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2 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

Crank Up The ThrottleAre you ready to speed past your competition?At CycleTrader.com our goal is to be your ultimate online destination for buying and selling new and used motorcycles + parts and accessories. Our site reaches over 2,000,000 powersports enthusiasts every month and will put your brand in front of our nationwide community of motorcyclists searching for their next great ride.

• Over 333,000 new & used motorcycles, ATVs, PWCs, snowmobiles and trailers — the largest inventory of powersports vehicles on the web.

• CycleTrader.com is both local and nationwide, sending targeted leads to dealerships while providing powersports consumers with a much wider array of vehicles to choose from than our competitors.

• CycleTrader.com is an authorized co-op partner with top OEMs, resulting in better ad exposure at a lower cost for our dealers who participate.

REASONS TO RIDE WITH US

Our website is available on multiple devices.

MOBILE DESKTOP

APP

TABLET

Follow Us!

3 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

DESKTOP& LAPTOP

52%MOBILE

33%

TABLET15%

Our Crew Rolls DeepJoin the largest motorcycle club on the planet,2,000,000 riders and counting.

TRAFFICBY DEVICE

KILLER ONLINEPRESENCE

SOCIAL STATS • On track to have 200,000+ Facebook fans in 2016.• Twitter followers continue to grow an

average of 23% every quarter.

eNEWSLETTER• Email list is over 290,000 riders strong.

PEAK MONTHLY STATS Visitors PageviewsCycle Trader 2.5 Million 26 MillionATV Trader Online 444,000 2.9 MillionPWC Trader Online 102,000 639,000Snowmobile Trader Online 125,000 1 Million

Our websites reach millions of powersports enthusiasts on the road to finding their next ride. Our visibility on the top search engines, social networks, and local search sites is unmatched by anyone else in the powersports industry. We also have a series of marketing tools to rev up your inventory leads and branding efforts.

Alex Martin

#31

4 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

Prof iles = Prof itDo You Know Your Audience? Buying power is in the consumer profile.Knowing your audience is the key to successful product marketing and our target audience is your dream demographic.

• The average visitor to CycleTrader.com is a male between the ages of 25 and 54.

• Annual income over $60,000.

• Over 40% of our visitors are from one to two person households.

• CycleTrader.com visitors are also 15% more likely to live in a child-free household than the average internet user. Source: comScore, January 2015

GENDER

MALE81.7%

FEMALE18.3%

AGE

24-3419.4%

65+8.30%

55-6415.6%

under 2413.1%

35-4413.40%45-54

60.20%

HOUSEHOLDSIZE

3 PERSON19.1%

1 PERSON13.2%

2 PERSON28.2%

4 PERSON18.5%

5 PERSON21%INCOME

<$25k12.8%

$25k-$40k8.1%

$40k-$60k22.0%

$60k-$75k10.6%

$75k-$100k20.4%

$100k +26.0%

5 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

Rev up your sales & marketing and supercharge your bottom line.

MARKETING SUPPORT

Dealer NewsletterThe CycleTrader.com Dealer Fuel newsletter is sent to dealers across the nation with tips for effective marketing. Advertisers can target dealers with ad placements and advertorials.

WebinarsIn partnership with Dominion Powersports Solutions, CycleTrader.com co-sponsors informative monthly webinars for dealers. These webinars address common concerns among dealers.ADVERTISING SOLUTIONS

• Web Banner AdvertisingGet valuable ad placements on our desktop, mobile and tablet websites through our geo-targeted offerings. You can advertise at the national, state and local level to outsmart your competition.

• Social Media (Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and Instagram)Reach up to 125,000 active riders and enthusiasts through our social media pages. Share and promote your content via our social media channels and reach thousands of potential customers.

• Consumer Rider Fuel eNewsletterCycleTrader.com’s Rider Fuel eNewsletter reaches more than 290,000 subscribers across the United States. The eNewsletter features articles, travel tips, new dealers and vehicles. The eNewsletter o�ers multiple ad placements and advertorials.

