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E-DAKAR TOUR

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Page 1: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

E-DAKAR TOUR

Page 2: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

SUMMARY

2

INTRODUCTION

COME BACK ON THE DAKAR 2020

DAKAR 2021 ROUTE

CALENDAR

SPORTING INNOVATIONS

COMPETITORS OFFERS

DAKAR CLASSIC

QUESTIONS / ANSWERS

Page 3: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

DAVID CASTERA

DAKAR DIRECTOR

3

Page 4: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

A RECORD NUMBER OF COMPETITORS SINCE 2013

144 BIKES+5% vs 2019

46 TRUCKS+12% vs 2019

83 CARS

23 QUADS

46 SSV563

COMPETITORS +4%

4

Page 5: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

12.2 M visits5.6 M

O n t h e o f f i c i a l w e b s i t e

d a k a r . c o m

( + 6 , 4 5 % v s 2 0 1 9 )

v i s i t s o n t h e R a c e C e n t e r

( + 1 0 % v s 2 0 1 9 )

V i d e o s v i e w e d o n t h e

o f f i c i a l p l a t e f o r m s

( + 2 4 % v s 2 0 1 9 )

47.4 M

PASSION FOR THE DAKAR LIVES ON OUR PLATEFORMS

300 000 users

C l o s e t o

O n t h e D a k a r M o b i l e a p p

e v e r y d a y

Source: ASO 5

Page 6: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

on social networks

+11% vs 2019

AN EVER GROWING FAN COMMUNITY

4 M followers2.2M+4.8% vs 2019

1M+32% vs 2019

462K+8% vs 2019

287K+30% vs 2019 49K

+22% vs 2019

Source: ASO

6

Page 7: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

2021 ROUTEARABIA AS NEVER SEEN BEFORE

Page 8: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

100 % NEW

JEDDAH : CITY DEPARTURE - ARRIVAL

REST DAY IN HA’IL

1 PROLOG + 12 STAGES

INCLUDING 2 LOOPS & 1 MARATHON STAGE

A LOT SLOWER, MORE VARIED, MORE TECHNICAL

2021 ROUTE

Page 9: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

CALENDAR

Page 10: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85
Page 11: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85
Page 12: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

SPORTING INNOVATIONS

Page 13: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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PROLOGUEDetermine the starting list for Stage 1

ROAD BOOKDistribution before the start of the stage

DIGITAL ROADBOOKFor a selection of CAR / SSV / TRUCK

NEW CLASSIFICATIONT3: Light Proto / T4: SSV / T5: Truck

ELITE / PRIORITY PILOT LISTExtended to all categories

ORIGINAL by MOTUL : PRESERVING THE SPIRIT OF AUTONOMYLimits and controls on the use of external assistance

Clarification of the rules in the Original By Motul area

SPORTING INNOVATIONS

Page 14: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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GLOBAL MEASURES

SENTINELLE SOUND WARNING (DANGER AREA)Automatic to signal the dangers 2 and 3

SLOW ZONESpeed limit to 90km/h on hazardous sectors

FIRST AID TRAINING CERTIFICATEMandatory for all competitors

SAFETY

Page 15: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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BIKE MEASURES

WEARING OF AIRBAG VEST MANDATORYFor all bikes / quads pilots

SAFETY

MANAGEMENT AND ENDURANCE

No Mechanic during refuelling and neutral

TYRES LIMITATION

Limitation to 6 rear tyres for the whole rally(only for Elite GP pilots and GP Priority pilots)

Same brand and model during all the rallyCHANGING OF PISTONOnly one change allowed without penalty

(only for Elite GP pilots and GP Priority pilots)

Page 16: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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All these measures taken alone may seem minimal, but when

taken together they can significantly reduce the speed and

increase the safety of the riders.

A.S.O. continues to think about the decrease of bike

performance to further improve safety by 2022

SAFETY

Page 17: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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THE DAKAR TURNED TOWARDS THE FUTUREPROMOTION OF VEHICLES USING ALTERNATIVE ENERGY

SPECIFIC REGULATIONSCreation of a new regulation for theses

vehicles

REDUCED PRICE50% of discount on the registration fees for

all race categories

TROPHIESChallenge Alternative Energy Prize

Page 18: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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SPECIFIC DAKAR EXPERIENCE RANKING

RESERVED for AMATEURS PILOTS(not for Elite bike riders and for Priority Quad / Car / SSV / Truck pilots)

