"e-Commerce : women spend more, men like their smartphone"

Analysis of Proxyclick’s Virtual Canteen orders

August 2012

p. 2

Scope and objective of the report

• Proxyclick analyzed lunch orders passed by its users

• Objective: find patterns in ordering behavior– Men vs. women– Smartphone vs. PC users– NL-speaking vs. FR-speaking vs. EN-speaking

p. 3

NL- and FR-speaking spend the sameNL and FR speaking spend on average 3.9€ per order vs. 4.2€ for EN-speaking

≈

Note: average order value = 3.97€

p. 4

Women spend 9% more per day

+9%

p. 5

Strong differences of products ordered by genderUnsurprisingly, women tend to order more salads and less ‘heavy’ products

Women

Men

Across all products: 51% women / 49% men

p. 6

Men much more prone to order with smartphone83% of orders via smartphone done by men (vs. 49% of orders via PC done by men)

Women

Men83%

p. 7

Smartphone users tend to spend moreAverage order value 9% higher vs. desktop user

+9%

p. 8

Smartphone users tend to order 13 min. earlier

Average order time

Note: only orders with date delivery = date order

09:03 09:16

Smart-phone PC

These 13 minutes are not to be neglected as 63% of orders happen between

9am and 10am

p. 9

One of the reasons or early mobile orders: 66% mobile users order while commuting to office

Percentage of mobile users having ordered while …

1. 66% is smaller than (48%+25%) as some users have checked both “in the car” and “in public transportation”People may select more than one checkbox, so percentages may add up to more than 100%.

66% mobile users order on the way to the office1

p. 10

NL-speaking largest share of mobile ordersTo the contrary of PC orders

58%NL-speaking

FR-speaking

Note: does not include users with an English profile

p. 11

FR more prone to order day(s) in advanceMake up 80% of users ordering 1 day or more in advance

NL-speaking

FR-speaking80%

Note: does not include users with an English profile

p. 12

A word on Proxyclick’s Virtual Canteenhttp://www.proxyclick.com/virtual-canteen

Proxyclick’s Virtual Canteen connects •Employees•With local caterers

Key figures for Belgium:•> 600.000 orders processed •Thousands of employees •Close to 200 caterers

Employees can •Order via PC or via smartphone•Pay online or cash

Benefits pursued by client companies•Cost savings (vs. internal canteen for instance)•Save productive time (ex. remove daily fax and payment to caterer)

Example of clients in Belgium:•Microsoft, BASF, Bridgestone, Danone, Delta Lloyd, Lotus Bakeries, Roche Pharma