh` !os eosacy turhe` ahtg ghe gi t!e

best oh` eosaest "oys tg èvecgp o "eb sate# O`àhk o bcgk tg GOOs "eb sate as seojcess# By

àreltahk t!e pgstahk poke tg be t!e Yartuoc Yocues poke& o`àhk lghteht& toks oh` cahns "acc be

eosaer t!oh buacàhk oh` joahtoahahk t!e rejoahèr gi t!e sate#

$!e lgjpceataes ore jatakote` by t!e use gi severoc pcukahs& os jehtaghe` obgve& t!ot !os

beeh evocuote` olrgss gt!er sates gr !os beeh o`-uste` by o`àtaghoc lgàhk igr t!as satespelaialoccy# O ie" kreot lghteht johokahk oh` syhàlotahk pcukah oppcalotaghs loh ossast ah

àstrabutahk bcgks& Ybcgks gr he"scetters olrgss t!e ahterhet& gr t!rguk! joac servers èpehàhk

gh t!e hee`# \ettahk up t!e pcukahs oh` estobcas!ahk t!e bosecahe settahks& ossurahk "!ate !ot

tel!ha*ues oh` t!e jornetahk ospelt re*uare ahigrjotagh tg be ie` t!rguk! t!e oppcalotagh pcuk

ah oh` at "acc àrelt t!e gutput bose` gh t!e preèterjahe` settahks#



21/23

3ostcy& t!ere as t!e jehtagh gi \glaoc +eào oppcalotaghs# ,cukahs ore suatobce igr jornahk

t!e àreltagh tg GOOs \glaoc +eào cglotaghs sul! os 3ahneÀh gr $"atter& oh` ore lopobce gi

ahteriolahk gh t!e Bcgk ospelt gi t!e sate igr s!orahk lghteht& aèos oh` GOOs ,rgiace olrgss

\glaoc +eào cane 1olebggn& ggkceH oh` gt!er sates# $!e cost pcukah t!ot "guc` be ajpgrtoht

igr t!as pgtehtaoc lghteht ahirahkejeht as o cglnahk opp t!ot loh preveht lertoah pokes oh`

lghteht irgj beahk lgpae`& repcalote`& syhàlote` oh` s!ore` vao sglaoc het"grns# By settahk t!eopps porojeters& ghcy Bcgk lghteht "acc be occg"e` igr s!orahk# $!as prgtelts t!e ahtecceltuoc

rak!ts gi GOOs "eb sate#

Ohocysas gi lgsts

Becg" as o tobce gi lgst lgjporasghs# $!e ospelts oh` breon`g"h gi "eb èsakh oh`

èvecgpjeht "ere prgvaè` by 5al!or` ,orr irgj """#eelutaghast#lgj# Os GOO !os oh

eperaehle` "eb sate buacèr ghbgor`& jul! gi t!e èvecgpjeht oh` èpcgyjeht "acc be

!oh`ce` by t!e lgjpohy atseci# $!e ospelt "!ere ossastohle as sguk!t as t!e lustgj lreotagh

oh` ahtekrotagh gi t!e Y$aker L5+ igr t!e sate# O t!ar` porty èvecgper !os beeh lghtolte` oh`

as "ratahk oh` testahk lustgj lgè ah Y$aker "!ace neepahk lgjjuhalotagh gpeh giteh "at! t!e

"eb sate èsakher igr ahtekrotagh lggràhotagh#

(e) *spelt e"elutagasts%lgj +** Vco ,re-uely e"elutagasts lgst +** Vco .gst

8gjoah 9oje /?6 ?< ? /?6 /?

e-marketing plan for an online office services company (assumed name)

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