• Blog ContentFeature your company’s products and services in blog articles. Link to your corporate website or link articles to e-commerce websites. Articles appear in top search results by Google, Yahoo! and Bing.

• Custom EmailsAdvertisers can send exclusive email campaigns to CycleTrader.com subscribers through eBlasts. With a limited amount of advertisers each month, your brand will be the sole focus of each eBlast.

• Red Hot Deals Email CampaignsGain more exposure today with nearly 6,000 clicks per email! Put your inventory in front of a targeted monthly regional audience for one low price.

• Live ChatNow you can have thousands of buyers at your fingertips. Recent survey results have shown that dealers on CycleTrader.com have experienced up to 60.4% lead increase.

CycleTrader.com understands that you want to separate yourself from the competition and generate more revenue. We’ll work with you to create unique and effective local, state, and national campaigns to successfully pitch your brand to our visitors in order to help you achieve your sales and marketing goals.

SOCIAL MEDIA

EDUCATIONAL BLOG

CUSTOM EMAILS

BANNER AD

BANNER AD

ENEWSLETTER

RED HOT DEALS EMAILS

NEWPRODUCT!

NEWPRODUCT!

LIVE CHAT

6 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

Brand your dealership, increase exposure and generate leads with our co-op advertising programs.

Co-Op Advertising ProgramsWe have co-op partnerships with all the top manufacturers in the industry to help assist you with your marketing budget and maximize your advertising dollars.

BENEFITS• Maintain your OEM’s branding• Maximize your ad budget• Drive more quality referrals

• Increase exposure to your dealership• Streamline your co-op submission process• Grow your sales & improve your bottom line

reasons why you should

take advantage of

CycleTrader.com’s co-op program:

1. CycleTrader.com is a cost effective medium versus traditional print, outdoor, radio and TV advertising.Traditional print, outdoor, radio and TV advertising can cost hundreds of thousands of dollars each year, affecting your bottom line.

2. Detailed reports help you track and analyze results.Unlike traditional advertising mediums, you can track impressions and clicks on CycleTrader.com.

3. Customize an ad message to fit your dealership.Stay up-to-date with your manufacturer’s brand and current specials with CycleTrader’s manufacturer approved templates.

4. Simple pre-approval co-op process.CycleTrader.com’s co-op specialists take care of processing claims and taking screenshots for your manufacturer, so you can spend more time running your dealership.

5. No losses due to rejected claims.CycleTrader.com’s pre-qualified templates help ensure that your ads adhere to your OEM’s graphics and content standards.

*The list of participating manufacturers is subject to change.

7 BUY. SELL. RESEARCH. New & Used Motorcycles + Parts & Accessories

CycleTrader.com & Rock River Racing Team

• Factory Team Bikes For Sale• #CTDirty30 Club with Weekly Raffles & Giveaways!• Race Team & Event Calendar

FAN ZONE:

Sponsors

CycleTrader Race Team Roster:

CycleTrader.com has also launched a new FAN ZONE on the homepage where visitors can interact with the team’s riders, manager, owner, and pro mechanics.

CycleTrader.com announced in November 2013 that they would join Rock River Powersports as the title sponsor for their motocross racing team. This partnership gives CycleTrader.com a stronger presence in the motocross world while providing the Rock River team with the resources to help pro and amateur riders as they compete nationwide.

Rock River Racing arose from the joint effort between Rock River Powersports, a 5-Star Pro Yamaha multi-specialist dealer, and Roost MX, one of the fastest growing graphics companies in the country. The premise behind the Rock River program is to support riders from their PW50 years through their 450 Supercross years.

The original Rock River supercross/motocross professional team was formed in 2009 under the direction of team owner Mike DuClos and team manager Christina Denney.

450 PRO RIDERS• Josh Hill

250 PRO RIDERS• Alex Martin• Luke Renzland• Greg Gehrer• Nick Desiderio

Plus ELITE, WOMEN,

& AMATEUR RIDERS

#CycleTraderSX#CycleTraderMX

#CTDirty30