SPECIFIC REGULATIONSDaily 15 minutes increase in time spent in the stages

DAKAR EXPERIENCERENEWED AND IMPROVED

Page 19: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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For all technical questions and requests for pre-visits of AUTO /

SSV / TRUCK compliance

Please contact Thierry Viardot - [email protected]

Dakar Technical Coordinator

Page 20: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

COMPETITORS OFFERS

Page 21: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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• R E N E W A L O F D A K A R 2 0 2 0 S E R V I C E S

✓ FUEL offer for all race vehicles

✓ INTERVIEW AT THE BIVOUAC for amateurs pilots

✓ 2 Daily branded pictures through FOTOP

✓ INSURANCE Cover upgraded to 30k €

✓ VISAS offered for competitors and assistance (after the closing of registrations)

COMPETITORS OFFERS

Page 22: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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D A K A R 2 0 2 1 I N N O V AT I O N S

✓ CREATION of an attractive FEE for the SSV

✓ REDUCTION OF THE FEE for ROOKIES in all categories

✓ OPTIMIZATION of the Organisation and of the calendar

BEFORE THE RALLY:

Full technical scrutineering in Le Castellet and reduced to 1 day in Jeddah

Unloading park: 1st bivouac

AFTER THE RALLY:

Easier vehicle return to port operation

COMPETITORS OFFERS

That means a minimum of at least two days less

in terms of driving, grounding and expenses for all

the competitors, the teams and their assistance.

Page 23: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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THE COMPETITOR SERVICE IS AT YOUR SERVICE

NELLY PAVÉEWestern Europe

UK

China

Australia

npavé[email protected]

OLIVIER MARRIMPOEYEastern Europe

Central Europe

Northern Europe

[email protected]

MAXIME MORINSpain

Portugal

South America

South Africa

[email protected]

MORGANE PATRISMiddle East

[email protected]

CHARLES CUYPERSCompetition and

Competitor’s Relations

Coordinator

Page 24: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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OUR REPRESENTATIVES IN THE WORLD

More details and contacts, on DAKAR WEBSITE

Page 25: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

ORGANIZE YOUR

PARTICIPATION

▪ Support: aerial, accommodation

and more

▪ Local contact at each Bivouac

▪ Trilingual concierge service

(FR, UK, ES)

TAILOR-MADE TRIPS EXCLUSIVE

HOSPITALITY PROGRAMS

COMPETITORS OFFERS

Laurence Avigo / Sandrine Lejealle+33 1 41 33 14 85

[email protected] / [email protected]

COMPETITORS OFFERS & HOSPITALITY EXPERIENCES

STARTING & FINISHING

PODIUMS

HOSPITALITY EXPERIENCES

Thibault Bracamonte+33 7 88 51 82 35

[email protected]

Discover the country

and live the

adventure of the

Dakar at the same

timeWithin the Bivouac

At the heart of the

racing action

Celebrate the

departure of the

Heroes of the Dakar

and their victory

Page 26: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

SERVICES OFFERED BY PARTNERS

26

BEFORE THE RALLY:

✓ Preferential prices on products

MOTUL / BFGOODRICH / REBELLION / DExT

✓ Advice from their technical experts

INFORMATION AVAILABLE ON THE DAKAR.COM WEBSITE

DURING THE RALLY:

Dakar Service Center :

✓ Analyzes of oils with MOTUL

✓ Tyre Disassembly/Assembly at BF GOODRICH

✓ Shop with exclusive Dakar products with DExT

Page 27: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

DAKAR CLASSIC

Page 28: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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A RALLY OF REGULARITY

FOR CARS & TRUCKS BEFORE 2000Manufactured before December 31st, 1999

A PARALLEL ROUTE TO THAT OF DAKARSuitable for historical vehicles

SAME BIVOUAC AND ORGANIZATION

DAKAR CLASSIC

Page 29: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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SPECIFIC REGISTRATION FEE

SAME FEE AND CONDITIONS

FOR ASSISTANCE AS FOR THE

DAKAR

DAKAR CLASSIC

Page 30: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85

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DAKAR CLASSIC

DAKAR CLASSIC useful contacts:

Technical: Thierry Viardot - [email protected]

Sport: Pierre Lenfant - [email protected]

Ambassador : Yves Loubet - [email protected]

Page 31: E-DAKAR TOUR · Trilingual concierge service (FR, UK, ES) TAILOR-MADE TRIPS EXCLUSIVE HOSPITALITY PROGRAMS COMPETITORS OFFERS Laurence Avigo / Sandrine Lejealle +33 1 41 33 14 85