E- crisecommunication

in trade unions – case Chemical Workers Union

Ari MyllyviitajärjestösihteeriKemianliitto ry.

ari.myllyviita@kemianliitto.fi050 3039 282

Situation and working environment

• strike situation, where results migth come very quikly and the data change all the time (it matter of minutes when and how to react)

• firms, which were in strike or going to be ”next ones”, needed to be informed all the time

• to get information should not be dependent to where you are

• you can follow the prosess – all have the same information

Technical readiness – strike in ”basic chemistry sector”

• E-mail – every shop steward has a e-mail address anfd acsess to internet; at work, at home or both – we also used Hotmail-service, because one employer

did not allow entering to the shop stewards room

• good page creation tools – quick updating possibility (FrontPage, Dreamweaver, FTP)

Readiness?• using internet was a ???? decision – we needed a

fast way to inform our members and specially our shop stewards – Lakko-Reaktio (Strike-News)

• internet-service´s task was also to fullfill media´s intrest– we didn´t use so much fax or telephone to share information or pressreleases

• we have developed our website for long time as a action tool, not only as a information sharing tool

• Examples: Frontpage | Strike-News | www-news | PDF-format | Links | In different languages

Frontpage of union website during stike

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Helmikuun 17.www-uutiset - sopimusasiat esille

Maaliskuun 16.www-uutiset - hallitus / lakkopäätös

Maaliskuun 23.www-uutiset - hallitus / lakon lopetus

Sivu-uudistukset, niin Kemialiiton kuin SAK:n sivuilla:2000/2001 vuoden vaihde

1999/2000 vuoden vaihde

Hits on unions website

Strike-News – frame of the information

Unionswww-news

- list of e-mailaddresses- direct links- response possibility

Important papers (guides) in PDF-format

Also in swedish

Basics about strike in swedish and english

Trade union and internet

Trade unions working model

Tradional, ”social security model”, you pay you get service

Activate, tool for action

Building a netcommunity, ”online”, e-zine

Principle of interface

Static frontpage Dynamic frontpage

Dynamic and interactive

How it look like in the internet

Common netservice

Individual netservice, own e-mail

Netcommunity, users are also content creators

Final task Sharing information, there is one and only truth

Different kind of services, tool for action

Tool for community, interactiv

Limits

• negotions situation, something must hide?

• different kind of browsers – remember click ”Reload”

• To give response or other opinions (or facts) to negotiators did´t work – no ”connection” from meeting room? Not interactive?

• everyone has not connection open all the time – are we using SMS-technic in the future? (and WAP/GPRS –technics)!

ICEM – Our international union